Moz Features

Moz

SEO & Social Monitoring Made Simple

4.43/5 (141 reviews)

Moz Feature Summary

  • Weekly Crawls & Rank Tracking
  • On-Page Recommendations
  • Competitive Analysis
  • Continual Improvement
  • Open Site Explorer
  • Keyword Difficulty
  • Moz Toolbar
  • Beta access to new tools
  • PRO Training Webinars
  • PRO Q&A Forum
  • Comprehensive Q&A Database
  • Advanced Online Marketing Guides
  • Keyword prioritizing

Marketing Feature Comparison

Most popular features of all Marketing apps

A/B Testing (137 other apps)
API (367 other apps)
Activity Dashboard (199 other apps)
Campaign Analysis (183 other apps)
Campaign Management (158 other apps)
Content Management (158 other apps)
Customizable Branding (174 other apps)
Customizable Templates (179 other apps)
Data Import/Export (135 other apps)
Drag & Drop Interface (186 other apps)
Engagement Analytics (154 other apps)
Monitoring (169 other apps)
Multi-Channel Marketing (145 other apps)
Real Time Analytics (139 other apps)
Real Time Data (130 other apps)
Reporting & Statistics (188 other apps)
Social Media Integration (203 other apps)
Social Network Marketing (134 other apps)
Tagging (138 other apps)
Third Party Integration (194 other apps)

Moz Feature Reviews

25 reviewers had the following to say about Moz's features:

Robert E. Ferguson

Verified Reviewer

MOZ.com = Software created by SEO experts

2016-07-19

MOZ.com (formerly SEOMoz.com) provides SEO software, tools and training. What I like most about MOZ is that I trust their results. Additionally, I always look to their thought leadership and training on any topic related to SEO, SEM, PPC, Keyword Research, Local SEO, etc.

Pros

Products include: -Moz Pro - Search Marketing: -Moz Local - Local Search Marketing -Moz Content - Content Marketing -Followerwonk - Twitter Analytics -Mozscape API

Cons

MOZ, although feature rich, is somewhat expensive for the base package.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

9/10

Recommendations to others considering Moz

MOZ is a sophisticated SEO suite. If your budget doesn't justify their pricing plans, there are numerous other tools, websites that can provide very good alternatives.

Source: GetApp
Helpful?   Yes   No
Read more
Andrew Epperson

Verified Reviewer

#1 resource for Inbound

2015-06-22

Their tool set is great for those looking to take content marketing to the next level, either in house or in an Agency.

Pros

Clean interface Education and ease of tool use Followerwonk seamlessly integrates with Buffer Great support and fantastic user conference

Cons

Website isn't responsive Data could be deeper

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
(Internet company, 201-500 employees)

User friendly search tool

2018-07-03

Easy reporting and search data that's easy to share with non SEOs

Pros

- Easy to navigate UI, much less intimidating than SEMrush - Customizable reports - The "are questions" filter in the keyword explorer is amazing for finding featured rich snippet opportunities - Easy way to track my website's presence in search - Always coming out with new features and functionalities.

Cons

To be honest, I usually use SEMrush for search volume estimates, but Moz for comparative analysis / tracking our position in search.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Bingyi Wu

Verified Reviewer

Great SEO tool but a bit expensive for its premium features

2018-09-19

Pros

I like the data and trends of keywords it provided me.

Cons

However, it is bit expensive compared to other competitors and does little for social media monitoring.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

7/10
Source: GetApp
Helpful?   Yes   No
Read more
Dave Davis

Decent Organic Tracking & Tools

2017-02-23

Really shines when it comes to competitor analysis in the organix space.

Pros

Fantastic rank tracking and competitive analysis reports.

Cons

Clunky, slow, forced design language and expensive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

8/10

Recommendations to others considering Moz

The guys at Moz know what those working in the organic channel want and need and the toolset is fantastic. It's a little expensive for what you get and the little extras don't add much value (followerwonk?) but the core product works great. If you're looking to monitor organic closely, this is the tool for you.

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Financial Services company, 201-500 employees)

Suite of SEO tools for people with web strategy and optimization needs.

