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Marketing Analytics Software

Last updated: April 2026

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58 software options

SegMetrics logo

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Leadtosale logo

All-in-one conversion tracking software

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Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics.

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Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is an performance marketing tool for all your marketing campaigns.
It allows you to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Clear Ring logo

Clarity with every call.

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Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

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Marketo Measure logo

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Trialfire logo

Marketing attribution platform

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Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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Factors.ai logo

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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ClickCease logo

Prevent Click Fraud in Real-Time

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Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

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Kissmetrics logo

Advanced Product and Marketing Analytics

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Locate and rank the campaigns and channels that have the highest lifetime value, so you can stop wasting time and money on under performers.

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Hotjar logo

Digital experience insights for any business selling online

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Understand the "why" behind your numbers. Hotjar is all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results.

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Dreamdata logo

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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N.Rich logo

Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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AI-powered marketing analytics suite for e-commerce (Shopify/Woo). Integrates store, ads (Meta/Google/TikTok+), GA4, Klaviyo, Le-Pixel (first-party data) & competitor data. Provides unified dashboards, accurate ROAS/LTV, ad audits & AI recommendations for marketing optimization.

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Markey logo

Digital Marketing Software for Small & Medium Businesses

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Markey.ai is a digital marketing automation tool that simplifies online marketing efforts for small and medium businesses.

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Flowpoint logo

Boost conversions with behaviour tracking

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This web analytics solution utilizes AI to help you gain insights into your customers' online behavior and optimize your conversion rates.

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ClicData logo

The Modern Data Platform made for data people.

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ClicData is a modern data platform to build your data stack or enhance your existing one with powerful, integrated tools.

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QuanticFy logo

The real performance of every marketing investments

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Quanticfy is the first marketing attribution solution to recognize each user before the first purchase on sites and thus, give the real figures/ROAS of every marketing investment.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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riyo.ai logo

Maximize your conversion with riyo.ai, an all-in-one tool.

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riyo.ai is a top-of-the-line sales and marketing tool designed to help businesses of all sizes optimize their customer acquisition process. Its all-in-one tool offers a comprehensive set of features that can help businesses generate leads, enhance their conversion rates and improve customer engagement

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BEYABLE logo

#1 CRO Platform

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BEYABLE is a SaaS solution that boosts your conversions by tailoring your site to each visitor, thanks to high-performance analysis and

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Upnify CRM logo

Web-based customer relationship management (CRM) solution

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Upnify CRM is a customer relationship management solution that allows business owners to keep track of their contacts, maximize business opportunities, and make their conversations more productive. The software supports managers in all phases of the sales process, from the beginning to the end.

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SessionCam logo

Session Replay | Website Heatmaps | Conversion Funnels

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Use SessionCam to record every customer journey made on your website. Replay individual sessions, generate heatmaps, understand and investigate funnel and form drop-off. SessionCam is a cloud-based solution that helps tackle abandonment, improve conversion and reduce support costs.

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FraudScore logo

Antifraud solution for online advertising

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FraudScore is a SaaS antifraud solution with separate products for ad fraud prevention and detection. The software works with desktop and mobile. Integrated with all leading ad platforms, has pixel, JS, API, PostBack integrations.

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