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Boulevard Logo

The tech behind your touch. Make every moment matter.

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Boulevard - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Boulevard overview

Based on 365 verified user reviews

What is Boulevard?

Boulevard is a salon program offering key features such as appointment scheduling, online booking, calendar management, client database, and confirmations/reminders, among others.

Who uses Boulevard?

By industry, Boulevard reviewers are most commonly professionals in health, wellness and fitness (27%). The most frequent use case cited is appointment scheduling (70% of reviewers).

Starting price

176 /
per month
view pricing plans

Pros & Cons

Client Support

User Interface

Customer Support

Bugs and Issues

Inventory Management

Frequent glitches and disruptions

Boulevard’s user interface

Ease of use rating:

Boulevard pros, cons and reviews insights

To determine these pros and cons insights, we analyzed responses from 

Overall rating

Reviews sentiment

 
 
 
1-2(9)
3-4(82)
5(274)

What do users say about Boulevard?

Boulevard is a salon program offering key features such as appointment scheduling, online booking, calendar management, client database, and confirmations/reminders, among others.

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Who uses Boulevard?

Based on 365 verified user reviews.

Company size

Small Businesses

Midsize Businesses

Enterprises

Top industries

Health, Wellness and Fitness
Medical Practice
Cosmetics
Consumer Services
Others

Use cases

Appointment Scheduling
Medical Spa
Point of Sale
Calendar
Scheduling

Boulevard's key features

GetApp's analysis of 90 verified user reviews collected between August 2021 and June 2024 identifies Boulevard's most critical features and summarizes user sentiment about those features.

Appointment scheduling

Reviewers appreciate Boulevard's appointment scheduling capabilities, highlighting its ease of use and user-friendly interface. They find it simple to schedule appointments, view services, prices, and availability. Users report that the system is intuitive and quick, with a sleek design. However, some mention issues with gaps in scheduling and the need for more streamlined processes within the app. They also note the convenience of scheduling on both computer and phone, and the positive feedback from clients regarding the scheduling process. Of the 24 Boulevard users who gave detailed accounts of their use of Appointment Scheduling, 100% rated this feature as important or highly important.

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“Marketing, POS, online scheduling, patient communications, reports, and immediate access to customer support (real people!).”
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Corinne '.

Practice Admin

“It’s incredibly frustrating and embarrassing to have to explain to patients that we can’t book appointments or process payments for services or products.”
JG

Joshua G.

Owner

“Boulevard makes the appointment schedule easy to access online and the layout is clear and colorful.”
DH

Deborah H.

Licensed Massage Therapist

“It’s smart booking that means boulevard will help you pick out the best times for appointments without trying.”
YP

Yahaira P.

Esthetician


Online booking

Users report that Boulevard's online booking is a valuable aspect, allowing clients to book appointments easily without creating an account. They appreciate the convenience for clients with busy schedules and the integration with their website. Reviewers highlight the ease of checking availability, pricing, and scheduling. They also mention the helpfulness of real-time alerts and the ability for clients to self-schedule. Some users note confusion about payment during booking and the desire for more control over appointment approvals. Of the 28 Boulevard users who gave detailed accounts of their use of Online Booking, 100% rated this feature as important or highly important.

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“They had a team help us import all of our data and appointments from our old booking software which was very helpful, and it’s been smooth sailing ever since we started using it.”
LS

Leith S.

Salon Manager

“The features Boulevard provides are second to none when trying to manage register close out, patient packages and online booking services!”
JN

Julianne N.

Esthetician

“Everything from booking to checkout feels intuitive and streamlined both for our team and our clients.”
Verified reviewer profile picture

Marianne M.

Owner


Appointment management

Reviewers indicate that Boulevard's appointment management is straightforward and user-friendly. They appreciate the clean interface, easy rescheduling, and cancellation processes. Users find it helpful to manage appointments throughout the week and value the pre-booking capability. They also mention the importance of two-way messaging and the ability to send confirmation emails. However, some users note issues with overlapping appointments and the need for better notifications when appointments are moved. Of the 18 Boulevard users who gave detailed accounts of their use of Appointment Management, 100% rated this feature as important or highly important.

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“It is difficult to refund people their booking deposit if they cancel their appointment.”
SK

Stephanie K.

