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Marketing Attribution Software

Last updated: April 2026

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21 software options

Factors.ai logo

Factors.ai

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Allocadia logo

Allocadia

Marketing Performance Management Software

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Allocadia is cloud-based software designed to create, collaborate, and share marketing plans that align with company priorities. The solution helps marketing teams of 25 collaborate to create and manage global budgets in any currency by forecasting the ROI from plans and predicting revenue impact.

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CTM logo

CTM

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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Terminus logo

Terminus

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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AdRoll ABM logo

AdRoll ABM

Account-based execution, made easy

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RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

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HockeyStack logo

HockeyStack

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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Influ2 logo

Influ2

ABM that starts with people

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Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts.

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Looker logo

Looker

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

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Hive9 logo

Hive9

Marketing resource management and optimization solution

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Hive9 is a marketing resource management solution, which helps businesses plan marketing campaigns and optimize their budget to improve return on investment (ROI). The platform comes with a centralized database, which enables managers to store sales and marketing data for future reference.

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N.Rich logo

N.Rich

(0)

Account-based advertising platform.

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N.Rich is a cloud-base platform specifically designed to provide the right advertising tools to growth-oriented companies, ABM adopters and performance driven commercial teams.

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Adobe Mix Modeler logo

Adobe Mix Modeler

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Cloud-based marketing analytics tool for marketers.

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Adobe Mix Modeler is a cloud-based marketing analytics solution that helps marketing teams track and manage campaigns on a unified interface. The solution combines AI-powered data modeling and marketing scenario planning capabilities to enable strategic decision-making across marketing channels. It allows users to consolidate and harmonize marketing performance, spend, and conversion data, along with other key business factors.

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Attribution logo

Attribution

Multi-touch attribution for B2B and B2C marketers

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Allocated percentages to your conversions from your ad spend in one dashboard.

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Improvado logo

Improvado

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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LeadsRx logo

LeadsRx

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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Dreamdata logo

Dreamdata

AI-Driven Activation & Attribution for B2B Marketing

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Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers.

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InfiniGrow logo

InfiniGrow

Revenue marketing platform with attribution insights

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InfiniGrow is a revenue marketing platform that helps B2B marketers measure, predict, and optimize impact on revenue through multi-touch attribution, customer journey analytics, and AI-powered forecasting. Transform your marketing strategy with data-driven insights and predictive intelligence.

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Marketo Measure logo

Marketo Measure

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Wrike logo

Wrike

AI powered workflow management platform

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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.

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TapClicks logo

TapClicks

A Unified Marketing Operations Platform Powered By Your Data

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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises

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Leadtosale logo

Leadtosale

(0)

All-in-one conversion tracking software

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Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics. All leads and sales with full attribution models

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Insentric logo

Insentric

Marketing intelligence platform for automated reporting

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Insentric is a marketing intelligence platform that accurately measures marketing's impact on B2B revenue. Developed by the marketing technology experts, Insentric collects marketing and sales data across multiple platforms to create a holistic view of marketing initiatives, enabling effortless data capture, accurate sales attribution, and actionable analytics.

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