getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

Software categoriesBlog & researchAbout us

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Table of Contents

Top Rated Social Media Analytics Tools Software with Performance Metrics in 2026

Verified reviewer profile picture
Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Performance metrics enable you to track and analyze the success of your social media posts and campaigns. They provide insights into engagement, reach, and audience demographics, helping you refine your strategy for better results. Our reviewers in social media analytics tools software rated this feature as important.

4 Best Social Media Analytics Tools Software with Performance Metrics

  • HubSpot Marketing Hub - Highest rated for performance metrics
  • Semrush
  • Hootsuite
  • Zoho Social

See other top Social Media Analytics Tools products with performance metrics

How we picked the 4 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the social media analytics tools software category. They also needed to have sufficient reviews about performance metrics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for the product with the highest rating for performance metrics based on our proprietary ratings and reviews. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 4 best products

HubSpot Marketing Hub logo

HubSpot Marketing Hub

4.5
(6.2K)
visit website

User insights about the performance metrics feature

Reviewers appreciate HubSpot Marketing Hub's comprehensive suite of performance metrics for evaluating sales, marketing, and business efficiency. They highlight the ease of tracking metrics through a good analytics system and the ability to customize views to fit business needs. Users report that the metrics are detailed, clear, and help in understanding campaign effectiveness. They find it valuable for evaluating outcomes, optimizing efforts, and gaining insights into email performance and prospect interactions.
“HubSpot provides a comprehensive suite of performance metrics for evaluating various aspects of sales, marketing, and overall business efficiency. Here's a detailed review of some of the key performance metrics tracked by sales professionals using it”
Verified reviewer profile picture

Hakan T.

General Manager

“As per the campaign analytics, metrics are clear to read and understand and makes quick to fix things when needed.”
Verified reviewer profile picture

Monica M.

Dott.ssa

Social Media Analytics Tools key features coverage

HubSpot Marketing Hub offers 5 out of the 5 key features for Social Media Analytics Tools software identified by reviewers:

Social Media Integration4.6
Post Scheduling4.5
Content Management4.5
Reporting/Analytics4.5
Engagement Tracking4.5

Pros and cons based on 6,215 verified reviews

60% of users rated HubSpot Marketing Hub 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 6,215 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

Cons:

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Pricing

Starting price:$15 per user/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Semrush logo
4.6
(2.3K)
learn more

User insights about the performance metrics feature

Users find Semrush's performance metrics essential for content marketing, providing accurate traffic information, authority, and keyword rankings. They appreciate the tool's ability to track website user engagement, behavior, and competitors' performance. Reviewers indicate that the metrics are detailed, easy to configure, and helpful for SEO optimization. They value the ability to export reports for client presentations and the comprehensive overview of website and campaign performance. Some users note occasional doubts about data accuracy but generally trust the metrics provided.
“Part of my work involves planning affiliate and influencer marketing campaigns. According to my findings, SemRush is one of the most accurate tools, if not the most accurate when it comes to traffic information, authority, and keywords ranking. It's very helpful when assessing free sample requests and paid promotion opportunities. ”
MO

Mihaela O.

Affiliate Program Manager

“You can monitor how all your marketing metrics are performing -- whether that be website data, PPC traffic, organic traffic, social media engagement -- even competitors' performance data is available. ”
JH

Joscelyne H.

Owner

Social Media Analytics Tools key features coverage

Semrush offers 5 out of the 5 key features for Social Media Analytics Tools software identified by reviewers:

Social Media Integration4.4
Post Scheduling4.3
Content Management4.4
Reporting/Analytics4.6
Engagement Tracking4.6

Pros and cons based on 2,315 verified reviews

70% of users rated Semrush 5 out of 5 stars, while 1% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 2,315 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Comprehensive SEO marketing tools

Valuable marketing insights

In-depth competitor analysis

Robust keyword analysis

Cons:

High costs for small users

Complex navigation

Cluttered user interface

See pros and cons details

Pricing

Starting price:$139.95 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Hootsuite logo
4.4
(3.7K)
learn more

User insights about the performance metrics feature

Users report that Hootsuite's performance metrics help them understand content effectiveness and audience engagement. They appreciate the detailed tracking of post interactions, likes, shares, and comments. Reviewers find the metrics easy to read and useful for crafting better content. They value the tool's ability to visualize performance across different social media channels and the integration with other tools via API access. Some users mention the need for improvement in the metrics' depth and complexity, but overall, they find them helpful for monitoring and optimizing social media efforts.
“Performance Metrics with Hootsuite have been super useful as well! You are able to identify which posts are performing well and which ones are not in order to manage how to proceed with more content!”
SR

Shari R.

CEO, Marketing and PR Executive

“Allows us to see which posts are most actively liked, or that result in interaction, sharing, etc. ”
CU

Cheryl U.

