Moz Pro Features

Moz Pro

SEO & Social Monitoring Made Simple

4.46/5 (292 reviews)

Competitor Feature Comparison

API
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Audit Management
Automated Publishing
Broken Link Discovery
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Categorization/Grouping
Channel Attribution
Collaboration Tools
Competitive Analysis
Content Management
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Digital Asset Management
Email Management
For Websites
Google Analytics Integration
Issue Management
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Link Analytics
Link Management
Monitoring
Multi-Account Management
Multiple Site Management
Pageview Tracking
Performance Metrics
Post Scheduling
Prioritization
Problem Area Alerts
Rank Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Site Search Tracking
Social Media Integration
Social Media Monitoring
Social Performance Management
Tagging
Template Management
Third Party Integrations
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Website Management
Website Monitoring
Workflow Management
Learn moreCompare App
API
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Audit Management
Automated Publishing
Broken Link Discovery
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Categorization/Grouping
Channel Attribution
Collaboration Tools
Competitive Analysis
Content Management
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Digital Asset Management
Email Management
For Websites
Google Analytics Integration
Issue Management
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Link Analytics
Link Management
Monitoring
Multi-Account Management
Multiple Site Management
Pageview Tracking
Performance Metrics
Post Scheduling
Prioritization
Problem Area Alerts
Rank Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Site Search Tracking
Social Media Integration
Social Media Monitoring
Social Performance Management
Tagging
Template Management
Third Party Integrations
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Website Management
Website Monitoring
Workflow Management
Visit WebsiteCompare App
API
Access Controls/Permissions
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Audit Management
Automated Publishing
Broken Link Discovery
Calendar Management
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Tracking
Categorization/Grouping
Channel Attribution
Collaboration Tools
Competitive Analysis
Content Management
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Digital Asset Management
Email Management
For Websites
Google Analytics Integration
Issue Management
Keyword Rank Tracking
Keyword Research Tools
Keyword Tracking
Lead Generation
Link Analytics
Link Management
Monitoring
Multi-Account Management
Multiple Site Management
Pageview Tracking
Performance Metrics
Post Scheduling
Prioritization
Problem Area Alerts
Rank Tracking
Reporting & Statistics
Reporting/Analytics
SEO Management
Site Search Tracking
Social Media Integration
Social Media Monitoring
Social Performance Management
Tagging
Template Management
Third Party Integrations
Visitor Tracking
Visual Analytics
Web Traffic Reporting
Website Analytics
Website Management
Website Monitoring
Workflow Management
Visit WebsiteCompare App

Moz Pro Feature Reviews

25 reviewers had the following to say about Moz Pro's features:

Robert E. F.

Verified Reviewer

MOZ.com = Software created by SEO experts

2016-07-19

MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

Pros

Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

Cons

MOZ, although feature rich, is somewhat expensive for the base package.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Moz Pro

MOZ is a sophisticated SEO suite. If your budget doesn't justify their pricing plans, there are numerous other tools, websites that can provide very good alternatives.

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 201-500 employees)

User friendly search tool

2018-07-03

Easy reporting and search data that's easy to share with non SEOs

Pros

- Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities.

Cons

To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Education Management company, 11-50 employees)

An Excellent SEO Tool with a Few Drawbacks

2020-12-23

I have used SEM rush as well - while both have their pros and cons, I find the Moz interface much more user friendly and the insights and dashboards easily actionable.

Pros

The crawl speed is reasonably fast, and the custom metrics like Domain Authority are great tools.

Cons

For instance, I had to spend hours to actually remove the tracked and mapped keywords I wanted to remove/update from my campaign. One would think this would be an easy task, but no.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Monthly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Moz


Hey there! Thanks so much for the great review! We're excited to hear that you're enjoying so many of the tools and features. I've shared your feedback about bulk operations with the team.

Read more
Stacey B.

Great!

2018-01-19

It gives great insight into our company's performance and helps give a great idea month per month.

Pros

We use this software to assisting with our reports that we show to management and it's always very insightful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Frequency of use: Monthly

Source: Capterra
Helpful?   Yes   No
Read more
Dave D.

Decent Organic Tracking & Tools

2017-02-23

really wish they'd provide more tools though as the organic channel is becoming more and more opaque as Google does too.

Pros

Fantastic rank tracking and competitive analysis reports.

Cons

Clunky, slow, forced design language and expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Moz Pro

The guys at Moz know what those working in the organic channel want and need and the toolset is fantastic. It's a little expensive for what you get and the little extras don't add much value (followerwonk?) but the core product works great. If you're looking to monitor organic closely, this is the tool for you.

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(E-Learning company, 51-200 employees)

Great SEO tool for the money

2019-04-08

Pros

Very easy to get up and running tracking keywords and on-page SEO metrics. useful features for keyword research.

Cons

Custom reporting tool is clunky. API functionality is limited.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Artur J.

It's one of the best SEO tools available, however I expected something more from the "famous Moz" .

2017-11-17

Pros

- Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker

Cons

- Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Brooks M.

No longer an industry leader, but still a solid product

2019-11-27

Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting, and technical site crawls.

Pros

Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data.

Cons

I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Heath H.

A ranking and reporting tool from the experts in SEO themselves!

2019-08-09

Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting.

Pros

The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt!

Cons

Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Zev S.

My Favorite SEO Tool

2019-07-26

Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team.

Pros

You can easily set up and store different campaigns and a lot of insights available.

Cons

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
scott b.

Critical to my marketing agency

2021-03-19

The website explorer feature alone is worth the price of the software, but it also provides keyword research, backlink information, ranking reports, and more.