2018-01-30

Updated keywords for traffic acquisition and content creation, fixed crawl issues thanks to list and suggestions, created an SEO strategy for 1-2 person marketing department that doesn't take much time to monitor and update.

Pros

Also provides suggested fixes or solutions to problems and lack of data so you're never stuck or don't know what the next step is.

Cons

That being said I was using it as a means to an SEO habit for our websites so in that regard it was more of a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

8/10
Source: Capterra
Helpful?   Yes   No
Read more
Subash Bidare

Quintessential SEO Tool

2018-04-28

Its a great tool for SEO - you cant do without it.

Pros

I love the Keyword research competitor backlink analysis, tracking your rankings over a period of time, SEO audits that help you optimize your pages and finding linking opportunities are really a boon to work with efficiently.

Cons

This is definitely not for a novice - there is a lot of subject matter you need to know for using the tools, but once you know the subject matter the user interface is easy to navigate & get what you want.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Artur Jaskólski

It's one of the best SEO tools available, however I expected something more from the "famous Moz" .

2017-11-17

Pros

- Accurate Search Volume - New, innovative keyword research tool - Good SERP features analysis - Domain / page authority insights - Position tracker

Cons

- Average, dashboard without customization - Not too innovative and surprising reports - I would expect more features for that price, from that brand

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
David H. Deans

Verified Reviewer

Search Engine Optimization (SEO) tool with basic features

2018-05-28

Pros

I've tried various SEO-related tools, as part of my work as a content marketing practitioner.

Cons

The tool sometime needs to use browser features that may be turned-off by default - such as 3rd party cookies in the Chrome browser.

Rating breakdown

Ease of use
Features

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

6/10
Source: GetApp
Helpful?   Yes   No
Read more
Brian Bates

Great toolset for SEO

2018-02-10

Pros

The site provides a wealth of information for monitoring SEO performance as well as researching new campaign possibilities.

Cons

Moz Pro comes with a higher price tag than other SEO tools out there.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Brielle Sherlock

The Best SEO Software

2018-08-30

Overall, Moz is great at expanding your SEO efforts.

Pros

Moz Pro's keyword analysis tool and link analysis are effective and thorough.

Cons

Their dashboard could be a little bit better to navigate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
( company, 11-50 employees)

One of our staples for SEO and digital marketing

2018-07-10

It informs all of our digital marketing.

Pros

MozPro offers a deep dive into our organization's website analytics, and our organization couldn't do effective digital marketing without this subscription.

Cons

It can be a little difficult when first getting started, but Moz offers ongoing training, one-on-one demos and an annual conference.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Jordan Mason

Big name, great content, dashboard difficult to use at times

2018-03-13

Pros

Moz has practically invented the SEO space and always has great content (Whiteboard Fridays, Moz Top-10, Beginners Guide to SEO).

Cons

I find the interface and dashboard difficult to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Likelihood to recommend

5/10
Source: Capterra
Helpful?   Yes   No
Read more
Mark Bell

The best SEO performance software on the market

2017-12-26

I was able to refine my seo strategy using the software, and was able to monitor results as we went along.

Pros

Was able to see competitor insights for Online marketing competitors, as well as keyword rankings and opportunities for all of my keywords showing on google search.

Cons

It gets a little technical and reporting might get complex.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Digital Marketing Manager (Internet company, 11-50 employees)
Verified Reviewer

Useful set of tools

2015-07-09

However, it looks like they have made a lot of changes since I last used it, providing more of a dashboard approach which is good for getting an overview of a website.

Pros

Access to Mos's suit of tools to help with the main aspects of online marketing Great for getting a snapshot of website performance Good for identifying new opportunities for links & Keywords OSE is a great tool which provides a snapshot of your link profile with many great features Nice custom reports Access to a number of discounts or exclusive free trials through Moz's 'Perks'

Cons

OSE doesn't discover as many links as some of the other SEO tools that I use

Rating breakdown

Value for money
Ease of use
Customer support

Time used: 1-2 years

Source: GetApp
Helpful?   Yes   No
Read more
Camille Bosley

One of the Best SEO Tools on the Market

2018-04-26

Competitive data for clients that is hard to track elsewhere, specifically for links.

