GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
How GetApp verifies reviews
GetApp carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Unbounce
High-converting optimization platform for teams of any size
Value for money rating
4.2
/5
257
Price starts from
74
Per month
Flat Rate
What users say
Price starts from
1500
Per month
Pricing model
Free trial
Price starts from
1.50
Pricing model
Free trial
Price starts from
65
Per month
Pricing model
Free trial
Price starts from
49
Per month
Pricing model
Free trial
Price starts from
300
Per month
Pricing model
Free trial
bimal c.
Marketing and Advertising, 1-10 employees
Review source
Share this review:
Overall it is a good landing page builder.
If you are not getting a good result with your landing page then you must try Unbounce. Unbounce can help you to create a beautiful high converting landing page in few minutes without coding. It is a drag and drop builder. It has lots of features like popup and sticky bars, smart traffic etc. I am also using this tool to create a landing page for my business and getting a good result than before. Its advances A. I tool can help you to increase your conversion rate by split testing your landing page. Which save your time and money.
Yes, it is an awesome landing page builder with the power by a. I but its prices are expensive comparing to other landing page builder. Hope I will change in near future. So many other people can use it for their businesses.
Jonny C.
Marketing and Advertising, self-employed
Used daily for 2+ years
Review source
Share this review:
Making my PPC campaigns perform better, unbounce has become an integral piece of kit for all my freelance work .
Ease of use to be able to create a landing page for a clients campaign, it really is a pick up and play tool with so much support available on forums there's always more you can do to increase page performance.
can sometimes feel a bit clunky and unattractive. But for the price you pay for it and the immediate value it will add to your campaigns it's not really a problem.
Hi Jonny, We appreciate you taking the time to review us! Thank you so much and looking forward to seeing you around the community! Cheers and happy holidays, Jen
Verified reviewer
Human Resources, 51-200 employees
Used daily for 2+ years
Review source
Share this review:
Easy to use for both mobile and desktop landing pages. Exceptional and prompt customer service, and fair price for what you receive. I highly recommend Unbounce!
They recently made some changes that they did not alert us about, and the changes caused an error with our Google Ads tracking, and because of that our pages would not submit and we lost quite a bit of money over the week where the issue went unnoticed.
Jamie S.
Retail, 11-50 employees
Used monthly for 2+ years
Review source
Share this review:
This has been a great solution for creating a lot more traffic to our site and collecting a lot more emails for our newsletter. It was easy to set up and the fact that it's free up to a certain amount of entries, really allowed us to build a bit when we were starting as a brand new store.
We started our store's giveaways from social media using a landing page with Unbounce. I really like how you can give contestants extra entries manually if they do an extra task when participating in a giveaway so it will actually count as another entry for them. It's easy to create the landing page and manage the traffic. You even have the option to automatically upload the emails you collect to MailChimp or another email marketing platform.
The only thing I don't like is how low the amount of entries it will take before it's no longer free. Our last giveaway was so successful that now the next time we use this landing page, we will be forced to pay for it.
Thanks for taking the time to review us, Jamie! Happy to hear that your campaigns are going swimmingly Cheers, Jen
Verified reviewer
Marketing and Advertising, 1,001-5,000 employees
Used weekly for 1-2 years
Review source
Share this review:
Unbounce is not for everyone. If you are not ready to pay for the consulting services or devote resources to managing all of the microconversions impacted, you will not feel that you get the value from the platform.
Gives unique optimization capabilities to an experience, especially if your customer base is heavy in PC users. Be ready though to run a large amount of tests to keep getting value from the tool.
This is not a set-and-forget software package. To get the value, you will need to devote resources to the capability, and make sure to deeply integrate with other analytics and optimizations platforms.
Thanks for the honest feedback, we really appreciate it. Please let us know via support@unbounce.com if you need help on any specific issues using Unbounce or if you'd like any resource recommendations to help you get converting faster. We're happy to lend a hand anytime. Cheers, Jen
Jordan D.
Marketing and Advertising, 51-200 employees
Used daily for 2+ years
Review source
Share this review:
Easy to unboard (i.e. great learning docs), easy to implement and great customer support. Keep doing your thing, Unbounce!
As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.
Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.
Thank you Jordan! Appreciate the kudos and congratulations on building some amazing landing pages . Glad we were able to help you bring your campaign visions to life. Cheers and happy converting, Jen
Thiago R.