Public Relations Manager

Social Media Analytics Tools key features coverage

Hootsuite offers 5 out of the 5 key features for Social Media Analytics Tools software identified by reviewers:

Social Media Integration4.5
Post Scheduling4.6
Content Management4.5
Reporting/Analytics4.3
Engagement Tracking4.4

Pros and cons based on 3,794 verified reviews

52% of users rated Hootsuite 5 out of 5 stars, while 2% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,794 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Efficient multi-platform management

Significant time savings

Visual post scheduling

Streamlined content management

Ideal for small businesses

Cons:

Image posting limitations

High costs and limited free version

Cluttered and outdated interface

Frequent account disconnections

Limited and costly reporting

See pros and cons details

Pricing

Starting price:$399 per user/per month|Free version:Not available|Free trial:Available

Prices may vary depending on the number of users and features.

Zoho Social logo
4.7
(3.3K)
learn more

User insights about the performance metrics feature

Reviewers appreciate Zoho Social's performance metrics for analyzing post engagement across various social media channels. They find it helpful for understanding audience resonance and optimizing content strategy. Users value the ability to track follower growth, engagement rates, and overall social media effectiveness without logging into individual networks. They report that the metrics are responsive, easy to understand, and crucial for strategizing future efforts. Some users mention the need for more in-depth analysis, but overall, they find the metrics valuable for driving business results.
“What I like about "Performance Metrics" in Zoho Social is that it provides clear insights into engagement, reach, and more, helping me optimize my social media content strategy.”
Verified reviewer profile picture

Gouthami K.

Marketing executive

“The performance metrics helps you analyze how your posts/content engagement has faired across different social media channels like Twitter, Instagram, LinkedIn, Facebook.”
SG

Swapnil G.

Head Business Development

Social Media Analytics Tools key features coverage

Zoho Social offers 5 out of the 5 key features for Social Media Analytics Tools software identified by reviewers:

Social Media Integration4.7
Post Scheduling4.7
Content Management4.6
Reporting/Analytics4.6
Engagement Tracking4.5

Pros and cons based on 3,382 verified reviews

72% of users rated Zoho Social 5 out of 5 stars, while 0% gave it 1 or 2 stars. To determine these pros and cons insights we analyzed 3,382 reviews and identified the topics where users expressed positive and negative sentiment.

Pros:

Enhanced audience engagement

Comprehensive dashboard view

Efficient social media management

Seamless CRM integration

Effective brand management

Cons:

Challenges with image posting

Limitations in tagging and hashtags

Issues with video posting

Inefficient message management

See pros and cons details

Pricing

Starting price:$15 flat rate/per month|Free version:Available|Free trial:Available

Prices may vary depending on the number of users and features.

Other Top Rated Social Media Analytics Tools Software with Performance Metrics in 2026

Brandwatch logo

Brandwatch

Social media and reputation management platform

visit website
Understand your market with advanced Consumer Intelligence. Engage with your customers with best in class Social Media Management tools

Read more about Brandwatch

Users also considered
AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

visit website
AgencyAnalytics is the all-in-one social media reporting dashboard that impresses clients and saves time. Connect to multiple data sources & easily create automated, cross-channel social media analytics reports. Deliver live results in beautiful, automated reports your clients will love.

Read more about AgencyAnalytics

Users also considered
monday.com logo

Project management software

learn more
monday.com is an intuitive Work OS where teams create their marketing & creative processes in minutes to run their projects and everyday work. Teams communicate seamlessly with an adaptive platform that automates manual work and creates transparency so you know where everything stands instantly.

Read more about monday.com

Users also considered
HubSpot Marketing Hub logo
Category Leaders

All in one inbound marketing platform

learn more
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Read more about HubSpot Marketing Hub

Users also considered
Zoho Social logo
Category Leaders

Social media marketing for growing businesses

learn more
Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

Read more about Zoho Social

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

learn more
The Semrush Social Toolkit is a smart AI solution designed to streamline and automate every stage of your social media workflow. It covers everything from generating content ideas to tracking your overall performance

The Social Toolkit is fully integrated with the broader Semrush ecosystem.

Read more about Semrush

Users also considered
Hootsuite logo

Social media management & scheduling for SMBs and enterprise

learn more
Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Read more about Hootsuite

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Wrike is a versatile software solution that can simplify your social media management. Used by 20,000+ companies worldwide, Wrike's features include marketing templates, analytics dashboards, automated reports, and app integrations. Monitor campaign performance and get real-time insights with Wrike.

Read more about Wrike

Users also considered
Vista Social logo
Category Leaders

Modern social media management tools for everyone

learn more
Vista Social is a cloud-based solution, which helps small to large businesses streamline social media marketing via content scheduling, reviews management, engagement tracking, performance metrics, and more. The solution offers various features including collaboration tools, social profiles, artificial intelligence (AI), approval workflows, and custom reports.