Pros

It is easy to navigate, to save groups of research, and provides fantastic competitive analysis on backlinks.

Cons

I also wish Moz did a better job of pulling historical keyword data (tracking rankings BEFORE you enter them into Moz).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Monthly

Likelihood to recommend

9/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
(Transportation/Trucking/Railroad company, 501-1000 employees)

A good SEO tool to have in your arsenal

2018-07-12

Pros

Moz gives you a quality SEO reporting platform that pumps out regular updates on your ranking and performance.

Cons

Also the user interface isn't super friendly for first time users, creating a bit of a learning curve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Less than 6 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
A verified reviewer
Verified Reviewer

Not a fully robust SEO monitoring system for the cost.

2018-07-11

Pros

The traffic and backlink analysis are great for research, and I love that you can check some of your competitors as well to see where you may be falling flat.

Cons

The PDFs you can export, though, have great drag and drop features to customize the reports how you want them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: Free Trial

Frequency of use: Daily

Likelihood to recommend

5/10
Source: GetApp
Helpful?   Yes   No
Read more
Isaac Parsons

Great tool to work with

2018-07-21

Pros

The on-page optimisation grading gadget provides you a "grade" for each page this is a fantastic tool for enhancing your site one page at a time. Moz user interface is plainly looking very first grade

Cons

Moz Analytics keeps track of just rankings within the leading 50 outcomes of Google wich is not that fantastic when you are simply starting

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Anonymous
Marketing and PR Manager (Computer Software company, 51-200 employees)
Verified Reviewer

The leader in SEO tools

2018-03-12

Pros

Feature rich and easy to use-definitely useful for the amateur or novice SEO specialist.

Cons

I wish they had website content-marketing materials to learn SEO simultaneously as using the tools.

Rating breakdown

Ease of use
Features

Time used: Less than 6 months

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Anonymous
Director of Content (Health, Wellness and Fitness company, 11-50 employees)
Verified Reviewer

Great SEO Monitoring Tool

2018-06-10

Pros

- Includes full stack of features you need in an SEO tool - Pricing is fair for everything that you get - Can track multiple websites

Cons

- Reporting can be improved, you can only export CSV files and then make charts to represent the data you have pulled.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

9/10
Source: GetApp
Helpful?   Yes   No
Read more
Ardalan Zandian

Verified Reviewer

A must-have SEO tool

2017-04-04

Pros

Backlink analysis, keyword tracker, domain analysis, onsite and offsite SEO, organic traffic analysis, and competitor analysis (just SEO).

Cons

You will find some options for PDF exports but most important charts are not supported and you can only export CSV files and then make similar charts yourself.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Daily

Likelihood to recommend

10/10
Source: GetApp
Helpful?   Yes   No
Read more
Kristen Hay

A great resource for inbound marketers

2017-06-27

A good chunk of our leads come from landing pages with forms, and the higher those pages rank from the keywords we enter into Moz, the more likely we are to get more marketing qualified leads in the door.

Pros

I love how easy it is to search for and analyze potential keywords, and then easily add them in and monitor the results and movement of how pages with that keyword are ranking.

Cons

They're all useful features, but it took me a while to figure out all of its functionality when we first got started.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 1-2 years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Hashim Farooqi

Best Tool For Checking Domain Authority

2018-09-08

It's a complete SEO tool specially for my digital marketing research.

Pros

Moz Pro is one of the best and easy SEO tool.

Cons

I'd like the weekly reports to be more intuitive.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 2+ years

Frequency of use: Weekly

Likelihood to recommend

10/10
Source: Capterra
Helpful?   Yes   No
Read more
Van Miller

Not a ton of features, but helpful product

2018-04-13

Pros

It allows SEO to become much less disorganized with the keyword tool to attract users base don past search data

Cons

Sometimes the site can seem clunky, but the keyword targeting along with the setup assist are great tools to run successful SEO campaigns

Rating breakdown

Value for money
Ease of use
Features
Customer support

Time used: 6-12 months

Frequency of use: Weekly

Source: Capterra
Helpful?   Yes   No
Read more