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Pardot

Salesforce B2B marketing automation for marketing & sales

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Pardot Alternatives

How do Pardot alternatives compare?

Marketo Engage and HubSpot Marketing Hub stand out as its top competitors based on similarity, popularity and user reviews. When comparing Pardot to its top 100 alternatives, Mailchimp has the highest rating, with HubSpot Marketing Hub as the runner-up, and Pardot ranking 24th place. Mailchimp has the most reviews with a total of 14,627, while Pardot has 563. Users say Mailchimp tops the list for value for money followed by Zoho CRM, while Pardot comes in 35th. Users also say Mailchimp and HubSpot Marketing Hub are the easiest to use, while Pardot takes 26th place.

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Top 100 Alternatives & Competitors to Pardot

Marketo Engage

4.2
(594)

Marketing automation for digital marketers

Features

Total

58

78

99

features in common

58

features in common

Marketo Engage's unique features

  • Multi-Channel Management

  • Social Advertising

  • Real Time Data

  • Mass Texting

Pardot's unique features

  • Customizable Fields

  • Activity Tracking

  • Sales Reports

  • Version Control

Starting from

$895

Value for money

3.8

0.1

3.7

What users say about Marketo Engage's value for money

Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.

MD Masoom R.

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.

AR

Anonymous Reviewer

HubSpot Marketing Hub

4.5
(4.5K)

All in one inbound marketing platform

Features

Total

69

104

99

features in common

69

features in common

HubSpot Marketing Hub's unique features

  • Keyword Rank Tracking

  • Link Management

  • Content Library

  • Post Scheduling

Pardot's unique features

  • Forms Creation & Design

  • Lead Notifications

  • Sales Analytics

  • Engagement Tracking

Starting from

$45/month

Value for money

4.2

0.5

3.7

What users say about HubSpot Marketing Hub's value for money

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.

Mithil P.

HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.

KK

Kasey K.

Salesforce Marketing Cloud

4.1
(275)

Stand out in Your Customer's Inbox

Features

Total

71

147

99

features in common

71

features in common

Salesforce Marketing Cloud's unique features

  • Metadata Management

  • Image Editing

  • Customer Journey Mapping

  • Routing

Pardot's unique features

  • Email Campaign Management

  • Dashboard Creation

  • Mobile Access

  • Source Tracking

Starting from

$4,800

Value for money

3.7
3.7

What users say about Salesforce Marketing Cloud's value for money

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

AR

Anonymous Reviewer

Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.

BL

Bill L.

Mailchimp

4.5
(14.6K)

Email and advertising marketing automation platform

Features

Total

61

121

99

features in common

61

features in common

Mailchimp's unique features

  • Survey Builder

  • Skip Logic

  • Workflow Management

  • Preview Functionality

Pardot's unique features

  • Sales Analytics

  • Lead Verification/Validation

  • Calendar Management

  • Visitor Tracking

Starting from

$10/month

Value for money

4.4

0.7

3.7

What users say about Mailchimp's value for money

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.

DW

Daniel W.

Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.

JW

Jonathan W.

ActiveCampaign

4.6
(1.4K)

Email Marketing, Marketing Automation, CRM/Sales Automation

Features

Total

63

85

99

features in common

63

features in common

ActiveCampaign's unique features

  • Tagging

  • For iPad Devices

  • Sales Pipeline Management

  • Content Management

Pardot's unique features

  • Full Text Search

  • Visual Analytics

  • Keyword Tracking

  • Version Control

Starting from

$9/month

Value for money

4.5

0.8

3.7

What users say about ActiveCampaign's value for money

They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

JM

John M.

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Es

Edie s.

Campaign Monitor

4.6
(436)

Elegantly simple email marketing

Features

Total

52

67

99

features in common

52

features in common

Campaign Monitor's unique features

  • For Small Businesses

  • Real Time Data

  • Mailing List Management

  • Social Advertising

Pardot's unique features

  • Dashboard Creation

  • Source Tracking

  • Image Library

  • Access Controls/Permissions

Starting from

$9/month

Value for money

4.4

0.7

3.7

What users say about Campaign Monitor's value for money

Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.

HH

Hannah H.

The ease of use, depth of reporting, and helpful support team. I like the ability to change and alter the campaign up until the last minute, even if delivery has been scheduled.

JB

Juliet B.

