App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Pardot Logo
Pardot
4.1
(594)

Write a review

Salesforce B2B marketing automation for marketing & sales

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(37)

Pardot Alternatives & Competitors

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Features


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Devices supported


User rating


Organization types


Integrated with


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Company size


Marketo Engage logo

Marketo Engage

4.2
(624)

Marketing automation for digital marketers

Features

Total

Marketo Engage logo
Pardot logo

72

101

118

features in common

72

features in common

Marketo Engage logo

Marketo Engage user ratings

Functionality

4.3
(624)

Top features

  • Performance Metrics

    5.0

  • Multivariate Testing

    5.0

  • Campaign Scheduling

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$895

Value for money

Marketo Engage logo
3.8

0.1

Pardot logo
3.7

What users say about Marketo Engage's value for money

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
SharpSpring from Constant Contact logo

SharpSpring from Constant Contact

4.6
(744)

Affordable marketing automation for all business sizes

Features

Total

SharpSpring from Constant Contact logo
Pardot logo

85

104

118

features in common

85

features in common

SharpSpring from Constant Contact logo

SharpSpring from Constant Contact user ratings

Functionality

4.4
(744)

Top features

  • Drip Campaigns

    5.0

  • Customizable Fields

    5.0

  • CRM

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$449/month

Value for money

SharpSpring from Constant Contact logo
4.7

1.0

Pardot logo
3.7

What users say about SharpSpring from Constant Contact's value for money

Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require.
I love the ease of use, interface, but most importantly all of Sharpspring employees, and how quickly they respond with tips, ideas, and help with support.
HubSpot Marketing Hub logo

HubSpot Marketing Hub

4.5
(5.2K)

All in one inbound marketing platform

Features

Total

HubSpot Marketing Hub logo
Pardot logo

78

104

118

features in common

78

features in common

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.2K)

Top features

  • API

    5.0

  • Customizable CTAs

    5.0

  • Customizable Forms

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$50/month

Value for money

HubSpot Marketing Hub logo
4.2

0.5

Pardot logo
3.7

What users say about HubSpot Marketing Hub's value for money

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

4.1
(308)

Stand out in Your Customer's Inbox

Features

Total

Salesforce Marketing Cloud logo
Pardot logo

92

154

118

features in common

92

features in common

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud user ratings

Functionality

4.2
(308)

Top features

  • Campaign Management

    5.0

  • CRM

    5.0

  • WYSIWYG Editor

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$4,800

Value for money

Salesforce Marketing Cloud logo
3.7
Pardot logo
3.7

What users say about Salesforce Marketing Cloud's value for money

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
GetResponse logo

GetResponse

4.2
(390)

The world's easiest e-mail marketing

Features

Total

GetResponse logo
Pardot logo

69

92

118

features in common

69

features in common

GetResponse logo

GetResponse user ratings

Functionality

4.1
(390)

Top features

  • Reporting & Statistics

    5.0

  • Lead Generation

    5.0

  • Activity Tracking

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$19/month

Value for money

GetResponse logo
4.0

0.3

Pardot logo
3.7

What users say about GetResponse's value for money

I cancelled my subscription and after a month they activated without my consense and charged of 95.
It is a great tool for email marketing filled with the required features like analyses and reports, segmentation, automation, etc. It is very nice looking and easy to navigate.
Watson Campaign Automation logo

Watson Campaign Automation

4.5
(4)

SaaS-based, AI-enabled campaign automation assistant

Features

Total

Watson Campaign Automation logo
Pardot logo

22

22

118

features in common

22

features in common

Watson Campaign Automation logo

Watson Campaign Automation user ratings

Functionality

4.5
(4)

Unique features

  • No unique features

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Categories in common

ActiveCampaign logo

ActiveCampaign

4.6
(1.8K)

Email Marketing, Marketing Automation, CRM/Sales Automation

Features

Total

ActiveCampaign logo
Pardot logo

76

90

118

features in common

76

features in common

ActiveCampaign logo

ActiveCampaign user ratings

Functionality

4.5
(1.8K)

Top features

  • Real Time Data

    5.0

  • Email Templates

    5.0

  • For Startups

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$15/month

Value for money

ActiveCampaign logo
4.4

0.7

Pardot logo
3.7

What users say about ActiveCampaign's value for money

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
Constant Contact logo

Constant Contact

4.3
(2.2K)

We deliver success.

