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Marketing Attribution Software

Last updated: April 2026

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28 software options

Allocadia logo

Allocadia

Marketing Performance Management Software

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Allocadia is cloud-based software designed to create, collaborate, and share marketing plans that align with company priorities. The solution helps marketing teams of 25 collaborate to create and manage global budgets in any currency by forecasting the ROI from plans and predicting revenue impact.

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Accutics logo

Accutics

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Marketing data management platform for the enterprise

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At Accutics we help enterprises with standardizing, governing and connecting campaign metadata across every team and channel from a single platform.

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ROIVENUE logo

ROIVENUE

Attribution tool for maximization of marketing ROI

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Marketing analytics suite for managing channel attribution, understanding multi touch journeys & maximizing ROI of online campaigns. The application enables marketers to identify underperforming campaigns, manage advertising budgets, and track multiple marketing channels via a unified platform.

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Marin Software logo

Marin Software

Online Advertising Management Platform

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Marin Software provides AI-powered digital marketing solutions, offering an integrated platform for managing search (SEM), retail, display, and social marketing.

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Revenue.io logo

Revenue.io

Sales engagement and call tracking platform

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Revenue.io is a cloud-based sales engagement platform designed to help Salesforce users manage leads, identify revenue-generating channels, and analyze performance. Features include lead prioritization, real-time recommendations, workflow automation, reporting, call monitoring, and transcription.

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Singular logo

Singular

Next-gen marketing analytics and attribution platform

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Accurately measure the impact of every marketing channel on your user acquisition with Singular’s next-gen attribution solution.

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Zoho Marketing Automation logo

Zoho Marketing Automation

Multichannel marketing automation, simplified

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See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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ASK BOSCO logo

ASK BOSCO

AI Marketing. Connect | Report | Forecast | Profit

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ASK BOSCO's® advanced attribution functionality allows users to measure the true impact of each channel, including paid search, SEO, social, and display, using multi-touch attribution models that track customer journeys from initial interaction to final purchase.

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AppsFlyer logo

AppsFlyer

Mobile attribution and marketing analytics for app marketers

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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

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Adjust logo

Adjust

Drive your app growth with Adjust’s analytics platform.

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Understand the true impact of your marketing efforts. With Adjust attribution, you’re empowered to grow your app ROI with accurate, reliable data. Understand user journeys for every possible channel, track your entire subscription funnel, and increase conversion rates with deep links.

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HockeyStack logo

HockeyStack

SaaS web analytics and attribution platform

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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.

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SAS Customer Intelligence 360 logo

SAS Customer Intelligence 360

SAS CI360 reinvents marketing via data-driven decisioning

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Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

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NinjaCat logo

NinjaCat

PPC & SEO reporting platform for agencies

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NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.

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Apteco Orbit logo

Apteco Orbit

Platform to turn data into actionable customer insights

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Apteco Orbit is an actionable marketing insights platform that helps businesses connect and manage their marketing and other data. This software enables you to access all your connected data sources from a single view powered by FastStats Designer. Users can then integrate and connect data with preferred channels. It also provides analytics capabilities to explore data and create dashboards to share insights across organizations.

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Adsmurai Marketing Platform logo

Adsmurai Marketing Platform

Born from necessity

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Adsmurai’s Marketing Mix Modeling (MMMs) redefines how brands measure, allocate, and optimize their ad spend.

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Looker logo

Looker

BI platform for data exploration & analytics

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Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

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ActiveDEMAND logo

ActiveDEMAND

An integrated marketing solution for marketers & agencies

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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.

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Triple Whale logo

Triple Whale

Marketing attribution software

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Triple Whale is a qualitative data analysis software that helps businesses gain insights into AI-generated creative insights and cohort analysis. The platform lets stakeholders integrate data from Shopify and all marketing efforts including Facebook, Google, TikTok, Pinterest, Amazon, Gorgias, Klaviyo, Snapchat, Slack, Fairing, Kno, Twitter and more.

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Nudge logo

Nudge

(0)

The easiest way to improve your content.

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Nudge brings together everything that's needed to measure content . The products power marketing & product teams globally, for media companies and brands. From startup to enterprise.

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Coact logo

Coact

Web-based tool for automating client reporting processes

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Coact is a web tool that automates data extraction from marketing platforms and integrates the information generated. The report management system uses templates to produce performance reports and audits. Digital marketers use it to extract client data and create reports with holistic overviews.

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Attribution logo

Attribution

Multi-touch attribution for B2B and B2C marketers

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Allocated percentages to your conversions from your ad spend in one dashboard.

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Improvado logo

Improvado

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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AITA logo

AITA

Artificial Intelligence Tool for Advertisers

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Apteco FastStats logo

Apteco FastStats

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Makeme.click logo

Makeme.click

Campaign management solution for businesses

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Makeme.click is a cloud-based solution designed to help businesses track the performance of marketing campaigns and manage visitor traffic in real-time. Key features include lead generation, customizable branding, status mapping, ad serving, user group management, link building, and reporting.

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