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Unbounce
4.6
(244)

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The First Conversion Intelligence Platform for SMBs

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(18)

Unbounce Pricing

Pricing overview

Value for money rating

4.2

/5

244

Price starts from

90

Per month

Flat Rate

Pricing options
Free plan
Subscription
Free trial

Pricing details

14-day free trial, cancel anytime.

Launch: $81/month

Optimize: $122/month

Accelerate: $203/month

Smart Copy Starter: Free

Smart Copy Growth: $25/month

What users say

Unbounce was an inexpensive starting point to help build our leadgen product. But did not end up being the best solution for our needs.
Helped save money in the long run by being able to easily create professional landing pages without utilizing an agency.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Who knew spinning up landing pages could be this easy?

Reviewed 3 years ago

Easy to unboard (i.e. great learning docs), easy to implement and great customer support. Keep doing your thing, Unbounce!

Pros

As a non-designer, I'm a marketing analytics professional, it was always simple to spin up landing pages by either making one from scratch or by using one of their pre-made templates. One of my companies designers was even surprised to find out that I made one of the landing pages that we tested for a marketing campaign- that's how you know that this is an amazing marketing solution.

Cons

Price-point. Unbounce is more targeted at enterprises, rather than for mom and pop shops.

Vendor response

Thank you Jordan! Appreciate the kudos and congratulations on building some amazing landing pages . Glad we were able to help you bring your campaign visions to life. Cheers and happy converting, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Amazing tool, but a little pricey

Reviewed 2 years ago

Fast and easy to create landing pages, with a great amount of possibilities to integrate with other tools.

Pros

Huge amount of possible integrations, easy to use, robust.

Cons

A little expensive, for Brazilians with such a devalued currency.

Vendor response

Hi Thiago, thanks so much for taking the time to review us! We really appreciate your feedback. Cheers and happy converting, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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It's like a German Shepherd: Get good at handling it and it will be a faithful companion to you.

Reviewed 2 years ago

Unbounce makes designing high-converting landing pages easy, also for non-technical folks. It's been a faithful companion for two years now and till today I haven't found an LP builder that offers me the same value at the given price point.

Pros

It makes building beautiful and/or high-converting landing pages easy - also to folks that are completely non-technical. Designing and publishing pages go quick and easy, as well as measuring activity. I personally also like the Smart Traffic feature which reliably gets me good results.

Cons

The landing page builder enables you to do a lot - but still, some limitations remain. What bugs me the most are limitations when it comes to handling images. Especially when I was non-technical, I missed functionalities such as being able to make images transparent or tilt them.

Vendor response

Thanks so much for taking the time to review us! Love the german shepherd analogy (we're big on dogs here at Unbounce, but sadly no german shepherds yet)! Also really excited to hear that Smart Traffic is performing well for you! Happy Holidays, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Unbounce is a landing page platform totally worth checking out!

Reviewed 3 years ago
Pros

I worked mainly with WordPress, before advanced plugins for building landing pages for wordpress like Elementor, Thrive Landing Page builder, Breezy came into the play, software like Instapage, Unbounce were the rave back then and I can say, I did test them all.. Even Leadpages. Unbounce was like any other with its neat UI, organized dashboard and less problematic. Unbounce offers many options to build a high converting landing page. Its quite easy to use, and fairly newbie friendly. The available features like popups, sticky bars, are part of what makes it a landing page platform worth checking out especially for SaaS companies.

Cons

Unbounce is a nice platform except its not small business friendly in terms of pricing, and its easier to just use a WordPress plugin if you work mostly with WordPress.

Vendor response

Thanks for the kind words and feedback, Abel! Happy to hear that you're getting value from the builder as well as our popups and stickybars features. Cheers, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Excellent drag & drop creation of landing pages

Reviewed 4 years ago

Unbounce has allowed us to create hyper-targeted landing pages with verbiage and images tailored to the user based off any parameter we need. This has made for a more personal and relevant experience for our users, and thus helped us generate more leads and close more sales. It's a critical tool for online marketers looking to target their efforts and drive conversions.

Pros

The Unbounce editor is an incredible interface for any person to easily create a very custom, responsive landing page. You can literally drag & drop, click and drag, or start from a beautiful template. This ease of design--and responsive speed--makes it a breeze to set up landing pages with minimal technical knowledge. You also get a great value because you can create opt-in forms, notification bars, and pop-ups very easily. It integrates with just about every software out there, so it's easy to immediately push subscriber data to other software programs.

