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Pricing Optimization Software with Machine Learning (2026)

Last updated: February 2026

Key features of Pricing Optimization Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

Repricing engine: Reviewers mention the ability to combine various pricing strategies and flexible rules, which reduces manual effort and integrates smoothly with backend systems. 96% of reviewers rated this feature as important or highly important.
Dynamic Pricing: Users highlight time savings and competitive edge gained by automating price adjustments based on multiple strategies and market conditions. 94% of reviewers rated this feature as important or highly important.
Custom Pricing Rules: Reviewers appreciate the flexibility to create tailored pricing rules, allowing granular adjustments and significant increases in revenue and efficiency. 94% of reviewers rated this feature as important or highly important.
Competitor Price Tracking: Users value accurate, automated tracking of competitor prices, enabling quick market reaction and maintaining competitive positioning. 92% of reviewers rated this feature as important or highly important.
Pricing Analytics: Reviewers emphasize detailed, customizable reports and visualizations that provide deep insights into product performance and pricing decisions. 92% of reviewers rated this feature as important or highly important.
Price Forecasting: Users highlight the effectiveness of AI and ML in predicting optimal future prices and reducing reliance on manual forecasting, improving pricing accuracy and strategy. 85% of reviewers rated this feature as important or highly important.