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All in one inbound marketing platform
HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.
Typical customers
Platforms supported
Support options
Training options
Value for money
4.2
/5
5.6K
Starting from
50
Per month
Flat Rate
Value for money contenders
Functionality
4.4
/5
5.6K
Total features
104
13 categories
Functionality contenders
Overall Rating
4.5
/5
5.6K
Positive reviews
3.3K
1.8K
320
50
24
Overall rating contenders
Scott W.
Chief Marketing Officer
Information Technology and Services, 11-50 employees
Review source
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Scott: I'm Scott, I'm a chief marketing officer. I give HubSpot Marketing Hub a five out of five. Click...
Kyle W.
Corporate Videographer
Automotive, 201-500 employees
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Kyle W: Hi there. My name is Kyle, I am a videographer in the manufacturing division and I give HubSpot...
Brad D.
Civic & Social Organization, 1-10 employees
Used daily for 6-12 months
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Overall, Hubspot's marketing hub has been of great benefit to our organization. The only thing stopping from me giving it full marks is that certain aspects of the hub need to be expanded. For instance, the form system doesn't allow you to remove form submissions, and even though many people have requested that functionality on the HubSpot ideas board, it has been tagged as "not planned" for over a year now. I am puzzled as to why their otherwise highly flexible form system has a few shortcomings that mean it can't remove our need for Gravity Forms or other solutions. The call to action button builder is also not as customizable as I would like, although with some HTML knowledge it's easy to get around this issue.
It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.
Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.
Sharmin A.
Food Production, 11-50 employees
Used daily for 6-12 months
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Overall, my experience with HubSpot Marketing Hub has been positive. The platform has allowed me to streamline my marketing efforts and gain valuable insights into the effectiveness of my campaigns. While there are some limitations to the platform, the comprehensive set of features and integrations with other HubSpot products make it a valuable investment for businesses looking to create a unified marketing, sales, and customer service platform.
Comprehensive set of marketing tools including email marketing, social media management, landing pages, lead tracking, and more.Intuitive and easy-to-use interface that doesn't require extensive technical expertise.The ability to create customized workflows and automate repetitive marketing tasks.Robust reporting and analytics that provide insights into the performance of your marketing campaigns.Integration with other HubSpot products, such as CRM and Sales Hub, to create a unified marketing, sales, and customer service platform.
The cost can be prohibitive for smaller businesses or startups, with pricing based on the number of contacts in your database.Some features, such as website design and advanced analytics, may require additional add-ons or upgrades to access.The learning curve can be steep for users who are new to marketing automation software or not familiar with inbound marketing strategies.Limited customization options for some features, such as email templates and landing pages, may limit creativity or branding opportunities.
Verified reviewer
Publishing, 51-200 employees
Used daily for 2+ years
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Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.
The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.
The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different...
Karen M.
Pharmaceuticals, 11-50 employees
Used daily for less than 6 months
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The HubSpot software has made it so much easier for the business to manage new leads, and to ensure the correct marketing is being targeted at the correct contacts within the business. Existing and new customers are so much easier to market to with appropriate material.
Ease of set up, quick to get up and running, and can use basic features immediately, with time to assess requirements for additional functionality
Clarity of what is available at the level of your subscription is not always obvious.
Sami D.
Education Management, 11-50 employees
Used daily for 6-12 months
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By optimizing procedures, creating and nurturing leads, upholding consistent branding, and offering insightful customer data, HubSpot Marketing Hub addresses marketing difficulties. Benefits include higher productivity, stronger customer engagement, better lead generation and conversion, data-driven decision-making, and consistent branding.
Automation workflows, contact databases, email campaign management, lead capture, and analytics are just a few of HubSpot Marketing Hub's noteworthy features. The product's intuitive UI and useful materials make it usually user-friendly. Although there may be some variation in integration with current business processes, it is supported by thorough documentation and support. Overall, HubSpot Marketing Hub gives companies the tools they need to effectively streamline their marketing operations.
