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B12

The website builder that powers professional services

Table of Contents

B12 - 2026 Pricing, Features, Reviews & Alternatives

All user reviews are verified by in-house moderators and provider data by our software research team. Learn more

Last updated: December 2025

B12 overview

What is B12?

B12 is the only, AI powered, all-in-one, website builder designed to help professional service providers attract, win, and serve their clients online. More than just a digital business card, B12’s websites include powerful tools that let businesses harness the full power of their website to impress leads, strengthen client relationships, and streamline business operations.

Founded by childhood friends Nitesh Banta and Adam Marcus, B12 was launched with the vision that a high-quality website doesn’t need to cost excessive time or money. They watched friends and family in professional service industries blow their budgets on overpriced agencies, or waste their time figuring out complicated do-it-yourself site builders. So, they created B12 to deliver premium websites without the hefty price tag.

By combining expert designers and copywriters with the power of AI, B12 makes it possible to launch elegant, responsive, and fully branded websites in under 30 days. Recognizing that more and more people prefer to transact online, B12 websites also include features to help professional service providers turn their static site into a complete commerce platform. Today, every site built by B12 includes client intake, appointment scheduling, payments, and contact management capabilities – connecting all the pieces of running a service-based business together on one platform, making it a one-stop-shop for service providers.

Since starting in 2015, over 150,000 businesses have chosen B12 to build their online presence. Across America, professional service providers in finance and accounting, consulting, legal, construction, real estate, lending, and insurance industries trust B12’s website builder to give them an online presence that’s professional, engaging, and reliable.

Key benefits of using B12

Human-assisted AI: Artificial intelligence automates the tedious parts of web design. Businesses can then use the design suite to edit the website further, add custom images and videos, personalize content, and more. B12 experts are also available to make design changes, write copy, and manage the website launch process.

Industry-specific design: Each B12 website is customized for the business's individual practice and clients. B12 crawls the web and collects data on businesses to help create a website draft with industry aligned imagery and information.

Content designed for click-through: Relevant content ensures leads engage and convert. B12 offers starter copy and an image archive that are tailored to different industries.

Responsive design : B12 websites are optimized for desktop, mobile, and tablet. Reach target clients and provide a top-notch user experience on all devices.

Ongoing optimization: As a firm grows, their website needs to grow, too. B12 provides monthly recommendations from expert designers and developers in order to help businesses stay up-to-date with technology.

Search engine optimization: B12 SEO will list your site in the search engines and directories where prospective customers seek you out, ensuring that you can actually get found. We’ll make sure your website follows SEO best practices so Google can easily evaluate its content. We’ll collect data on your current search ranking, traffic to your website, and the keywords we think your business can rank for on search engines

Online payments and invoicing: Have clients pay by credit card or ACH in your secure checkout experience. B12 sends automated payment reminders on your behalf to ensure you get paid on time. Regularly issue payouts to your bank account and receive the funds within days.

Client engagement tools: Seamlessly go from live chatting with a prospect to scheduling a consultation when they’re ready to purchase your services. At every step, B12 is here to ensure your online presence supports your business.

Starting price

49flat rate /
per month

Alternatives

with better value for money

Pros & Cons

Customer Support

Website Design

Training and Learning Curve

Bugs and Issues

User Interface

Integrations

B12’s user interface

Ease of use rating:

4.1

(113)

B12 pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from

Overall rating

Reviews sentiment

1-2(18)

3-4(26)

5(69)

What do users say about B12?

Everything is so simple with B12's guidance

Select to learn more

Who uses B12?

Based on 113 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Health, Wellness and Fitness

Financial Services

Retail

Consumer Services

Others

Use cases

Website Builder

Web Design

Content Management

Blog

Landing Page

B12's key features

Most critical features, based on insights from B12 users:

Content publishing options

4.4

(9)

Design management

5.0

(4)

Pre-built templates

4.8

(6)

Data import/export

4.9

(8)

Website management

4.6

(5)

Landing pages/web forms

4.3

(6)

All B12 features

Features rating:

4.0

(113)

Media library

4.3

(3)

Form builder

4.7

(6)

Electronic forms

4.2

(5)

Preview functionality

5.0

(3)

Real time editing

5.0

(5)

Customizable templates

4.6

(7)

Reporting/Analytics

4.0

(3)

Customizable branding

5.0

(3)

Text editing

4.7

(6)

Social media integration

5.0

(1)

SEO management

4.3

(3)

Responsive web design

(0)

