Yotpo Pricing Plan & Cost Guide

Yotpo

Yotpo, the leading eCommerce marketing platform.

4.56/5 (248 reviews)

Yotpo Pricing

Pricing model: Free, Subscription

Free Trial: Available

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

Competitors Pricing

MessageMedia

Starting from: $39.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

truDigital Signage

Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Localize

Starting from: $59.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

REACH

Starting from: $30.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

ClearVoice

Starting from: $99.00/month
Pricing model: Subscription

Yotpo Pricing Reviews

Pros
  • Helps me secure more reviews with ease for my longboard website. Interface is easy to interact with and makes it easy for both users and shop owners.Verified ReviewerRead the full review
  • We've been using it a couple of years now and are really happy with the software & the support of the team. Always happy to help us if needed.Martijn V.Read the full review
  • Yotpo has been a very good asset to my company as it has made it very easy to capture user feedback on my products and subsequently display them on the website.Catarina B.Read the full review
Cons
  • In the Q/A-section there is a "Send to past shoppers"-button. We absolutely hate this button, and there is no option to hide or remove it.Albin O.Read the full review
  • Only been using a short time, so far, nothing really bad to report. If anything, there is so much good stuff its a little overwhelming but is that really a bad thing.Verified ReviewerRead the full review
  • There is no way to see what questions your colleagues are working with, and no way to make notes on a question or review.Albin O.Read the full review
92%
recommended this to a friend or a colleague

25 reviewers had the following to say about Yotpo's pricing:

taylor moody

Great product, but expensive.

Used weekly for less than 6 months
Reviewed 2017-07-13
Review Source: Capterra

Pros
Great product, easy to use once you get the hang of it. I really like the Content Generation part of the software, especially useful if you have a large social following or community.

Cons
I don't like the pricing. For a smaller shop, the software is expensive. For an enterprise business, I could see the value at the current pricing. But for us, I will have a hard time renewing in 8 months. Again, my business could afford the cost if I were selling millions.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Ivan Ramirez

Slight Advantage, but Losing Market Advantage and Unique Features to Far Cheaper Competitors

Used occasionally for free trial
Reviewed 2018-12-08
Review Source: Capterra

We recently evaluated Yotpo for use on our Shopify site, but decided to go with a close competitor (Okendo) instead. We did this mainly because of cost and flexibility. Yotpo has a very opaque pricing strategy which is designed to extract the maximum possible commitment from each merchant. They don't publicly disclose pricing and actively work to obfuscate their rates. Pricing is tiered based on review volume and feature set which means even small merchants will have to spend close to five figures yearly in order to unlock the full potential of the software. There was a time when Yotpos platform may have been able to justify this, but it is borderline extortionate in 2018/2019 .

Pros
Industry best feature set, close to industry best review-generation experience, advanced social media tools etc

Cons
Hugely expensive plans with mandatory contracts, deceptive and pressure-driven pricing and sales strategy, close competitors offering much better value per $

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 4/10

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Joe Buchmann

Great Platform Overall

Used daily for 2+ years
Reviewed 2020-12-17
Review Source: Capterra

Overall, the platform has been pretty great. Our biggest gripe would be in the pricing. As a small business it is incredibly hard to have all of the important things (like a review platform) we need to be successful and also drive the kind of revenue we need to be sustainable. Every service costs money and it adds up quick. Most services are not small business focused as they get a lot more money from enterprise packages, which is unfortunate us little guys. Yotpo does offer growth packages, but they ramp up in price really quickly.

Pros
Reviews are incredibly important and Yotpo is a great platform to deliver them. They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit. Support has always been quick and helpful. They are a Google reviews partner, which is important to us.

Cons
The interface could be easier to navigate. The price is pretty high, but going cheaper means you may not get a platform that people know and trust.

Response from Yotpo


Thank you for leaving a review. We're so happy to hear you're satisfied with Yotpo and the results you've been seeing. We are constantly iterating our pricing/plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. Please feel free to contact us if you have any questions regarding the plan you're on or the other plans we offer.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Alli Truttmann

Very pleased with core product!

Used daily for 1-2 years
Reviewed 2020-12-17
Review Source: Capterra

It's been wonderful working with Yotpo; their team is so helpful and positive.

Pros
We were in desperate need for automated, Verified reviews that didn't require us to monitor or control the spam or misdirected customer service inquires on our site, for a price that we could afford. Yotpo was that solution for us.

Cons
In order to unleash all of the greatness that Yotpo has to offer, you jump from an affordable price to a price that only large co's can afford. Wish there was an option in between.