Features

Total

Constant Contact logo
Pardot logo

76

147

118

features in common

76

features in common

Constant Contact logo

Constant Contact user ratings

Functionality

4.1
(2.2K)

Top features

  • Response Management

    5.0

  • Real Time Notifications

    5.0

  • Order Management

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$9.99/month

Value for money

Constant Contact logo
4.1

0.4

Pardot logo
3.7

What users say about Constant Contact's value for money

They were very responsive and did a great job helping me figure out the best way to use the software. The Event tool was nice and make event management through the list easy to do.
Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.
Dotdigital logo

Dotdigital

4.3
(172)

Omnichannel customer engagement platform.

Features

Total

Dotdigital logo
Pardot logo

64

74

118

features in common

64

features in common

Dotdigital logo

Dotdigital user ratings

Functionality

4.1
(172)

Top features

  • Email Marketing

    5.0

  • Email Campaign Management

    4.6

  • Contact Database

    4.5

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Value for money

Dotdigital logo
4.1

0.4

Pardot logo
3.7

What users say about Dotdigital's value for money

We really enjoyed the ease of setting up campaigns after we learned how to. It's been a very useful tool in expanding our reach.
I like the recommended templates that come in Dotmailer. We are excited to implement triggered campaigns.
Oracle Eloqua logo

Oracle Eloqua

4.0
(14)

Cloud marketing automation software

Features

Total

Oracle Eloqua logo
Pardot logo

23

23

118

features in common

23

features in common

Oracle Eloqua logo

Oracle Eloqua user ratings

Functionality

4.1
(14)

Unique features

  • No unique features

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Keap logo

Keap

4.1
(1.1K)

An all-in-one CRM, sales and marketing automation software

Features

Total

Keap logo
Pardot logo

78

145

118

features in common

78

features in common

Keap logo

Keap user ratings

Functionality

4.1
(1.1K)

Top features

  • Multi-Campaign

    5.0

  • Campaign Analytics

    5.0

  • Campaign Planning

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$59/month

Value for money

Keap logo
3.8

0.1

Pardot logo
3.7

What users say about Keap's value for money

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
iContact logo

iContact

4.5
(557)

Email marketing & social media marketing software

Features

Total

iContact logo
Pardot logo

58

62

118

features in common

58

features in common

iContact logo

iContact user ratings

Functionality

4.2
(557)

Top features

  • Mobile Optimized Emails

    5.0

  • Email Monitoring

    5.0

  • Template Management

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Value for money

iContact logo
4.4

0.7

Pardot logo
3.7

What users say about iContact's value for money

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.
I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
emfluence Marketing Platform logo

emfluence Marketing Platform

4.7
(48)

Marketing automation software built by our email community.

Features

Total

emfluence Marketing Platform logo
Pardot logo

64

78

118

features in common

64

features in common

emfluence Marketing Platform logo

emfluence Marketing Platform user ratings

Functionality

4.4
(48)

Top features

  • Marketing Automation

    5.0

  • Social Marketing

    5.0

  • Multi-Channel Marketing

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$700/month

Value for money

emfluence Marketing Platform logo
4.7

1.0

Pardot logo
3.7

What users say about emfluence Marketing Platform's value for money

If you do have a question, Emfluence has excellent customer service that answers questions very quickly. They also developed better logic for their survey builder that has been very helpful for us.
I like the ease of use with this platform. It's really all about making the experience simple and easy which is great.
Act-On logo

Act-On

4.3
(250)

Growth marketing automation platform

Features

Total

Act-On logo
Pardot logo

86

102

118

features in common

86

features in common

Act-On logo

Act-On user ratings

Functionality

4.1
(250)

Top features

  • Auto-Responders

    5.0

  • Spam Blocker

    5.0

  • Reporting/Analytics

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$900/month

Value for money

Act-On logo
3.9

0.2

Pardot logo
3.7

What users say about Act-On's value for money

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.
I like the breadth of capabilities with superior customer support by both the Customer Success Manager and Technical Support.
Selligent logo

Selligent

4.6
(14)