HubSpot CRM

4.5
(2.9K)

Everything you need to sell in one integrated suite

Features

Total

35

67

99

features in common

35

features in common

HubSpot CRM's unique features

  • For Mac Devices

  • Self Service Portal

  • Appointment Management

  • Task Progress Tracking

Pardot's unique features

  • Multi-Campaign

  • Image Library

  • Full Text Search

  • Forms Management

Starting from

$50/month

Value for money

4.4

0.7

3.7

What users say about HubSpot CRM's value for money

The comprehensive database, the intuitive tools, the ease of deployment - all of these are appreciated about this product.

AR

Anonymous Reviewer

It is popular and used by a few other businesses that we know, so we considered it and the functionality is good.

CH

Cherie H.

Intercom

4.5
(786)

The #1-rated Business Messenger for customer relationships.

Features

Total

49

78

99

features in common

49

features in common

Intercom's unique features

  • Appointment Management

  • Multi-Channel Communication

  • Real-time Consumer-facing Chat

  • Self Service Portal

Pardot's unique features

  • Email Templates

  • Campaign Analytics

  • Lead Distribution

  • Reporting & Statistics

Starting from

$38/month

Value for money

4.0

0.3

3.7

What users say about Intercom's value for money

Integrations are just fabulous and once done, every marketer or even customer care folks will be so happy, if trained properly.

AR

Anonymous Reviewer

Intercom is overall a really good, professional product. They have great quality of support, good training material, and they still keep releasing.

Anna K.

Zoho CRM

4.3
(5.1K)

CRM software that helps you sell smarter, better, faster.

Features

Total

74

200

99

features in common

74

features in common

Zoho CRM's unique features

  • Role-Based Permissions

  • Content Delivery

  • Wiki

  • User Management

Pardot's unique features

  • CAN SPAM Compliance

  • Spam Blocker

  • Version Control

  • WYSIWYG Editor

Starting from

$20/month

Value for money

4.3

0.6

3.7

What users say about Zoho CRM's value for money

I am very happy with the features that are now offered by Zoho. They are as good or better than any other CRM out there and less expensive.

BW

B. W. B.

I would totally recommend Zoho as a solid good CRM to anyone looking for a CRM that is powerful and has a great team supporting it.

David M.

VBOUT

4.8
(136)

Multi-channel marketing automation platform

Features

Total

47

65

99

features in common

47

features in common

VBOUT's unique features

  • Real Time Data

  • Conversion Tracking

  • Predictive Analytics

  • Customizable Forms

Pardot's unique features

  • Dashboard Creation

  • Collaboration Tools

  • Contact Database

  • Real Time Notifications

Starting from

$60/month

Value for money

4.9

1.2

3.7

What users say about VBOUT's value for money

A perfectly priced product with amazing features and training videos meant to supercharge the marketing campaign and automation. Works like a swiss army knife - so many utilities.

Capt Anil Kumar S.

Super happy with VBOUT - great value for money and makes a lot of other tools redundant. It's also really easy to pick up and start using without any prior knowledge of what you're doing.

Grant M.

Aritic Pinpoint

4.5
(17)

Marketing automation platform for SME & mid-enterprise

Features

Total

57

68

99

features in common

57

features in common

Aritic Pinpoint's unique features

  • Workflow Management

  • Live Chat

  • Customizable Branding

  • Task Management

Pardot's unique features

  • Version Control

  • Channel Management

  • Keyword Tracking

  • Email Templates

Value for money

4.5

0.8

3.7

What users say about Aritic Pinpoint's value for money

I had a lot of trouble integrating my Salesforce account. It is such a long provess and their video tutorial was bad.

Renee C.

I loved the advanced segmentation feature that allows me to segment the leads with their behavior pattern and associate suitable trigger pointers on them (Lead Scoring).

Navodit R.

EngageBay

4.6
(135)

Integrated sales & marketing software for growing teams

Features

Total

73

215

99

features in common

73

features in common

EngageBay's unique features

  • File Sharing

  • Form Builder

  • Inbox Management

  • Customizable Forms

Pardot's unique features

  • Data Visualization

  • Full Text Search

  • Customer Surveys

  • Monitoring

Starting from

$10.79/month

Value for money

4.8

1.1

3.7

What users say about EngageBay's value for money

Easy to use email marketing platform. The best part is you have all the powerful tools like landing pages, autoresponders, email broadcast, sequences even in the free.

SK

Sudip K.

