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Marketing Planning Software

Last updated: April 2026

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58 software options

Marmind logo

Marmind

Marketing Resource Management for the enterprise

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Marmind is the top Marketing Planning software for enterprises, enabling global teams to achieve transparency in their plans, budgets, and performance. Brands like Mercedes-Benz, Lufthansa Group, and Springer Nature trust Marmind to streamline planning, optimize resources, and drive campaign success

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Marketing Evolution logo

Marketing Evolution

Marketing management platform

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Marketing Evolution is an all-in-one attribution and planning platform that unearths your customers’ unique journey, provides full-funnel attribution and measurement, and helps eliminate waste from yearly marketing investments.

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Asana logo

Asana

Project tracking and workflow management platform

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Asana is a marketing planning platform that connects all your work in one place and bring teams together, anywhere. Use AI-powered features to manage tasks, track progress, and adapt quickly to changing priorities. Join millions of users across 200+ countries using Asana to get more done.

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Measured logo

Measured

#1 Media Mix Modeling, Powered by Incrementality

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Voted #1 Measurement/Analytics tech by AdExchanged, Measured provides accurate & timely marketing attribution & cross-channel reporting. Measured runs incrementality testing for online (Google, Facebook, YouTube, OTT) & offline channels like TV, radio, direct mail, catalog, and more!

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Trialfire logo

Trialfire

Marketing attribution platform

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Trialfire is a marketing attribution platform that provides visibility into customers' path-to-purchase. It uses sophisticated game-theory attribution to help determine where to invest marketing dollars for optimal results. The platform combines first-party data with ad spend to deliver accurate return on ad spend metrics, eliminating double counting. This gives marketers a single source of truth to guide strategy and decision making.

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MSIGHTS Platform logo

MSIGHTS Platform

Data management software

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MSIGHTS Platform is a marketing data transformation and reporting tool that helps businesses centralize multi-channel marketing performance data. The platform enables managers to collect and centralize data from various sources, ensuring that all valuable marketing data is captured in one place.

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Media Link Software logo

Media Link Software

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Media buying and planning solution for ad campaigns

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Media Link Software is a media buying and planning solution, which helps businesses manage the placement as well as tracking of advertisements across theaters, radio broadcasts, outdoor locations, print media, online platforms & more. Users can create personalized markets using custom data.

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Q:chi ) Harmoni logo

Q:chi ) Harmoni

Marketing planning and channel management solution

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Q:chi ) Harmoni unifies marketing planning, budgeting, and execution in one platform, giving teams real-time spend visibility, AI-powered forecasting, and strategic alignment with corporate goals: driving efficiency, agility, and measurable impact.

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TrueNorth logo

TrueNorth

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Marketing management for remote teams

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Move fast and stay aligned as a marketing team with TrueNorth, the first marketing management platform built for remote teams.

TrueNorth centralizes where you’re aiming (simulation), how you’ll get there (experiments), what you plan to do (timeline) and your results in place, not all over the place.

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Qurate logo

Qurate

Plan and create all your content, across all your channels

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Qurate is a Content Strategy Platform for marketing professionals struggling with managing omnichannel content.

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Percolate logo

Percolate

Leading Marketing Orchestration Platform for the Enterprise

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Percolate is purpose-built to help marketers deliver coordinated, efficient, and intelligent campaigns and content at scale.

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Camphouse logo

Camphouse

Media Operations Platform

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Camphouse is a media operations platform that helps brands plan, analyze and manage marketing activities & budgets across multiple campaigns. The platform includes a unified portal for marketers to receive feedback from clients and approve/reject media plans with comments.

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Factors.ai logo

Factors.ai

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Ovonts logo

Ovonts

One workplace. Everything influence, anything content.

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Ovonts is a cloud-based influencer marketing and omnichannel social commerce enablement platform. It is built on an open architecture powered by modules, custom analytics and workflow tools to empower your work the way you do with influencers, creators, content, managers and teams.

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Aprimo Plan logo

Aprimo Plan

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Performance driven marketing planning & budget management

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Aprimo Plan helps marketing teams streamline campaign calendars, coordinate teams, and align resources. With interactive views, templates, and workflow automation, it connects strategy to execution and improves visibility across the entire marketing operation.

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The Brafton Content Marketing Platform logo

The Brafton Content Marketing Platform

Simplify Content Marketing

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The Brafton Platform was designed by content marketers for content marketers. It offers a user-friendly content calendar, comprehensive project management capabilities, and a digital asset management system.

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toolpilots MATE logo

toolpilots MATE

Marketing resource management for teams of any size

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toolpilots MATE enables marketers to optimize resources and maximize results. toolpilots MATE will be individually integrated into existing company and team processes, enabling a seamless workflow between existing systems and marketing operations.

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Jira logo

Jira

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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Gain logo

Gain

Client feedback made easy.

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Gain takes care of client feedback and approvals for social media teams. And with clients basically managing themselves, you are now free to pursue new clients and grow the business.

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FORTVISION logo

FORTVISION

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Manage Personalized Journeys for Every User.

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FORTVISION is a one-stop-shop marketing automation and website personalization software designed to improve all your sales and marketing conversions using internal & external data sources, including external CRM software.

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InfiniGrow logo

InfiniGrow

Revenue marketing platform with attribution insights

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InfiniGrow is a revenue marketing platform that helps B2B marketers measure, predict, and optimize impact on revenue through multi-touch attribution, customer journey analytics, and AI-powered forecasting. Transform your marketing strategy with data-driven insights and predictive intelligence.

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Odyssey Attribution logo

Odyssey Attribution

Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution is a cloud-based marketing attribution solution that integrates with Google Analytics, which assists advertisers with ad spend recommendations and channel management. Key features include traffic analytics, campaign management, ad spend recommendations, and custom dashboards.

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Fanpage Karma logo

Fanpage Karma

All-in-one Social Media Management Tool

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Fanpage Karma is a powerful all-in-one social media management tool designed for social media teams and agencies. It offers analytics/benchmarking, community management, publishing/scheduling, research, and monitoring features.

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Encodify logo

Encodify

Cloud-based brand management tool for marketers.

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Encodify is a no-code brand management solution that helps businesses streamline their marketing processes on a centralized interface. The platform offers various functions and features such as digital asset management (DAM), workflow management, proofing, and project management. With Encodify, businesses can streamline their private label process from concept development to fully developed products.

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Retable logo

Retable

Work & data management platform

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Retable is a collaborative online spreadsheet tool that helps businesses manage, track, connect, monitor and automate data efficiently.

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