Moz Features

Moz

SEO & Social Monitoring Made Simple

4.43/5 (269 reviews)

Moz Feature Summary

  • Weekly Crawls & Rank Tracking
  • On-Page Recommendations
  • Competitive Analysis
  • Continual Improvement
  • Open Site Explorer
  • Keyword Difficulty
  • Moz Toolbar
  • Beta access to new tools
  • PRO Training Webinars
  • PRO Q&A Forum
  • Comprehensive Q&A Database
  • Advanced Online Marketing Guides
  • Keyword prioritizing

Competitor Feature Comparison

API
Activity Dashboard
Auditing
Categorization
Commenting
Customizable Branding
Customizable Reporting
Data Import
Data Import/Export
Issue Management
Keyword Tracking
Monitoring
Permission Management
Prioritizing
Progress Tracking
Reporting & Statistics
SEO Management
Scheduled Reporting
Social Media Integration
Social Media Metrics
Third Party Integration
Visitor Tracking
Web Analytics
Web Traffic Reporting
Learn moreCompare App
API
Activity Dashboard
Auditing
Categorization
Commenting
Customizable Branding
Customizable Reporting
Data Import
Data Import/Export
Issue Management
Keyword Tracking
Monitoring
Permission Management
Prioritizing
Progress Tracking
Reporting & Statistics
SEO Management
Scheduled Reporting
Social Media Integration
Social Media Metrics
Third Party Integration
Visitor Tracking
Web Analytics
Web Traffic Reporting
Visit WebsiteCompare App
API
Activity Dashboard
Auditing
Categorization
Commenting
Customizable Branding
Customizable Reporting
Data Import
Data Import/Export
Issue Management
Keyword Tracking
Monitoring
Permission Management
Prioritizing
Progress Tracking
Reporting & Statistics
SEO Management
Scheduled Reporting
Social Media Integration
Social Media Metrics
Third Party Integration
Visitor Tracking
Web Analytics
Web Traffic Reporting
Visit WebsiteCompare App

Moz Feature Reviews

25 reviewers had the following to say about Moz's features:

Robert E. Ferguson

Verified Reviewer

MOZ.com = Software created by SEO experts

2016-07-19

MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

Pros

Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

Cons

MOZ, although feature rich, is somewhat expensive for the base package.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Moz

MOZ is a sophisticated SEO suite. If your budget doesn't justify their pricing plans, there are numerous other tools, websites that can provide very good alternatives.

Source: GetApp
Helpful?   Yes   No
Read more
Zev Stern

My Favorite SEO Tool

2019-07-26

Our company is a digital marketing company so we utilize a lot of the available SEO tools and Moz is one of the favorites among my team.

Pros

You can easily set up and store different campaigns and a lot of insights available.

Cons

Not a lot of customization in the reporting. There are also a lot of error messages that occur when utilizing the different features of the site.

Rating breakdown

Value for money
Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Electrical/Electronic Manufacturing company, 10001+ employees)

Must tool for SEO.

2019-05-16

And dashboard and reports over email help to track the SEO efficiently.

Pros

Keywords analysis, ranking and dashboard helps to track SEO on websites.

Cons

For the first initial or a new dashboard setup, we need to wait for upto one week to get analysis.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrew Epperson

Verified Reviewer

#1 resource for Inbound

2015-06-22

Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency.

Pros

Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference

Cons

Website isn't responsive Data could be deeper

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 201-500 employees)

User friendly search tool

2018-07-03

Easy reporting and search data that's easy to share with non SEOs

Pros

- Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities.

Cons

To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Dave Davis

Decent Organic Tracking & Tools

2017-02-23

Really shines when it comes to competitor analysis in the organix space.

Pros

Fantastic rank tracking and competitive analysis reports.

Cons

Clunky, slow, forced design language and expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Moz

The guys at Moz know what those working in the organic channel want and need and the toolset is fantastic. It's a little expensive for what you get and the little extras don't add much value (followerwonk?) but the core product works great. If you're looking to monitor organic closely, this is the tool for you.

Source: Capterra
Helpful?   Yes   No
Read more
Brooks Manley

No longer an industry leader, but still a solid product

2019-11-27

Moz Pro helps us with Local SEO, keyword tracking (for specific locations which is awesome), backlink analysis, reporting, and technical site crawls.

Pros

Having used many SEO softwares and Digital Marketing Suites, my favorite thing about Moz is its approach to data.

Cons

I also think since seemingly changing who they do citation management through, their Local SEO tool is not what it should be.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Brielle Sherlock

The Best SEO Software

2018-08-30

Overall, Moz is great at expanding your SEO efforts.

Pros

Moz Pro's keyword analysis tool and link analysis are effective and thorough.

Cons

Their dashboard could be a little bit better to navigate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 201-500 employees)

Suite of SEO tools for people with web strategy and optimization needs.

2018-01-30

Updated keywords for traffic acquisition and content creation, fixed crawl issues thanks to list and suggestions, created an SEO strategy for 1-2 person marketing department that doesn't take much time to monitor and update.

Pros

Also provides suggested fixes or solutions to problems and lack of data so you're never stuck or don't know what the next step is.

Cons

That being said I was using it as a means to an SEO habit for our websites so in that regard it was more of a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Heath Hamilton

A ranking and reporting tool from the experts in SEO themselves!

2019-08-09

Been using Moz website for years in terms of their blogs and reading updates in the SEO world, however only recently have upgraded to Pro for the reporting.

