HubSpot Marketing Pricing, Features, Reviews & Comparison of Alternatives

HubSpot Marketing

All in one inbound marketing platform

4.49/5 (4,180 reviews)

HubSpot Marketing overview

What is HubSpot Marketing?

HubSpot is a scalable, all-in-one marketing platform that covers a vast array of features and capabilities. The software can be used to carry out, track and measure all online marketing activities such as blogging, email marketing, and social media marketing. HubSpot Marketing can also be used to create landing pages and calls-to-action, providing users with SEO tips as they type.

Furthermore, HubSpot Marketing acts as a content management system enabling users to update their website content, optimize it for search, and adjust it for mobile. HubSpot Marketing's Smart Content tool even enables users to personalize their website to each visitor.
www.hubspot.com

Pricing

Starting from
$50/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, French, German, Japanese, Portuguese, Spanish
HubSpot Marketing screenshot: Attract more targeted traffic to your pages with HubSpot's content strategy tool and as-you-type SEO adviceWhat is HubSpot?HubSpot Marketing screenshot: Convert visitors into qualified leads with HubSpot's built-in, conversion optimized landing page templatesHubSpot Marketing screenshot: Connect HubSpot Marketing with HubSpot CRM, HubSpot Sales, or Salesforce to automatically track each lead interactionHubSpot Marketing screenshot: Keep an eye on what customers are saying with HubSpot Marketing's social media monitoring toolsHubSpot Marketing screenshot: Monitor performance from HubSpot's Marketing DashboardHubSpot Marketing screenshot: Create, optimize and publish blog articles in order to convert readers into leadsHubSpot: About Us

HubSpot Marketing reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.4
  4.3
  4.4
Sean Dunshee

A platform with a soul— HubSpot keeps marketing human with products built on best practices

Used daily for 6-12 months
Reviewed 2019-08-02
Review Source: Capterra

HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Pros
HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked: • Simple, intuitive fool-proof interface • Great support and learning resources • HubSpot Academy makes it easy to learn marketing automation • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Cons
Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see: • Better CRM function-- it was too limited for us to use • Greater flexibility with reporting custom dashboards • Ability to use spend/budget data from LinkedIn Ads connection • Ability to A/B test automated emails without workaround

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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MD Masoom Raza

Great Marketing Automation Platform.

Used daily for 2+ years
Reviewed 2019-06-11
Review Source: Capterra

Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Pros
I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Cons
There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Katie Falcon

Marketing Automation is a Breeze with Hubspot

Used daily for 2+ years
Reviewed 2020-05-20
Review Source: Capterra

Prior to using Hubspot, we had no marketing automation platform at all. Nada. Marketing automation wasn't a thing for our company! Slow to the game, I know. However, the perk of Hubspot is just how quickly you can learn and use the software. You don't have to be an expert - everything is laid out for you exactly as you need it. Plus, the Hubspot support team is incredible. Now our company has a robust and thriving series of marketing automation workflows that are based on everything from NAISC codes to form submissions to deal stages. We're happy!!

Pros
Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple. We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Cons
Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Beatriz Rodriguez

With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!

Used occasionally for 6-12 months
Reviewed 2018-04-17
Review Source: Capterra

Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Pros
With the automation of marketing, we rely on the behavior to customize emails, content and offers. Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities. It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Cons
The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use. In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content. And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Response from HubSpot


Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Easy to Implement and Maintain

Used daily for 2+ years
Reviewed 2020-02-20
Review Source: Capterra

Support is really fantastic. They take the time to explain things and help you understand limitations and great workarounds. Great support, coupled with the fact they have the HubSpot Academy, it's really easy to learn this tool, even if you're not particularly ops-minded.

Pros
Very easy to use and takes minimal time to implement the tool. A lot of their default settings really encourage common "good operational" practices, like GDPR, progressive profiling on forms, opt-in, managing multiple contacts, ect.

Cons
Similarly to the pro, because of HubSpot's simplicity, it sometimes can lack in complexity. Concepts like multi-touch attribution reporting are still in the early stage of development compared to other tools. However, HubSpot is always releasing new features and I've found that a lot of the more recent additions permit more complexity with

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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HubSpot Marketing pricing

Starting from
$50/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

FREE: $0
Website lead capture and tracking for solopreneurs and beginner marketers.

STARTER: $50 per month
Website lead capture and tracking with customizable forms and deeper insights, for solopreneurs and beginner marketers.

PROFESSIONAL: Starting at $800 per month (billed annually)
Scalable, automated inbound marketing campaigns for more experienced marketers and growth marketing teams.

ENTERPRISE: Starting at $3,200 per month (billed annually)
Scalable inbound marketing campaigns with analytics and reporting, for advanced marketing teams.

HubSpot Marketing features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Multi-Channel Marketing
Reporting & Statistics
Social Media Integration
Third Party Integration

Customizable Branding (268 other apps)
Data Import/Export (246 other apps)
Engagement Analytics (261 other apps)
Monitoring (241 other apps)
Real Time Analytics (235 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for HubSpot Marketing

Key features of HubSpot Marketing

  • A/B testing of email & landing pages
  • Analytics
  • As-you-type SEO advice
  • Business blogging
  • CRM integration
  • CTA reporting
  • Campaign management
  • Campaign planning
  • Click-through tracking
  • Contact database
  • Content creation & repository
  • Content management
  • Conversion rate optimization
  • Conversion tracking
  • Custom landing pages
  • Customer segmentation
  • Customizable landing page & email templates
  • Data sync
  • Drag & drop interface
  • Drip campaigns
  • Email campaign management
  • Email integration
  • Email marketing
  • Email nurturing
  • Email templates
  • Event-triggered email
  • Full-funnel Analytics
  • Keyword tracking
  • Landing page templates
  • Lead analytics dashboard
  • Lead generation
  • Lead management
  • Market segmentation
  • Marketing automation
  • Marketing channel analytics
  • Mobile app
  • Multi-campaign
  • Multi-channel marketing
  • Predictive lead scoring
  • Publishing calendar management
  • SEO
  • Sales notifications
  • Social media management
  • Social media monitoring, publishing & analytics
  • Third party integrations
  • Traffic reporting
  • Web contact forms
  • Workflows
View All Features

Benefits

Why have seven different accounts to manage your marketing — and for that matter, seven different passwords to remember? With HubSpot, your entire marketing arsenal is in one place.

Because everything is integrated, each component goes further. Marketing automation goes beyond email. SEO tools give you more than keywords. Integration means everything is more powerful.

With HubSpot every customer gets fully supported. You won’t get boxed out of support if you’re not an enterprise customer. And you won’t have to wait endlessly on hold. In fact, we’ll call you — in about 5 min.