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Boulevard
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The tech behind your touch. Make every moment matter.
Table of Contents
Boulevard - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Boulevard overview
What is Boulevard?
Boulevard is a salon program offering key features such as appointment scheduling, online booking, calendar management, client database, and confirmations/reminders, among others.
Key benefits of using Boulevard
• Give clients a fast, simple online booking experience
• Engage clients with true two-way messaging
• Keep the spark alive with automated email and text marketing
• Empower your staff with Boulevard’s mobile app<br/>• Streamline payments and reports with our all-in-one point of sale
Who uses Boulevard?
By industry, Boulevard reviewers are most commonly professionals in health, wellness and fitness (27%). The most frequent use case cited is appointment scheduling (70% of reviewers).
Starting price
per month
Pros & Cons

Client Support
User Interface
Customer Support
Bugs and Issues
Inventory Management
Frequent glitches and disruptions
Boulevard’s user interface
Boulevard pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.5
Features
4.4
Ease of use
4.6
Customer support
4.7
Reviews sentiment
What do users say about Boulevard?
Boulevard is a salon program offering key features such as appointment scheduling, online booking, calendar management, client database, and confirmations/reminders, among others.
Select to learn more
Who uses Boulevard?
Based on 364 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Boulevard's key features
GetApp's analysis of 100 verified user reviews collected between August 2021 and November 2024 identifies Boulevard's most critical features and summarizes user sentiment about those features.
Reviewers appreciate Boulevard's appointment scheduling capabilities for their ease of use and user-friendly interface. They report that it shows services, prices, and available times clearly. Users like the smart prompts for booking optimal times, though some wish for easier scheduling within the app. They indicate that scheduling is straightforward for both staff and clients, with many noting its sleek and quick functionality. However, some users mention issues with moving appointments and the need for more options to manage gaps in the schedule. Of the 26 Boulevard users who gave detailed accounts of their use of Appointment Scheduling, 100% rated this feature as important or highly important.
Breanne M.
salon owner
Cristal M.
Offsite Receptionist
Reviewers highlight Boulevard's online booking capabilities as a valuable aspect, noting its ease of use for clients with busy schedules. They appreciate that clients can book without creating an account and that the system integrates seamlessly with their website. Users report that clients can check availability, pricing, and scheduling easily. They also like receiving real-time alerts for bookings and cancellations. However, some mention confusion about payment requirements and issues with booking appointments between services. Of the 30 Boulevard users who gave detailed accounts of their use of Online Booking, 100% rated this feature as important or highly important.
See related user reviews
Harry D.
Managin Member
Jeanie B.
Stylist
Users report that Boulevard's appointment management capabilities are straightforward and user-friendly. They appreciate the clean interface for viewing appointment history and payment details. Reviewers like the ease of rescheduling, canceling, and modifying appointments. They also value the ability to send confirmation emails and manage appointments efficiently. However, some users mention issues with overlapping appointments and the need for better notifications when appointments are moved. Of the 19 Boulevard users who gave detailed accounts of their use of Appointment Management, 100% rated this feature as important or highly important.
See related user reviews
Kinsey K.
Wellness Coordinator
Shelby K.
Manager
Reviewers indicate that Boulevard's calendar management capabilities are helpful for organizing schedules and viewing appointments clearly. They appreciate the drag-and-drop functionality for moving appointments and the ease of managing staff calendars. Users find the interface user-friendly and quick, allowing them to see schedules at a glance and make changes easily. However, some mention that the smart scheduling software does not always eliminate gaps as claimed. Of the 21 Boulevard users who gave detailed accounts of their use of Calendar Management, 100% rated this feature as important or highly important.
See related user reviews
Makayla B.
Esthetician
Grace R.
