Sales

GetApp's Top-Rated Sales and Retail Software Tools To Help Your Business Succeed in 2022

Dec 9, 2021

These sales and retail software tools that received top ratings from users in 2021 are helping businesses focus on their customers for 2022 and beyond.

Priyanka AggarwalSr Market Research Specialist
GetApp's Top-Rated Sales and Retail Software Tools To Help Your Business Succeed in 2022

What we'll cover

In response to the pandemic, businesses around the globe suddenly needed to start or accelerate digitization efforts to survive. Consumer behavior changed, and business models needed to change along with it. 

According to a GetApp survey, 94% of businesses had to pivot to maintain or increase sales during the pandemic. To make these pivots happen, businesses relied on technology such as lead generation platforms, eCommerce tools, and POS software

Regardless of what the next year brings, technology has cemented a critical role in keeping businesses afloat and helping them achieve success in times of disruption and as a new normal forms. 

To set your business up for success with the right tools in 2022 and beyond, we went looking for the best sales and retail software out there. Each software solution in this article supports key business workflows and delivers excellent value, according to feedback from thousands of real users. 

We sourced these products from GetApp's Category Leaders reports—yearly software rankings based on verified reviews from software users. We identified the sales and retail products that appeared in the most Category Leaders reports throughout 2021; in other words, the top-rated products in these categories. 

Below, we break down basic product information such as pricing, support, and integration options, as well as which Category Leaders reports each tool was included in so you can easily compare solutions and find the best fit for your business. We also grouped products into two types: sales-focused software (nine tools) and retail-focused software (three tools).


Products are ordered based on their inclusion in CL reports, from most report appearances to fewest; read more about our selection methodology at the bottom of this page.


9 top-rated sales-focused tools 

Due to the pandemic, in-person sales stalled for many businesses. The shift to digital selling and remote interactions started as a need, but has now become an ongoing customer demand. 

Here are nine top-rated sales solutions that made things easier for sales professionals in 2021 and can help you meet consumer demand in 2022.

EngageBay

EngageBay is a cloud-based sales and marketing tool with key features including lead generation, capturing, and management, as well as sales gamification, and 360-degree customer view. These features allow users to grow leads and manage customer relationships. 

Recognized in these Category Leaders reports: Lead Capture, Lead Generation, Lead Management, Sales Force Automation

PricingSupportIntegrationSecurity
Subscription model starting at $10.79/user per month; offers a free trial and a free version Email/help desk, phone, knowledge base, 24/7 live rep, chatZapier, DocuSign, Shopify, Xero, Quickbooks, Stripe, Facebook, and moreEncryption of sensitive data at rest, HTTPS for all pages; two-factor authentication

To show you how reviewers feel about EngageBay, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • The training manual can be improved-that is, they are always helpful and prompt to help-but some of my questions”

  • “Love the integration with WordPress and the other apps that can be integrated”

  • “Got the hang of EngageBay in a matter of hours due to its ease of use and excellent customer support”

Source

Monday.com

monday.com is a cloud-based marketing and sales tool with key features including lead capturing and management, sales pipeline, and contact management. These features allow users to capture leads, monitor sales activities, and track deal status.

Recognized in these Category Leaders reports: Lead Capture, Lead Generation, Sales Force Automation, Sales Forecasting

PricingSupportIntegrationSecurity
Subscription model starting at $10/user per month; offers a free trial and a free versionEmail/help desk, 24/7 live rep, FAQs/forum, knowledge base, training, webinarsGoogle Drive, Microsoft Excel, Slack, Trello, Dropbox Business, Mailchimp, Zoom Meetings, Gmail, Google Calendar, Adobe Creative Cloud, OneDrive, Asana, Basecamp, Jira, and moreEncryption of sensitive data at rest; HTTPS for all pages, HIPAA- and GDPR-compliant

To show you how reviewers feel about monday.com, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • Monday.com as good user interface which is easy to use and the looks are awesome”

  • “The best feature of monday.com is its ability to help you integrate your tasks into your calendar”

  • “Customer service has been quick and awesome any time I needed to reach out”

Source

Pipedrive

Pipedrive is a cloud-based sales solution with key features including lead capturing and generation, deal management, sales forecasting, and sales automation. These features allow users to capture leads and feed them to their sales pipelines using web forms and custom chatbots. 