Pros

Moz Pro gives you insights into websites that you can't get from other products or Google Analytics. The backlink functionality is one of a kind.

Cons

There are limitations on the number of actions you can perform based upon the tier of service that you choose, and to my knowledge there is no way to buy additional functionality ala carte, which would be nice.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No

Response from Moz


Hi Scott! Thanks so much for your review!
We've made a few changes to our Moz Pro plans to allow for the release of Add-ons. Add-ons allow Moz Pro customers to add more of what they need when they need it, without having to change their entire Base Plan to get it.

More information on Add-ons can be found here: https://moz.com/help/your-account/manage-subscriptions/purchasing-add-ons

Read more
Anonymous
(Executive Office company, 1-10 employees)

Industry Standard Product is still the best

2020-09-29

Tracking of customer search engine optimization is quite easy in Moz.

Pros

Generates great reports. Generally easy to use.

Cons

Pricing tiers are messy--would love a cheaper tier that allows multiple users. Interface can be clunky in spots.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Moz


Thank you for your review and feedback on pricing tiers and the product interface. I've relayed that message to our product marketing team.

Read more
Anonymous
(Electrical/Electronic Manufacturing company, 10001+ employees)

Must tool for SEO.

2019-05-16

The user interface is intuitive. And dashboard and reports over email help to track the SEO efficiently.

Pros

Keywords analysis, ranking and dashboard helps to track SEO on websites.

Cons

For the first initial or a new dashboard setup, we need to wait for upto one week to get analysis.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Michael F.

Easy to Use SEO Software

2021-08-12

Fantastic. MOZ Pro is a great piece of software and essential for our business.

Pros

I've been using them for more than 5 years and have been incredibly happy with the software. It's easy to use and very robust.

Cons

Report templates require an additional fee to access.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No

Response from Moz


Thanks so much for the amazing review, Michael! We're excited to know that you are happy with Moz Pro and find it robust and easy to use.

Read more
Rob C.

Powerful but flawed

2019-05-27

I've gotten great results in boosting our site's performance in my time using it.

Pros

I currently use it daily at work, and I find it works great for my main use for it, being tracking rankings both daily and as part of ongoing campaigns to increase our company's standing in Google search.

Cons

My main gripe with this software is that it seems features are often struggling to work correctly. Rank tracker in particular has been a source of frustration, with the feature just not working at all for weeks.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Georgy B.

Great, user friendly tools for marketers and business owners!

2020-03-04

We started with MOZ and to be honest we was satisfied with results until certain point where we needed more accurate data for international search and paid campaigns.

Pros

We like content suggestion and keyword research tools provided by MOZ, easy to navigate and use with advanced tools also available.

Cons

Keyword accuracy for international databases could be improved with additional lead generation tools could be added, as competitors are doing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No

Response from Moz


Hi Georgy! Thanks for the review and feedback. Good to hear you're liking the content suggestions and keyword research tools. I've shared your feedback on international databases with our team.

Read more
Anonymous
(Marketing and Advertising company, myself only employees)

Good tool for SEO keyword research

2020-09-30

A solid tool for SEO management, particularly for keyword selection.

Pros

I like that it provides a feature that factors in all elements of a keyword to help you choose the best options for your site.

Cons

At some points, it did not show results/data for some of the keyphrases I input.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Tom G.

great tool for auditing and understanding your ranking factors.

2018-11-02

It is great for single-dept marketing teams.

Pros

Ability to research keywords, audit websites and track competition.

Cons

Reports often conflict with Google Search Console results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Isaac P.

Great tool to work with

2018-07-21

Pros

Moz user interface is plainly looking very first grade

Cons

Moz Analytics keeps track of just rankings within the leading 50 outcomes of Google wich is not that fantastic when you are simply starting

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew E.

Verified Reviewer

#1 resource for Inbound

2015-06-22

Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency.

Pros

Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference

Cons

Website isn't responsive Data could be deeper

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Chris S.

The best SEO tool on the market

2019-02-22

Pros

The campaign feature which crawls my website weekly and flags any errors or improvements to me.

Cons

Sometimes there can be a frustrating lack of data on keyword search volumes in the UK.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Head Of Paid Search (Internet company, 1-10 employees)
Verified Reviewer

Good for those new to SEO - definitely not for experts

2018-11-02

Pros

Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love.

Cons

The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Email Marketing Manager (Health, Wellness and Fitness company, 11-50 employees)
Verified Reviewer

Great SEO Monitoring Tool

2018-06-10

Pros

- Includes full stack of features you need in an SEO tool - Pricing is fair for everything that you get - Can track multiple websites

Cons

- Reporting can be improved, you can only export CSV files and then make charts to represent the data you have pulled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Digital Marketing Manager (Internet company, 11-50 employees)
Verified Reviewer

Useful set of tools

2015-07-09

This tools allows me to dig into my backlinks, checking the authority at domain level & page level, along with a spam score which is useful when looking to identify low quality links. it can also be used to compare link metrics with other websites, which is great for discovering new links.

Pros

Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks'

Cons

OSE doesn't discover as many links as some of the other SEO tools that I use

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Subash B.

Quintessential SEO Tool

2018-04-28

Its a great tool for SEO - you cant do without it.

Pros

Moz (aka SEOMoz) is a great tool for SEO work, its user-friendly interface, fantastic features and thought leadership.

Cons

This is definitely not for a novice - there is a lot of subject matter you need to know for using the tools, but once you know the subject matter the user interface is easy to navigate & get what you want.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more