App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Pardot Logo
Pardot
4.1
(594)

Write a review

Salesforce B2B marketing automation for marketing & sales

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(37)

Pardot Alternatives & Competitors

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


HubSpot Marketing Hub logo

HubSpot Marketing Hub

4.5
(5.2K)

All in one inbound marketing platform

Features

Total

HubSpot Marketing Hub logo
Pardot logo

78

104

118

features in common

78

features in common

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.2K)

Top features

  • API

    5.0

  • Customizable CTAs

    5.0

  • Customizable Forms

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$50/month

Value for money

HubSpot Marketing Hub logo
4.2

0.5

Pardot logo
3.7

What users say about HubSpot Marketing Hub's value for money

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
ActiveCampaign logo

ActiveCampaign

4.6
(1.8K)

Email Marketing, Marketing Automation, CRM/Sales Automation

Features

Total

ActiveCampaign logo
Pardot logo

76

90

118

features in common

76

features in common

ActiveCampaign logo

ActiveCampaign user ratings

Functionality

4.5
(1.8K)

Top features

  • Real Time Data

    5.0

  • Email Templates

    5.0

  • For Startups

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$15/month

Value for money

ActiveCampaign logo
4.4

0.7

Pardot logo
3.7

What users say about ActiveCampaign's value for money

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
Mailchimp logo

Mailchimp

4.5
(15.7K)

Email and advertising marketing automation platform

Features

Total

Mailchimp logo
Pardot logo

78

139

118

features in common

78

features in common

Mailchimp logo

Mailchimp user ratings

Functionality

4.4
(15.7K)

Top features

  • Monitoring

    5.0

  • Search Marketing

    5.0

  • Geolocation

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$11/month

Value for money

Mailchimp logo
4.4

0.7

Pardot logo
3.7

What users say about Mailchimp's value for money

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Sendinblue logo

Sendinblue

4.6
(1.4K)

Automation, Marketing & Transactional Email, and SMS Service

Features

Total

Sendinblue logo
Pardot logo

62

76

118

features in common

62

features in common

Sendinblue logo

Sendinblue user ratings

Functionality

4.4
(1.4K)

Top features

  • Reporting & Statistics

    5.0

  • Real Time Analytics

    5.0

  • Real Time Data

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$25/month

Value for money

Sendinblue logo
4.5

0.8

Pardot logo
3.7

What users say about Sendinblue's value for money

We use for email marketing and its been great for that. Creating campaigns is straight forward with a great tool for designing a campaign within the software.
Customer service was superb. They were awesome and I found the editor of the email easier to use than the competitor.
Marketo Engage logo

Marketo Engage

4.2
(623)

Marketing automation for digital marketers

Features

Total

Marketo Engage logo
Pardot logo

72

101

118

features in common

72

features in common

Marketo Engage logo

Marketo Engage user ratings

Functionality

4.3
(623)

Top features

  • Performance Metrics

    5.0

  • Multivariate Testing

    5.0

  • Campaign Scheduling

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$895

Value for money

Marketo Engage logo
3.8

0.1

Pardot logo
3.7

What users say about Marketo Engage's value for money

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
SharpSpring from Constant Contact logo

SharpSpring from Constant Contact

4.6
(744)

Affordable marketing automation for all business sizes

Features

Total

SharpSpring from Constant Contact logo
Pardot logo

85

104

118

features in common

85

features in common

SharpSpring from Constant Contact logo

SharpSpring from Constant Contact user ratings

Functionality

4.4
(744)

Top features

  • Drip Campaigns

    5.0

  • Customizable Fields

    5.0

  • CRM

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$449/month

Value for money

SharpSpring from Constant Contact logo
4.7

1.0

Pardot logo
3.7

What users say about SharpSpring from Constant Contact's value for money

Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require.
I love the ease of use, interface, but most importantly all of Sharpspring employees, and how quickly they respond with tips, ideas, and help with support.
EngageBay logo

EngageBay

4.6
(336)

Integrated sales & marketing software for growing teams

Features

Total

EngageBay logo
Pardot logo

86

226

118

features in common

86

features in common

EngageBay logo

EngageBay user ratings

Functionality

4.6
(336)

Top features

  • Lead Nurturing

    5.0

  • ROI Tracking

    5.0

  • Dynamic Content

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$14.99/month

Value for money

EngageBay logo
4.7

1.0

Pardot logo
3.7

What users say about EngageBay's value for money

Easy to use email marketing platform. The best part is you have all the powerful tools like landing pages, autoresponders, email broadcast, sequences even in the free.
Got the hang of EngageBay in a matter of hours due to its ease of use and excellent customer support. Any question is answered in a matter of seconds.
MailerLite logo