There may be some aspects of HubSpot Marketing Hub that users feel are lacking or might be enhanced. The platform offers a user-friendly interface and support services, however, the ease of usage varies. Depending on the complexity and the connectors that are available, integrating with existing business processes can be difficult. It is crucial to assess particular requirements and take gaps into account. To help with integration and use, HubSpot offers support and documentation. Maximizing the advantages of the product will be made possible by careful examination and effective use of the resources at hand.
HubSpot Marketing Hub has the following pricing plans:
Starting from: $50.00/month
Pricing model: Free, Subscription
Free Trial: Available
Q. Who are the typical users of HubSpot Marketing Hub?
Q. What languages does HubSpot Marketing Hub support?
Q. What other apps does HubSpot Marketing Hub integrate with?
HubSpot Marketing Hub integrates with the following applications:
Stitch, Tray.io, Vtiger CRM, Wufoo, ClearVoice, CompanyHub, Hotjar, Grow, Salesmate, Capsule, Kommo, Constant Contact, Groove, Google Forms, CallRail, Microsoft Outlook, Less Annoying CRM, Workbooks, Adobe Commerce, WooCommerce, PayPal, Zoho Recruit, YouCanBook.me, Aircall, Dropbox Business, Workplace from Meta, Ceros, Azuqua, Zoho CRM, Insightly, ManyChat, Campaign Monitor, FullContact, Robly, Missive, Lead Gen & CRM (formerly SharpSpring), Salesforce Marketing Cloud, MailerLite, MailUp, Bevy, Calendly, Sumo, Webflow, Creatio CRM, EASE, Teamwork, Zapier, QuickBooks Online Advanced, Bedrock Data, TractionNext, Recurly, Instapage, LeadMaster, LeadDyno, Survicate, Gmail, BrightInfo, Mojo Helpdesk, Myphoner, SalesSeek, Klipfolio, Unbounce, Act!, Datanyze, Teamleader, Benchmark Email, Trello, Google Drive, Zoho Books, OnceHub, Pipedrive, Outreach, Paycove, FreshBooks, PersistIQ, Zoom Meetings, Teamwork Desk, dotloop, Freshsales, Pipeline CRM, Uberflip, NetSuite, Alchemer, Efficy CRM, Leadfeeder, Salesflare, ActiveDEMAND, Databox, Acuity Scheduling, SlideShare, Drift, WordPress, Dropbox Sign, Smartling, Brevo, Contactually, WorkflowMax, Gravity Forms, Help Scout, Woopra, Stripe, LeadsBridge, GetAccept, Jotform, Leadcamp, Salesforce Marketing Cloud Account Engagement, LeadGnome, PowToon, Zoho Forms, Livespace, Nutshell, DataHero, SugarCRM, SendGrid, Plannuh, Wistia, Livestorm, Slack, Google Contacts, Microsoft 365, GetSiteControl, Invoca, Viewbix, Typeform, Attribution, TINT, Dotdigital, Nimble, Proposify, noCRM.io, Lucky Orange, Front, GetResponse, ConnectWise PSA, PhoneWagon, Trujay, LiveChat, Pipeliner CRM, Zendesk Sell, Taboola, GoTo Webinar, OnePageCRM, LinkedIn for Business, Teamgate, Eventbrite, Meta for Business, ChannelMix , Clio, Olark, Justuno, Atomic AI, Batchbook, Kissmetrics, Highrise, Leadpages, Semrush, monday.com, Toky, SurveyMonkey, LiveHelpNow, Keap, Forecast, Outgrow, Privy, Chargebee, Weclapp, Skyvia, BuiltWith, Google Calendar, AllClients, ClientPoint, AskNicely, Kixie PowerCall, Bitrix24, SnapApp, Accelo, Copper, Infer, Direct Mail, Kustomer, Mailchimp, Emma, BigContacts, Wrike, Zoho Analytics, Vidyard, Marketo Engage, Podio, Slemma, PandaDoc, AdRoll, Brightcove, Wishpond, Xero, Pure Chat, PhoneBurner, HubSpot Sales Hub, AWeber, HubSpot CRM, Cyfe, CircleLoop, Qwilr, Intercom, Membrain, BigCommerce, Join.Me, Operations Hub, Zoho Invoice, EZ Texting, Shopify, Zendesk Suite, Microsoft Excel