Response from Yotpo


Thanks for sharing your feedback! We're happy to hear we were able to provide the solutions you needed. We are constantly working on our pricing to try and make sure our customers are on their best fitting plan. We do understand that it sometimes doesn't work out. Do not hesitate to contact us if you have any questions about your plan or any of our other plans.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Yotpo - An amazing review platform that you really should check out

Used daily for 2+ years
Reviewed 2018-07-05
Review Source: Capterra

Pros
We have been using these guys since they started.. so got real lucky on the pricing. It has really helped our customers have trust in our company due to seeing 'real' customer reviews of our services and products.

Cons
Only con to be honest.. is they have added features but as we had there original top package at a silly cheap price we are not allowed the new feature unless we change to the new plans. It's a fair point as the price far outweighs the features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Mauricio Cognian P.

Great App

Used weekly for 1-2 years
Reviewed 2020-12-19
Review Source: Capterra

Pros
Really help to collecting reviews and that is very important to create confidence with another customers. Really easy to use and the support is really fast and efficient.

Cons
The price, if we compare with another apps, is more expensive.

Response from Yotpo


Thank you for leaving your feedback. We're happy to hear you're finding Yotpo easy to use! We are constantly working on improving our plans and pricing to make sure our clients are in their "perfect fit" plan, but we also understand that it doesn't always work. Please feel free to contact us if you have any questions about your plan or any of our other plans.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Matthew Delfino

Easy To Use, Looks Nice, Cheaper Alternatives

Used daily for 1-2 years
Reviewed 2019-09-05
Review Source: Capterra

Great tech, easy to implement, easy to use, contains a ton of features - it's just overpriced.

Pros
Yotpo is easy to implement and use. Being able to create Facebook ads directly from customer reviews is incredibly valuable and has brought large amounts of revenue to our store.

Cons
There are cheaper alternatives (MUCH cheaper) that do the exact same thing and even do most things better. Yotpo does appear to be severely overprice, in my honest opinion.

Response from Yotpo


Hi there, thanks for leaving a review. Our pricing is catered to the needs & wishlists of the brands we work with and we're extremely sorry to hear that you weren't able to see the value of Yotpo in your experience. Every review, positive and negative, plays a big role in how we evolve our product and teams, and really appreciate you leaving your feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Anonymous

Great review collector and marketing tool

Used weekly for 1-2 years
Reviewed 2018-10-03
Review Source: Capterra

Pros
Very easy to use; affordable; good lead generator.

Cons
Not much; this is a solid value that we've enjoyed using.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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William Harris

Reviews Get Sales

Reviewed 2015-10-30
Review Source: GetApp

Reviews get sales - not just positive ones, even negative ones. Having reviews let's people talk about what they liked or didn't like about a product. Those reviews help people make a decision that they won't regret down the road. YotPo has helped us generate thousands of reviews in a short time - way more than we were getting on our own. As a result, our conversion jumped up site-wide which equals more sales and higher AOV.

Pros
Easy to use, easy to set up, clear ROI calculations, and great customer service.

Cons
The price went up a lot this year. I still think its a great value - it was just a bit of a sticker shock after the price we paid last year. To be fair though - they are now priced according to the rest of the industry.

Rating breakdown

Value for money
Ease of use
Customer support

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Russell Suskind

While expensive, Yotpo has been extremely helpful for us in capturing content and converting leads.

Used daily for 6-12 months
Reviewed 2017-05-17
Review Source: Capterra

Yotpo provided us with the ability to get real "third party" reviews from customers and post them on our site. This gave us instant credibility and validated the quality of our product which led to a higher conversion rate. We were also able to use this customer generated content for social media ads which led to more unique visitors and in turn, more sales.

Pros
The software is extremely easy to use and customize. With Yotpo, we were able to launch with a dedicated reviews page and reviews carousel that was completely customized to fit the look and feel of our site. Emails to customers requesting reviews are super simply and easy to publish to the site. Yotpo has really helped in validating and providing credibility to our product and brand.

Cons
Price. They have pretty aggressive sales reps and only work on annual contracts. While effective, it's by far our largest software subscription in terms of spend. We locked ourselves into the pro version and once you implement it on your site, it's difficult to downgrade to a cheaper version.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Logan Thompson

Good product but way overpriced.

Used weekly for 1-2 years
Reviewed 2017-05-11
Review Source: Capterra

People can easily write reviews. The in-email review forms they have work well.

Pros
Makes it easy for people to leave reviews. Lots of functionality and they are constantly adding new features.

