Reply Pricing, Features, Reviews & Comparison of Alternatives


Email prospecting and sales automation platform

4.71/5 (75 reviews)

Reply overview

Reply is a cloud-based lead management, email prospecting, and sales automation solution which can be used for inbound and outbound sales, recruiting & HR, business development, fundraising, and more. The system is designed to allow users to contact a large number of prospects automatically, while still making each email appear as if it was sent personally.

Reply includes a campaign wizard through which users can create and manage multiple email campaigns. Users can add steps to create a sequence of outreach and follow-up emails, customize the subjects and body text of messages, schedule emails to be delivered at peak hours, and select contacts to be included in the email list, before reviewing and launching their campaign. Contacts can be added from imported lists, or identified within the app itself, with users able to create ideal prospect profiles and search for contacts based on a range of values from within these profiles, such as company, title, experience, and more.

Reply also offers automatic response classification, sorting responses within the inbox according to their content. Users can view how many respondents are interested or not interested at a glance, and can customize the way responses are sorted by renaming the email statuses. Outbound emails can be tracked, giving users insight into delivery, open, click, and response rates, as well as any bounced emails and ‘Out of Office’ replies. Email copy can be A/B tested to optimize campaign performance, and reports can be delivered to users’ inboxes daily, weekly, or monthly.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Portuguese, Russian, Spanish
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Reply reviews

Value for money
Ease of use
Customer support
Ratko Ivanovi¿

Made my outreach a walk in the park!

Used weekly for 6-12 months
Reviewed 2016-07-15
Review Source: Capterra

I came in contact with Reply as I was looking for a tool to streamline and optimise my sales outreach. We don't do mass cold mailing, rather research each lead and personalise the emails. And we personalise the follow-ups if they don't respond right away. We personalise them using a template, so we can do mail merge when we send emails (a bit more complex than usual, but it still works). The ideal tool would have the options of a simple CRM, with personalisation lines, a way to send emails and to automate follow-up emails. The reason we chose Reply, and why I'm quite happy with it, because it has all of the features I required + multi-variate testing and most importantly, a great way to do reporting (I love they have a way to qualify the leads as well based on their responses, quite good when you're analysing the results). Customer support is quite responsive and they were quite interested in discussing some probable new features, which I quite like. The pricing is a bit high for a low amount of emails, but as we focus more on qualifying the cold leads, it wasn't an issue on my end. For mass mailers on huge lists, it may be. But again, this isn't a tool for spammers, rather for those that want to do smart outreach. To put some proof in it, we had a 55% average open rate for our cold emails, and a 40% reply rate. Which is quite high for cold campaigns.It's easy to setup, easy to use, easy to customise each email and you can get a small preview of how it looks. And the automation part is quite powerful with reporting as well as lead qualification. I liked those parts the most + you can test some variations for every email in the journey. I would say they encompassed all the features for a simple and a complicated users (the most essential, valuable ones, at least)

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Mitchell Posluns

Want to 10x your sales efforts? Use this app!

Used daily for less than 6 months
Reviewed 2016-07-06
Review Source: Capterra

We started using Reply a few weeks ago and the ROI is obvious. $70 for 1000 contacts and we DOUBLED our monthly sales. The app is fairly intuitive and can be learned quickly. The support team is really responsive for any questions that do arise. It's been an awesome experience so far and we're looking forward to buying more contacts as our sales team scales. However, we haven't had the need to scale yet because Reply allows each member of the team to 10x their efforts!Increase your productivity: set your campaign and forget it. Add bulk contacts or add contacts as you need. You can send 10 emails with the effort of sending 1. Does away with manual data entry tasks (a godsend for any sales rep using antiquated CRM software!) Simple to use. Easy to build campaigns and add contacts to them. Very helpful for sending targeted messaging to prospects. It just works. Emails look slick and they're completely personalized. Zapier integrations work really well. For example, you can set a Zap to stop sending emails to a prospect when they 'close' in your CRM, ensuring there is no overlap in communication.