Internet, 11-50 employees
Used daily for 1-2 years
Review source
Share this review:
Fast and easy to create landing pages, with a great amount of possibilities to integrate with other tools.
Huge amount of possible integrations, easy to use, robust.
A little expensive, for Brazilians with such a devalued currency.
Hi Thiago, thanks so much for taking the time to review us! We really appreciate your feedback. Cheers and happy converting, Jen
Abel B.
Health, Wellness and Fitness, 1-10 employees
Used daily for less than 6 months
Review source
Share this review:
I worked mainly with WordPress, before advanced plugins for building landing pages for wordpress like Elementor, Thrive Landing Page builder, Breezy came into the play, software like Instapage, Unbounce were the rave back then and I can say, I did test them all.. Even Leadpages. Unbounce was like any other with its neat UI, organized dashboard and less problematic. Unbounce offers many options to build a high converting landing page. Its quite easy to use, and fairly newbie friendly. The available features like popups, sticky bars, are part of what makes it a landing page platform worth checking out especially for SaaS companies.
Unbounce is a nice platform except its not small business friendly in terms of pricing, and its easier to just use a WordPress plugin if you work mostly with WordPress.
Thanks for the kind words and feedback, Abel! Happy to hear that you're getting value from the builder as well as our popups and stickybars features. Cheers, Jen
Caleb B.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
Review source
Share this review:
Unbounce has allowed us to create hyper-targeted landing pages with verbiage and images tailored to the user based off any parameter we need. This has made for a more personal and relevant experience for our users, and thus helped us generate more leads and close more sales. It's a critical tool for online marketers looking to target their efforts and drive conversions.
The Unbounce editor is an incredible interface for any person to easily create a very custom, responsive landing page. You can literally drag & drop, click and drag, or start from a beautiful template. This ease of design--and responsive speed--makes it a breeze to set up landing pages with minimal technical knowledge. You also get a great value because you can create opt-in forms, notification bars, and pop-ups very easily. It integrates with just about every software out there, so it's easy to immediately push subscriber data to other software programs.
The most restrictive feature of Unbounce is that it doesn't have "evergreen" scheduled content. For example, if I wanted to set up a recurring webinar (once per week), I would have to update the same landing page every week with new dates or create separate landing pages. The same goes for sales and events. It would be great to have evergreen content features built in, as well as timing-related features, like countdown clocks to create a sense of urgency on the landing page.
Verified reviewer
Internet, self-employed
Used weekly for 1-2 years
Review source
Share this review:
Unbounce makes designing high-converting landing pages easy, also for non-technical folks. It's been a faithful companion for two years now and till today I haven't found an LP builder that offers me the same value at the given price point.
It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity. I personally also like the Smart Traffic feature which reliably gets me good results.
The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them.
Thanks so much for taking the time to review us! Love the german shepherd analogy (we're big on dogs here at Unbounce, but sadly no german shepherds yet)! Also really excited to hear that Smart Traffic is performing well for you! Happy Holidays, Jen
foster f.
Accounting, 1-10 employees
Used daily for 2+ years
Review source
Share this review:
Unbounce has a great collection of mobile friendly websites
Unbounce has a very convenient templates for people who are not expert developers to create a modern landing pages that converts like crazy. It has useful conversion tracking tools and allows me to easily run ab test quickly. the team at Unbounce consistently add new features for better functionalities. Their landing pages are mobile optimized. It can be integrated with any third party marketing tools
Unbounce pricing is a more expensive as compare to other landing page builders
Hey Foster, Thanks for taking the time to review us. We're happy to hear that you are able to create modern landing pages that are high converters. We appreciate your feedback. Cheers, Michallia
Andrea G.
Consumer Electronics, 11-50 employees
Used weekly for 2+ years
Review source
Share this review:
The drag and drop editor is one of the easiest I ever used among landing page builder software. Integrations are easy and you can join a very huge community of users ready to help you with your issues.
I think reporting is very basic and I noticed that complex landing pages are very slow and you need. They changed the price some years ago and I find it very expensive now.
Hey Andrea, We're thrilled to hear that you find our landing page builder simple and easy to use. It is also great that you are a part of our growing and thriving community. Thanks so much for reviewing us! Cheers, Michallia
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for 2+ years
Review source
Share this review:
Unbounce is a workhorse for our agency. It's in use for every PPC campaign, increasingly utilizing Smart Traffic automated A/B/n testing and the new Smart Builder. The old Classic builder is a standard WYSIWYG landing page builder. It's truly no-code – 100% design.
