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Top Rated Email Marketing Software with Campaign Analytics in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Campaign analytics provide detailed insights into email performance, including open rates, click-through rates, and engagement metrics. This data helps optimize strategies, improve targeting, and maximize campaign effectiveness. Our reviewers in email marketing software rated this feature as important.

7 Best Email Marketing Software with Campaign Analytics

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month

See other top Email Marketing products with campaign analytics

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about campaign analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for campaign analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the campaign analytics feature

Reviewers appreciate ActiveCampaign's campaign analytics for providing key insights into email performance, including open rates, click-throughs, and engagement trends. They find the analytics useful for improving marketing outcomes, though some mention the need for better reporting customization. Users value the detailed and accurate data, which helps in making data-driven decisions for future campaigns.
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See related user reviews

“The analytics provide useful insights on open rates, click-throughs, and engagement trends. It allows for data-driven optimization, though additional reporting customization would improve it further.”
Verified reviewer profile picture

Matteo P.

Graphic Designer

“it allows to measure and analyze the performance of marketing campaigns in order to understand their effectiveness and make data-driven decisions for future campaigns”
Verified reviewer profile picture

Kamal A.

Employee

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the campaign analytics feature

Users report that MailerLite's campaign analytics are easy to read and provide useful insights into email performance, including open and click rates. They appreciate the comprehensive and reliable data, which helps in evaluating campaign effectiveness and making necessary adjustments. The ability to track engagement and the straightforward, user-friendly interface are also highlighted.

See related user reviews

“Mailerlite's campaign analytics make it easy to determine which of the campaigns are bringing my clientele what is really of interest to them. Thereby helping me to create content that pleases them and keeps them engaged.”
AS

Allie S.

content creator

“Very comprehensive, and makes it possible to get live updates. They are particularly very useful for impact evaluation purposes after campaigns have concluded; with the insights provided forming the cornerstones that inform subsequent campaigns”
MS

Mohammed S.

Field Manager

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the campaign analytics feature

Reviewers appreciate Mailchimp's comprehensive campaign analytics, which include metrics like open rates, click rates, and conversions. They find the analytics easy to read and helpful for understanding campaign effectiveness. Users value the integrated A/B testing and detailed reports, though some mention that deeper analytics are only available in higher-paid tiers. The integration with Google Analytics is also noted as beneficial.

See related user reviews

“The analytics of Mailchimp allow you to even drill down and see what items people clicked on in the email. It also details open rates and keeps track of which customers are your strongest (interact and engage more).”
RS

Ryan S.

Director

“Campaign analytics in Mailchimp plays a critical role in enabling users to measure, understand, and Optimize the performance of their email markeitng campaigns, leanding to more effective targeting, content, and ultimately, better outcomes.”
DP

Daniel P.

CEO

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the campaign analytics feature

Reviewers find Brevo's campaign analytics detailed and reliable, offering insights into key metrics like open rates, clicks, and unsubscribes. They appreciate the ease of exporting reports and the clear presentation of data. Users mention that the analytics help optimize future campaigns, though some desire more granular statistics. The real-time data and comprehensive dashboard are also valued.

See related user reviews

“The analytics dashboard gives me detailed insights into key performance metrics like open rates, click-through rates, and conversion rates, all in real-time. ”
PV

Paulo V.

Consultor

“The ability to track key metrics like open rates, clicks, and unsubscribes helps optimize each campaign, and automation tools save a lot of time”
LE

Lily E.

Sales Account Manager

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Campaign Management4.7
Campaign Scheduling

User insights about the campaign analytics feature

Reviewers indicate that Systeme.io's campaign analytics provide valuable insights into campaign performance, allowing users to determine what is working and what needs improvement. They appreciate the real-time tracking capabilities and the depth of the analytics, which help in making informed decisions. Users also find the system straightforward and intuitive, aiding in effective campaign management.

