Unbounce Pricing Plan & Cost Guide

Unbounce

The #1 Landing Page Platform for 15,000+ Brands

4.59/5 (226 reviews)

Unbounce Pricing

Starting from: $79.00/month

Pricing model: Subscription

Free Trial: Available

14 day free trial, cancel anytime.

Essential: $79/month

Premium: $159/month

Enterprise: $399+/month

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Unbounce Pricing Reviews

Pros
  • With Unbounce, it was easy creating landing pages, who perform best on mobiles. It has a great template gallery, that you can customize as you wish.Flavia A.Read the full review
  • Using their amazing features you can create attractive and converting landingpages that will bring more traffic to your lead/offer.Chimezie C.Read the full review
  • All of this is extremely easy to do within the interface. I also like that integrating Unbounce with software like Mailchimp/Constant Contact is quick and easy.Chris H.Read the full review
Cons
  • The lack of integration with Pardot. Because there wasn't to utilize Pardot forms, we struggled to utilize this product.Dan L.Read the full review
  • Some customizations were difficult to do and going back and forth between the desktop version and the mobile version can be a pain.Kristina M.Read the full review
  • Simple expected things stop working. Overall is a mediocre tool that will drive you crazy.Verified ReviewerRead the full review
95%
recommended this to a friend or a colleague

25 reviewers had the following to say about Unbounce's pricing:

Giovanny C.

Wow

Used weekly for less than 6 months
Reviewed 2016-10-05
Review Source: GetApp

Its a perfect tool for marketing plans, i dont change any, I love that.

Pros
Its Easy, fast and cheap.

Cons
I love all in this tool.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Great product with even better customer service!

Used monthly for 1-2 years
Reviewed 2018-03-06
Review Source: Capterra

Ability to put up landing pages and A/B test in just a few hours.

Pros
Unbounce is great for A/B testing landing pages for marketing campaigns. It's also great for putting up quick landing pages for validating potential business ideas or models. Customer support is amazing. Live chat answers questions and resolves issues on the spot!

Cons
Very expensive but price is justified by quality of product. It would be great if they offered a more affordable tier for small business and startups to use.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sunil K.

Unbounce Review

Used weekly for free trial
Reviewed 2019-09-21
Review Source: Capterra

Its really user friendly and good to use, have used trail version and really liked the way we can actually create the desired pages we want

Pros
Its really user friendly and good to use, have used trail version and really liked the way we can actually create the desired pages we want, unfortunately the management had to delay the purchase part due to some internal issues

Cons
Price needs to be controlled as its too much costly for many of the start ups to afford, unbounce need to check and redesign the prices

Response from Unbounce


Hi Sunil, Thanks so much for the amazing review. So happy that you and your team have been able to give Unbounce a successful test drive.

Please don't hesitate to give us a call or email if you need assistance onboarding or using the product.

Cheers,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Fabien D.

Really good landing page builder

Used weekly for 6-12 months
Reviewed 2019-07-02
Review Source: Capterra

Pros
Easy to use and robust solution. I really like the fact that you can add custom code.

Cons
The price. I think Unbounce is a bit too expensive.

Response from Unbounce


Hi Fabien,

Thanks so much for taking the time to write us this review. We really appreciate your feedback and are happy to hear that you're getting some good use out of our custom code feature.

Cheers and happy converting,

Jen

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Cody J.

Great Landing Page Software

Used monthly for 2+ years
Reviewed 2019-08-30
Review Source: Capterra

With Unbounce, you can test out landing pages rapidly which is especially useful on CMS' that for some reason or another are time consuming to update (e.g. approvals or coding needed).

Pros
- reasonable price - robust features - integrates with most common marketing tools (e.g. Google Analytics) - New features often released

Cons
There were a couple of features that should have been included in the lower level packages at no extra cost, but overall, great tool!

Response from Unbounce


Hi Cody, really appreciate you taking time to write this review and give us some valuable feedback. It's awesome to hear about your positive experience using Unbounce, and we hope to continue supporting you in your conversion efforts for many campaigns to come :)

Cheers,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Jonny C.

For lead gen pages in PPC - integral piece of kit

Used daily for 2+ years
Reviewed 2019-12-08
Review Source: Capterra

Making my PPC campaigns perform better, unbounce has become an integral piece of kit for all my freelance work .

