10 Best Lead Generation Tools For Startups

As a marketer or a sales representative, have you ever had trouble generating leads for your startup? Finding people with the potential to turn into customers can be tricky, and cold calling doesn't always see results.

Lead generation software can help your business generate and convert more quality leads from multiple sources. With its multi-channel approach, lead generation tools can help you find qualified leads, expand your customer base, increase conversion rates, and achieve higher revenue.

We compiled this list of 10 top lead generation software (sorted alphabetically) based on reviews from users just like you (you can find our methodology at the bottom of this page).

ActiveCampaign is a lead generation and marketing automation platform that caters to small businesses, startups, and eCommerce stores.

This software helps capture leads, manage email campaigns, and automate marketing processes. ActiveCampaign lets you categorize website visitors into different audience segments for effective targeting. Users can engage their target audience through automated SMS marketing.

ActiveCampaign offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

Dashboard in ActiveCampaign (Source)

Airtable is a collaboration and marketing automation tool that provides a central platform to manage projects, customers, and ideas.

This software lets you manage and store campaign and customer data in one place and arrange it by date, status, and priority. You can automate processes such as approving team members' requests, sending emails to prospects, and receiving notifications when a lead moves forward in the sales pipeline.

Airtable provides a marketing campaign tracking template for users to track spend, conversions, and ROI. You can also segment leads based on their position in the purchase funnel and target them with appropriate call-to-action messaging.

Airtable offers chat and email support. The software is web-based and has a mobile app for Android and iOS devices.

Organizing information in Airtable (Source)

ClickFunnels is a website and sales funnel builder for entrepreneurs. The software helps build websites, landing pages, and  sales funnels.

You can use ClickFunnels to create websites without needing coding knowledge. This software offers a drag-and-drop webpage editor that you can use to build a sales-friendly website. ClickFunnels tracks customer information that you can use to create follow-up funnels.

ClickFunnels integrates with third-party social media platforms so users can send targeted messages to customers. ClickFunnels also features affiliate programs to attract more customers through referrals.

ClickFunnels offers chat, email, and phone support. The software is web-based.

Tracking funnel performance in ClickFunnels (Source)

Constant Contact helps users send promotional emails to their audience, create social ads, and sell products and services online. With Constant Contact, you can also create landing pages, launch email marketing campaigns, and manage your subscribers.

With automated messaging, users can engage their audience by creating drip campaigns to send personalized messages based on customer/individual responses in prior interactions. This software aids audience segmentation, so users can focus on leads with a better chance of converting.

Constant Contact integrates with social media and eCommerce platforms to reach a larger audience. This tool also generates campaign reports to help users analyze and optimize their campaign performance.

Constant Contact offers email, chat, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

Reporting dashboard in Constant Contact (Source)

Dynamic 365 is an enterprise resource planning (ERP) platform that helps sales teams collaborate, create sales pipelines, and attract new customers through online selling.

This software helps sales teams prioritize and connect with website visitors with automated lead scoring based on their interactions on the website.  You can contact customers through their preferred communication channels and send targeted messaging to close deals faster.

Dynamic 365 also helps segment website visitors so users can create marketing lists and campaigns based on visitor interactions. This tool provides customer emotion insights for sales teams as well as call summary pages so managers can track how customer conversations are going at a high level.

Dynamic 365 offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

Sales opportunity tracking in Dynamic 365 (Source)

GetEmail.io is an email retrieval software tool designed for marketers, sales teams, recruiters, and event managers.

This software helps you find individuals' professional email addresses on the web by searching their first and last name along with their company domain. GetEmail also conducts bulk search and reduces the time it takes for you to find contact information for potential customers.

GetEmail.io allows users to access the email addresses of specific LinkedIn profiles, verify emails in bulk, and receive real-time updates about entered email addresses. You can also use the software to authenticate the legitimacy of all requested emails.

Additionally, with the accurate information the software provides, you can improve customer outreach and marketing operations for your business and efficiently engage with your target audience.

GetEmail.io offers chat support. The software is web-based.

