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Yotpo

Yotpo, the leading eCommerce marketing platform.

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Yotpo Pricing

Pricing overview

Value for money rating

4.6

/5

304

Price starts from

ic-pricetag

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Pricing options
Free plan
Subscription
Free trial

Pricing details

Free
- Up to 50 monthly orders
- Review Request Emails
- On-site Widgets
- Moderation & Commenting
- Social Push & SEO Page
- And more

Growth
- Review Request Emails
- On-site Widgets
- 10+ Rewards Campaigns
- Flexible Referral Program
- Moderation & Commenting
- Social Push & SEO Page
- Reviews Carousel
- Rich Snippets
- Coupons & Email Upsells
- And more

Annual
- Multi-Channel Content Generation
- On-Site Widgets & Galleries
- Customized Loyalty & Referrals Programs
- Customer Photo Galleries
- Google & Facebook Integration
- Advanced Content Management
- Custom Monthly Orders
- Widgets & Emails Customization
- Multiple Domains Support
- Dedicated Success Manager
- And more

What users say

They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit.

JB

Joe B.

I hate when companies don't put their pricing out there in the open and make you contact them for it.
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Reese D.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Reviews Sourced the Right Whey ~ AGN Roots

Reviewed 2 months ago

Yotpo creates the best review app for Shopify without question. I Love the, Subscribe & Save, Reviews Features, Integrations, and most of all, the various stars at all levels, including customer-facing services. I get emailed daily by competitors and always respond, "If you can do it better than YotPo - I'm in" I have yet to consider changing services and find that working with the technical talents of YoTpo has raised my expectations too high to be emailed a 2nd time by competitors in the Shopify integration space.

Pros

1. The people behind it the Apps 2. The technology software 3. The accreditation built over time

Cons

I wish the google integration was more affordable (The ability to see my product ratings on Google Search). To pay several hundred per month for that feature is a bummer; that's not a software glitch, that's more of a Google is ripping Yotpo Off glitch & Yotpo has to cover their costs - I am but a humble business who donates processed and thus wants ALL the features for less :)

Vendor response

Thank you so much for taking the time to leave this review, we really appreciate it. We are constantly iterating our plan options in an effort to provide the best solution for our customers at each point in their journey; however, we understand that it doesn't work for everyone. If you have any questions regarding your current plan and features or any of our other plans, please feel free to reach out to our support team at any time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Mature But Expensive Reviews Platform

Reviewed 2 years ago

We've been able to collect a lot of reviews quickly with the tool and it's been great to be able to customize to the exact look and feel we want. But it is expensive and missing some features I would want like a review request send integration with our ESP.

Pros

The platform has a lot of mature features including some interesting AI-driven tools to display review hightlight. You can do advanced customization of the widget CSS to style it with your fonts and get it looking exactly how you want. We're collecting a good rate of reviews at around 6%.

Cons

It's very expensive relative to competitors like Okendo or Stamped — double, almost triple the price. It has a few additional features like Google Seller Ratings for Google text ads and the AI-driven highlights, but aside from that, the value is questionable compared to those options. I also don't like that I can't send review requests with our ESP, Klaviyo. I would really love the aggregate analytics on email sends by sending with one platform. It would also allow us to segment users by country or purchase easier since Klaviyo has far superior segmentation tools.

Vendor response

Hi Stephen! Thank you for taking the time to leave a review. We are constantly working on improving our product and our customer service, so we really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Best review app period.

Reviewed 4 years ago

More reviews mean more credibility. We mix up Yotpo review and Google trusted store review and it proves we have better sales than before. Controlling review is not easy, but it's easier than ever with Yotpo. Their dashboard and the moderate system is easy to handle and very intuitive.

Pros

Have to say Yotpo is truly our best on site app.. I believe the customers like/read/trust the reviews. Yotpo has become a major part of our day to day customer engagement strategy. I love that new features are constantly being added. Their customer service is top notch. This app offers a heck of a lot of great features for the low price of free. You need to pay more if you want to use more features, but every penny worth. The cost is high for a business of our size, but I think after a year or so we will see the results of peer to peer reviews. Give it a shot.