Pros
Ease of use to be able to create a landing page for a clients campaign, it really is a pick up and play tool with so much support available on forums there's always more you can do to increase page performance.

Cons
can sometimes feel a bit clunky and unattractive. But for the price you pay for it and the immediate value it will add to your campaigns it's not really a problem.

Response from Unbounce


Hi Jonny,

We appreciate you taking the time to review us! Thank you so much and looking forward to seeing you around the community!

Cheers and happy holidays,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Musadiq M.

A Swiss Knife for designing Landing Pages

Used monthly for less than 6 months
Reviewed 2018-12-12
Review Source: GetApp

Pros
The ease of use and sleek interface of Unbounce made me fell in love with it. The drag and drop is wisely executed to offer a seamless process of designing landing pages in minutes. I will highly recommend them.

Cons
I found it very expensive. We couldn't afford it for longer despite the availability of great features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Zara I.

Landing Pages For Clients

Used occasionally for 2+ years
Reviewed 2019-09-30
Review Source: Capterra

I would use it sometimes to create landing pages for ad campaigns for clients.

Pros
I get a lot of clients coming with bad websites who want to run ads. Unbounce gives them a cheap option to have a great landing page without having to build a new site.

Cons
I found sometimes that the page builder did not work that well and I would try and move items and they would not go to the place I would want them to be. It seemed a bit clunky.

Response from Unbounce


Hi Zara, thank you very much for your candid feedback. Happy to see that we've been able to help you solve issues with your clients. If you have any further issues with the builder, please reach out to our support team and we've happy to help you out!

Cheers,

Jen

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Anonymous

It's like a German Shepherd: Get good at handling it and it will be a faithful companion to you.

Used weekly for 1-2 years
Reviewed 2020-12-10
Review Source: Capterra

Unbounce makes designing high-converting landing pages easy, also for non-technical folks. It's been a faithful companion for two years now and till today I haven't found an LP builder that offers me the same value at the given price point.

Pros
It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity. I personally also like the Smart Traffic feature which reliably gets me good results.

Cons
The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them.

Response from Unbounce


Thanks so much for taking the time to review us! Love the german shepherd analogy (we're big on dogs here at Unbounce, but sadly no german shepherds yet)!

Also really excited to hear that Smart Traffic is performing well for you!

Happy Holidays,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Tomas K.

Amazing landing page builder

Used monthly for 1-2 years
Reviewed 2018-09-15
Review Source: GetApp

Pros
Unbounce is truly an amazing landing page builder. Simple, modern, functional and very easy for 3rd party integration. Following it co-founder Oli Gardner is a must!

Cons
Compare to other landing page builders on the market, Unbounce comes at a premium price. But it's functionality is worth the price.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Jordan H.

Great product, regularly adding new features

Used daily for 6-12 months
Reviewed 2016-12-05
Review Source: Capterra

As a digital marketer with little coding experience, Unbounce was just what I was looking for - an easy to use page builder with minimal coding required. They offer lots of templates to get started, have great customer support, and it seems like they add a new feature to their product every month or so. I would definitely recommend Unbounce.

Pros
Easy to use, good support/documentation, lots of features, reasonable price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Paola P.

Love creating landing pages this way!

Used daily for less than 6 months
Reviewed 2017-01-19
Review Source: Capterra

Unbounce definately changed the way we look at landing pages. Creating one is no longer a tedioius process of being in contact with developers and designers: I can just sit down and have it ready in less than one hour. Plus, I've never really understood before using unbounce how I would go around A/B testing something: but this application makes it super easy. I love it and would not be without it again.

Pros
Ease of use, the fact that it creates responsive pages and it makes it seamless to integrate with other services such as mailchimp.

Cons
I guess that the price, but we've surpassed the 5,000 visitor mark for 2 out of the 4 months we've been using it so it's fair that it's a bit more expensive. First month was free though.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Chris C.

Intuitive and reliable landing page builder

Used weekly for less than 6 months
Reviewed 2021-01-14
Review Source: Capterra

The build and test experience with Unbounce has been seamless, I couldn't fault the platform.

