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Marketing Analytics

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Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

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Adverity is the leading integrated data platform for connecting and managing all of the data you need to drive marketing performance.

• 600+ data connectors across marketing, advertising, sales and finance
• Automated data quality and management tools
• Customizable data visualizations

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Octoboard is a cloud-based client reporting solution, which assists marketing agencies with managing processes for client reporting, scheduling, and advertising. Key features include custom branding, user management, campaign monitoring, predefined templates, and conversion tracking.

Read more about Octoboard for Agencies

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Thalox is an AI-powered audience segmentation tool designed to enhance the efficiency of your marketing campaigns. Thalox eliminates the guesswork from email marketing, ensuring your messages reach the right audience. Also, it helps prioritise your top leads for optimal sales outreach.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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No matter your level of marketing maturity, marketing solutions from SAS empower you to reimagine marketing. Adaptive planning, journey activation and a real-time decision engine enable you to create appealing, moments-based customer experiences that boost profitability and strengthen brand loyalty.

Read more about SAS Customer Intelligence 360

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Master Metrics offers an all-in-one management solution tailored for agencies and marketing teams. It combines visual dashboards, alerts, and seamless Google Sheets integration, enabling streamlined data extraction and comprehensive oversight of advertising accounts and customer data from multiple sources.

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Klipfolio Klips is a powerful business intelligence tool designed for marketing teams and agencies that need custom dashboards to analyze and track marketing performance. Klips is a proven solution for delivering insightful, client-ready dashboards that showcase marketing ROI.

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Looker makes it easy for you to find, explore & understand your marketing data. Measure success & make better decisions by seeing all your data together.

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All your marketing data, wherever you need it. Supermetrics streamlines the delivery of data from 80+ sales and marketing platforms into the analytics and reporting tools marketers use to make better decisions.

Supermetrics is used by +700k marketers in over 120 countries.

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Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

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Heeet is a cloud-based sales engagement platform that automates marketing KPIs in Salesforce with its cookieless technology. It offers capabilities such as campaign investments & ROI, multitouch attribution, CAC & Payback, and content influence.

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey.

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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Mayze is a cloud-based business-to-business (B2B) marketing analytics software that aggregates data from websites, LinkedIn, search engine optimization (SEO), email, and leads. It helps users identify trends, optimize campaigns, and quantify returns on marketing investment.

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Data management and marketing intelligence tools For leading brands and agencies. Unstructured data is bad data and puts marketing investment decisions at risk. Run anatics to extract, transform, load your data; run marketing programs with confidence.

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Qnvert omnichannel customer engagement platform is an advanced solution that helps businesses integrate and engage with customers across all touchpoints. This comprehensive platform offers features like marketing automation, sales analytics, and multi-channel communication tools to deliver an exceptional brand experience and improve customer satisfaction.

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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.

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AITA: AI-powered Marketing Mix Model (MMM) that revolutionizes media investment optimization. Key features:

Combines channel effectiveness analysis with budget optimization
Provides short and long-term ROI insights
Offers unlimited scenario planning and forecasting
Integrates marketing performance

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Upland Kaposts helps B2B marketing, sales enablement, product, and customer success teams manage the full content lifecycle so they can support the buyer journey from awareness to loyalty. Collaborate on content and campaigns, distribute across channels, and reach your audience wherever they are.

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InfiniGrow provides marketing analytics that unify your data sources, track attribution across customer journeys, and deliver actionable insights for revenue optimization. Get detailed pipeline analysis, ROI tracking, and predictive forecasting to improve marketing performance across channels.

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Swydo is a web-based monitoring, reporting, and workflow solution for online marketers using Google Analytics, AdWords, Facebook Ads, Bing Ads, and more

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Beckon is an omnichannel marketing analytics and reporting platform offering performance scorecards, custom KPI comparisons, real-time dashboards, and more

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