Got the hang of EngageBay in a matter of hours due to its ease of use and excellent customer support. Any question is answered in a matter of seconds.

CV

Carlos V.

Agile CRM

4.1
(417)

Sales and marketing CRM for growing businesses

Features

Total

70

231

99

features in common

70

features in common

Agile CRM's unique features

  • Queue Management

  • Mobile Coupons

  • Voice Mail

  • Portfolio Management

Pardot's unique features

  • Source Tracking

  • Business Card/Badge Scanning

  • Version Control

  • Email Distribution

Starting from

$8.99/month

Value for money

4.2

0.5

3.7

What users say about Agile CRM's value for money

It has powerful features and many integrations. I like the freedom to customize and the many campaign nodes make campaigns and flows very powerful.

Dd

Danie d.

Agile provides a reliable database for all things from quality findings to ECO change implementations. Customized reports are a nice feature and searching is made easy.

BD

Brandon D.

Bitrix24

4.0
(488)

100% free CRM, collaboration and communication tool suite

Features

Total

71

363

99

features in common

71

features in common

Bitrix24's unique features

  • Service Level Agreement (SLA) Management

  • Issue Scheduling

  • Call Scripting

  • Volunteer Management

Pardot's unique features

  • Channel Attribution

  • AB Testing

  • Customer Surveys

  • Website Visitor Tracking

Starting from

$49/month

Value for money

4.2

0.5

3.7

What users say about Bitrix24's value for money

Etremely lacking as a CRM, reporting is terrible, customizations are so basic, and customer support is the worst I have ever seen. Even with the premium versions.

ER

Eric R.

Great features as a CRM software and phone system. The reports that can be pulled are helpful to analyze the success of your sales/program.

AD

Ajay D.

monday.com

4.6
(2.4K)

Project Management Made Easy

Features

Total

69

498

99

features in common

69

features in common

monday.com's unique features

  • Event Management

  • Purchasing & Receiving

  • Widgets

  • Supports Scrum

Pardot's unique features

  • AB Testing

  • Image Library

  • Email Templates

  • Sales Reports

Starting from

$10/month

Value for money

4.3

0.6

3.7

What users say about monday.com's value for money

When navigating the user-interface, it can have lagged. Its desktop version for mac is troublesome as compared to the online version and is annoying.

Poppy S.

Monday is very easy to use, has excellent help and tutorials, and extremely responsive tech support. They regularly add new features and improvements.

MG

Mitch G.

Autopilot

4.6
(100)

Marketing automation software made visual.

Features

Total

82

133

99

features in common

82

features in common

Autopilot's unique features

  • User Management

  • Data Security

  • Customer Profiles

  • Customizable Branding

Pardot's unique features

  • Business Card/Badge Scanning

  • Archiving & Retention

  • Monitoring

  • Alerts/Notifications

Starting from

$29/month

Value for money

4.5

0.8

3.7

What users say about Autopilot's value for money

The price is excellent and I love the heads up feature. This feature alone has increased conversions considerably for me. I like that Autopilot is easy to integrate and like the journey builder.

AD

Adrian D.

To be told that you have to recreate a portion of a Journey from memory because someone accidentally deleted part of it during a Journey review can be quite frustrating.

John T.

SharpSpring from Constant Contact

4.6
(720)

Affordable marketing automation for all business sizes

Features

Total

72

98

99

features in common

72

features in common

SharpSpring from Constant Contact's unique features

  • Task Management

  • Content Library

  • For Startups

  • Content Management

Pardot's unique features

  • Data Visualization

  • Full Text Search

  • Keyword Tracking

  • Monitoring

Starting from

$399/month

Value for money

4.7

1.0

3.7

What users say about SharpSpring from Constant Contact's value for money

Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require.

CM

Christine M.

Very good experience, easy to use, they were helpful on the CRM integration. Overall a very positive experience.

GP

Gareth P.

Keap

4.1
(1.1K)

An all-in-one CRM, sales and marketing automation software

Features

Total

67

130

99

features in common

67

features in common

Keap's unique features

  • Electronic Payments

  • Cataloging/Categorization

  • Knowledge Management

  • Client Management

Pardot's unique features

  • Forms Creation & Design

  • Campaign Tracking

  • Lead Database Integration

  • Dashboard Creation

Starting from

$79/month

Value for money

3.8

0.1

3.7

What users say about Keap's value for money

I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation.

Mindy I.

