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Top Rated Marketing Attribution Software with Lead management

Last updated: June 2026

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40 software options

Liine logo

AI-powered call tracking, marketing analytics and ad optimiz

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AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices

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Phonexa logo

Cloud-based all-in-one marketing platform

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Phonexa is an all-in-one marketing software with a suite of eight products for calls, leads, clicks, email, SMS, and more. The company services D2C companies with high-volume consumer traffic. Industries include financial services, insurance, home services, legal, real estate, and Healthcare.

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CTM logo

Conversation analytics for marketing attribution

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CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

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Salespanel logo

Identify, track, and qualify leads.

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Salespanel serves as a comprehensive B2B lead generation, analytics, and customer journey tracking tool. Integrate first-party data seamlessly into your CRM to unveil qualified leads.

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Swaarm logo

Performance marketing platform

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Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.

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monday.com logo

Project management software

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An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.

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Measured logo

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Clear Ring logo

Clarity with every call.

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Optimise your marketing strategy with Clear Ring's advanced call, form, and live chat tracking tools. Our platform offers real-time reporting and multi-channel attribution in a user-friendly interface. Discover the Clear Ring difference and enhance your marketing with our data-driven insights.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Being able to stitch digital and traditional data together to create a complete customer profile allows you to perform the cross-channel digital engagement and attribution. SAS 360 solves marketer’s toughest challenges, such as attribution, through the use of integrated analytics.

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Affise logo

Affiliate marketing and mobile attribution platform

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Affise is an affiliate marketing and mobile attribution platform that helps businesses manage, attribute, and scale performance marketing across web and mobile channels. Trusted by 1,000+ companies since 2017, Affise combines precision tracking, partner management, and campaign analytics.

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Black Crow AI logo

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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Plezi logo

B2B marketing automation solution

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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content

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DailyStory logo

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Markey logo

Digital Marketing Software for Small & Medium Businesses

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Markey.ai is a digital marketing automation tool that simplifies online marketing efforts for small and medium businesses.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Weberlo logo

Marketing and pay-per-click (PPC) attribution solution

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Weberlo is an online solution that provides real-time marketing and pay-per-click (PPC) attribution tools. The platform includes cookieless tracking as well as compliance with privacy standards to improve return on ad spend (ROAS) through ad tracking and insights into organic attribution.

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Cinch logo

A combined customer data and marketing automation platform.

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Your business looks to you for answers and insights. Cinch makes that easier with our attribution and reporting dashboard. Explore 14 reports that give you the information and insights you need to understand the effectiveness of your marketing—and how to pivot for future growth.

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Improvado logo

Marketing analytics and intelligence platform

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Improvado is a powerful ETL platform that seamlessly extracts data from 500+ sources, applies smart transformations, and delivers unified insights to your preferred destination. With 15 pre-built data transformation recipes, you can instantly standardize metrics and run cross-channel analysis.

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Heeet logo

Cloud-based sales engagement platform

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Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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Practice ZEBRA logo

The dental marketer’s software platform

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Best-in-class software platform Practice ZEBRA for dentists, group offices, DSOs, managers & consultants. Get unmatched access to key metrics/results visibility & solutions, including proprietary reports providing insights that max performance & valuation for individual offices & enterprise views.

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Tradedoubler logo

Affiliate campaign and performance management software

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Tradedoubler PVN is a technology solution to help companies analyze the performance of their affiliate campaigns and performance and unify their private affiliate network for management with sales attribution and detailed real-time reporting.

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Makeme.click logo

Campaign management solution for businesses

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Makeme.click is a cloud-based solution designed to help businesses track the performance of marketing campaigns and manage visitor traffic in real-time. Key features include lead generation, customizable branding, status mapping, ad serving, user group management, link building, and reporting.

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Kochava logo

Mobile attribution and analytics platform for app marketers

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Kochava provides attribution and real-time analytics, fraud mitigation, audience disocvery, and push notifications for mobile marketers.

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AdRoll ABM logo

Account-based execution, made easy

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RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to deeply understand their buyers and rapidly drive business results.

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Zoho Marketing Automation logo

Multichannel marketing automation, simplified

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See which marketing channels and campaigns drive conversions. Multi-touch attribution models help you understand the customer journey and invest in high-performing channels for better ROI.

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