Email finder in GetEmail.io (Source)

HubSpot Marketing Hub is an inbound marketing platform that helps with email marketing, social media marketing, lead generation, and landing page creation.

The software lets users create built-in forms to embed on their website to attract potential customers. Once you have their data, you can create email campaigns using the pre-built templates from HubSpot's library and nudge your leads in the right direction.

HubSpot also facilitates email tracking so you can follow up with leads once they open your first email. With Conversation Intelligence, the software captures call details for further analysis to understand how your sales team is performing.

Additionally, users can automate their sales process by setting up a series of personalized emails with triggers to ensure timely follow-up.

HubSpot Marketing Hub offers email, chat, and phone support. The software is web-based.

Marketing dashboard in HubSpot Marketing Hub (Source)

monday.com is a project management and marketing tool that helps marketers and salespeople create effective workflows and manage multiple projects.

This software provides custom automation based on trigger and action logic. With monday.com, you can organize your leads based on their contact information, conversion potential, and onboarding status to approach them in a more targeted way.

monday.com allows users to visualize sales team activity, track the status of ongoing deals, and manage sales rep capacity. You can also centralize all customer data in one platform, make and receive sales calls, and capture call data. This tool also integrates with social media platforms.

monday.com offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

Managing client deals in monday.com (Source)

Salesforce Sales Cloud is a customer relationship management tool built for sales and marketing teams.

This software helps with contact management and stores customer data in a single repository. It tracks sales opportunities by tracking website visitor behavior and prioritizing those with the potential to convert.

With lead tracking, users can assess where a marketing campaign lead came from and contact them with appropriate/relevant messaging. Automatic lead scoring helps sales teams ensure every qualified lead is approached and increases engagement during interactions.

This software provides custom reports to track team performance and KPIs. Users can simply drag and drop the fields, filters, and groupings that they wish to view to generate a report.

Salesforce Sales Cloud offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

Report generation in Salesforce Sales Cloud (Source)

SharpSpring is a revenue growth marketing platform that helps small businesses generate leads, boost conversions, and drive higher returns on their marketing investment.

This tool features an email marketing platform that tracks website visitors and nudges them to sign up using dynamic forms. When you create email campaigns using SharpSpring, the software offers detailed analytics on every email interaction and allows users to send timely messages to nudge leads further down the sales funnel.

SharpSpring lets users set up buyer personas for their products and services, and assign leads to different personas so you can send targeted messages automatically.

Users can create landing pages with a built-in editor to help convert visitors into customers. The software integrates with CRM tools to allow seamless customer data migration.

SharpSpring offers chat, email, and phone support. The software is web-based and has a mobile app for Android and iOS devices.

Campaign analytics in SharpSpring (Source)

How to choose the right lead generation software for your startup?

For startup owners, every decision is crucial when working with a limited budget including selecting the right tools for your team. Here are some things to keep in mind when buying software for your business:

• Assess the scalability of your software choice: The tool you choose should be able to handle an increasing number of leads and customers as your startup grows.

• Check how well the software integrates with other tools: Whatever platforms or software you already use, you want your lead generation tool to be able to integrate with it to ensure seamless data sharing across tools.

• Invest in tools that automate processes: Look for a tool that helps automate processes such as lead capturing, scoring, and segmentation to lighten the burden on your sales team.

Questions to ask software providers when selecting the right lead generation software for your startup:

These are some common questions you can ask software providers before making your final purchase:

• How robust is customer support? Occasionally, users can experience software bugs. Other times, navigating a particular section of a tool can be confusing. Whatever the reason, your chosen software should have a quick and easily accessible customer support team for all your needs.

• What kind of lead generation services does your software offer? An ideal tool provides SEO, social media marketing, blogging, web page optimization, and email marketing. Before investing in a solution check whether the tool covers the lead generation channels that your business requires to grow its customer base.

• How customizable is the software? Creating custom reports to measure team performance, adding custom labels for segmenting your audience, and assigning leads to specific teammates are specific features and functions to look for.