Cons

The most restrictive feature of Unbounce is that it doesn't have "evergreen" scheduled content. For example, if I wanted to set up a recurring webinar (once per week), I would have to update the same landing page every week with new dates or create separate landing pages. The same goes for sales and events. It would be great to have evergreen content features built in, as well as timing-related features, like countdown clocks to create a sense of urgency on the landing page.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Unbounce Review

Reviewed 10 months ago

Unbounce has a great collection of mobile friendly websites

Pros

Unbounce has a very convenient templates for people who are not expert developers to create a modern landing pages that converts like crazy. It has useful conversion tracking tools and allows me to easily run ab test quickly. the team at Unbounce consistently add new features for better functionalities. Their landing pages are mobile optimized. It can be integrated with any third party marketing tools

Cons

Unbounce pricing is a more expensive as compare to other landing page builders

Vendor response

Hey Foster, Thanks for taking the time to review us. We're happy to hear that you are able to create modern landing pages that are high converters. We appreciate your feedback. Cheers, Michallia

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Very easy-to-use landing page builder with many integrations

Reviewed 5 months ago
Pros

The drag and drop editor is one of the easiest I ever used among landing page builder software. Integrations are easy and you can join a very huge community of users ready to help you with your issues.

Cons

I think reporting is very basic and I noticed that complex landing pages are very slow and you need. They changed the price some years ago and I find it very expensive now.

Vendor response

Hey Andrea, We're thrilled to hear that you find our landing page builder simple and easy to use. It is also great that you are a part of our growing and thriving community. Thanks so much for reviewing us! Cheers, Michallia

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Rock solid, and improving

Reviewed 6 months ago
Pros

Unbounce is a workhorse for our agency. It's in use for every PPC campaign, increasingly utilizing Smart Traffic automated A/B/n testing and the new Smart Builder. The old Classic builder is a standard WYSIWYG landing page builder. It's truly no-code – 100% design.

Cons

Unbounce is limiting – probably intentionally so – compared to Webflow and other full-featured low- and no-code builders. It's made to spin up variants, tests and experiments quickly, not customize to the hilt. Smart Builder is limited in terms of design choices.

Vendor response

Hello, We're thrilled to hear that Smart Builder and the Classic Builder have been a great help for the work you do at your Agency. Thanks for reviewing us! Cheers, Michallia

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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For lead gen pages in PPC - integral piece of kit

Reviewed 3 years ago

Making my PPC campaigns perform better, unbounce has become an integral piece of kit for all my freelance work .

Pros

Ease of use to be able to create a landing page for a clients campaign, it really is a pick up and play tool with so much support available on forums there's always more you can do to increase page performance.

Cons

can sometimes feel a bit clunky and unattractive. But for the price you pay for it and the immediate value it will add to your campaigns it's not really a problem.

Vendor response

Hi Jonny, We appreciate you taking the time to review us! Thank you so much and looking forward to seeing you around the community! Cheers and happy holidays, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Unbounce for easy landing pages

Reviewed 3 years ago
Pros

Unbounce has lots of built-in features that make landing pages simple. Sometimes it's too messy to build landing pages in an existing website. Landing pages need to be simple, fast, and measurable. So when you need to use a 3rd party service, Unbounce is a great option. They have premade templates that can be used as-is or re-skinned to match company branding. Or you can start from scratch with something totally custom. The most valuable part of landing pages is measuring and iterating by using A/B testing. Unbounce gives you easy access to metrics so you can do experiments to see which layout and text performs the best. That translates to more money earned and better insights on customers.

Cons

Styling and custom fonts can be a little tedious to set up. It's also a bit expensive, and if you want to have a URL as a subdomain of your regular website URL, it takes some server configuration.

Vendor response

Thanks for taking the time to give us all of this great feedback! We really appreciate the level of detail here and are so happy you're seeing value in our A/B testing, metrics, and ROI. You'll also be pleased to know that we have been updating our font system and have included even more within the builder. Please continue to reach out to our support team if you have any issues and we're always here and happy to lend a hand. Thank you, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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A great tool for creating inviting and attractive landing pages

Reviewed 4 years ago

I have been using Unbounce for 2 years and it helped me obtain many leads in a comfortable way. I have no coding skills, but with Unbounce I can create nice landing pages full of functionalities just by using the tools available in their editor. I strongly suggest it for setting up marketing campaigns in a simple and quick way.

