Moz Features List

Moz Reviews

Moz

SEO & Social Monitoring Made Simple

4.43/5 (116 reviews)
536,501

Moz Feature Summary

  • Weekly Crawls & Rank Tracking
  • On-Page Recommendations
  • Competitive Analysis
  • Continual Improvement
  • Open Site Explorer
  • Keyword Difficulty
  • Moz Toolbar
  • Beta access to new tools
  • PRO Training Webinars
  • PRO Q&A Forum
  • Comprehensive Q&A Database
  • Advanced Online Marketing Guides
  • Keyword prioritizing

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (122 other apps)
API (339 other apps)
Activity Dashboard (176 other apps)
Campaign Analysis (160 other apps)
Campaign Management (139 other apps)
Content Management (130 other apps)
Customizable Branding (156 other apps)
Customizable Templates (158 other apps)
Data Import/Export (115 other apps)
Drag & Drop Interface (167 other apps)
Engagement Analytics (139 other apps)
Monitoring (149 other apps)
Multi-Channel Marketing (131 other apps)
Real Time Analytics (123 other apps)
Real Time Data (112 other apps)
Reporting & Statistics (162 other apps)
Social Media Integration (184 other apps)
Social Network Marketing (121 other apps)
Tagging (127 other apps)
Third Party Integration (164 other apps)

Moz Feature Reviews

25 reviewers had the following to say about Moz's features:

Robert E. Ferguson

Verified Reviewer

MOZ.com = Software created by SEO experts

2016-07-19

MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

Pros

Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

Cons

MOZ, although feature rich, is somewhat expensive for the base package.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Moz

MOZ is a sophisticated SEO suite. If your budget doesn't justify their pricing plans, there are numerous other tools, websites that can provide very good alternatives.

Source: GetApp
Helpful?   Yes   No
Read more
Andrew Epperson

Verified Reviewer

#1 resource for Inbound

2015-06-22

Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency.

Pros

Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference

Cons

Website isn't responsive Data could be deeper

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Dave Davis

Decent Organic Tracking & Tools

2017-02-23

Really shines when it comes to competitor analysis in the organix space.

Pros

Fantastic rank tracking and competitive analysis reports.

Cons

Clunky, slow, forced design language and expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Moz

The guys at Moz know what those working in the organic channel want and need and the toolset is fantastic. It's a little expensive for what you get and the little extras don't add much value (followerwonk?) but the core product works great. If you're looking to monitor organic closely, this is the tool for you.

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 201-500 employees)

Suite of SEO tools for people with web strategy and optimization needs.

2018-01-30

Updated keywords for traffic acquisition and content creation, fixed crawl issues thanks to list and suggestions, created an SEO strategy for 1-2 person marketing department that doesn't take much time to monitor and update.

Pros

Also provides suggested fixes or solutions to problems and lack of data so you're never stuck or don't know what the next step is.

Cons

That being said I was using it as a means to an SEO habit for our websites so in that regard it was more of a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Subash Bidare

Quintessential SEO Tool

2018-04-28

Its a great tool for SEO - you cant do without it.

Pros

I love the Keyword research competitor backlink analysis, tracking your rankings over a period of time, SEO audits that help you optimize your pages and finding linking opportunities are really a boon to work with efficiently.

Cons

The site sometimes seems slow & non-responsive - but I am told it's because it's crunching truckloads of data which makes it look slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Artur Jaskólski

It's one of the best SEO tools available, however I expected something more from the "famous Moz" .

2017-11-17

Pros

- Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker

Cons

- Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
David H. Deans

Verified Reviewer

Search Engine Optimization (SEO) tool with basic features

2018-05-28

Pros

I've tried various SEO-related tools, as part of my work as a content marketing practitioner.

Cons

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Brian Bates

Great toolset for SEO

2018-02-10

Pros

The site provides a wealth of information for monitoring SEO performance as well as researching new campaign possibilities.

Cons

Moz Pro comes with a higher price tag than other SEO tools out there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Jordan Mason

Big name, great content, dashboard difficult to use at times

2018-03-13

Pros

Moz has practically invented the SEO space and always has great content (Whiteboard Fridays, Moz Top-10, Beginners Guide to SEO).

Cons

I find the interface and dashboard difficult to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Camille Bosley

One of the Best SEO Tools on the Market

2018-04-26

Competitive data for clients that is hard to track elsewhere, specifically for links.

Pros

It is easy to navigate, to save groups of research, and provides fantastic competitive analysis on backlinks.