Licensed Massage therapist
Users find Boulevard's client database capabilities valuable for storing and managing client information. They appreciate the ability to merge and update profiles, track transaction history, and add detailed notes. Reviewers highlight the ease of accessing client history and generating reports on visit frequency and product purchases. However, some users wish for more options to block, delete, and merge accounts, as well as the ability to add multiple email addresses for clients. Of the 16 Boulevard users who gave detailed accounts of their use of Client Database, 100% rated this feature as important or highly important.
See related user reviews
Kim K.
Manager
Katherine L.
Owner
Reviewers appreciate Boulevard's confirmations and reminders capabilities for reducing no-shows and keeping clients informed. They report that automated text and email reminders are effective and timely. Users like the ability to customize special instructions and the convenience of clients confirming or canceling appointments through reminders. However, some mention the need for more customization options and better integration of communication preferences for clients who do not use the online system. Of the 28 Boulevard users who gave detailed accounts of their use of Confirmations/Reminders, 96% rated this feature as important or highly important.
See related user reviews
Dawn M.
Owner
Destiny L.
Office Manager
All Boulevard features
Features rating:
Boulevard awards
Boulevard alternatives
Boulevard pricing
Pricing plans
Pricing details:
User opinions about Boulevard price and value
Value for money rating:
To see what individual users think of Boulevard's price and value, check out the review snippets below.
Allegra k.
Operations
Kristina L.
Esthetician
Boulevard integrations (7)
Integrations rated by users
We looked at 364 user reviews to identify which products are mentioned as Boulevard integrations and how users feel about them.
Integration rating: 4.5 (4)
“This is a great platform for communication with our salon- after using Frederick, nothing seems to be as thorough. (Except frederick would glitch and not send out confirmation texts/emails which was disastrous)”
Victoria C.
Director Of Operations
Integration rating: 5.0 (2)
“Calendar integration is essential for maximizing efficiency and growth of the business. Additionally, it reduces client scheduling conflicts, which provides the client with a smooth and seamless customer experience.”
Nathan E.
CEO
Integration rating: 3.5 (2)
Other top integrations
Boulevard customer support
What do users say about Boulevard customer support?
Customer support rating:
We analyzed 74 verified user reviews to identify positive and negative aspects of Boulevard customer support.
Widely noted by reviewers, Boulevard's customer support is highly responsive, often providing answers within minutes of contact.
A large number of users praise the support team's professionalism, patience, and willingness to go above and beyond.
Multiple users highlight the ease of accessing support, with dedicated reps and real-time assistance readily available.
A significant portion of users value the knowledgeable staff and effective training that help them learn and troubleshoot quickly.
Support options
Training options
To see what individual users say about Boulevard's customer support, check out the review snippets below.
“My favorite thing is the customer service, we've had barely any issues since we began using Boulevard, but the couple times they didn't beat us to the punch notifying us of issues, we had answers within MINUTES of reaching out.”
Twyla P.
Business Development Manager
“Customer service is also the best, we have 1 rep we work with and can call them up anytime if we need help.”
Benjamin M.
Owner
“Additionally, the customer service was excellent, providing prompt and helpful responses to any inquiries.”
Cristal M.
Offsite Receptionist
Boulevard FAQs
Boulevard has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Q. What is Boulevard used for?
Boulevard delivers the #1 client experience platform purpose-built for salons, spas, medspas, and other appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personalized, elevated experiences to their clients through sophisticated online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Wildy efficient and impeccably designed, Boulevard delivers everything you need to optimize your schedule, unlock hidden revenue, and build deeper client relationships that keep them coming back. Visit joinblvd.com now to learn more and request a demo.
Q. What languages does Boulevard support?
Boulevard supports the following languages:
English
Q. Does Boulevard support mobile devices?
Boulevard supports the following devices:
Android, iPad, iPhone
Q. Does Boulevard offer an API?
Yes, Boulevard has an API available for use.
Q. What level of support does Boulevard offer?
Boulevard offers the following support options:
Chat, 24/7 (Live rep), Email/Help Desk, FAQs/Forum
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