Owner Medical Director

“All clients have an integrated profile both internally and externally, but we have received many complaints that there is not a way for clients to go in an adjust, cancel, or check upcoming appointments externally.”
MM

Marisa M.

Assistant Manager

“It would be nice to have a button to click to see who canceled or moved from that spot.”
LJ

Luda J.

Hair dresser

“No way to get client card for cancelling”
AW

Ashley W.

Nurse


Calendar management

Users report that Boulevard's calendar management is efficient and easy to use. They appreciate the ability to see their schedule clearly, move appointments with the drag-and-drop capability, and manage staff calendars. Reviewers find the interface user-friendly and quick, with easy access to information. They also mention the convenience of tracking appointments and organizing schedules. Some users note the need for improvements in creating same-time appointments and controlling the calendar from the app. Of the 20 Boulevard users who gave detailed accounts of their use of Calendar Management, 100% rated this feature as important or highly important.


Client database

Reviewers highlight Boulevard's client database as a valuable tool for storing and managing client information. They appreciate the ability to merge and update profiles, track visit frequency, and view appointment history. Users find it easy to add notes, formulas, and photos to client profiles. They also mention the usefulness of pulling reports and retaining detailed client information. Some users note challenges with duplicate profiles and the desire for more options to block or delete accounts. Of the 16 Boulevard users who gave detailed accounts of their use of Client Database, 100% rated this feature as important or highly important.


Confirmations/Reminders

Users report that Boulevard's confirmations and reminders are effective in reducing no-shows and keeping clients informed. They appreciate the ability to send automated text and email reminders, and the option for clients to confirm or cancel appointments. Reviewers find the reminders helpful for both clients and staff, with some noting the importance of customizable messages. They also mention the convenience of having a separate message center for client communication and the positive impact on appointment attendance. Of the 28 Boulevard users who gave detailed accounts of their use of Confirmations/Reminders, 96% rated this feature as important or highly important.


All Boulevard features

Features rating:

Access controls/permissions
Activity dashboard
Alerts/Notifications
API
Automated scheduling
Availability management
Barcode/Ticket scanning
Before & after pictures
Billing & invoicing
Booking management
Booth rental management
Calendar sync
Class scheduling
Client management
Client portal
Client profiles
Commission management
Credit card processing
Customer accounts
Customer database
Customer history
Customer surveys
Customizable branding
Customizable forms
Customizable reports
Customizable templates
Data import/export
Discount management
Drag & drop
eCommerce management
Electronic forms
Electronic payments
Electronic signature
Email management
Email marketing
Email reminders
Employee management
Employee scheduling
Facility scheduling
Faculty/Staff management
For barbershops
For medical spas
For salons and spas
Gift card management
Group scheduling
HIPAA compliant
Inventory management
Inventory tracking
Invoice management
Item management
Loyalty program
Marketing automation
Mobile access
Mobile alerts
Mobile app
Multi-Location
Online payments
Order management
Payment processing
Performance metrics
Point of sale (pos)
Promotions management
Purchase order management
Real-Time notifications
Real-Time reporting
Real-time scheduling
Receipt management
Recurring appointments
Reminders
Reporting/Analytics
Reporting & statistics
Rescheduling
Resource scheduling
Retail inventory management
Retail pos
Returns management
Room booking
Sales reports
Sales tax management
Sales trend analysis
Scheduling
Self service portal
SMS marketing
SMS messaging
Social media integration
Stock management
Task scheduling
Third-Party integrations
Timesheet management
Transaction history
Treatment packages
Website integration

Boulevard alternatives

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176

Per month

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Goldie logo
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Boulevard pricing

Value for money rating:

Pricing plans

Pricing details:

Free plan
Free trial
Subscription

Essentials

176

Per month

Features included:

  • Online booking with Precision Scheduling™
  • Business Dashboard
  • Integrated Point-of-Sale
  • Boulevard Duo App
  • Basic Reporting
  • Staff App
  • Text & Email Confirmations
  • Admin Permission Settings
  • Client Profiles
  • Self-Booking Overlay
  • Staff Pricing & Durations
  • 100 free SMS
  • 500 free emails
  • 25 GB storage

Premier

293

Per month

Features included:

  • Manage check-in, walk-ins, and groups
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Custom Reporting
  • Booking Deposits
  • Admin Permission Settings
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Self-Booking Overlay
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • 250 free SMS
  • 1,000 free emails
  • 50 GB storage

