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Boulevard Logo

The tech behind your touch. Make every moment matter.

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Table of Contents

Boulevard - 2026 Pricing, Features, Reviews & Alternatives

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Verified reviewer profile picture

All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Boulevard overview

What is Boulevard?

Boulevard is a salon program offering key features such as appointment scheduling, online booking, calendar management, client database, and confirmations/reminders, among others.

Key benefits of using Boulevard

• Give clients a fast, simple online booking experience
• Engage clients with true two-way messaging
• Keep the spark alive with automated email and text marketing
• Empower your staff with Boulevard’s mobile app<br/>• Streamline payments and reports with our all-in-one point of sale

Who uses Boulevard?

By industry, Boulevard reviewers are most commonly professionals in health, wellness and fitness (27%). The most frequent use case cited is appointment scheduling (70% of reviewers).

Starting price

158 /
per month
view pricing plans

Pros & Cons

Verified reviewer profile picture

Client Support

User Interface

Customer Support

Bugs and Issues

Inventory Management

Frequent glitches and disruptions

Boulevard’s user interface

Ease of use rating:

Boulevard pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(9)
3-4(81)
5(274)

What do users say about Boulevard?

Boulevard is a salon program offering key features such as appointment scheduling, online booking, calendar management, client database, and confirmations/reminders, among others.

Select to learn more


Who uses Boulevard?

Based on 364 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Health, Wellness and Fitness
Cosmetics
Consumer Services
Retail
Others

Use cases

Appointment Scheduling
Point of Sale
Salon
Scheduling
Calendar

Boulevard's key features

GetApp's analysis of 100 verified user reviews collected between August 2021 and November 2024 identifies Boulevard's most critical features and summarizes user sentiment about those features.

Appointment scheduling

Reviewers appreciate Boulevard's appointment scheduling capabilities for their ease of use and user-friendly interface. They report that it shows services, prices, and available times clearly. Users like the smart prompts for booking optimal times, though some wish for easier scheduling within the app. They indicate that scheduling is straightforward for both staff and clients, with many noting its sleek and quick functionality. However, some users mention issues with moving appointments and the need for more options to manage gaps in the schedule. Of the 26 Boulevard users who gave detailed accounts of their use of Appointment Scheduling, 100% rated this feature as important or highly important.

See related user reviews

“Love that it prompts to schedule optimal times. However, I wish there was a setting that required ALL appointments (in house and online) to have a card on file.”
BM

Breanne M.

salon owner

“It is easy to use when scheduling appointments as it shows the services, prices, aestheticians, dates/times, and the location of the salons.”
CM

Cristal M.

Offsite Receptionist


Online booking

Reviewers highlight Boulevard's online booking capabilities as a valuable aspect, noting its ease of use for clients with busy schedules. They appreciate that clients can book without creating an account and that the system integrates seamlessly with their website. Users report that clients can check availability, pricing, and scheduling easily. They also like receiving real-time alerts for bookings and cancellations. However, some mention confusion about payment requirements and issues with booking appointments between services. Of the 30 Boulevard users who gave detailed accounts of their use of Online Booking, 100% rated this feature as important or highly important.

See related user reviews

“This is the best feature of this software; the ability for customers to book online easily and without having to create and account, which is time consuming and annoying for new customers. ”
HD

Harry D.

Managin Member

“I love getting alerts in real time when a client books, cancels, or arrival time for appointments. ”
JB

Jeanie B.

Stylist


Appointment management

Users report that Boulevard's appointment management capabilities are straightforward and user-friendly. They appreciate the clean interface for viewing appointment history and payment details. Reviewers like the ease of rescheduling, canceling, and modifying appointments. They also value the ability to send confirmation emails and manage appointments efficiently. However, some users mention issues with overlapping appointments and the need for better notifications when appointments are moved. Of the 19 Boulevard users who gave detailed accounts of their use of Appointment Management, 100% rated this feature as important or highly important.

See related user reviews

“I like how easy it is to send confirmation emails for appointments and reschedule, cancel or modify appointments.”
KK

Kinsey K.

Wellness Coordinator

“I love how everything is so easy to understand, no hidden features that need to be clicked or unclicked. Editing appts could not be easier ”
SK

Shelby K.

Manager


Calendar management

Reviewers indicate that Boulevard's calendar management capabilities are helpful for organizing schedules and viewing appointments clearly. They appreciate the drag-and-drop functionality for moving appointments and the ease of managing staff calendars. Users find the interface user-friendly and quick, allowing them to see schedules at a glance and make changes easily. However, some mention that the smart scheduling software does not always eliminate gaps as claimed. Of the 21 Boulevard users who gave detailed accounts of their use of Calendar Management, 100% rated this feature as important or highly important.