Cons

Picture update feature updated so far, but the problem is pricing. As fa as I know, it could be too much for the companies on their starting phase. Adding this feature for special package or something will be better to try it. I might be wrong, but they really have to give chances for users who keep using Yotpo, for example more than 1 year or 2 years.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great Platform Overall

Reviewed 2 years ago

Overall, the platform has been pretty great. Our biggest gripe would be in the pricing. As a small business it is incredibly hard to have all of the important things (like a review platform) we need to be successful and also drive the kind of revenue we need to be sustainable. Every service costs money and it adds up quick. Most services are not small business focused as they get a lot more money from enterprise packages, which is unfortunate us little guys. Yotpo does offer growth packages, but they ramp up in price really quickly.

Pros

Reviews are incredibly important and Yotpo is a great platform to deliver them. They offer quite a few features in the lower priced tiers and are relatively easy to use. Yotpo is a recognized name by many consumers as a trusted reviews platform, which is a great benefit. Support has always been quick and helpful. They are a Google reviews partner, which is important to us.

Cons

The interface could be easier to navigate. The price is pretty high, but going cheaper means you may not get a platform that people know and trust.

Vendor response

Thank you for leaving a review. We're so happy to hear you're satisfied with Yotpo and the results you've been seeing. We are constantly iterating our pricing/plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. Please feel free to contact us if you have any questions regarding the plan you're on or the other plans we offer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Yotpo Provided Brand Credibility

Reviewed 3 years ago

Yotpo gave credibility to our brand. We were using a generic review solution previously. While we did have some reviews, we weren't collecting new reviews very quickly and the overall format of them didn't provide any sort of confidence to potential customers that they were legitimate reviews. Yotpo immediately improved our review collection rate and gave new potential customers that these were reviews from real golfers who had been using our product.

Pros

The best thing about Yotpo is it works really well no matter how much time and attention I give it every day. It works best when I'm responding to reviews and using the social boost features to take advantage of all the great reviews that we're receiving. However, if I'm overwhelmed with other work, then I don't HAVE to log in and check things. Yotpo just works.

Cons

It's not inexpensive, but it's definitely worth the money. I had to "go to bat" in order for our company to adopt this solution, but it didn't take long for everyone to see the value. And now there's no question that Yotpo provides a big boost to our brand, user experience, SEO, and advertising.

Vendor response

Hi Seth! Thank you for the glowing review! We're so happy that you're enjoying Yotpo and seeing the results. We're constantly working to improve our product and better serve our customers, so we really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Premium customer reviews solution

Reviewed 3 years ago

Yotpo has really let us use user-generated content to increase our conversion rates while helping us offset the cost of creating our own content, with more authentic content.

Pros

Yotpo has an easy to use interface and has robust and well thought out features and tools for collecting user reviews and photos and displaying them on our websites to really make an impact with customers. Additionally, our account rep is super responsive and helpful with any questions or issues we run into.

Cons

It does have a higher price tag to some of its competitors, that said, the polish within the product and reliability isn't something you find in all SAS solutions.

Vendor response

Hi Ellie! We're so happy to hear you're enjoying Yotpo. Our price structure varies depending on the business needs and we're happy to hear that you're seeing the results on your site. Thank you for leaving a review, we really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Very pleased with core product!

Reviewed 2 years ago

It's been wonderful working with Yotpo; their team is so helpful and positive.

Pros

We were in desperate need for automated, Verified reviews that didn't require us to monitor or control the spam or misdirected customer service inquires on our site, for a price that we could afford. Yotpo was that solution for us.

Cons

In order to unleash all of the greatness that Yotpo has to offer, you jump from an affordable price to a price that only large co's can afford. Wish there was an option in between.

Vendor response

Thanks for sharing your feedback! We're happy to hear we were able to provide the solutions you needed. We are constantly working on our pricing to try and make sure our customers are on their best fitting plan. We do understand that it sometimes doesn't work out. Do not hesitate to contact us if you have any questions about your plan or any of our other plans.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10

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Great functionality but...

Reviewed 3 years ago

Onboarding experience was great. Like the personal touch everything gets.

Pros

I like that with Yotpo I own my reviews and I get much more control over design. When onboarding Yotpo provided a personal dev team to design my Review portal to make it match the feel and look of my store.

Cons

I was hoping that Yotpo will increase reviews and customer engagement however the case seems to be that less people are leaving reviews and engaging with the reviews and Q&A. I also don't like that the Q&A section doesn't have a search bar when the Q&A section is separate for the reviews tab. And finally the app is very expensive and especially if in getting less activity with the reviews and Q&A I don't know if the cost is worth it.