Pros

Unbounce is an advantageous conversion platform to be used in every marketing campaigns. It allows creating attractive landing pages and banners that both inform and seduce customers. It easy to use: you can set up your pages effortless without coding knowledge. The intuitive dashboard offers a wide range of tools to customize the visual aspect and the functionalities of the landing pages. You can easily manage the desktop and mobile appearances by selecting the elements to be shown in the different views. You can add images, create conversion buttons personalizing colors and shapes. You can make A/B tests to monitor the results of different copy and graphic design. You can easily check the performances of your campaign directly in Unbounce’s dashboard.

Cons

The customization options are enough for beginners, maybe a little bit restrictive for designers. There are many features available and for this reason, sometimes it could be difficult to find the one your looking for. Videos are not perfectly optimized for mobile view. The price is a little bit high.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Pricey but worth it

Reviewed 4 years ago

I am an Unbounce believer and am hoping that I can continue paying for it because it has done wonders for my landing page game.

Pros

The ease of use with Unbounce is amazing. When I first started I was able to get in and start designing instantly. The learning curve is so small that if you are new and have an idea for a landing page, you will be able to get into a workflow extremely easy. A/B testing can be done with almost a single click.

Cons

It is definitely one of the most expensive options on the market right now. With that being said I do think it is worth the price, as it continues to surprise me, it is just a tough decision to make if you have a slim budget.

Vendor response

Thanks for your review and feedback! We're happy to hear that you're enjoying our builder so far. We know that it can be tough to get budget for the tools you need, so our team is hard at work launching some exciting new features to help make your case for Unbounce even stronger ¿ Cheers and happy converting! Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great for building landing pages!

Reviewed 5 years ago
Pros

Easy to use for both mobile and desktop landing pages. Exceptional and prompt customer service, and fair price for what you receive. I highly recommend Unbounce!

Cons

They recently made some changes that they did not alert us about, and the changes caused an error with our Google Ads tracking, and because of that our pages would not submit and we lost quite a bit of money over the week where the issue went unnoticed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Unbounce review

Reviewed a year ago

Overall it is a good landing page builder.

Pros

If you are not getting a good result with your landing page then you must try Unbounce. Unbounce can help you to create a beautiful high converting landing page in few minutes without coding. It is a drag and drop builder. It has lots of features like popup and sticky bars, smart traffic etc. I am also using this tool to create a landing page for my business and getting a good result than before. Its advances A. I tool can help you to increase your conversion rate by split testing your landing page. Which save your time and money.

Cons

Yes, it is an awesome landing page builder with the power by a. I but its prices are expensive comparing to other landing page builder. Hope I will change in near future. So many other people can use it for their businesses.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Works great for promotional landing pages

Reviewed 2 years ago

This has been a great solution for creating a lot more traffic to our site and collecting a lot more emails for our newsletter. It was easy to set up and the fact that it's free up to a certain amount of entries, really allowed us to build a bit when we were starting as a brand new store.

Pros

We started our store's giveaways from social media using a landing page with Unbounce. I really like how you can give contestants extra entries manually if they do an extra task when participating in a giveaway so it will actually count as another entry for them. It's easy to create the landing page and manage the traffic. You even have the option to automatically upload the emails you collect to MailChimp or another email marketing platform.

Cons

The only thing I don't like is how low the amount of entries it will take before it's no longer free. Our last giveaway was so successful that now the next time we use this landing page, we will be forced to pay for it.

Vendor response

Thanks for taking the time to review us, Jamie! Happy to hear that your campaigns are going swimmingly Cheers, Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Unbounce is the easiest way to build effective landing pages

Reviewed 4 years ago

Unbounce adds an easy and effective tool to the toolbox, a converting destination for many marketing campaigns.

Pros

Before our team was able to leverage design and engineering resources, our marketing efforts moved forward faster because we could put together effective landing pages ourselves. With drag and drop functionality and an impressive array of integrations, we generated a lot of business from this affordable tool.

Cons

Nothing much. Sometimes things live on our website and mobile didn't look the way we had designed it, but those were the advanced functionalities and now our designers don't have any issues.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Easy landing page tool for marketing teams!

Reviewed 4 years ago

Quick and Easy Landing Pages without a Developer!

Pros

We started using Unbounce because our developer was over loaded with other development work. Unbounce enabled us to launch campaign landing pages independently and quickly! We got a ton of value out of using the platform and would recommend it to other teams with limited development support. All the features you need for easy set up are included in Unbounce.

Cons

The system has its little quirks but they launch fixes all the time. I have no real cons about Unbounce.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Great product, regularly adding new features

Reviewed 6 years ago

As a digital marketer with little coding experience, Unbounce was just what I was looking for - an easy to use page builder with minimal coding required. They offer lots of templates to get started, have great customer support, and it seems like they add a new feature to their product every month or so. I would definitely recommend Unbounce.