See related user reviews

“The calendar management helps me see my week very clearly and see what I have upcoming. ”
MB

Makayla B.

Esthetician

“Easy to see my own schedule, the scheudle for the whole day, move between weeks and months and get any information I need ”
GR

Grace R.

Licensed Massage therapist


Client database

Users find Boulevard's client database capabilities valuable for storing and managing client information. They appreciate the ability to merge and update profiles, track transaction history, and add detailed notes. Reviewers highlight the ease of accessing client history and generating reports on visit frequency and product purchases. However, some users wish for more options to block, delete, and merge accounts, as well as the ability to add multiple email addresses for clients. Of the 16 Boulevard users who gave detailed accounts of their use of Client Database, 100% rated this feature as important or highly important.

See related user reviews

“Client database seems to be limitless. Easy ability to merge and update profiles. I do wish there was a way to add more than one email address for the client in their contact info, but we can always add it in the notes.”
KK

Kim K.

Manager

“I love the reports on clients: visit frequency, first appt, last appt... also viewing their history and product purchases. ”
KL

Katherine L.

Owner


Confirmations/Reminders

Reviewers appreciate Boulevard's confirmations and reminders capabilities for reducing no-shows and keeping clients informed. They report that automated text and email reminders are effective and timely. Users like the ability to customize special instructions and the convenience of clients confirming or canceling appointments through reminders. However, some mention the need for more customization options and better integration of communication preferences for clients who do not use the online system. Of the 28 Boulevard users who gave detailed accounts of their use of Confirmations/Reminders, 96% rated this feature as important or highly important.

See related user reviews

“The details of when and how people confirm their appointments have solved so many issues within the business. It has made it very easy to implement our cancellation policy as we have visual evidence of guest confirmations. ”
DM

Dawn M.

Owner

“This tool is very critical because clients need reminders. I love that the reminders are sent out during after work hours. Clients can see the text and confirm or cancel at an appropriate time. ”
DL

Destiny L.

Office Manager


All Boulevard features

Features rating:

Customer accounts
Mobile app
Client profiles
Customer database
Point of sale (pos)
Promotions management
Customer history
Real-Time notifications
Reporting/Analytics
Mobile access
Scheduling
Third-Party integrations
For medical spas
Email reminders
Client management
Credit card processing
Payment processing
Real-time scheduling
Electronic payments
Booking management
For salons and spas
Sales reports
Alerts/Notifications
Transaction history
Online payments
Website integration
Inventory management
Automated scheduling
Calendar sync
Order management
Gift card management
Multi-Location
Recurring appointments
Barcode/Ticket scanning
Electronic signature
Email management
Employee scheduling
Discount management
Access controls/permissions
Customizable branding
Employee management
Returns management
Group scheduling
HIPAA compliant
eCommerce management
Room booking
Email marketing
Customer surveys
Sales tax management
Availability management
Retail pos
Retail inventory management
Resource scheduling
Rescheduling
Electronic forms
Reporting & statistics
For barbershops
Sales trend analysis
Self service portal
SMS marketing
SMS messaging
Social media integration
Stock management
Task scheduling
API
Timesheet management
Activity dashboard
Treatment packages
Drag & drop
Customizable reports
Customizable forms
Faculty/Staff management
Facility scheduling
Inventory tracking
Invoice management
Item management
Loyalty program
Marketing automation
Mobile alerts
Commission management
Client portal
Customizable templates
Class scheduling
Performance metrics
Booth rental management
Purchase order management
Billing & invoicing
Real-Time reporting
Before & after pictures
Receipt management
Data import/export
Reminders

Boulevard awards

Awarded in 6 categories in 2026

Boulevard alternatives

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158

Per month

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Boulevard pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Essentials

158

Per month

Features included:

  • Online booking with Precision Scheduling™
  • Business Dashboard
  • Integrated Point-of-Sale
  • Boulevard Duo App
  • Basic Reporting
  • Staff App
  • Text & Email Confirmations
  • Admin Permission Settings
  • Client Profiles
  • Self-Booking Overlay
  • Staff Pricing & Durations
  • 100 free SMS
  • 500 free emails
  • 25 GB storage

Premier

263

Per month

Features included:

  • Manage check-in, walk-ins, and groups
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Custom Reporting
  • Booking Deposits
  • Admin Permission Settings
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Self-Booking Overlay
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • 250 free SMS
  • 1,000 free emails
  • 50 GB storage