Vendor response

Hi Abraham, thank you so much for leaving a review! We really appreciate your feedback and are constantly working on finding ways to improve our product and better serve our customers. We hear your frustration and have reached out to one of the team members on your account - they'll be getting in touch to work together on easing some of these concerns.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Easy To Use, Looks Nice, Cheaper Alternatives

Reviewed 3 years ago

Great tech, easy to implement, easy to use, contains a ton of features - it's just overpriced.

Pros

Yotpo is easy to implement and use. Being able to create Facebook ads directly from customer reviews is incredibly valuable and has brought large amounts of revenue to our store.

Cons

There are cheaper alternatives (MUCH cheaper) that do the exact same thing and even do most things better. Yotpo does appear to be severely overprice, in my honest opinion.

Vendor response

Hi there, thanks for leaving a review. Our pricing is catered to the needs & wishlists of the brands we work with and we're extremely sorry to hear that you weren't able to see the value of Yotpo in your experience. Every review, positive and negative, plays a big role in how we evolve our product and teams, and really appreciate you leaving your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Leader in the Loyalty/Referral Space

Reviewed a year ago
Pros

Yotpo definitely offers the most robust options for loyalty and referral programs, that definitely is what stood out to me as I was vetting different partner options. Their list of integrations is lengthy and they're constantly adding more integrations based on user feedback

Cons

It's expensive - definitely the most expensive of the options out there, but it comes with white glove service during set up as well as a very experienced account representative.

Vendor response

Thank you for taking the time to leave your feedback. We always try to ensure our customers are on their 'right fit' plan, meaning how much you're paying should align with the services you're receiving and what your business needs to see success with Yotpo. However, we understand that it may not be right for everyone. Feel free to reach out any time to us with any questions you might have about our plans or pricing model. We will do our very best to make sure you get the most of your Yotpo plan.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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good service

Reviewed 2 years ago

decent but wont be paying more than we are now $29. not worth the money

Pros

the review platform looks and works well on the website with easy integration

Cons

the review platform is very expensive for what it is - basically just sending emails to customers. so the more emails they send the more you pay, but it is way more than should be.. over £1000 if you have thousands of orders a month like we do we pay lowest plan just to keep the reviews on the site

Vendor response

Thank you for taking the time to leave your feedback. Please know that we understand your frustration. We always try to ensure that a business is on their 'most fitting' plan, and that how much they're paying aligns with the services they're receiving and what their business needs to succeed. While our pricing model is intended to most comfortably scale with your business, we realize it's not always the best fit. Please feel free to reach out to us if you have any questions about billing or the features available in your plan.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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A bit expensive

Reviewed 5 years ago

We tried YOTPO for a year. The price was high compared to what we needed, so didn't renew. Needed only the Review function and SEO, not the rest. I think the pricing, which is based on the amount of review e-mails sent, is not a valid way of pricing. It does not take into account the % who respond with a review, which is the more accurate metric. If the price was based on # of reviews received, it would reflect on the product's ease of use. It could also be based on features used, which is another metric based on the value a merchant places on the features. Also, not having the reviews in HTML so it can be searched is a big drawback. Hope this helps.

Pros

- Sending out reviews w/ up-sell opportunities - Reporting capabilities - User interface to display reviews is nice on the website - Rich snippet feature for SEO

Cons

- the Moderation menu got more confusing. I liked the old interface better--it was easier to follow. - Support doesn't respond right away. It can take a day or two to resolve an issue. - The Reviews are not searchable so doesn't contribute to SEO.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Arguably the best out there, bit pricey

Reviewed 3 years ago

Yotpo is one of the best and possible the best in online ecomm reviews.

Pros

Automated reviews and automated settings, social push, and rich snippets

Cons

Doesn't integrate with subscription apps (though does integrate with shopify) and price.

Vendor response

Hi John! Thank you so much for leaving a review, we're glad to hear you're enjoying Yotpo! We're constantly working to improve our product and how we serve our customers, so we really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Good Bad Great Good Great Amazing Bad and Great Again

Reviewed 5 years ago

Yotpo has a great product but I experienced a few issues in my time using it that were extremely inhibiting to me finding my groove with it. I think they need a custom plan for low volume high priority/price retailers online but I am happy they were able to customize my billing and make it easier to stay onboard - it's not entirely what I need being that we are low volume and high price. Yes, we do...