Cons

I also wish Moz did a better job of pulling historical keyword data (tracking rankings BEFORE you enter them into Moz).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Digital Marketing Manager (Internet company, 11-50 employees)
Verified Reviewer

Useful set of tools

2015-07-09

However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website.

Pros

Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks'

Cons

OSE doesn't discover as many links as some of the other SEO tools that I use

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Mark Bell

The best SEO performance software on the market

2017-12-26

I was able to refine my seo strategy using the software, and was able to monitor results as we went along.

Pros

Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search.

Cons

It gets a little technical and reporting might get complex.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Director of Content (Health, Wellness and Fitness company, 11-50 employees)
Verified Reviewer

Great SEO Monitoring Tool

2018-06-10

Pros

- Includes full stack of features you need in an SEO tool - Pricing is fair for everything that you get - Can track multiple websites

Cons

- Reporting can be improved, you can only export CSV files and then make charts to represent the data you have pulled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Marketing and PR Manager (Computer Software company, 51-200 employees)
Verified Reviewer

The leader in SEO tools

2018-03-12

Pros

Feature rich and easy to use-definitely useful for the amateur or novice SEO specialist.

Cons

I wish they had website content-marketing materials to learn SEO simultaneously as using the tools.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Ardalan Zandian

Verified Reviewer

A must-have SEO tool

2017-04-04

Pros

Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO).

Cons

You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kristen Hay

A great resource for inbound marketers

2017-06-27

A good chunk of our leads come from landing pages with forms, and the higher those pages rank from the keywords we enter into Moz, the more likely we are to get more marketing qualified leads in the door.

Pros

I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking.

Cons

They're all useful features, but it took me a while to figure out all of its functionality when we first got started.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Van Miller

Not a ton of features, but helpful product

2018-04-13

Pros

It allows SEO to become much less disorganized with the keyword tool to attract users base don past search data

Cons

Sometimes the site can seem clunky, but the keyword targeting along with the setup assist are great tools to run successful SEO campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Decent tool but poorly put together

2018-06-05

Pros

Has some tools that I do use often such as open site explorer which is great. The keyword tool is also helpful

Cons

The interface is really hard to use it makes it feel like every tool is separate and there is not a feeling of creating campaigns or projects.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Computer Software company, 11-50 employees)

Perfect for small businesses, not for power users

2018-03-18

Pros

There's a robust set of tools around keyword research and link analysis--the basis for any SEO campaign.

Cons

For example, their link index is much smaller than the ones in ahrefs or Majestic, and anecdotally I've found that their keyword data contains much less search volume information than competitors, as well.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Co-Founder, Full-Stack Growth Marketer (Marketing and Advertising company, 1-10 employees)
Verified Reviewer

Solid SEO Tool Facing Growing Competition

2017-12-23

Pros

Moz is well designed and easy to use SEO tool.

Cons

For backlinks and content analysis, I have to use Ahrefs and SEMRush.

Rating breakdown

Value for money
Ease of use
Features

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Michael Murray

MOZ Pro has it all - rankings, audits and more.

2017-09-13

Pros

I can't believe how sophisticated the product is, including all levels of technical analysis and competitor data.

Cons

I'm a little surprised the inbound link data sometimes seems limited (like the number of results).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 51-200 employees)

Lackluster in all areas.

2018-05-02

Pros

Honestly, Moz is like the gateway software to real seo tools.

Cons

The list goes on and on, it's easier to list the one thing I do like, the reports that you can make and send clients.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Chris Keenan

Generally, a must have for any internet markets kit

2018-01-16

As I said before, it pretty much has everything an internet marketer needs in their kit for client analysis. This belongs in your kit.

Pros

They have a lot of features wrapped up together like rank report, site analysis, competitor tracking, and backlink analysis.

Cons

The price can get pretty high as you add on more sites to track. It would also be nice to be able to split up your billing so you could apply X amount to one card and X amount to another. Specifically thinking about when I want to charge client card instead of it all going on ours.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Seth Craven

It's great for competitive analysis

2018-03-12

Pros

You can analyze your own content, SEO, website, and more against your competitors.

Cons

I don't think their dashboard is designed very well and it can be a bit confusing at times.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Bruce Orem

Great web-based tool to manage your website's SEO quality along with that of your competition's.

2018-03-27

Pros

Ease of use. Interface is intuitive.

Cons

I wish the data was updated more frequently.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Source: Capterra
Helpful?   Yes   No
Read more