Pros

The interface is modern and colored to help differentiate between data sets and as an SEO company, having the powerful Moz brand behind your reporting doesn't hurt!

Cons

Takes a long time to setup, but well worth it in the end as the reporting is comprehensive and seems very accurate when cross checking with SERPs and other tools.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Andrey Rusev

Helps understand SEO by an easier way

2018-11-29

Helped me to figure out most important keywords I need to use for a PPC campaign

Pros

I like the opportunity to create keyword lists in one place which helps me to plan better my content strategy

Cons

You need to use Moz together with other SEO tools so you can have better view on the things you are doing. It's not All in One SEO tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Artur Jaskólski

It's one of the best SEO tools available, however I expected something more from the "famous Moz" .

2017-11-17

Pros

- Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker

Cons

- Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Rob Cote

Powerful but flawed

2019-05-27

It's generally a good tool for accomplishing the basics, which for me means doing the day-to-day of SEO-informed content marketing, such as keyword research, campaign tracking, some link-building, etc.

Pros

It does a lot of different tasks quite well, including keyword research, SERPs ranking monitoring, backlink checking, etc.

Cons

While it's not strictly necessary to monitor the day-by-day ranking fluctuation of pages against specific keywords, it's something that Moz's rank tracker is supposed to enable you to do, so the fact that it doesn't work consistently is quite annoying.

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Georgy Bickerdyke

Great, user friendly tools for marketers and business owners!

2020-03-04

We started with MOZ and to be honest we was satisfied with results until certain point where we needed more accurate data for international search and paid campaigns.

Pros

We like content suggestion and keyword research tools provided by MOZ, easy to navigate and use with advanced tools also available.

Cons

Keyword accuracy for international databases could be improved with additional lead generation tools could be added, as competitors are doing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

Decent tool but poorly put together

2018-06-05

Pros

Has some tools that I do use often such as open site explorer which is great. The keyword tool is also helpful

Cons

The interface is really hard to use it makes it feel like every tool is separate and there is not a feeling of creating campaigns or projects.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Chris Stewart

The best SEO tool on the market

2019-02-22

Pros

The campaign feature which crawls my website weekly and flags any errors or improvements to me.

Cons

Sometimes there can be a frustrating lack of data on keyword search volumes in the UK.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Brian Bates

Great toolset for SEO

2018-02-10

Pros

The site provides a wealth of information for monitoring SEO performance as well as researching new campaign possibilities.

Cons

Moz Pro comes with a higher price tag than other SEO tools out there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Head Of Paid Search (Internet company, 1-10 employees)
Verified Reviewer

Good for those new to SEO - definitely not for experts

2018-11-02

Pros

Dashboard/interface is very pretty, and the reports it produces are clear and concise which clients love.

Cons

The data just isn't up to scratch when compared to competitors like Semrush and Ahrefs.

Rating breakdown

Value for money
Ease of use
Features

Time used: 6-12 months

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Subash Bidare

Quintessential SEO Tool

2018-04-28

Its a great tool for SEO - you cant do without it.

Pros

I love the Keyword research competitor backlink analysis, tracking your rankings over a period of time, SEO audits that help you optimize your pages and finding linking opportunities are really a boon to work with efficiently.

Cons

The site sometimes seems slow & non-responsive - but I am told it's because it's crunching truckloads of data which makes it look slow.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Bingyi Wu

Verified Reviewer

Great SEO tool but a bit expensive for its premium features

2018-09-19

Pros

I like the data and trends of keywords it provided me.

Cons

However, it is bit expensive compared to other competitors and does little for social media monitoring.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Mark Bell

The best SEO performance software on the market

2017-12-26

I was able to refine my seo strategy using the software, and was able to monitor results as we went along.

Pros

Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search.

Cons

It gets a little technical and reporting might get complex.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Kyle Musser

Verified Reviewer

Must Have Tool for SEO and Content Marketing Teams

2019-02-28

- Great tool for content marketing teams both on the research side and production side of publishing posts

Pros

- Easy to use and navigate tool that's incredibly powerful resource for content marketing team(s)

Cons

- You can get overwhelmed in researching keywords in a day and age where you can publish content instantaneously via social networks (Facebook, Instagram, etc.)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 10001+ employees)

Quick location management across listings and properties

2020-05-13

fits within budget limitations as compared to other seo tooling

Pros

Updating location data on partner sites and reflecting that data cross all sites instantaneously without manual updates or implications

Cons

SEMrush has visualizations and an easy-to-use interface for assisting and monitoring tools for business owners

Rating breakdown

Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Monthly

Likelihood to recommend

7/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Test Engineer (Computer Software company, 1001-5000 employees)
Verified Reviewer

Moz can be good if it is accurate.

2020-03-31

The experience has been good initially but as we increased our activity we had to move away from Moz

Pros

Moz is a good tool for organization that are starting to go digital because it is easy to use/navigate.

Cons

As the organization becomes profecient in digital marketing, Moz kind of becomes obsolete with inaccurate data and lack of powerful tools.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
LIsa Johnson

Why Moz Pro is an SEO Must Have

2018-12-04

I use Moz Pro everyday to monitor our new website.

Pros

You can setup up campaigns for your site and pages, and Moz Pro allows you to monitor everything with ease.

Cons

The one thing I would change is better tips on how to fix SEO issues. Specifically Metadata and canonical issues.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Daily

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more