Unbounce is limiting – probably intentionally so – compared to Webflow and other full-featured low- and no-code builders. It's made to spin up variants, tests and experiments quickly, not customize to the hilt. Smart Builder is limited in terms of design choices.
Hello, We're thrilled to hear that Smart Builder and the Classic Builder have been a great help for the work you do at your Agency. Thanks for reviewing us! Cheers, Michallia
Verified reviewer
Internet, 1-10 employees
Used monthly for 2+ years
Review source
Share this review:
Unbounce has lots of built-in features that make landing pages simple. Sometimes it's too messy to build landing pages in an existing website. Landing pages need to be simple, fast, and measurable. So when you need to use a 3rd party service, Unbounce is a great option. They have premade templates that can be used as-is or re-skinned to match company branding. Or you can start from scratch with something totally custom. The most valuable part of landing pages is measuring and iterating by using A/B testing. Unbounce gives you easy access to metrics so you can do experiments to see which layout and text performs the best. That translates to more money earned and better insights on customers.
Styling and custom fonts can be a little tedious to set up. It's also a bit expensive, and if you want to have a URL as a subdomain of your regular website URL, it takes some server configuration.
Thanks for taking the time to give us all of this great feedback! We really appreciate the level of detail here and are so happy you're seeing value in our A/B testing, metrics, and ROI. You'll also be pleased to know that we have been updating our font system and have included even more within the builder. Please continue to reach out to our support team if you have any issues and we're always here and happy to lend a hand. Thank you, Jen
Elisa P.
Packaging and Containers, 11-50 employees
Used monthly for 1-2 years
Review source
Share this review:
I have been using Unbounce for 2 years and it helped me obtain many leads in a comfortable way. I have no coding skills, but with Unbounce I can create nice landing pages full of functionalities just by using the tools available in their editor. I strongly suggest it for setting up marketing campaigns in a simple and quick way.
Unbounce is an advantageous conversion platform to be used in every marketing campaigns. It allows creating attractive landing pages and banners that both inform and seduce customers. It easy to use: you can set up your pages effortless without coding knowledge. The intuitive dashboard offers a wide range of tools to customize the visual aspect and the functionalities of the landing pages. You can easily manage the desktop and mobile appearances by selecting the elements to be shown in the different views. You can add images, create conversion buttons personalizing colors and shapes. You can make A/B tests to monitor the results of different copy and graphic design. You can easily check the performances of your campaign directly in Unbounce’s dashboard.
The customization options are enough for beginners, maybe a little bit restrictive for designers. There are many features available and for this reason, sometimes it could be difficult to find the one your looking for. Videos are not perfectly optimized for mobile view. The price is a little bit high.
Verified reviewer
Media Production,
Used daily for 1-2 years
Review source
Share this review:
Unbounce is a go-to solution when it comes to creating simple and quick landing pages. There are various themes and options to choose from including plugins that make the landing page look modern. Everything fits into place like lego blocks and is also optimal for both web and mobile browsers.
The price is quite high for what you are getting. The basic plan comes starts at a high price and the enterprise level is even higher. I don't believe you get what you are paying for. Unbounce would be a great solution if they adjusted their pricing a little bit. This is the reason why I was deterred from going back to Unbounce.
Verified reviewer
Human Resources, 5,001-10,000 employees
Used weekly for 1-2 years
Review source
Share this review:
I am an Unbounce believer and am hoping that I can continue paying for it because it has done wonders for my landing page game.
The ease of use with Unbounce is amazing. When I first started I was able to get in and start designing instantly. The learning curve is so small that if you are new and have an idea for a landing page, you will be able to get into a workflow extremely easy. A/B testing can be done with almost a single click.
It is definitely one of the most expensive options on the market right now. With that being said I do think it is worth the price, as it continues to surprise me, it is just a tough decision to make if you have a slim budget.
Thanks for your review and feedback! We're happy to hear that you're enjoying our builder so far. We know that it can be tough to get budget for the tools you need, so our team is hard at work launching some exciting new features to help make your case for Unbounce even stronger ¿ Cheers and happy converting! Jen
Marina Z.