The interface is clean and easy to use. On first impressions it looked like the re-brand from InfusionSoft was a move good to keep things more simple.

AV

Andra V.

MarketSurge

5.0
(7)

All in one lead management software

Features

Total

39

76

99

features in common

39

features in common

MarketSurge's unique features

  • Appointment Management

  • Multi-Channel Communication

  • Real Time Reporting

  • Communication Management

Pardot's unique features

  • Email Templates

  • Forms Creation & Design

  • WYSIWYG Editor

  • Keyword Tracking

Marketing Optimizer

4.5
(6)

Digital Marketing Optimization Software

Features

Total

33

46

99

features in common

33

features in common

Marketing Optimizer's unique features

  • Referral Tracking

  • Email Response Control

  • Site Search Tracking

  • Multiple Site Management

Pardot's unique features

  • Lead Notifications

  • Channel Attribution

  • Reporting & Statistics

  • Engagement Tracking

GetResponse

4.1
(282)

The world's easiest e-mail marketing

Features

Total

49

65

99

features in common

49

features in common

GetResponse's unique features

  • Real Time Data

  • Automated Scheduling

  • Live Chat

  • Real Time Analytics

Pardot's unique features

  • Web Forms

  • Forms Creation & Design

  • Lead Database Integration

  • Data Import/Export

Starting from

$15/month

Value for money

3.9

0.2

3.7

What users say about GetResponse's value for money

After numerous communication with the company, we found out they moved us to a "bad" server/IP address which triggered the recipient inbox spam filters.

NR

Nick R.

I cancelled my subscription and after a month they activated without my consense and charged of 95.

CM

Cristian M.

Kartra

4.5
(125)

Kartra, the all-in-one business platform

Features

Total

62

95

99

features in common

62

features in common

Kartra's unique features

  • Data Security

  • Website Management

  • Website Analytics

  • Customizable Branding

Pardot's unique features

  • Social Marketing

  • Archiving & Retention

  • Keyword Tracking

  • Search Marketing

Starting from

$79/month

Value for money

4.4

0.7

3.7

What users say about Kartra's value for money

Even with my grumblings above, I am very satisfied with Kartra, especially considering its competition. I truly believe it's the best value with regard to functionality and ease of use, hands down.

DS

Dawn S.

My experience has simply been very good because of its ease in handling and the completeness of its elements.

Silfrido G.

Digioh

4.7
(10)

Customizable web forms that integrate with your stack

Features

Total

38

53

99

features in common

38

features in common

Digioh's unique features

  • Customizable Forms

  • Promotions Management

  • Abandoned Cart Saver

  • Shopping Cart

Pardot's unique features

  • Performance Metrics

  • Interaction Tracking

  • List Management

  • Customizable Templates

AWeber

4.3
(171)

Powerfully-simple email marketing and automation software

Features

Total

64

83

99

features in common

64

features in common

AWeber's unique features

  • Tagging

  • Real Time Analytics

  • Automated Scheduling

  • SEO Management

Pardot's unique features

  • Prospecting Tools

  • Campaign Planning

  • Keyword Tracking

  • Search Marketing

Starting from

$19.99/month

Value for money

4.0

0.3

3.7

What users say about AWeber's value for money

When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional.

Ben T.

Overall a very good website to help you with your email marketing and i am very satisfied with the results.

PB

Pontus B.

Act-On

4.3
(246)

Growth marketing automation platform

Features

Total

76

102

99

features in common

76

features in common

Act-On's unique features

  • Website Analytics

  • Prioritization

  • Responsive

  • Configurable Workflow

Pardot's unique features

  • Customer Database

  • Forms Creation & Design

  • Email Distribution

  • Channel Attribution

Starting from

$900/month

Value for money

3.9

0.2

3.7

What users say about Act-On's value for money

There may be other big brands out there, but this is a great solution at an affordable price.

DK

Dustin K.

Act-On is extremely easy to use and starts providing working data immediately. Act-On has a quality product with a friendly UI and wonderful support when the occasional question comes up.

MJ

Mark J.