MailerLite

4.7
(1.4K)

Email marketing software for smart business

Features

Total

MailerLite logo
Pardot logo

66

81

118

features in common

66

features in common

MailerLite logo

MailerLite user ratings

Functionality

4.6
(1.4K)

Top features

  • Activity Dashboard

    5.0

  • API

    5.0

  • Real Time Data

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$10/month

Value for money

MailerLite logo
4.8

1.1

Pardot logo
3.7

What users say about MailerLite's value for money

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
Constant Contact logo

Constant Contact

4.3
(2.2K)

We deliver success.

Features

Total

Constant Contact logo
Pardot logo

76

147

118

features in common

76

features in common

Constant Contact logo

Constant Contact user ratings

Functionality

4.1
(2.2K)

Top features

  • Response Management

    5.0

  • Real Time Notifications

    5.0

  • Order Management

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$9.99/month

Value for money

Constant Contact logo
4.1

0.4

Pardot logo
3.7

What users say about Constant Contact's value for money

They were very responsive and did a great job helping me figure out the best way to use the software. The Event tool was nice and make event management through the list easy to do.
Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.
VBOUT logo

VBOUT

4.8
(156)

Multi-channel marketing automation platform

Features

Total

VBOUT logo
Pardot logo

58

68

118

features in common

58

features in common

VBOUT logo

VBOUT user ratings

Functionality

4.8
(156)

Top features

  • Lead Capture

    5.0

  • Email Campaign Management

    5.0

  • Contact Management

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$100/month

Value for money

VBOUT logo
4.9

1.2

Pardot logo
3.7

What users say about VBOUT's value for money

A perfectly priced product with amazing features and training videos meant to supercharge the marketing campaign and automation. Works like a swiss army knife - so many utilities.
They have great templates if you just want the job done quickly. And best of all, their site builder is super fast.
Klaviyo logo

Klaviyo

4.7
(305)

Growth marketing platform powering personalized experiences

Features

Total

Klaviyo logo
Pardot logo

49

63

118

features in common

49

features in common

Klaviyo logo

Klaviyo user ratings

Functionality

4.6
(305)

Top features

  • Multi-Campaign

    5.0

  • Multivariate Testing

    5.0

  • Third Party Integrations

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$20/month

Value for money

Klaviyo logo
4.4

0.7

Pardot logo
3.7

What users say about Klaviyo's value for money

The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
iContact logo

iContact

4.5
(557)

Email marketing & social media marketing software

Features

Total

iContact logo
Pardot logo

58

62

118

features in common

58

features in common

iContact logo

iContact user ratings

Functionality

4.2
(557)

Top features

  • Mobile Optimized Emails

    5.0

  • Email Monitoring

    5.0

  • Template Management

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Value for money

iContact logo
4.4

0.7

Pardot logo
3.7

What users say about iContact's value for money

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.
I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
Remarkety logo

Remarkety

4.7
(125)

Data Driven Email & SMS Marketing for eCommerce

Features

Total

Remarkety logo
Pardot logo

66

73

118

features in common

66

features in common

Remarkety logo

Remarkety user ratings

Functionality

4.5
(125)

Top features

  • AB Testing

    5.0

  • Mobile Optimized Emails

    5.0

  • Multivariate Testing

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$25/month

Value for money

Remarkety logo
4.5

0.8

Pardot logo
3.7

What users say about Remarkety's value for money

Extreme ease of use and great user interface, anyone can do it from the start. We started with just the abandoned carts and are now doing weekly emails with great success.
Very good and quickly customer support. It's very efficient for our business, we have great results.
Salesforce Marketing Cloud logo

Salesforce Marketing Cloud

4.1
(305)

Stand out in Your Customer's Inbox

Features

Total

Salesforce Marketing Cloud logo
Pardot logo

92

154

118

features in common

92

features in common

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud user ratings

Functionality

4.1
(305)

Top features

  • Campaign Management

    5.0

  • Customizable Fields

    5.0

  • CRM

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$4,800

Value for money

Salesforce Marketing Cloud logo
3.7
Pardot logo
3.7

What users say about Salesforce Marketing Cloud's value for money

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Keap logo

Keap

4.1
(1.1K)