Pros
The end-to-end process of setting up landing pages through Unbounce is incredibly straightforward; the platform is intuitive and you by no means need any web development experience thanks to the drag-and-drop/WYSIWYG editor. Split testing is easy to set up, and results are simple to understand.

Cons
Price; Unbounce appears to be monopolizing the landing-page building market - and they know it! It's unlikely to be within the price range of most small-medium businesses.

Response from Unbounce


Thank you for taking the time to review us, Chris! Great to hear that it's been smooth sailing so far for you and your team.

Cheers,

Jen

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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bimal c.

Unbounce review

Used daily for free trial
Reviewed 2021-05-19
Review Source: Capterra

Overall it is a good landing page builder.

Pros
If you are not getting a good result with your landing page then you must try Unbounce. Unbounce can help you to create a beautiful high converting landing page in few minutes without coding. It is a drag and drop builder. It has lots of features like popup and sticky bars, smart traffic etc. I am also using this tool to create a landing page for my business and getting a good result than before. Its advances A. I tool can help you to increase your conversion rate by split testing your landing page. Which save your time and money.

Cons
Yes, it is an awesome landing page builder with the power by a. I but its prices are expensive comparing to other landing page builder. Hope I will change in near future. So many other people can use it for their businesses.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Unbounce allows you to create landing pages at a cost

Used daily for 1-2 years
Reviewed 2018-04-30
Review Source: Capterra

Pros
Unbounce is a go-to solution when it comes to creating simple and quick landing pages. There are various themes and options to choose from including plugins that make the landing page look modern. Everything fits into place like lego blocks and is also optimal for both web and mobile browsers.

Cons
The price is quite high for what you are getting. The basic plan comes starts at a high price and the enterprise level is even higher. I don't believe you get what you are paying for. Unbounce would be a great solution if they adjusted their pricing a little bit. This is the reason why I was deterred from going back to Unbounce.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Pricey but worth it

Used weekly for 1-2 years
Reviewed 2019-02-16
Review Source: Capterra

I am an Unbounce believer and am hoping that I can continue paying for it because it has done wonders for my landing page game.

Pros
The ease of use with Unbounce is amazing. When I first started I was able to get in and start designing instantly. The learning curve is so small that if you are new and have an idea for a landing page, you will be able to get into a workflow extremely easy. A/B testing can be done with almost a single click.

Cons
It is definitely one of the most expensive options on the market right now. With that being said I do think it is worth the price, as it continues to surprise me, it is just a tough decision to make if you have a slim budget.

Response from Unbounce


Thanks for your review and feedback! We're happy to hear that you're enjoying our builder so far.

We know that it can be tough to get budget for the tools you need, so our team is hard at work launching some exciting new features to help make your case for Unbounce even stronger ¿

Cheers and happy converting!

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Jordan D.

Who knew spinning up landing pages could be this easy?

Used daily for 2+ years
Reviewed 2019-08-04
Review Source: Capterra

Easy to unboard (i.e. great learning docs), easy to implement and great customer support. Keep doing your thing, Unbounce!

Pros
As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Cons
Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Response from Unbounce


Thank you Jordan! Appreciate the kudos and congratulations on building some amazing landing pages . Glad we were able to help you bring your campaign visions to life.

Cheers and happy converting,

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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xavi f.

useful but expensive

Reviewed 2018-06-06
Review Source: Capterra

Pros
Just amazing, all you need to configure landing pages and pop ups you have it in this software, perfect and clean design.

Cons
The price, if you have a good wordpress template and a good knowledge to manage it, you may not use this because of it's hight price. On the other side, if you have no idea to use it, it's absolutely worth it.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Anonymous

Great for building landing pages!

Used daily for 2+ years
Reviewed 2017-11-16
Review Source: Capterra

Pros
Easy to use for both mobile and desktop landing pages. Exceptional and prompt customer service, and fair price for what you receive. I highly recommend Unbounce!

Cons
They recently made some changes that they did not alert us about, and the changes caused an error with our Google Ads tracking, and because of that our pages would not submit and we lost quite a bit of money over the week where the issue went unnoticed.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Joseph O.

