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Personalization Software

Last updated: April 2026

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45 software options

Interaction Studio logo

The Real-Time Personalization Platform

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Track visitors and their actions on the web, mobile, and in your app! Deliver targeted, relevant content, messages, and offers. Test and optimize campaigns!

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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SessionCam logo

Session Replay | Website Heatmaps | Conversion Funnels

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Use SessionCam to record every customer journey made on your website. Replay individual sessions, generate heatmaps, understand and investigate funnel and form drop-off. SessionCam is a cloud-based solution that helps tackle abandonment, improve conversion and reduce support costs.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Maestra logo

All-in-one personalization platform for DTC brands

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Maestra is an all-in-one personalization platform for DTC brands. It offers white-glove service for each client and combines a real-time CDP, advanced segmentation, complex omnichannel flows, site and app personalizaion, AI-powered recommendation engine, loyalty and referral programs, and analytics.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Involve.me logo

Create high-converting funnels that turn visitors into leads

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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Instapage logo

Create landing pages without limits.

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Instapage enables you to create, optimize, personalize, and analyze landing pages that improve campaign results and your ROI.

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Survicate logo

Collect, analyze, and act on customer feedback

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Survicate is a complete customer feedback platform to collect, analyze, and act on customer feedback. Run surveys across every digital touchpoint, from email and website to mobile apps. Use AI to easily analyze feedback across sources. Act on customer feedback with 40+ native integrations.

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Segment logo

Customer data hub

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Segment collects, centralizes, organizes and analyzes all your customer data coming from multiple sources such as apps, websites, and various devices.

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Convert Experiences logo

Affordable A/B testing with enterprise power

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The most affordable and fastest enterprise A/B testing and personalization solution for CRO & data-driven decisions in high-traffic websites.

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ConvertFlow logo

Website personalization and lead generation platform

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ConvertFlow is a marketing automation software designed to help agencies and businesses customize, create and launch surveys, landing pages, forms, quizzes, and pop-ups to convert website visitors into leads on a centralized platform.

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Glia logo

Personalized live customer experience & engagement

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Glia is an omnichannel customer engagement platform that enables companies to identify, communicate, & engage with their website visitors.

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Uberflip logo

Content marketing automation software

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Aggregate all your content so you can create, manage and optimize tailored content experiences for every stage of the buyer journey

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Omniconvert logo

Conversion rate optimization platform

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Omniconvert is a full-stack conversion optimization tool that includes A/B testing, surveys and web personalization features

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Quizell logo

Turn personalized product recommendations into sales!

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Quizell fast-tracks e-commerce sales with personalized product recommendations. Create a quiz to discover your customers’ needs and lead them to solutions that work for them. Increase sales, reduce returns, and discover new opportunities for business growth.

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Gainsight PX logo

Product experience analysis platform

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Gainsight PX is a cloud-based product experience platform designed to help businesses of all sizes analyze user experience (UX) and develop product adoption strategies for customers. Key features include feedback collection, audience segmentation, user retention metrics, and reporting.

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OptiMonk logo

Popups supercharged: stunning templates for email, SMS etc.

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Turn popups into sales with OptiMonk. Use its drag-and-drop editor, personalization, and A/B testing to create high-conversion popups. Unlock 20+ templates for email/SMS lists, cart recovery, and more. Proven results or your money back. No designer needed. Try OptiMonk and see the difference!

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Dynamic Yield logo

Personalization & customer experience management

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Dynamic Yield is a personalization solution for omnichannel personalization, recommendations, optimization and messaging, across web, mobile, and email

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Yieldify logo

Personalization for Busy People

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Onsite and email messaging based on visitor behaviour, with dynamic content that adapts to personalise your engagement

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Toonimo logo

Audio-Visual Guidance to your Website

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Extend a personalized user experience with human voice and individualized walkthroughs.
Drive user engagement and assist customers better using Toonimo.

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Kameleoon logo

Predictive personalization and A/B testing software

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Personalization platform for omnichannel optimization & conversion. Features include A/B testing, user segmentation, customer behavior tracking, real time data. Create personalized experiences based on real time visitor probability to convert, calculated by machine learning, or via custom criteria.

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Intellimize logo

Website personalization solution for B2B and ecommerce.

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Intellimize is an experience optimization and personalization SaaS platform that uses AI to dynamically personalize website experiences.

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Smaply logo

Customer experience solution with customer profile sharing

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Smaply is a tool for journey mapping and management. You can add various important details of each touchpoint and visualize your customer's journey using images, texts, emotions, KPIs and metrics. Go into more detail by adding pain points, solutions and opportunities, so gaining insights is quicker.

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