Recognized in these Category Leaders reports: Lead Capture, Lead Generation, Sales Forecasting

PricingSupportIntegrationSecurity
Subscription model starting at $12.50/user per month; free trial available Email/help desk, 24/7 live rep, FAQs/forum, phone knowledge base, chatGoogle Drive, Slack, Trello, Dropbox Business, Microsoft 365, Google Workspace, Mailchimp, Gmail, Google Forms, Asana, Basecamp, Zapier, and moreEncryption of sensitive data at rest, two-factor authentication and SSO; GDPR-compliant

To show you how reviewers feel about PipeDrive, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “What I like the most about using Pipedrive is that it really helps me stay focused on the most important things”

  • “The quote management function is the best part of this, reminding you of outstanding quotes and previous approved deals”

  • “the ability to bcc emails from gmail into pipedrive and track prospects in good”

Source

VanillaSoft

VanillaSoft is a cloud-based sales engagement tool with key features including lead management, tracking, and routing, as well as sales tracking, sales force automation, and email marketing. These features allow users to automate leads and sales processes.

Recognized in these Category Leaders reports: Lead Management, Sales Force Automation, Sales Forecasting

PricingSupportIntegrationSecurity
Subscription model starting at $80/user per monthEmail/help desk, phone, knowledge base, chatSalesforce, Zapier, DocuSign, Vidyard, and moreData encryption of sensitive data; compliant with GDPR, TCPA, and CAN-SPAM security requirements

To show you how reviewers feel about VanillaSoft, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “VanillaSoft has tremendously grown my business with its lead integration allowing me to save and follow-up on prospects as well as disposition and drip market”

Source

Pipeliner CRM

Pipeliner CRM is a cloud-based customer relationship management (CRM) and sales software solution that offers key features such as lead management, sales insights, account management, contact management, and opportunity management. These features allow sales teams to collaborate with prospects, customers, and internal teams.

Recognized in these Category Leaders reports: Lead Management, Sales Force Automation, Sales Forecasting

PricingSupportIntegrationSecurity
Subscription model starting at $65/user per month; free trial availableEmail/help desk, FAQs/forum, phone, knowledge base, chatGoogle Drive, Dropbox, Gmail, Slack, Trello, Microsoft 365, Mailchimp, Gmail, Zapier, Box, Freshdesk, Google Calendar, Zendesk, and moreEncryption of sensitive data at rest; compliant with standards including GDPR

To show you how reviewers feel about Pipeliner CRM, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “It has top notch Graphic User Interface with Seamless ability to Integrate with other applications”

  • “Pipeliner has a great interface and the way they track opportunities is easy to follow’

  • “The tool is easy to use and you can easily extract detailed data, making it a good base to build forcasts”

Source

SharpSpring

SharpSpring is cloud-based revenue growth software that offers key features including lead management, sales force automation, sales tracking, marketing automation, and customer relationship management (CRM). These features allow users to generate leads, increase sales, and optimize marketing and sales funnels. 

Recognized in these Category Leaders reports: Lead Management, Sales Force Automation, Sales Tracking

PricingSupportIntegrationSecurity
Subscription model starting at $399/month; free trial availableEmail/help desk, FAQs/forum, phone, knowledge base, chatShopify, Zapier, Vtiger CRM, Caspio, Salesflare, Salesforce Sales Cloud, SurveySparrow, and moreEncryption of sensitive data at rest, two-factor authentication; GDPR-compliant

To show you how reviewers feel about SharpSpring, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “The fact that its packed full of features that are easy to use makes it a great product for good value”

  • “Onboarding and support are outstanding. They have a very well planned onboarding process”

  • “Well when I decided on Sharpspring I couldnt have been more pleased. Ease of use and value for the Bang it has been great”

Source

FreeAgent CRM

FreeAgent CRM is a cloud-based CRM solution with key features including contact management, lead management, task management, sales force automation, sales tracking, and reporting. These features allow users to view their full sales funnel and work to improve sales efficiency with customizable deal stages, email templates, and instant lead follow-up.