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Reply is a great tool with a host of features

Used daily for 1-2 years
Reviewed 2018-03-29
Review Source: Capterra

The best thing about Reply is how many features it has. From A/B testing emails to swapping between plain text or linked opt-outs, it has pretty much everything you could ask for. A few of the top features: -Delivery based on prospect's time zone -A/B testing -Advanced statistics and reporting -Email throttling limits (i.e., sending amounts and time between each email being sent) -Super fast responses from the support team

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Game changer for outbound marketing

Used daily for 6-12 months
Reviewed 2017-10-27
Review Source: Capterra

TL,DR = 10/10 Huge time saver Good safeguards in place - the system does a good job at preventing you from having a contact be in multiple campaigns, excludes invalid emails (see below), etc Awesome customer success team Value added integrations - the built-in email validation add-on function has saved us a ton of time (note small extra cost at a competitive rate to other validation solutions). Reply integrates well with our CRM too Flexible to add/delete different email addresses Roadmap: Product has improved in year we've been using it (example: Outbox report on schedule/# of emails being sent in future)

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Zee Gimon

Make your emails reach your customers

Used weekly for 2+ years
Reviewed 2019-03-29
Review Source: Capterra

We use for following up our website leads. We have tried several instruments (SendGrid, MailChimp, HubSpot emails) before switching to and so far it was the best instrument. Our response rate has increased by almost 10% due to - because there is not a lot of HTML involved in the formatting of the email, the letters get directly into the inbox (unlike Promotions or Spam), which is the main benefit of this emailing instrument. - it's convenient to create email chains and track notifications and responses. - there are team plans for collaboration and you can see the activity of your colleagues, which helps a lot when you need to create statistics for the marketing department.

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Reply pricing

Starting from
Pricing options
Free trial
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Pricing is based on the number of people contacted per month, and is billed on a per user, per month basis. Pricing for individual users starts from $50/user/month, paid monthly, to contact 200 people per month. 20% discount is available for annual payments.

Small Team package, 3 team members - $200/month
What you'll get: 3 user licenses included, $70 per additional user, Contact 30,000 people per month, Team Edition, All features included.

Scaling Sales package, 5 team members - $300/month
What you'll get: 5 user licenses included, $60 per additional user, 10K email validations included, Team Edition, All features included.

Predictable Revenue package, 10 team members - $500/month
What you'll get: 10 user licenses included, $50 per additional user, 20K email validations included, Team Edition, All features included.

Reply features

Activity Dashboard
Automatic Notifications
CRM Integration
Collaboration Tools
Contact Database
Customizable Templates
Data Import/Export
Email Integration
Real Time Data
Reporting & Statistics
Sales Analytics
Sales Reporting
Third Party Integration

Activity Tracking (54 other apps)
Lead Capture (38 other apps)
Lead Management (39 other apps)
Sales Tracking (42 other apps)
Search Functionality (48 other apps)

Additional information for Reply

Key features of Reply

  • Campaign creation wizard
  • Contact import
  • Duplicate detection
  • Targeted lists
  • Automatic timezone detection
  • Open, click & reply tracking
  • A/B testing for email copy
  • Custom delay between emails
  • Automatic classification of replies
  • Automatic follow-ups
  • Advanced reply detection
  • Email personalization
  • Out of Office & bounce replies detection
  • Email template creation
  • Campaign performance tracking
  • Reporting & statistics
  • Daily, weekly & monthly performance reports
  • Email scheduling
  • CRM integrations
  • Custom email statuses
  • Contact profiles & conversations
  • Team collaboration
  • email validation
  • Email quality check
  • Intelligent email sorting
View All Features


Users can search for prospects’ contact information directly within Reply using a range of values from their ideal lead profile, including title, company, experience, and more.

The built-in campaign wizard allows users to define steps, customize messages, schedule email sending times, add prospects to email lists, and more, to create automated email campaigns where the emails and follow-ups appear to have been sent manually.

Responses are automatically sorted into folders based on their content, giving users an at-a-glance view of how many responders are interested or do not wish to be contacted again, and email statuses can be customized to change how responses are sorted.

Team members can collaborate in Reply and share contact lists and email templates, with administrators able to control the role and status of each team member, and divide campaigns between users.

Email delivery, open, click, and response rates can all be tracked, as well as any bounced messages and Out of Office messages, and users can A/B test email subjects and body text to optimize performance.