Pros

Great Features, TPR and Social Ads

Cons

Only good for high volume online retailers.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend5/10

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Great customer review app

Reviewed a year ago
Pros

Easy to configure, customise, integrate and use

Cons

Pricing does seem aligned to larger businesses

Vendor response

Thank you for your review, we really appreciate it. We are constantly iterating our pricing and plan options in an effort to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone. If you have any questions regarding your current plan or any of our other plans, please feel free to contact our customer service at any time.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fabulous support!

Reviewed 3 years ago

We have worked with Yotpo for many years, I inherited them when I grew into my position and they made the transition very simple and easy. I appreciate that Yotpo is always looking for new ways to help customers.

Pros

New & exciting features! Yotpo is always adding new features to make their platform more enticing. Excellent support, they are always eager to help.

Cons

It is pricey, worth it- yes. But, it's not a small cost by any means.

Vendor response

Hi Brittney! Thank you so much for leaving a review! We're happy to hear you're enjoying Yotpo and really value your feedback as we continue to evolve our product and the way we serve our community. Our pricing structure is definitely custom built to each and every business & we're happy to hear you're seeing the results.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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While expensive, Yotpo has been extremely helpful for us in capturing content and converting leads.

Reviewed 5 years ago

Yotpo provided us with the ability to get real "third party" reviews from customers and post them on our site. This gave us instant credibility and validated the quality of our product which led to a higher conversion rate. We were also able to use this customer generated content for social media ads which led to more unique visitors and in turn, more sales.

Pros

The software is extremely easy to use and customize. With Yotpo, we were able to launch with a dedicated reviews page and reviews carousel that was completely customized to fit the look and feel of our site. Emails to customers requesting reviews are super simply and easy to publish to the site. Yotpo has really helped in validating and providing credibility to our product and brand.

Cons

Price. They have pretty aggressive sales reps and only work on annual contracts. While effective, it's by far our largest software subscription in terms of spend. We locked ourselves into the pro version and once you implement it on your site, it's difficult to downgrade to a cheaper version.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Great all around

Reviewed 2 years ago
Pros

I use both yotpo reviews and yotpo customer loyalty. Both are fantastic. I have received hundreds of reviews from the automatic email requests. The loyalty system is ready to set up and many customers love it.

Cons

I would love to have the option for customer questions on product pages but this is only available with a higher tier program which I'm not a big enough business to make sense of purchasing that tier. I wish there was an option to add on a la carte style, without having to increase the plan price so much.

Vendor response

Thank you so much for taking the time to leave a review. We're happy to hear you're enjoying both Yotpo Reviews and Yotpo Loyalty! We are always working on improving and adjusting our pricing in an ongoing effort to match our clients with the plan that best fits their needs. If you have any questions or concerns regarding your current plan or our other plans, please feel free to reach out to us at any time and we will do our utmost to help you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Great platform but annual contracts only

Reviewed 9 months ago

Great customer service team from the sales call all the way to implementation. Very powerful platform with a lot of great features.

Pros

Yotpo offer very sophisticated and AI based platform. The dashboard and interface is far better compared to Shopper Approved. Customers can filter through reviews on a product page and the review request emails are highly customizable.

Cons

they only offer annual contracts, very expensive plans.

Vendor response

Thank you for taking the time to leave your review. We are constantly iterating our plan options in an effort to provide the best solution for our customers at each point in their journey; however, we understand that it doesn't work for everyone. You can always check out our pricing page for a breakdown of our plans, or reach out to our customer support and they'd be happy to assist you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Great product, great results!

Reviewed 2 years ago

On the whole it’s been very effective and easy to gather reviews. It’s not that expensive compared to competitors either. I would recommend some more information on how to add specific product reviews as this is something I have struggled with

Pros

I like the ease of set up and implementation across our platform. Being short for time and initially low on budget, I needed a cost effective solution that was simple to put in place. Yotpo has delivered consistently for over 2 years of my business using the service

Cons

There could be more information in adding specific product reviews under products. Specific product reviews have not shown up on all of my product pages

Vendor response

Thank you for leaving a review. We're so happy to hear you've been enjoying using Yotpo and that you're seeing the positive impact! Please do not hesitate to contact our customer support if you have any questions about our features or if you are having any issues with publishing reviews - we will be more than happy to assist you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Excellent addition to Retail Websites

Reviewed 3 years ago

We had a hard time previously to gain product reviews and the few we did have we could not utilise and display how we wanted it to. YPTPO has provided all the tools we require to make this all happen.