Magileads

5.0
(4)

Campaign management, email marketing, and lead generation

Features

Total

62

66

99

features in common

62

features in common

Magileads' unique features

  • Lead Engagement

  • Reminders

  • Mailing List Management

  • Personalization

Pardot's unique features

  • Version Control

  • Archiving & Retention

  • Mobile Access

  • Campaign Segmentation

Freshsales

4.6
(481)

Sales management solution

Features

Total

68

141

99

features in common

68

features in common

Freshsales' unique features

  • Call Management

  • Client Management

  • Email Tracking

  • Pipeline Reports

Pardot's unique features

  • Campaign Analytics

  • Business Card/Badge Scanning

  • Lead Notifications

  • Search Marketing

Starting from

$15/month

Value for money

4.5

0.8

3.7

What users say about Freshsales' value for money

The best thing we like is the interoperability of freshsales with our helpdesk (freshdesk). The synchronization of activity helps us keep track of the issues our customers have had with our products.

FQ

Farhan Q.

It is pretty easy to use. The ability to set up sales sequencing was nice and pretty easy to do.

MB

Matt B.

User.com

4.7
(32)

The engine of growth. An all in one solution for user data.

Features

Total

80

193

99

features in common

80

features in common

User.com's unique features

  • Sales Pipeline Management

  • Customer Journey Mapping

  • Chatbot

  • Call Logging

Pardot's unique features

  • Lead Notifications

  • Dashboard

  • Multi-Campaign

  • Process/Workflow Automation

Value for money

4.6

0.9

3.7

What users say about User.com's value for money

I really liked how fresh and inviting their design is. Their onboarding experience is very nice and set you up to start taking advantage of the platform rather quickly.

AR

Anonymous Reviewer

I can definitely recommend this to any sales/marketing/customer success teams - user.com is safe, gdpr compliant, affordable and easy to learn and to use.

Izabela H.

Sendlane

4.4
(30)

Email marketing automation for eCommerce Stores!

Features

Total

47

54

99

features in common

47

features in common

Sendlane's unique features

  • Mailing List Management

  • Predictive Analytics

  • Lead Engagement

  • Communication Management

Pardot's unique features

  • Customer Surveys

  • Full Text Search

  • Visual Analytics

  • Real Time Notifications

Starting from

$25/month

Value for money

4.0

0.3

3.7

What users say about Sendlane's value for money

The automations are amazing. Very easy to set up and looks after my customers automatically which leaves me free to do other things for my business.

AR

Anonymous Reviewer

They just updated their price and it kinda sucks, so that's the only place they lost points.

JB

John B.

SendX

4.7
(25)

Affordable Email Marketing Software

Features

Total

61

86

99

features in common

61

features in common

SendX's unique features

  • Website Analytics

  • Customer Profiles

  • Abandoned Cart Saver

  • Customer Journey Mapping

Pardot's unique features

  • Search Marketing

  • Forms Management

  • Real Time Notifications

  • Dashboard Creation

Starting from

$9.99/month

Value for money

4.6

0.9

3.7

What users say about SendX's value for money

Development and support. The support on issue resolution is great and the developments going on are even better.

AD

Abhishek D.

Sendx is the best tool available in the market for better and reliable email automation campaigns. This will help you to turn your website visitors users into customers.

AR

Anonymous Reviewer

Marketing 360

4.7
(921)

#1 Marketing Platform For Small Business

Features

Total

87

340

99

features in common

87

features in common

Marketing 360's unique features

  • Patient Records Management

  • Client Profiles

  • Real Time Reporting

  • Order Management

Pardot's unique features

  • Online Forms

  • Data Extraction

  • Business Card/Badge Scanning

  • Lead Notifications

Starting from

$25

Value for money

4.5

0.8

3.7

What users say about Marketing 360's value for money

As promised it is taking off and extremely excited for what else is to come in the future and what executives can work now they have a great website to send all of my leads to.

BB

Brad B.

Our company has used and gets great results from mymarketing360.com for years now. The re-targeting ads are very effective, the real-time analytics are excellent, and the customer support is awesome.

CC

Chris C.

Adobe Campaign

4.4
(153)

End-to-end digital marketing

Features

Total

55

70

99

features in common

55

features in common

Adobe Campaign's unique features

  • Conversion Tracking

  • Multi-Channel Management

  • Live Chat

  • Content Management

Pardot's unique features

  • Email Templates

  • Customer Database

  • Real Time Notifications

  • Email Distribution

Starting from

$9.98/month

Value for money

4.0

0.3

3.7

What users say about Adobe Campaign's value for money

Has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn.

FD

Fraser D.

With Adobe Campaign, I had the opportunity to create excellent campaigns. Excellent integration with CRM software.

MS

Maksym S.