An all-in-one CRM, sales and marketing automation software

Features

Total

Keap logo
Pardot logo

78

145

118

features in common

78

features in common

Keap logo

Keap user ratings

Functionality

4.1
(1.1K)

Top features

  • Multi-Campaign

    5.0

  • Campaign Analytics

    5.0

  • Campaign Planning

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$59/month

Value for money

Keap logo
3.8

0.1

Pardot logo
3.7

What users say about Keap's value for money

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.
I love this product, it is the best when you get advanced marketing experience and a big mail list, you can really do magic with it with the advanced action based segmentation.
Bitrix24 logo

Bitrix24

4.1
(571)

100% free CRM, collaboration, and communication tool suite

Features

Total

Bitrix24 logo
Pardot logo

82

401

118

features in common

82

features in common

Bitrix24 logo

Bitrix24 user ratings

Functionality

4.2
(571)

Top features

  • Calendar Sync

    5.0

  • Timesheet Management

    5.0

  • Online Booking

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$61/month

Value for money

Bitrix24 logo
4.2

0.5

Pardot logo
3.7

What users say about Bitrix24's value for money

Great features as a CRM software and phone system. The reports that can be pulled are helpful to analyze the success of your sales/program.
Etremely lacking as a CRM, reporting is terrible, customizations are so basic, and customer support is the worst I have ever seen. Even with the premium versions.
Agile CRM logo

Agile CRM

4.1
(440)

Sales and marketing CRM for growing businesses

Features

Total

Agile CRM logo
Pardot logo

85

235

118

features in common

85

features in common

Agile CRM logo

Agile CRM user ratings

Functionality

4.1
(440)

Top features

  • Time & Expense Tracking

    5.0

  • Task Scheduling

    5.0

  • Task Progress Tracking

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$8.99

Value for money

Agile CRM logo
4.1

0.4

Pardot logo
3.7

What users say about Agile CRM's value for money

I cancelled it in December of 2019. They charged me for it in January of 2020, so I called them and cancelled again.
Agile provides a reliable database for all things from quality findings to ECO change implementations. Customized reports are a nice feature and searching is made easy.
Campaign Monitor logo

Campaign Monitor

4.6
(451)

Elegantly simple email marketing

Features

Total

Campaign Monitor logo
Pardot logo

65

72

118

features in common

65

features in common

Campaign Monitor logo

Campaign Monitor user ratings

Functionality

4.3
(451)

Top features

  • Email Monitoring

    5.0

  • Campaign Analytics

    5.0

  • Auto-Responders

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$9/month

Value for money

Campaign Monitor logo
4.4

0.7

Pardot logo
3.7

What users say about Campaign Monitor's value for money

Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.
Jobin.cloud logo

Jobin.cloud

4.7
(21)

All-In-One tool to Find and Engage People

Features

Total

Jobin.cloud logo
Pardot logo

68

117

118

features in common

68

features in common

Jobin.cloud logo

Jobin.cloud user ratings

Functionality

4.4
(21)

Top features

  • Data Import/Export

    5.0

  • Contact Database

    5.0

  • Sales Pipeline Management

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Starting from

$8.99/month

Value for money

Jobin.cloud logo
4.8

1.1

Pardot logo
3.7

What users say about Jobin.cloud's value for money

Ease of use, implementation and the support was superb. The ability to drag into the cloud from sites using the extension was very clear, easy to use and dependable.
It is just so much easier, better than every other sourcing - talent finding tool I have used. Clean, easy user interface, excellent at identification, connecting with, reaching out, recording, etc.
Upnify CRM logo

Upnify CRM

4.9
(8)

Web-based customer relationship management (CRM) solution

Features

Total

Upnify CRM logo
Pardot logo

70

121

118

features in common

70

features in common

Upnify CRM logo

Upnify CRM user ratings

Functionality

4.8
(8)

Unique features

  • Customer Support

    N/A

  • Customer Management

    N/A

  • Cohort Analysis

    N/A

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

MarketSurge logo

MarketSurge

5.0
(13)

All in one lead management software

Features

Total

MarketSurge logo
Pardot logo

46

74

118

features in common

46

features in common

MarketSurge logo

MarketSurge user ratings

Functionality

4.9
(13)

Top features

  • Lead Capture

    5.0

  • Lead Segmentation

    5.0

  • Interaction Tracking

    5.0

Pardot logo

Pardot user ratings

Functionality

4.0
(594)

Top features

  • Multi-Campaign

    5.0

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

Pricing

Value for money

MarketSurge logo
5.0

1.3

Pardot logo
3.7