See related user reviews

“Real-Time Tracking: The platform offers real-time tracking capabilities, allowing me to monitor campaign performance as it happens. This real-time data enables me to react promptly to changes in engagement levels or campaign effectiveness.”
aa

alejandro a.

manager

“The analytics within the campaign system go into more depth than I could have ever imagined. It is so helpful to determine if the campaign is profitable for my clients. ”
AP

Allison P.

CEO, Lead Health and Wellness Nurse Coach

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,392)
5(3,742)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the campaign analytics feature

Reviewers indicate that HubSpot Marketing Hub's campaign analytics are robust and provide detailed insights into email performance. They appreciate the ability to measure metrics like open rates, clicks, and engagement, which help in optimizing campaigns. Users find the analytics easy to use and valuable for making data-driven decisions, though some mention the need for higher-tier packages for more advanced analytics.

See related user reviews

“It is a great tool so you can filter the data you want, see the traffic, clicks, purchases, everything that will tell you how your strategy is performing.”
AC

Anamaria C.

Graphic Designer

“Very strong analytics features. This helps us use historical data to help optimize and iterate on our current campaigns. ”
JM

Josh M.

Director, Business Development

Starting price
15per user /
per month
Pros and Cons based on 6,216 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the campaign analytics feature

Users report that Constant Contact's campaign analytics are easy to track and understand, providing timely feedback on metrics like open rates, click-through rates, and unsubscribes. They find the analytics helpful for making data-informed decisions and optimizing future campaigns. The immediate feedback and ease of use are particularly appreciated.

See related user reviews

“As I mentioned above with the engagement tracking feature, campaign analytics are dealt with by team members other than myself. However, a summary of how our email campaigns are performing (according to specific metrics/KPIs) are reported to the entire team regularly in meetings, and my colleagues have mentioned that Constant Contact's campaign analytics are easy to track and understand through the program. We can clearly tell if our email campaigns are performing well, and can even see how each specific email sent out is performing. The analytics feature also lets us know how many people opened the email and such, and we can use these metrics/KPIs to change our email marketing strategy when necessary. ”
JW

Jaclyn W.

Lead Marketing Associate

“Within 24 hours, I get analytics that tell me how well I did with my outreach. I learn how many people opened it, how many clicked through, and who unsubscribed. ”
LB

Lisa B.

Development Director

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Other Top Rated Email Marketing Software with Campaign Analytics in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Hunter logo

Email finder and marketing management solution

Hunter is a cloud-based email marketing software designed to help businesses of all sizes send cold emails, insert images in emails, export domain search results, and more. The platform enables organizations to find emails on company websites, verify domains, and handle follow-ups.

Read more about Hunter

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

ZeroBounce offers seven core products designed to boost email marketing performance and improve sender reputation, including:
Email validation
Activity Data
Inbox placement test
Email server test
DMARC monitoring

Read more about ZeroBounce

Users also considered
Success.ai logo

The AI-powered email marketing platform

Success.ai is an AI-enabled platform that helps businesses create and manage email campaigns, regardless of the number of sending accounts that need to be integrated.

Read more about Success.ai

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo
Category Leaders

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

Improve Your Email Marketing With Keap
Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.

Read more about Keap

Users also considered
Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Reviewers highlight its ability to create, schedule, and automate campaigns. Users appreciate the ease of using templates, tracking performance, and segmenting audiences for personalized emails. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Users value the flexibility to plan and schedule campaigns in advance, ensuring emails reach recipients at optimal times. This feature is praised for improving engagement and saving time. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers emphasize the importance of organizing and segmenting contacts. This feature helps in tracking interactions, maintaining updated information, and targeting specific groups for effective marketing. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the ability to create customizable forms and landing pages to gather potential customer information. This feature is crucial for growing contact lists and nurturing leads. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Reviewers highlight the feature's importance in ensuring emails are readable on various devices. Users find it essential for improving engagement and providing a consistent user experience. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Users value the tools that help ensure compliance with email regulations, such as automatic unsubscribe links and spam score checks, which help maintain deliverability and legal adherence. 84% of reviewers rated this feature as important or highly important.