Pros

Easy to use, good support/documentation, lots of features, reasonable price.

Cons

No cons were added to this review

Overall Rating
  • Value for money
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terrible experience

Reviewed 4 years ago
Pros

didn't find any pros to stay with them and even launch another campaign

Cons

- poor mobile optimization - not supported for Klavio integration - cost - for free trial- insert card number - not flexible -too little functions in the LP creating

Vendor response

Hi Marina, Sorry to hear that you had such a poor experience with our product. Our mobile experience is something that we're always working on improving, but if you ever need assistance we're just a phone call, chat, or email away. In addition, the Unbounce Community is a great place to find some quick work-arounds if you're finding the builder won't quite let you do what you want to: http://community.unbounce.com On...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Love creating landing pages this way!

Reviewed 6 years ago

Unbounce definately changed the way we look at landing pages. Creating one is no longer a tedioius process of being in contact with developers and designers: I can just sit down and have it ready in less than one hour. Plus, I've never really understood before using unbounce how I would go around A/B testing something: but this application makes it super easy. I love it and would not be without it again.

Pros

Ease of use, the fact that it creates responsive pages and it makes it seamless to integrate with other services such as mailchimp.

Cons

I guess that the price, but we've surpassed the 5,000 visitor mark for 2 out of the 4 months we've been using it so it's fair that it's a bit more expensive. First month was free though.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great Landing Page Software

Reviewed 3 years ago

With Unbounce, you can test out landing pages rapidly which is especially useful on CMS' that for some reason or another are time consuming to update (e.g. approvals or coding needed).

Pros

- reasonable price - robust features - integrates with most common marketing tools (e.g. Google Analytics) - New features often released

Cons

There were a couple of features that should have been included in the lower level packages at no extra cost, but overall, great tool!

Vendor response

Hi Cody, really appreciate you taking time to write this review and give us some valuable feedback. It's awesome to hear about your positive experience using Unbounce, and we hope to continue supporting you in your conversion efforts for many campaigns to come :) Cheers, Jen

Overall Rating
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Unbounce allows you to create landing pages at a cost

Reviewed 4 years ago
Pros

Unbounce is a go-to solution when it comes to creating simple and quick landing pages. There are various themes and options to choose from including plugins that make the landing page look modern. Everything fits into place like lego blocks and is also optimal for both web and mobile browsers.

Cons

The price is quite high for what you are getting. The basic plan comes starts at a high price and the enterprise level is even higher. I don't believe you get what you are paying for. Unbounce would be a great solution if they adjusted their pricing a little bit. This is the reason why I was deterred from going back to Unbounce.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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More than a landing page creation solution

Reviewed 3 years ago

Overall, no matter what your website design skill is, by far this is the best landing page solution in the market

Pros

I have been using unbounce for some time already and I can say it is probably the best landing page solution in the market. It is extremely easy to create your landing pages with great design, not only with all of the templates available but with your own designs. You don´t really need to know how to create or design websites.

Cons

The initial setup is easy, but if you want to dig deeper into all of the different functionalities you will probably need a bit more of patience and time to learn how to use it. Although it is the best landing page solution in the market I would say it is probably a better solution for bigger corporations or agencies than freelancers as it is not cheap.

Vendor response

Thank you for your review, Roy! We're so happy to hear about your experience and for your feedback. Cheers and have a high-converting 2020! Jen

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Unbounce Provides Dynamic, High-Value Landing Pages

Reviewed 5 years ago

Unbounce is great for companies that need dynamic landing pages and don't want to spend a ton of time creating them by hand.

Pros

We used Unbounce to create a variety of aesthetically pleasing and easily navigable landing pages for our digital marketing campaigns.

Cons

Unbounce wasn't the best for us when trying to integrate with our other platforms like Act-On. It was difficult to track where visitors were submitting from.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Unbounce Review

Reviewed 3 years ago

Its really user friendly and good to use, have used trail version and really liked the way we can actually create the desired pages we want

Pros

Its really user friendly and good to use, have used trail version and really liked the way we can actually create the desired pages we want, unfortunately the management had to delay the purchase part due to some internal issues

Cons

Price needs to be controlled as its too much costly for many of the start ups to afford, unbounce need to check and redesign the prices

Vendor response

Hi Sunil, Thanks so much for the amazing review. So happy that you and your team have been able to give Unbounce a successful test drive. Please don't hesitate to give us a call or email if you need assistance onboarding or using the product. Cheers, Jen