Recognized in these Category Leaders reports: Lead Management, Sales Force Automation, Sales Tracking

PricingSupportIntegrationSecurity
Subscription model starting at $90/user per month; free trial availableEmail/help desk, phone, knowledge base, chatZapier, Microsoft 365, Gmail, Slack, Mailchimp, Asana, Intercom, and moreEncryption of sensitive data in-transit and at rest; HIPAA-compliant

To show you how reviewers feel about FreeAgent CRM, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “Being new to CRM software I like the ease of use with intuitive workflow

  • “The Dashboards were the winning feature. And the blank canvas approach was unexpected but fun and very unique”

  • “The updates made this past year have been AMAZING. You guys have changed with the times in the best way”

Source

Apptivo

Apptivo is a cloud-based sales and marketing tool with key features including lead management, dashboards, reporting, contact management, project management, sales tracking, and sales force automation. These features allow users to track their entire sales process.  

Recognized in these Category Leaders reports: Lead Management, Sales Force Automation, Sales Tracking

PricingSupportIntegrationSecurity
Subscription model starting at $10/user per month; free trial availableEmail/help desk, 24/7 live rep, FAQs/forum, phone, knowledge base, chatSlack, PayPal, Xero, Stripe, Google Calendar, Microsoft Office 365, Google Drive, Dropbox, OneDrive, and moreEncryption of sensitive data at rest; GDPR-compliant

To show you how reviewers feel about Apptivo, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “The fast response time and willingness to work with a time zone difference from the Apptivo team has been great”

  • “Ease of use and customization is awesome. They have kept the system simple while implementing a number of dynamic and intuitive functions”

  • “The team leader was wonderful and helped held my hand throughout the process”

Source

Claritysoft CRM

Claritysoft CRM is a cloud-based CRM tool with key features including contact management, marketing automation, sales automation, lead management, sales tracking, and project management. These features help users streamline their sales process by tracking leads, managing accounts, and creating proposals. 

Recognized in these Category Leaders reports: Lead Management, Sales Force Automation, Sales Tracking

PricingSupportIntegrationSecurity
Subscription model starting at $39/user per month Email/help desk, FAQs/forum, phone, knowledge baseZapier, Microsoft 365, Gmail, Google Calendar, Microsoft Outlook, QuickBooks, and moreNo Information available

To show you how reviewers feel about Claritysoft CRM, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “The customer service is OUTSTANDING and they are eager to assist with improvements and enhancements of the CRM. I am happy with this product and recommend it”

  • “There are so MANY functions I love about Claritysoft, but I have two top favorites”

  • “Web based and ease of customization is what I like best about the Claritysoft CRM”

Source


Retail-focused Software

Small businesses such as retailers and restaurants leaned heavily on robust POS solutions to survive the pandemic and meet customers needs by managing transactions/payments, inventory, and delivery/curbside pick-up. 

Here are three top-rated retail solutions that made things easier for small and midsize businesses in 2021 and can help you meet consumer demand in 2022.

Epos Now

Epos Now is a cloud-based POS solution that caters to restaurants and retail businesses. This solution offers key features including inventory management, restaurant management, barcode management, order management, staff management, and accounting integration, as well as marketing tools. These features facilitate remote ordering, website integration, delivery management, and more.