Arts and Crafts, 1-10 employees
Review source
Share this review:
didn't find any pros to stay with them and even launch another campaign
- poor mobile optimization - not supported for Klavio integration - cost - for free trial- insert card number - not flexible -too little functions in the LP creating
Hi Marina, Sorry to hear that you had such a poor experience with our product. Our mobile experience is something that we're always working on improving, but if you ever need assistance we're just a phone call, chat, or email away. In addition, the Unbounce Community is a great place to find some quick work-arounds if you're finding the builder won't quite let you do what you want to: http://community.unbounce.com On...
Jacco d.
Photography, 51-200 employees
Used weekly for 2+ years
Review source
Share this review:
Unbounce adds an easy and effective tool to the toolbox, a converting destination for many marketing campaigns.
Before our team was able to leverage design and engineering resources, our marketing efforts moved forward faster because we could put together effective landing pages ourselves. With drag and drop functionality and an impressive array of integrations, we generated a lot of business from this affordable tool.
Nothing much. Sometimes things live on our website and mobile didn't look the way we had designed it, but those were the advanced functionalities and now our designers don't have any issues.
Zara I.
Marketing and Advertising, 1-10 employees
Used other for 2+ years
Review source
Share this review:
I would use it sometimes to create landing pages for ad campaigns for clients.
I get a lot of clients coming with bad websites who want to run ads. Unbounce gives them a cheap option to have a great landing page without having to build a new site.
I found sometimes that the page builder did not work that well and I would try and move items and they would not go to the place I would want them to be. It seemed a bit clunky.
Hi Zara, thank you very much for your candid feedback. Happy to see that we've been able to help you solve issues with your clients. If you have any further issues with the builder, please reach out to our support team and we've happy to help you out! Cheers, Jen
Ashley N.
Computer Networking, 51-200 employees
Used weekly for 2+ years
Review source
Share this review:
Quick and Easy Landing Pages without a Developer!
We started using Unbounce because our developer was over loaded with other development work. Unbounce enabled us to launch campaign landing pages independently and quickly! We got a ton of value out of using the platform and would recommend it to other teams with limited development support. All the features you need for easy set up are included in Unbounce.
The system has its little quirks but they launch fixes all the time. I have no real cons about Unbounce.
Verified reviewer
Marketing and Advertising, self-employed
Used other for 2+ years
Review source
Share this review:
Unbounce is a good option for beginners and for those who send traffic to their landing pages with Google Ads. Thanks to dynamic text replacement you can customize your headlines based on user intent and this increases conversions.
I like the number of templates available and how easy is customization. Also dynamic text replacement is a good feature.
The cost is high compared to other options on the market. Also it has fewer features if you compare it to clickfunnels.
Jordan H.
Computer Software, 11-50 employees
Used daily for 6-12 months
Review source
Share this review:
As a digital marketer with little coding experience, Unbounce was just what I was looking for - an easy to use page builder with minimal coding required. They offer lots of templates to get started, have great customer support, and it seems like they add a new feature to their product every month or so. I would definitely recommend Unbounce.
Easy to use, good support/documentation, lots of features, reasonable price.
No cons were added to this review
Paola P.
Photography, 11-50 employees
Used daily for less than 6 months
Review source
Share this review:
Unbounce definately changed the way we look at landing pages. Creating one is no longer a tedioius process of being in contact with developers and designers: I can just sit down and have it ready in less than one hour. Plus, I've never really understood before using unbounce how I would go around A/B testing something: but this application makes it super easy. I love it and would not be without it again.
Ease of use, the fact that it creates responsive pages and it makes it seamless to integrate with other services such as mailchimp.
I guess that the price, but we've surpassed the 5,000 visitor mark for 2 out of the 4 months we've been using it so it's fair that it's a bit more expensive. First month was free though.
Cody J.
Marketing and Advertising, 11-50 employees
Used monthly for 2+ years
Review source
Share this review:
With Unbounce, you can test out landing pages rapidly which is especially useful on CMS' that for some reason or another are time consuming to update (e.g. approvals or coding needed).
- reasonable price - robust features - integrates with most common marketing tools (e.g. Google Analytics) - New features often released
There were a couple of features that should have been included in the lower level packages at no extra cost, but overall, great tool!
Hi Cody, really appreciate you taking time to write this review and give us some valuable feedback. It's awesome to hear about your positive experience using Unbounce, and we hope to continue supporting you in your conversion efforts for many campaigns to come :) Cheers, Jen