getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

usersusersusers

Talk with us for a free 15-min consultation

Expert advisors like Chase, who have helped 1,000+ companies, can find the right software for your needs.

Top Rated Marketing Automation Software with Template Management in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Template management streamlines the creation, customization, and reuse of marketing materials, saving significant time and effort. It ensures consistency across campaigns, enhances workflow efficiency, and supports quick deployment of content. Our reviewers in marketing automation software rated this feature as important.

6 Best Marketing Automation Software with Template Management

Product
User rating
Starting price
MailerLite logo
4.7
(2.2K)
10
per user/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month

See other top Marketing Automation products with template management

How we picked the 6 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about template management, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for template management, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 6 best products

MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the template management feature

Reviewers indicate that MailerLite's template management is user-friendly and efficient, with a wide range of beautiful and functional templates. They appreciate the drag-and-drop options and the ability to save and reuse templates, which streamlines email creation. However, some users mention limitations in copying designs across different template types and the need for more customization options.
Verified reviewer profile picture

See related user reviews

“The nice thing about this platform is that you can design your newsletter in which ever way you want and then save it as a template. It will then be saved under the "My Template" section where you can edit, duplicate or delete it if you wish to do so.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

“The templates are really beautiful and functional design and this makes it very easy for me to create my emails”
AB

Aneta B.

Freelancer

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the template management feature

Reviewers appreciate HubSpot Marketing Hub's template management for its time-saving capabilities and ease of use. They report that the platform offers a wide variety of high-quality templates that are easy to customize and create. Users find the interface intuitive and helpful for building and personalizing content quickly, making it an essential tool for efficient marketing campaigns.
Verified reviewer profile picture

See related user reviews

“Template management is awesome to have because it has such a time saving Affect and Outcome. Instead of re-creating the wheel you can use what has already been created to your advantage.”
AK

Alexander K.

Counsellor

“The amount of templates makes it easy for you to start capturing leads as soon as set up is finished”
Verified reviewer profile picture

Cesar M.

Account Manager

Starting price
15per user /
per month
Pros and Cons based on 6,217 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Marketing4.7
Lead Capture4.3

User insights about the template management feature

Reviewers find Brevo's template management intuitive and time-saving, with a wide variety of pre-designed, mobile-responsive templates. They appreciate the ease of creating and customizing templates, though some users mention challenges with font customization and the need for more advanced design features. Users value the support provided for navigating the template management system.
Verified reviewer profile picture

See related user reviews

“Brevo offers a library of pre-designed, mobile responsive email templates which is used to quickly launch email campaigns.”
HV

Himanshu V.

Senior Software Developer

“The template management was a bit tricky for me to figure out. However, I contacted support and they created a quick video that walked me through what I was trying to do. The support is outstanding in my personal experience.”
Verified reviewer profile picture

Jim G.

Consultant

Starting price
9usage based /
per month
Pros and Cons based on 3,406 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the template management feature

Users report that ActiveCampaign's template management is highly effective for organizing and reusing templates, which simplifies email marketing. They appreciate the customizable templates and the integration with tools like Beepro for additional options. Reviewers find the system easy to use and time-saving, though some desire more pre-built template options.
Verified reviewer profile picture
Verified reviewer profile picture

See related user reviews

“This is super amazing, I have created bunch of templates, renamed ( so that I can find it directly with the name), I have found this effective and time saving. Before running your campaigns, make sure to create the template so that you can evaluate it before sending the real campaign to your audience. I love this feature of ActiveCampaign.”
Verified reviewer profile picture

Mehandi I.

Director of Research & Development

“Save all your templates and also integrate with tools like Beepro to add more templates to active campaign”
Verified reviewer profile picture

Aqeel K.

Marketing Manager

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,295)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the template management feature

Reviewers appreciate Mailchimp's template management for its ease of use and extensive customization options. They highlight the drag-and-drop functionality and the ability to duplicate and reuse templates, which saves time. Users find the templates professional and effective for maintaining consistent branding, though some mention the need for more free templates and improved user-friendliness.
Verified reviewer profile picture
Verified reviewer profile picture

See related user reviews

“What I like about MailChimp template management is that with the simple drag-and-drop feature, one can quickly create pages, forms, emails, and more! There are a whole lot of templates & designs For any message. Another exciting thing is that no coding is needed to personalize each template, simply drag & drop your stuff into it that's all.”
Verified reviewer profile picture

Daniel I.

Digital Strategist

“What I like about Template Management in MailChimp is that there are several themes and designs available for every message. Another interesting feature is that each design can be customized without any coding knowledge; all you have to do is drag and drop your content into the template.”
Verified reviewer profile picture

Gracious A.

Social Media Expert

Starting price
13flat rate /
per month
Pros and Cons based on 17,564 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the template management feature

Users find Systeme.io's template management highly valuable due to its extensive variety and ease of customization. They highlight the drag-and-drop functionality and the ability to repurpose templates, which saves significant time. Reviewers also appreciate the high-converting templates and the smooth, intuitive interface that simplifies website and campaign creation, making it suitable even for beginners.

See related user reviews

“I really like how every single template looks unique, fancy and very attractive. It's easy to find the right template that fits my niche and style. Something worth mentioning is how easy it is to find everything from section to images to texts. Everything you need is in the left. Systeme made it very simple to make websites! And the way I select objects, it's very smooth and all necessary options shows up on the left side. ”
AM

Andreas M.

YourGoalYourSuccess

“Having templates, saves so much time, and even most you don't even need to re-write too much as these are high converting templates as they are.”
BD

Bruno D.

Internet Marketer

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details

Other Top Rated Marketing Automation Software with Template Management in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Zoho CRM logo

Customer relationship management solution

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Scalenut logo

AI that powers your entire content lifecycle.

Scalenut is an all-in-one GEO platform to plan, create, audit, and optimize content while tracking AI-driven visibility in AI search.

Read more about Scalenut

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
Encharge logo

Marketing automation for digital businesses and services

Go beyond emails. Convert, onboard, and retain customers with marketing automation flows and behavior-based emails

Read more about Encharge

Users also considered
iContact logo

Email marketing , automation, and landing page software

iContact's easy-to-use platform provides you with the tools to grow your business anytime, anywhere. To create your iContact Free account, visit iContact.com via the link in our bio. No credit card required!

Read more about iContact

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value the automation features, robust segmentation, and user-friendly builders that save time and ensure engaging, personalized, and effective email campaigns. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the ability to create and manage forms, landing pages, and pop-ups that simplify collecting and organizing leads, enhancing marketing efforts. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers highlight the ability to manage, track, and optimize multi-channel campaigns, streamline processes, and collaborate efficiently, improving overall marketing effectiveness. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Users find the import/export capabilities crucial for seamless data transfer, integration, and analysis, ensuring campaigns are well-informed and data-driven. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers emphasize the importance of tracking, segmenting, and prioritizing leads to streamline follow-ups and enhance sales conversion rates. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users appreciate the customizable templates, drag-and-drop builders, and integration options that facilitate the creation of effective landing pages and forms for lead generation. 84% of reviewers rated this feature as important or highly important.