Recognized in these Category Leaders reports: Retail Management, Point of Sale, Restaurant POS, Restaurant Management

PricingSupportIntegrationSecurity
Subscription model starting at $39/month; free trial availableEmail/help desk, FAQs/forum, phone, chatShopify, Mailchimp, Quickbooks, EVO payments, Paypal, Gmail, Zapier, Xero, and moreEncryption of sensitive data at rest

To show you how reviewers feel about Epos Now, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “Relative ease of use, full set up for retail solutions for what I needed”

  • “Customer service service was great till they realized every integration they had promised didnt exist”

  • “Seemed at first glance to be value for money, great support and was told would do everything on my list” 

Source

GoFrugal

GoFrugal is a cloud-based POS solution designed for retail, restaurant, and distribution businesses. This solution's key features include inventory management, order management, and delivery management. To facilitate a consistent customer experience, GoFrugal offers POS and ERP integrations, as well as open APIs for eCommerce and payment acceptance.   

Recognized in these Category Leaders reports: Retail Management, Restaurant POS, Restaurant Management, Food Delivery

PricingSupportIntegrationSecurity
Subscription model starting at $375; free trial availableHelp desk, FAQs/forum, phone, chatShopify, Magento, ZEPO, SAP, Razorpay, and moreEncryption of sensitive data at rest

To show you how reviewers feel about GoFrugal, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “A lot of the solutions that come along are really great and make the work easy

  • “Security is the most important for a retail business and this product has solved the issue for us. Ease to us and they have the best support team”

  • “Retail easy having excellent features, but HQ having lot of limitations”

Source

NCR Silver

NCR Silver is a cloud-based POS solution designed for small and midsize businesses that offers key features including inventory management, employee management, restaurant management, reporting, and a mobile POS. These features allow businesses to track category wise sales, employee hours to ensure labor compliance, and overall performance.

Recognized in these Category Leaders reports: Retail Management, Restaurant POS, Point of Sale

PricingSupportIntegrationSecurity
Subscription model starting at $79/monthEmail/help desk, 24/7 live rep, FAQs/forum, phone, chatXero, Quickbooks, Clear Spider, Worldpay POS, PeopleVine, LevelUp, and more.Encryption of sensitive data at rest

To show you how reviewers feel about NCR Silver, here are some of the most positive excerpts from reviews on GetApp:

Pros

  • “Takes advantage of common iPad functionality. Easy to update products and prices”

  • “New team members are easily able to understand the categories and screens”

Source


It's the right time to invest in top-rated sales and retail software

Businesses are working hard to retain their customers and win new ones. No matter your niche, investing in the right sales or retail solution can help.

Find more helpful software with Category Leaders

GetApp’s Category Leaders reports have been a valuable resource for software buyers for five years. To create each of these reports, we collect reviews data for hundreds of software products around five key areas:

  • Ease of use

  • Value for money

  • Functionality

  • Customer support

  • Likelihood to recommend

We then use this data to rank products and create a list of the top products in a given category. 

To learn more about our Category Leaders methodology, read our full explanation here.

Methodology

We looked at all products included in sales and retail Category Leaders reports released in 2021. Then, we organized each product based on the number of times they appeared in CL reports. In the event that two or more products tied, we listed them alphabetically. 

For qualification, the product must have been featured in at least three of the following categories: 

We conducted this analysis based on reviews and ratings data as of November 3, 2021. In order to present the most up-to-date information, the product cards above show real-time ratings. Please note that this means the ratings value in the product card may not reflect the ratings value at the time of analysis.

Note: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, word count and topic coverage. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. We are only highlighting examples of excerpts with the highest positive sentiment scores in this document.

Excerpts represent user opinion and do not represent the views of, nor constitute an endorsement by GetApp or its affiliates. Excerpts are not edited for clarity or grammar.

Disclaimer: The full text of the reviews excerpted are from published reviews on GetApp.com for the associated product in the listed category on the date this content was published. GetApp makes no guarantee that the reviews will remain posted for the entire period this report is active.

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About the author

Priyanka Aggarwal

Sr Market Research Specialist
Hey there, I’m Priyanka Aggarwal. I’m a Senior Market Research Specialist at GetApp. I bring you insights about small business digital transformation. I completed an M.B.A in Marketing and B-tech in Electronic and Communication. Home base: New Delhi; 2 things about me: I enjoy being creative, from art to food and I love watching cricket. The 1 tech trend I think you should keep an eye on is: AI and how it can help your business transform in the near future.

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