The "Non-Graphic Designer" Landing Page Creator

Used occasionally for less than 6 months
Reviewed 2019-12-05
Review Source: Capterra

Simple to use yet the results look like a real qualified professional came up with the landing page.

Pros
I am by no means a person who can easily design something from scratch, much less a landing page to be used to generate quality leads. But Unbounce allows me to translate my ideas into what is the most important part of the website to give a good first impression.

Cons
It's not inexpensive and I met a few technical issues which resolved itself eventually. Still, I believe it's well worth the price of admission.

Response from Unbounce


Hi Joseph,

Thank you so much for taking the time to review us! It's awesome to hear that within your first couple months using Unbounce, you've been able to get some great-looking pages out the door.

Wishing you a happy holiday season!

Jen

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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roy w.

More than a landing page creation solution

Used monthly for 6-12 months
Reviewed 2020-01-14
Review Source: Capterra

Overall, no matter what your website design skill is, by far this is the best landing page solution in the market

Pros
I have been using unbounce for some time already and I can say it is probably the best landing page solution in the market. It is extremely easy to create your landing pages with great design, not only with all of the templates available but with your own designs. You don´t really need to know how to create or design websites.

Cons
The initial setup is easy, but if you want to dig deeper into all of the different functionalities you will probably need a bit more of patience and time to learn how to use it. Although it is the best landing page solution in the market I would say it is probably a better solution for bigger corporations or agencies than freelancers as it is not cheap.

Response from Unbounce


Thank you for your review, Roy! We're so happy to hear about your experience and for your feedback.

Cheers and have a high-converting 2020!

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Abel B.

Unbounce is a landing page platform totally worth checking out!

Used daily for less than 6 months
Reviewed 2019-10-23
Review Source: Capterra

Pros
I worked mainly with WordPress, before advanced plugins for building landing pages for wordpress like Elementor, Thrive Landing Page builder, Breezy came into the play, software like Instapage, Unbounce were the rave back then and I can say, I did test them all.. Even Leadpages. Unbounce was like any other with its neat UI, organized dashboard and less problematic. Unbounce offers many options to build a high converting landing page. Its quite easy to use, and fairly newbie friendly. The available features like popups, sticky bars, are part of what makes it a landing page platform worth checking out especially for SaaS companies.

Cons
Unbounce is a nice platform except its not small business friendly in terms of pricing, and its easier to just use a WordPress plugin if you work mostly with WordPress.

Response from Unbounce


Thanks for the kind words and feedback, Abel! Happy to hear that you're getting value from the builder as well as our popups and stickybars features.

Cheers,

Jen

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Anonymous

A very powerful and premium landing page provider.

Used monthly for 1-2 years
Reviewed 2018-03-13
Review Source: Capterra

Pros
Unbounce functions very similarly to Instapage but has even more power under the hood with a more powerful editor that allows even further customization and lots of social media integration.

Cons
Just like Instapage, you pay an incredibly significant price for the power that it gives you. Additionally, it's not quite as intuitive as Instapage and imposes a limit on the number of pages you can have.

Rating breakdown

Value for money
Ease of use
Features
Customer support

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Hal Z.

If you have a product you can sell online for a good margin, Unbounce is the way!!!

Used occasionally for less than 6 months
Reviewed 2019-03-20
Review Source: Capterra

Their support and sales team are fantastic. It isn't good to sterotype, but I LOVE working with this Canadian company.

Pros
It is a better price for the same or more than Instapage, and it is way superior for more money than LeadPages. It is a pixel perfect designer. As someone with graphic design skills, this product is perfect for me. Most drag and drop editors on WordPress are poorly reviewed, but not Unbounce. You pay for a quality product.

Cons
It is pricey and the AMP is not available for essential product.

Response from Unbounce


Hi Hal,

Thanks so much for this awesome review! We're so happy that you're enjoying the Unbounce experience. Please let us know if you have any other suggestions on how we can improve :)

Cheers eh ¿!

Jen

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Easy to use but expensive

Used monthly for 2+ years
Reviewed 2018-10-07
Review Source: Capterra

Great!

Pros
This software is easy to use. Templates are great and it’s simple to use the A/B testing. It’s a great tool to test landing pages.

Cons
It’s expensive. Sometimes technicals issus when designing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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