HubSpot Marketing Hub Pricing, Features, Reviews & Alternatives

HubSpot Marketing Hub

All in one inbound marketing platform

4.49/5 (4,446 reviews)

HubSpot Marketing Hub overview

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing Hub can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing Hub acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing Hub's Smart Content tool even enables users to personalize their website to each visitor.
www.hubspot.com

Pricing

Starting from
$50/month
Pricing options
Free
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Portuguese, Spanish, German, Japanese, French
HubSpot Marketing Hub screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO adviceHubSpot: About UsHubSpot Marketing Hub screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templatesHubSpot Marketing Hub screenshot: Connect HubSpot Marketing Hub with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interactionHubSpot Marketing Hub screenshot: Keep an eye on what customers are saying with HubSpot Marketing Hub's social media monitoring toolsHubSpot Marketing Hub screenshot: Monitor performance from HubSpot Marketing Hub's DashboardHubSpot Marketing Hub screenshot: Create, optimize and publish blog articles in order to convert readers into leadsWhat is HubSpot? (2014)

HubSpot Marketing Hub user reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.4
  4.3
  4.4
Sean D.

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Used daily for 6-12 months
Reviewed 2019-08-02
Review Source: Capterra

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros
HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked: • Simple, intuitive fool-proof interface • Great support and learning resources • HubSpot Academy makes it easy to learn marketing automation • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons
Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see: • Better CRM function-- it was too limited for us to use • Greater flexibility with reporting custom dashboards • Ability to use spend/budget data from LinkedIn Ads connection • Ability to A/B test automated emails without workaround

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Angelina G.

Digital platform for getting useful insights and subscriber behavior

Used daily for 2+ years
Reviewed 2021-03-17
Review Source: Capterra

The amount and management of leads have improved, tracking of contact and the possibility of automation. We get to send emails, make quick and useful landing pages.

Pros
Hubspot makes it easy to create, publish and track blogs across multiple platforms. The platform is intuitive and very impactful in content management and I can't imagine a work day without it.

Cons
Using Hubspot efficiently requires having some knowledge of HTML and CSS because some issues are rigid and requires inserting code into the settings to fix them.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

A decent tool for marketing automation with a few key issues

Used daily for 2+ years
Reviewed 2018-06-21
Review Source: Capterra

Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Pros
The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Cons
The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 3/10

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Cecilia H.

Scalable, easy to deploy, faster ROI

Used daily for 2+ years
Reviewed 2021-02-10
Review Source: Capterra

Excellent. Couldn't be better compared to other software vendors. Solving problems, getting things done is intuitive, fast, excellent customer support.

Pros
Compared to other automation platforms, deployment is easier and takes only weeks to start. Inmediately after is in production, we've started to improve processes to make them more effective meaning, getting more inquiries, request for proposals and quotations. Integrating Hubspot to other enterprise software is SO smooth and easy, no need to spend months to get data from different softwares to integrate front-end and back-end.

Cons
Dashboard could be more flexible or include more default pre-set dashboards by category. It is getting better compared to a year ago but still needs some extra effort, specially the dashboards related to content (blogs).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Fatsani K.

Hubspot Marketing Automation: top of the range marketing wizard

Used daily for 1-2 years
Reviewed 2021-01-22
Review Source: Capterra

HubStop is revolutionary in the marketing arena. For any business that wants to make the most out of emailing campaigns and get higher leads, HubSpot should be a priority. With HubSpot Marketing Automation I've seen an incredible growth in my business with almost zero effort. Managing my lists has never been easier. I intend to continue on this journey with this software and see how far it takes me.

Pros
- Designed entirely for marketers like myself - It has a big amount of features that make my work easier - Its CRM integration is just amazing - Marketing automation is unbeatable - Great support system and user community - Easy to use and there is no-coding-required - Makes process of building emails fun and effortless

Cons
- Requires time and effort learning the system to get full value - The landing page editor can be tricky for first-time users - Understanding HubSpot's terminologies can take a bit of time

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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HubSpot Marketing Hub pricing

Starting from
$50/month
Pricing options
Free
Subscription
Free trial
View Pricing Plans

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

HubSpot Marketing Hub features

API
Activity Dashboard
Alerts/Notifications
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Contact Management
Content Management
Customizable Templates
Data Import/Export
Multi-Channel Marketing
Reporting & Statistics
Reporting/Analytics
Search/Filter
Social Media Integration
Template Management
Third Party Integrations

Customizable Branding (408 other apps)
Engagement Analytics (384 other apps)
Performance Metrics (367 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for HubSpot Marketing Hub

Key features of HubSpot Marketing Hub

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows
View All Features

Benefits

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot Marketing Hub, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.