Prestige

369

Per month

Features included:

  • Forms and Charts add-on included
  • 2,500 free text messages per location, per month
  • 10,000 free emails per location, per month
  • Dedicated Customer Success Manager
  • Admin Permission Settings
  • Booking Deposits
  • Boulevard Duo App
  • Business Dashboard
  • Custom Reporting
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Self-Booking Overlay
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • Client Profiles

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Admin Permission Settings
  • Booking Deposits
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
  • Custom Reports
  • Dedicated Partner Manager
  • Engineering Support
  • Enterprise-Level Integrations
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Inventory Management
  • Multi-Location Management Tools
  • Multi-Merchant Transactions
  • Public API
  • Reports
  • Resource Scheduling
  • Self-Booking Overlay
  • Service Level Agreement
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • Webhooks
  • White-Labeled Features

Aesthetics Bundle for Medspas

421

Per month

Features included:

  • Manage check-in, walk-ins, and groups
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Custom Reporting
  • Booking Deposits
  • Admin Permission Settings
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Self-Booking Overlay
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • 2,500 free text messages per location, per month
  • 10,000 free emails per location, per month
  • 50 GB storage
  • Forms and Charts add-on included
  • HIPAA Coverage

User opinions about Boulevard price and value

Value for money rating:

To see what individual users think of Boulevard's price and value, check out the review snippets below.

“Easy to integrate, easy to use, customer service is extremely helpful & responsive. Really this is the best customer service I have ever experienced.”
Ak

Allegra k.

Operations

“The few times that I’ve had to check a customer out it feels like Boulevard is doing it for me that’s how flawless it is. I really love these guys.”
KL

Kristina L.

Esthetician

Boulevard integrations (7)

Integrations rated by users

We looked at 364 user reviews to identify which products are mentioned as Boulevard integrations and how users feel about them.

Mailchimp logo
Mailchimp

Integration rating: 4.5 (4)

This is a great platform for communication with our salon- after using Frederick, nothing seems to be as thorough. (Except frederick would glitch and not send out confirmation texts/emails which was disastrous)

VC

Victoria C.

Director Of Operations

Integration rating: 5.0 (2)

Calendar integration is essential for maximizing efficiency and growth of the business. Additionally, it reduces client scheduling conflicts, which provides the client with a smooth and seamless customer experience.

NE

Nathan E.

CEO

Zapier logo
Zapier

Integration rating: 3.5 (2)

Other top integrations

Boulevard customer support

What do users say about Boulevard customer support?

Customer support rating:

We analyzed 74 verified user reviews to identify positive and negative aspects of Boulevard customer support.

Widely noted by reviewers, Boulevard's customer support is highly responsive, often providing answers within minutes of contact.

A large number of users praise the support team's professionalism, patience, and willingness to go above and beyond.

Multiple users highlight the ease of accessing support, with dedicated reps and real-time assistance readily available.

A significant portion of users value the knowledgeable staff and effective training that help them learn and troubleshoot quickly.

Support options

Chat
24/7 (live rep)
Email/help desk
Faqs/forum

Training options

Webinars
In person
Live online

To see what individual users say about Boulevard's customer support, check out the review snippets below.

“My favorite thing is the customer service, we've had barely any issues since we began using Boulevard, but the couple times they didn't beat us to the punch notifying us of issues, we had answers within MINUTES of reaching out.”

TP

Twyla P.

Business Development Manager

“Customer service is also the best, we have 1 rep we work with and can call them up anytime if we need help.”

BM

Benjamin M.

Owner

“Additionally, the customer service was excellent, providing prompt and helpful responses to any inquiries.”

CM

Cristal M.

Offsite Receptionist

Boulevard FAQs

Q. Who are the typical users of Boulevard?

Boulevard has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business


Q. What is Boulevard used for?

Boulevard delivers the #1 client experience platform purpose-built for salons, spas, medspas, and other appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personalized, elevated experiences to their clients through sophisticated online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Wildy efficient and impeccably designed, Boulevard delivers everything you need to optimize your schedule, unlock hidden revenue, and build deeper client relationships that keep them coming back. Visit joinblvd.com now to learn more and request a demo.


Q. What languages does Boulevard support?

Boulevard supports the following languages:
English


Q. Does Boulevard support mobile devices?

Boulevard supports the following devices:
Android, iPad, iPhone


Q. Does Boulevard offer an API?

Yes, Boulevard has an API available for use.


Q. What level of support does Boulevard offer?

Boulevard offers the following support options:
Chat, 24/7 (Live rep), Email/Help Desk, FAQs/Forum

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