Read more about Vista Social

Users also considered
Publer logo
Category Leaders

Social media management and analytics software

learn more
Let a Superhero help you manage your Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and WordPress.

Read more about Publer

Users also considered
ContentStudio logo

Content marketing & social media management tool

learn more
ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

Read more about ContentStudio

Users also considered
Agorapulse logo

Easy-to-use social media management for teams and agencies

learn more
With Agorapulse, businesses can manage their social media messages, schedule & publish content, identify key influencers, monitor social channels, & create insightful reports. The platform integrates with Facebook, Twitter, TikTok, Instagram, YouTube, and LinkedIn, posting across multiple platforms.

Read more about Agorapulse

Users also considered
Conte.ai logo

Proprietary Content Creation System

learn more
Conte.ai is the ideal combination of devoted specialists and AI-powered technologies that comprise a unique creative content development system that assures the generation of high-quality content.

Read more about Conte.ai

Users also considered
Loomly logo
Category Leaders

Your Easy-To-Use Social Media Management Platform

learn more
Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

Read more about Loomly

Users also considered
Sprout Social logo

Social Media Management Software for Business

learn more
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Read more about Sprout Social

Users also considered
Missinglettr logo

Social media marketing software for content marketers

learn more
Missinglettr is a social media marketing software that helps bloggers and content marketers amplify content from existing blogs to create posts for social media. The solution allows managers to schedule posts across various social media handles to generate website traffic and leads.

Read more about Missinglettr

Users also considered
SE Ranking logo

An all-in-one SEO platform for agencies and SMB's

learn more
SE Ranking is a cutting-edge SEO Platform for agencies, businesses and freelancers

Read more about SE Ranking

Users also considered
Mention logo

Reputation and reviews management solution

learn more
Mention is a comprehensive media monitoring and social listening platform that enables organizations to track online conversations about their brand, competitors, and industry across the web and social media. The system monitors over one billion sources in real-time, providing users with immediate insights and data spanning up to two years. Organizations can create personalized monitoring alerts based on specific keywords or pages.

Read more about Mention

Users also considered
Brand24 logo
Category Leaders

Social listening tool for businesses of all sizes

learn more
Brand24 is a social listening tool that does web and social media monitoring and analytics across multiple channels. With the help of this tool, you can keep track of and manage your company's social media presence.

Read more about Brand24

Users also considered
Planable logo

Social media management tool for agencies and brands

learn more
Planable is a social media management app that combines content planning with powerful analytics. Track performance, highlight top posts, access detailed audience insights, and create shareable reports—all in one platform to help teams make data-driven decisions and simplify social media efforts.

Read more about Planable

Users also considered
Reportei logo

Easy to use Digital Marketing Reports and Dashboards

learn more
Reportei is a powerful tool designed for creating professional digital marketing reports and dashboards across major channels such as Instagram, Facebook, TikTok, YouTube, and Google Ads. It supports multiple languages, including English, Portuguese, French, and Spanish

Read more about Reportei

Users also considered
VBOUT logo

AI-enabled marketing automation platform

learn more
VBOUT is an AI-enabled marketing platform that helps small teams create big businesses.

Read more about VBOUT

Users also considered
Eclincher logo

Eclincher is an AI-powered social media management platform.

learn more
Eclincher is an AI-powered social media management, brand monitoring & local SEO tools, leveraging AI to maximize engagement.

Read more about Eclincher

Users also considered
SocialPilot logo

Social Media Scheduling & Analytics Tool for SMBs & Agencies

learn more
SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

Read more about SocialPilot

Users also considered
Similarweb logo

Website & app traffic data analysis

learn more
Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

Read more about Similarweb

Users also considered

Key features for Social Media Analytics Tools software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Social Media Integration: Reviewers value the ability to manage multiple social media platforms from one dashboard, making the process more efficient and streamlined. 96% of reviewers rated this feature as important or highly important.
  • Post Scheduling: Users appreciate the ability to plan and schedule posts in advance, which helps maintain a consistent social presence and saves time. 94% of reviewers rated this feature as important or highly important.
  • Content Management: Reviewers highlight the ease of organizing, creating, and scheduling content, often mentioning the integration with tools like Canva for enhanced content creation. 93% of reviewers rated this feature as important or highly important.
  • Reporting/Analytics: Users find the detailed analytics and reporting capabilities valuable for understanding social media performance and adjusting strategies accordingly. 92% of reviewers rated this feature as important or highly important.
  • Engagement Tracking: Users appreciate tracking engagement metrics like likes, comments, and shares to understand audience interactions and improve content strategies. 87% of reviewers rated this feature as important or highly important.