Pros

It is mostly set and forget which is great for us as we don't have much time to dedicate to things like this.

Cons

The price is significant compared to other options however, we find that YOTPO has been a great addition to our website & we would not be looking to change.

Vendor response

Hi Cody! We're really happy to hear you're enjoying Yotp and seeing the results. Our pricing structure is definitely catered to the individual needs of each business and is something we're always considering to make sure we're serving our customers in the best way possible. Thank you for leaving a review, we really appreciate your feedback.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Fantastic!

Reviewed a year ago

5 star

Pros

I find Yotpo so easy to navigate and really showcases customer reviews. Support is first class.

Cons

Cost. You should give access to all features and charge per number of SKU, sales conversions or number of reviews being created. It would be more inclusive for all brands and help small brands to grow faster.

Vendor response

Thank you for taking the time to leave your review. Please know that we completely understand your frustration. We are constantly iterating our pricing and plan options to provide the best solution for businesses at each point in their journey; however, we understand that it doesn't work for everyone! If you have any questions regarding your current plan or the other plans we offer, please feel free to reach out to our customer service.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

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Great Product, but too Expensive.

Reviewed 2 years ago

I think Yotpo is great overall, I just think you can get a very similar product for much less.

Pros

I really liked how easy this was to integrate into our site and it had great functionalities. Plus it looked nice on the product pages.

Cons

It was WAY TOO EXPENSIVE. After working with Yotpo for 2+ years we switched to a competitor because we got mostly all the same features, but for less than half the price.

Vendor response

Hi Tiffany, thank you so much for taking the time to leave a review. We really appreciate your feedback, please know that is has not gone unseen and is a huge part of how we continue to develop our roadmap. Our pricing is created to scale with companies & their needs- whether they're just getting started or have been around for decades. With that said, we are continuously expanding our packages to better suit the needs of each and every company out there. We're sorry to hear that you weren't able to experience our platform to the fullest & recommend looking at the other brand examples and case studies on our site should you choose to work with Yotpo again in the future.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Well build product with fantastic service

Reviewed 3 years ago

My experience has been good. A lot of customers look at the reviews

Pros

Been using YOPO for about a year. Very good service and offer a lot for the free version. I am now paying for some of the more advanced features. Customer service always gets back to me fast. Never had a problem.

Cons

Some of the Features I would like are only on the higher cost plans and as a small store they I can’t afford them.

Vendor response

Thank you for leaving a review. We're thrilled to hear that you're enjoying Yotpo! We always try to ensure that our clients find the best plan, fitted to their business needs at each point in their journey. The pricing model is meant to scale with your business as it grows and evolves. If you have any questions about how to make the most out of your current plan or about more advanced features, feel free to reach out to us and we will do everything we can to help you find the perfect plan for you.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Yotpo is great for the online business needing reviews for their site.

Reviewed 3 years ago

Yotpo reviews have been a needed part of our growing online business. I wish they offer smaller price packages for small business trying to grow.

Pros

I like how easy the dashboard is to manage the reviews. I like how you can choose to hide or reject scam or unreasonable reviews (reviews under 3 stars). It's amazing how you bend over backwards for customers but then they leave bad reviews anyway. This software allows​ you to choose which ones go public/private. They also allow Product specific reviews or Brand reviews.

Cons

The pricing options. When I discussed the pricing with a salesman they had 2 options. The free plan, or one that costs 8,000 upfront for the year. Unfortunately, as a small business, we cannot jump into something like that not knowing the risk and potentials. However please not that we still do their free plan monthly and get up to 50 reviews per month. This helps on our evergreen products.

Vendor response

Hi Jon! Thanks so much for leaving a review, we're happy to hear that Yotpo is working out for you. As far as pricing, any price jumps are aligned with desired functionalities. We're always working to be as accessible and diverse in our offerings as possible, so thank you for sharing your feedback! We really appreciate it.