Cons
Price doesn't align with value. Doesn't integrate with email providers. Sorting through customer photos is a mess since there is no sort features.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Sean Kim

Hyped and crazy expensive

Used monthly for 2+ years
Reviewed 2017-05-19
Review Source: Capterra

Some automation but a lot of those benefits are negated because we found some of those features just don't work for us.

Pros
Yotpo is def has a lot of features that make it easier on a business owner. I like how it automates a lot of the process of curating reviews.

Cons
It's WAY too expensive for what it is. Admittedly they do more than the competition but that doesn't justify the price tag. You can get similar features for 1/20 the price.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 2/10

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Deja Knespl

Great product, great results!

Used weekly for 2+ years
Reviewed 2020-12-14
Review Source: Capterra

On the whole it’s been very effective and easy to gather reviews. It’s not that expensive compared to competitors either. I would recommend some more information on how to add specific product reviews as this is something I have struggled with

Pros
I like the ease of set up and implementation across our platform. Being short for time and initially low on budget, I needed a cost effective solution that was simple to put in place. Yotpo has delivered consistently for over 2 years of my business using the service

Cons
There could be more information in adding specific product reviews under products. Specific product reviews have not shown up on all of my product pages

Response from Yotpo


Thank you for leaving a review. We're so happy to hear you've been enjoying using Yotpo and that you're seeing the positive impact! Please do not hesitate to contact our customer support if you have any questions about our features or if you are having any issues with publishing reviews - we will be more than happy to assist you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Mark Springer

One of Our Best Business Decisions

Used weekly for 2+ years
Reviewed 2018-12-04
Review Source: Capterra

It has been great! We've been using it for 3 years and have no plans on leaving soon (unless the price goes way up)

Pros
The impact you get on your website VS the cost for the platform is fantastic. It integrates with Google and Facebook easily, is very user friendly for the user and company, works for multiple websites under one YotPo admin, and support is good.

Cons
Sometimes the admin loads the wrong page or will take a while to load.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Great Reviews Platform.

Used weekly for 1-2 years
Reviewed 2018-12-04
Review Source: Capterra

Overall good experience. Good value for the product offered. Way more affordable and just as robust as some of the larger review platforms.

Pros
Easy to use Affordable Easy & fast to implement

Cons
They need to add multi user login. Currently we are sharing a user login which allows all users access to everything

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Matthew Montgomery

Formerly Great, Now a Mass of Paywall Barriers to Great Functions.

Used monthly for 2+ years
Reviewed 2018-05-15
Review Source: Capterra

Its extremely in-depth review and marketing tools make it very desirable. but its constant paywals make it frusgtrating and expensive.

Pros
I loved Yotpo for is ease of integration with Bigcommerce, import of outside reviews and the really unique and interesting features.

Cons
Most of their best features are now paywalled behind a subscription wall, the free version is definitely not as good as it used to be, I deal with bigcommerce and shopify a lot and the built-in and other 3rd party review software is better and more affordable now than YotPo. I used be able to sell an integration package for bigcommerce/yotpo, but now merchants have lost interest due to the expensive monthly cost.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 5/10

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Hayden Wadsworth

Great Product although expensive

Used daily for 6-12 months
Reviewed 2020-07-07
Review Source: Capterra

Pros
The platform offers great features to easily collect reviews and UGC. As well as making it easy to leverage both. They also have great CSM's that will help with setup and execution. They respond same day!

Cons
The price and flexibility as far as pricing goes.

Response from Yotpo


Hi Hayden,
Thank you for taking the time to leave a review! We are happy to hear you're enjoying Yotpo and seeing results.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Kevin Whelan

Get Rich or Die Trying (Yotpo's view on pricing)

Used daily for 6-12 months
Reviewed 2018-08-01
Review Source: Software Advice

Pros
Easy plug and play solution for collecting product reviews and photos post-purchase. Integrates with most major shopping carts.

Cons
VERY expensive. Lack of customization (unless you hand them a fortune). Not visually appealing and their pricing tiers and options are no good.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Ellie Pickett

Premium customer reviews solution

Used daily for 2+ years
Reviewed 2019-08-22
Review Source: Capterra

Yotpo has really let us use user-generated content to increase our conversion rates while helping us offset the cost of creating our own content, with more authentic content.

Pros
Yotpo has an easy to use interface and has robust and well thought out features and tools for collecting user reviews and photos and displaying them on our websites to really make an impact with customers. Additionally, our account rep is super responsive and helpful with any questions or issues we run into.

Cons
It does have a higher price tag to some of its competitors, that said, the polish within the product and reliability isn't something you find in all SAS solutions.