Prestige

410

Per month

Features included:

  • Forms and Charts add-on included
  • 2,500 free text messages per location, per month
  • 10,000 free emails per location, per month
  • Dedicated Customer Success Manager
  • Admin Permission Settings
  • Booking Deposits
  • Boulevard Duo App
  • Business Dashboard
  • Custom Reporting
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Self-Booking Overlay
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • Client Profiles

Enterprise

Empty state illustration for "No pricing info"

No pricing info

Features included:

  • Admin Permission Settings
  • Booking Deposits
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
  • Custom Reports
  • Dedicated Partner Manager
  • Engineering Support
  • Enterprise-Level Integrations
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Inventory Management
  • Multi-Location Management Tools
  • Multi-Merchant Transactions
  • Public API
  • Reports
  • Resource Scheduling
  • Self-Booking Overlay
  • Service Level Agreement
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • Webhooks
  • White-Labeled Features

Aesthetics Bundle for Medspas

421

Per month

Features included:

  • Manage check-in, walk-ins, and groups
  • Inventory Management
  • Multi-Merchant Transactions
  • Resource Scheduling
  • Custom Reporting
  • Booking Deposits
  • Admin Permission Settings
  • Boulevard Duo App
  • Business Dashboard
  • Client Profiles
  • Group Booking & Checkout
  • Integrated Point-of-Sale
  • Self-Booking Overlay
  • Staff App
  • Staff Pricing & Durations
  • Text & Email Confirmations
  • 2,500 free text messages per location, per month
  • 10,000 free emails per location, per month
  • 50 GB storage
  • Forms and Charts add-on included
  • HIPAA Coverage

User opinions about Boulevard price and value

Value for money rating:

To see what individual users think of Boulevard's price and value, check out the review snippets below.

“On the backend, the reporting tools, service customization, and client notes help me maintain the kind of high-touch, detail-driven service my guests expect.”
mb

michele b.

Owner

“Boulevard has just a few minor cons about it, there isn't a way to communicate between other staff members as other platforms allow, and certain discounts and memberships that we would like to have aren't available (at this time), but they can be put in the "suggestions" cue and might be available for use one day if enough customers are in agreeance on certain needs/wants!”
MA

Mandy A.

Business Administrator

Boulevard integrations (5)

Integrations rated by users

We looked at 365 user reviews to identify which products are mentioned as Boulevard integrations and how users feel about them.

Integration rating: 4.7 (7)

It did not have a good impact with my customers

Fa

Fary a.

Home Cleaning Services

Zapier logo
Zapier

Integration rating: 3.3 (4)

Overall really strong, a few quirks but it keeps getting better and more useful.

GC

Garrett C.

Owner

Integration rating: 5.0 (4)

I need my statuses updated when I am in meetings

DL

Dorle L.

Global Payroll Administrator

Shopify logo
Shopify

Integration rating: 4.0 (2)

Other top integrations

Boulevard customer support

What do users say about Boulevard customer support?

Customer support rating:

We analyzed verified user reviews to identify positive and negative aspects of Boulevard customer support.

Widespread user sentiment highlights Boulevard's customer support as highly responsive, often providing answers within minutes.

A large number of users appreciate the knowledgeable and professional support team, describing them as patient and helpful.

Broad user base values the ease of accessing support, with dedicated reps and real-time assistance readily available.

Common user feedback praises the hands-on training, prompt troubleshooting, and willingness to go above and beyond for clients.

Support options

Chat
24/7 (live rep)
Email/help desk
Faqs/forum

Training options

Webinars
In person
Live online

To see what individual users say about Boulevard's customer support, check out the review snippets below.

“Additionally, the customer service was excellent, providing prompt and helpful responses to any inquiries.”

CM

Cristal M.

Offsite Receptionist

“The customer service is absolutely extraordinary and they respond to any of our questions immediately.”

RF

Rosie F.

owner

Boulevard FAQs

Q. What is Boulevard used for?

Boulevard delivers the #1 client experience platform purpose-built for salons, spas, medspas, and other appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personalized, elevated experiences to their clients through sophisticated online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Wildy efficient and impeccably designed, Boulevard delivers everything you need to optimize your schedule, unlock hidden revenue, and build deeper client relationships that keep them coming back. Visit joinblvd.com now to learn more and request a demo.

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