Omnichannel marketing solution fusing insight & engagement

Features

Total

Selligent logo
Pardot logo

65

68

118

features in common

65

features in common

Selligent logo

Selligent user ratings

Functionality

4.6
(14)

Top features

  • Spam Blocker

    5.0

  • Segmentation

    5.0

  • Mobile Optimized Emails

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Value for money

Selligent logo
4.7

1.0

Pardot logo
3.7

What users say about Selligent's value for money

Salesforce is the major benefit over other marketing automation platforms. Engage is a great feature and the engagement studio is useful to visualize campaigns.
We're quite happy with our Account/partner management they are really up to speed, are very responsive and committed to their clients success.
Insightly Marketing logo

Insightly Marketing

(0)

Marketing automation tool with pre-designed email templates

Features

Total

Insightly Marketing logo
Pardot logo

34

34

118

features in common

34

features in common

Insightly Marketing logo

Insightly Marketing user ratings

Functionality

Unique features

  • No unique features

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

IMPGO logo

IMPGO

4.2
(5)

Cloud-based marketing automation solution

Features

Total

IMPGO logo
Pardot logo

22

23

118

features in common

22

features in common

IMPGO logo

IMPGO user ratings

Functionality

4.0
(5)

Unique features

  • Customizable Branding

    N/A

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Categories in common

Mailchimp logo

Mailchimp

4.5
(15.7K)

Email and advertising marketing automation platform

Features

Total

Mailchimp logo
Pardot logo

78

139

118

features in common

78

features in common

Mailchimp logo

Mailchimp user ratings

Functionality

4.4
(15.7K)

Top features

  • Monitoring

    5.0

  • Search Marketing

    5.0

  • Geolocation

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$11/month

Value for money

Mailchimp logo
4.4

0.7

Pardot logo
3.7

What users say about Mailchimp's value for money

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
PRO Lead logo

PRO Lead

(0)

Online platform for digital marketing automation

Features

Total

PRO Lead logo
Pardot logo

5

5

118

features in common

5

features in common

PRO Lead logo

PRO Lead user ratings

Functionality

Unique features

  • No unique features

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Categories in common

Customer.io logo

Customer.io

4.7
(32)

Customer engagement platform for tech-savvy marketers

Features

Total

Customer.io logo
Pardot logo

62

88

118

features in common

62

features in common

Customer.io logo

Customer.io user ratings

Functionality

4.2
(32)

Top features

  • Template Management

    5.0

  • Marketing Automation

    5.0

  • WYSIWYG Editor

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$150/month

Value for money

Customer.io logo
4.3

0.6

Pardot logo
3.7

What users say about Customer.io's value for money

I have had an excellent customer experience, thanks to it I keep up to date the list of clients I work with, communicate with them through personalized messages and thus be able to meet our customers.
Integration with a software product like ours is quite straightforward, and Customer.io offers a nice API for updating customer profiles and posting events for those customers.
Ortto logo

Ortto

4.6
(107)

The unified customer journey platform for online business.

Features

Total

Ortto logo
Pardot logo

91

131

118

features in common

91

features in common

Ortto logo

Ortto user ratings

Functionality

4.3
(107)

Top features

  • Email Campaign Management

    5.0

  • Spam Blocker

    5.0

  • Segmentation

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$29/month

Value for money

Ortto logo
4.4

0.7

Pardot logo
3.7

What users say about Ortto's value for money

Excellent, their customer service provides just that. They are knowledgeable and very responsive.
The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder.
Drip logo

Drip

4.4
(170)

Drip is for SMB ecommerce brands on the grow.

Features

Total

Drip logo
Pardot logo

64

71

118

features in common

64

features in common

Drip logo

Drip user ratings

Functionality

4.4
(170)

Top features

  • Campaign Management

    5.0

  • Drip Campaigns

    5.0

  • Multi-Channel Marketing

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$39/month

Value for money

Drip logo
4.2

0.5

Pardot logo
3.7

What users say about Drip's value for money

It really is an outstanding piece of software at a great price with a super power none other (that I know of) offer and that is the ability to run multiple domains as separate entities.
First of all, customer service has been fantastic. It's also great how it can work together with a number of third-party software when needed.
MailerLite logo

MailerLite

4.7
(1.4K)

Email marketing software for smart business