Response from Yotpo


Hi Ellie! We're so happy to hear you're enjoying Yotpo. Our price structure varies depending on the business needs and we're happy to hear that you're seeing the results on your site. Thank you for leaving a review, we really appreciate your feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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aireen de peralta

A bit expensive

Used daily for 6-12 months
Reviewed 2017-03-07
Review Source: Capterra

We tried YOTPO for a year. The price was high compared to what we needed, so didn't renew. Needed only the Review function and SEO, not the rest. I think the pricing, which is based on the amount of review e-mails sent, is not a valid way of pricing. It does not take into account the % who respond with a review, which is the more accurate metric. If the price was based on # of reviews received, it would reflect on the product's ease of use. It could also be based on features used, which is another metric based on the value a merchant places on the features. Also, not having the reviews in HTML so it can be searched is a big drawback. Hope this helps.

Pros
- Sending out reviews w/ up-sell opportunities - Reporting capabilities - User interface to display reviews is nice on the website - Rich snippet feature for SEO

Cons
- the Moderation menu got more confusing. I liked the old interface better--it was easier to follow. - Support doesn't respond right away. It can take a day or two to resolve an issue. - The Reviews are not searchable so doesn't contribute to SEO.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Renea Hanks

Photo Reviews and Reputation Management Make Yotpo A Big Plus!

Used occasionally for 6-12 months
Reviewed 2018-02-28
Review Source: Capterra

Pros
Also, they make it amazingly simple to give a review and works perfectly with email campaigns! There is no rival in review software for my clients.

Cons
The load time is the reason I will not load it onto one of my sites. I need it to load super fast. The other issue is pricing. I like they have growth plans but still more affordable would be great!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Stephen Valesano

Mature But Expensive Reviews Platform

Used monthly for 2+ years
Reviewed 2020-07-02
Review Source: Capterra

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want. But it is expensive and missing some features I would want like a review request send integration with our ESP.

Pros
The platform has a lot of mature features including some interesting AI-driven tools to display review hightlight. You can do advanced customization of the widget CSS to style it with your fonts and get it looking exactly how you want. We're collecting a good rate of reviews at around 6%.

Cons
It's very expensive relative to competitors like Okendo or Stamped — double, almost triple the price. It has a few additional features like Google Seller Ratings for Google text ads and the AI-driven highlights, but aside from that, the value is questionable compared to those options. I also don't like that I can't send review requests with our ESP, Klaviyo. I would really love the aggregate analytics on email sends by sending with one platform. It would also allow us to segment users by country or purchase easier since Klaviyo has far superior segmentation tools.

Response from Yotpo


Hi Stephen! Thank you for taking the time to leave a review. We are constantly working on improving our product and our customer service, so we really appreciate your feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Ash Mokhber

Great tool to gather reviews

Used weekly for less than 6 months
Reviewed 2019-08-29
Review Source: Capterra

Pros
Yotpo has a great admin panel to view and moderate your reviews, great tools to gather reviews from your customers by simplifying the process for them and removing layers for them.

Cons
Though its pretty expensive for a small company like mine, it quickly showed its value over a period of time. My only wish is that it would switch to a monthly subscription rather than annual or quarterly, and of course at a slightly lower cost.

Response from Yotpo


Hi Ash! Thank you so much for leaving a review, we really appreciate your feedback. We are constantly trying to find ways to better cater to the needs of each and every company - pricing included. We're glad to hear you've had a positive experience with Yotpo and seen some of the benefits!

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Tristan Smith

Well build product with fantastic service

Used daily for 6-12 months
Reviewed 2019-11-19
Review Source: Capterra

My experience has been good. A lot of customers look at the reviews

Pros
Been using YOPO for about a year. Very good service and offer a lot for the free version. I am now paying for some of the more advanced features. Customer service always gets back to me fast. Never had a problem.

Cons
Some of the Features I would like are only on the higher cost plans and as a small store they I can’t afford them.

Response from Yotpo



Thank you for leaving a review. We're thrilled to hear that you're enjoying Yotpo! We always try to ensure that our clients find the best plan, fitted to their business needs at each point in their journey. The pricing model is meant to scale with your business as it grows and evolves. If you have any questions about how to make the most out of your current plan or about more advanced features, feel free to reach out to us and we will do everything we can to help you find the perfect plan for you.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Alex Grady

Great spftware

Used daily for 2+ years
Reviewed 2017-05-11
Review Source: Capterra

Pros
Really like be the ability to respond to reviews. Also, I would love to be the verified user/buyer tags which really add weight to the review. The mail after the purchase has worked really well in generating large numbers of reviews also and is probably my favorite feature.

Cons
Pricing is quite high and some of the integrations to other 3rd party software should come in the lower price tiers.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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