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Marketing Attribution Software

Last updated: April 2026

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23 software options

Allocadia logo

Allocadia

Marketing Performance Management Software

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Allocadia is cloud-based software designed to create, collaborate, and share marketing plans that align with company priorities. The solution helps marketing teams of 25 collaborate to create and manage global budgets in any currency by forecasting the ROI from plans and predicting revenue impact.

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CTM logo

CTM

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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DailyStory logo

DailyStory

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Revenue.io logo

Revenue.io

Sales engagement and call tracking platform

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Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription.

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Terminus logo

Terminus

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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AdRoll ABM logo

AdRoll ABM

Account-based execution, made easy

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RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

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Apteco Orbit logo

Apteco Orbit

Platform to turn data into actionable customer insights

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Apteco Orbit is an actionable marketing insights platform that helps businesses connect and manage their marketing and other data. This software enables you to access all your connected data sources from a single view powered by FastStats Designer. Users can then integrate and connect data with preferred channels. It also provides analytics capabilities to explore data and create dashboards to share insights across organizations.

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Looker logo

Looker

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

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Phonexa logo

Phonexa

Cloud-based all-in-one marketing platform

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Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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ActiveDEMAND logo

ActiveDEMAND

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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Heeet logo

Heeet

Cloud-based sales engagement platform

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Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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Improvado logo

Improvado

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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LeadsRx logo

LeadsRx

Impartial Multi-Touch Attribution

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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monday.com logo

monday.com

Project management software

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An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.

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Apteco FastStats logo

Apteco FastStats

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Marketo Measure logo

Marketo Measure

Business software application that automates B2B attribution

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Marketo Measure, an industry-leading B2B marketing attribution tool, lets marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI — empowering them to continuously optimize tactics and investments.

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Makeme.click logo

Makeme.click

Campaign management solution for businesses

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Makeme.click is a cloud-based solution designed to help businesses track the performance of marketing campaigns and manage visitor traffic in real-time. Key features include lead generation, customizable branding, status mapping, ad serving, user group management, link building, and reporting.

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Wrike logo

Wrike

AI powered workflow management platform

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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.

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Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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Branch Metrics logo

Branch Metrics

Mobile attribution and linking platform

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Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences across devices, platforms & channels. Branch increases mobile conversion, engagement, and retention through deep linking, mobile banners, user routing & personalized app experiences.

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Leadtosale logo

Leadtosale

(0)

All-in-one conversion tracking software

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Web Analytics Supercharged. Easily get your phone calls, offline conversions and sales inside Google Analytics. All leads and sales with full attribution models

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Salespanel logo

Salespanel

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Insentric logo

Insentric

Marketing intelligence platform for automated reporting

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Insentric is a marketing intelligence platform that accurately measures marketing's impact on B2B revenue. Developed by the marketing technology experts, Insentric collects marketing and sales data across multiple platforms to create a holistic view of marketing initiatives, enabling effortless data capture, accurate sales attribution, and actionable analytics.

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