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Email Marketing Software with Campaign Analytics

Last updated: February 2025

Why are campaign analytics important for email marketing software users?

Based on GetApp's analysis of 783 verified reviews collected between July, 2021 and August, 2024

Campaign analytics provides detailed insights into email performance, enabling data-driven decisions and optimization. It tracks key metrics like open rates, click-through rates, and conversions, helping improve future campaigns. Of the 783 reviewers who rated campaign analytics, 89% rated this feature as important or highly important.

Key features of email marketing software based on insights from 14411 verified reviews

  • Email Campaign Management: Reviewers highlight the flexibility in creating and scheduling campaigns, the use of automation, and the availability of templates and analytics for optimizing performance. 94% of reviewers rated this feature as important or highly important.
  • List Management: Users appreciate the ease of segmenting, organizing, and maintaining email lists, which helps in sending targeted campaigns and keeping contact information up-to-date. 88% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers value the ability to preview and optimize emails for mobile devices, ensuring readability and engagement across various screen sizes. 88% of reviewers rated this feature as important or highly important.
  • Contact Management: Users find it beneficial to have organized contact information with segmentation capabilities, aiding in targeted marketing and efficient follow-ups. 88% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers highlight the effectiveness of customizable forms and landing pages for acquiring new leads, integrating seamlessly with other marketing tools. 87% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users emphasize the importance of compliance features like unsubscribe links and opt-out options to maintain legal standards and improve email deliverability. 83% of reviewers rated this feature as important or highly important.
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358 software options

Marketo Engage logo

Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Iterable logo

Growth marketing and user engagement platform

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Iterable is the customer activation platform that helps brands deliver joyful experiences with harmonized, individualized, and dynamic communications at scale.

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ZeroBounce logo

Online email validation system

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ZeroBounce is an online email validation system which helps companies to remove invalid emails from their lists, preventing bounces and improving deliverability.

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emfluence Marketing Platform logo

So intuitive, you'll swear it was built just for you.

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The emfluence Marketing Platform: Streamline your digital marketing with intuitive tools for email, social media, automation, and analytics.

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Sender logo

Email campaign creation, delivery & analysis platform

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Sender is super easy and affordable email marketing platform with powerful features, solid deliverability, and top-notch support.

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EmailOctopus logo
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Easy-to-use, affordable email marketing tool.

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EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

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Customer.io logo

Customer engagement platform for tech-savvy marketers

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Customer.io is a customer engagement platform for sending automated emails, push notifications, SMS, in-app messages, and more to engage and retain your audience.

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MailMonitor logo

Email Deliverability Simplified

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MailMonitor provides email deliverability analytics and sender reputation monitoring.

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Omnisend logo

Marketing automation for smart ecommerce marketers

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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

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Pinpointe logo

Advanced-feature email marketing for less

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Pinpointe is the go-to email service provider for businesses that have outgrown their current email platform. If you're ready for more advanced features and service, Pinpointe is the right choice.

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Mailchimp logo

Email and advertising marketing automation platform

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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

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Systeme.io logo
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Marketing platform software

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Systeme.io is a user-friendly and intuitive all-in-one marketing platform for anyone who is looking to grow their online business.

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MailerLite logo
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Advanced email marketing made easy.

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From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

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Brevo logo

Automation, marketing & transactional email, and SMS service

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Brevo is a CRM and email marketing solution that helps businesses run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads. Teams can trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs.

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ActiveCampaign logo

Email marketing and marketing & sales automation tool

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ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Teams can send follow-up that adapts to customer behavior, so teams are sending the perfect message at the perfect time.

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GMass logo

Google Chrome extension for sending & scheduling emails

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GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

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Constant Contact logo

We deliver success.

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We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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Intercom logo

Intercom is bringing AI-first Customer Service to the world

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Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way.

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Jobber logo

Quote, schedule, invoice, automate and get paid faster.

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Jobber’s software helps home service businesses stay organized and deliver excellent customer experiences. With AI tools such as Jobber Copilot and automated marketing features administrators can provide 5-star service.

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Hunter logo

Email finder and marketing management solution

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Hunter is a cloud-based email marketing software designed to help businesses of all sizes send cold emails, insert images in emails, export domain search results, and more. The platform enables organizations to find emails on company websites, verify domains, and handle follow-ups.

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SendPulse logo

Email, web push, SMS, chatbots, CRM on one platform

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SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

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eWay-CRM logo

The Best CRM for Microsoft Outlook

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eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage their customers, contacts, sales, projects and marketing.

It also contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

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Klaviyo logo

Power smarter digital relationships

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Klaviyo powers smarter digital relationships with an intelligent marketing automation and customer data platform growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, mobile push notifications, product reviews, and web forms.

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