Survey builder

4.5

(2)

Third-Party integrations

(0)

Reporting & statistics

(0)

Video support

5.0

(2)

Visitor tracking

(0)

Web forms

(0)

Personalization and recommendation

(0)

Online booking tools

4.5

(4)

Newsletter management

(0)

Website analytics

(0)

Natural language processing

(0)

Website publishing options

(0)

Activity dashboard

(0)

Auto update

5.0

(4)

Calendar management

(0)

Collaboration tools

(0)

Contact management

(0)

Content generation

(0)

Content library

(0)

Content management

5.0

(1)

Conversion Rate Optimization

(0)

Creative design

(0)

CRM

(0)

Customizable forms

(0)

Document management

(0)

Drag & drop

4.8

(4)

eCommerce management

(0)

Electronic payments

(0)

Email management

(0)

Email marketing

(0)

Forms management

(0)

B12 awards

Blog

78/100

B12 alternatives

B12

4.1

(113)

Starting from

Per month

Free trial

Free version

Ease of Use

4.0

Features

4.0

Value for Money

3.9

Customer Support

4.0

Wix

4.4

(10.5K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Squarespace

4.6

(3.3K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

Canva

4.7

(13.1K)

learn more

Starting from

No pricing info

Free trial

Free version

Ease of Use

Features

Value for Money

Customer Support

B12 pricing

Value for money rating:

3.9

Pricing plans

Pricing details:

Free plan

Free trial

Subscription

Basic

Per month

Features included:

Client Intake Forms
Contact Management
Custom Domain & Email Address
Custom Website
Dedicated Launch Team
Easy-to-Use Website Editor
Email Marketing
Esignatures
Expert Web Design
Images
Invoice Template Setup
Mobile-Responsive Website
Online Payments & Invoicing
Online Scheduling
On-Page & off-Page SEO
On-Site Conversion Tools
Payments Pages
Photos
Professional Copywriting & Copyediting

Professional

199

Per month

Features included:

Custom domain
Remove B12 ads
Website Hosting
Website Editor
TLS certificate
Website Traffic Analysis
On-Site Conversion Tools
Email Forwarding
Email Marketing
Online scheduling
Client intake forms
Contracts
eSignature
File Uploads
Invoicing
Payment Reminders

Advanced

399

Per month

Features included:

Client Intake Forms
Contact Management
Custom Domain & Email Address
Custom Website
Dedicated Launch Team
Easy-to-Use Website Editor
Email Marketing
Esignatures
Expert Web Design
Images
Invoice Template Setup
Mobile-Responsive Website
Online Payments & Invoicing
Online Scheduling
On-Page & off-Page SEO
On-Site Conversion Tools
Payments Pages
Photos
Professional Copywriting & Copyediting

User opinions about B12 price and value

Value for money rating:

3.9

(113)

To see what individual users think of B12's price and value, check out the review snippets below.

“My overall experience with B-12has been friendly, professional, knowledgeable staff& Courteous staff, honest, affordable ,excellent customer service.”

Charles G.

Founder & Chief Investigator

“I have increased web presence and my website visited have improved overtime. Excellent customer care and quickly implement any changes I do not know how to do with the software.”

Dwayne M.

RN/Owner

B12 integrations (13)

Top integrations

LinkedIn for Business

Drift

B12 customer support

What do users say about B12 customer support?

Customer support rating:

3.9

We analyzed 55 verified user reviews to identify positive and negative aspects of B12 customer support.

A significant portion of users highlight B12's friendly, knowledgeable, and professional support staff.

A number of users appreciate the team's prompt responses and willingness to accommodate special requests.

Multiple users mention the personal attention and guidance provided throughout onboarding and ongoing support.

A minority of users report limited contact options, slow follow-up, and difficulty reaching support outside business hours.

Support options

Email/help desk

Phone support

Faqs/forum

Chat

Knowledge base

Training options

Documentation

Videos

Webinars

Live online

To see what individual users say about B12's customer support, check out the review snippets below.

“They have great customer service and employees that I feel comfortable with expressing my wants and needs and confidently feel that they each item is heard.”

Daniel K.

Owner

“I am able to work with support staff at B12 if I have any questions or concerns and they are prompt and patient with me. ”

Tammy P.

president

“My only concern about B12 is that I had to be very proactive regarding next steps for a novice. If my experience was typical I believe they are missing enhanced customer service and sales opportunities due to lack of sufficient follow-up after they made the sale. ”

Julie B.

President