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Website Builder Software with A/B Testing (2026)

Last updated: April 2026

Key features of Website Builder Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Design Management: Reviewers value the wide range of customizable templates, ease of use with drag-and-drop features, and ability to maintain brand consistency. 95% of reviewers rated this feature as important or highly important.
  • Website Management: Users appreciate the intuitive dashboards, extensive plugin libraries, and ease of content updates, which streamline website upkeep. 94% of reviewers rated this feature as important or highly important.
  • Real Time Editing: Reviewers highlight the ability to see instant changes, facilitating quick edits and seamless collaboration across teams. 92% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Reviewers enjoy the vast array of templates and the flexibility to modify design elements to match their brand identity. 90% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Users value the ability to tailor logos, colors, and fonts, ensuring the website aligns with their unique brand identity. 90% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers appreciate the ease of creating interactive landing pages and forms, which enhance user engagement and data collection. 88% of reviewers rated this feature as important or highly important.
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28 software options

Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Systeme.io logo

Cloud-based email marketing software

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Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

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Marketing 360 logo

Marketing Platform For Small Business

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Simple tools to use
Customize your design. Manage your content. All without touching a single line of code.

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ClickFunnels logo

Cloud based marketing automation software for SMBs

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ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

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Poptin logo

Lead capture platform for business conversion and engagement

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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

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Instapage logo

Create landing pages without limits.

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Instapage makes it easy to build conversion-optimized landing pages in minutes. With lightning-fast loading speeds, a vast collection of templates, built-in optimization tools and a dedicated support team, you can scale your online presence like never before.

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Leadpages logo

Turn clicks into customers with less tech stress.

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What if you could publish your own website in hours instead of months? Ditch the expense of developers and unreliability of freelancers and create your own conversion-first website with Leadpages. Start with professionally designed templates, and customize as you wish. Publish and update instantly.

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Landingi logo

Landingi platform offering marketing tools and solutions.

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Landingi is a comprehensive marketing platform that enables users to run marketing campaigns independently and create landing pages with an intuitive landing page builder. Users can run A/B tests, manage leads, add pop ups, build funnels and integrate landing pages with other tools.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Adobe Experience Manager logo

Enterprise content management system

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Adobe Experience Manager Sites is a flexible, intelligent content management system that enables teams to deliver omnichannel experiences. With both marketing-friendly templates and developer-facing tools in the same platform, teams can create, manage, and deliver personalized experiences.

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Simvoly logo

Build pages, sites and funnels - 100% White Label Platform

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Create stunning web designs faster and easier without a single line of code. Made your own templates and expand your business to the next leve.

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Tilda logo

Intuitive website builder for code free design

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Tilda is a no-code website builder that allows anyone from designers to business owners to create professional websites.
With Tilda, you don't need to hire designers, developers, or look for a hosting service. Use 600+ ready-made blocks o build your web pages.

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Simplotel logo

To help hotels worldwide drive more direct bookings!

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Simplotel is a technology product designed mainly for hotels that provides a built-in website builder, booking engine, reservation desk, guest connect, and digital marketing tools to optimize bookings and profits.

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Involve.me logo

Create high-converting funnels that turn visitors into leads

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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

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Shopamine logo

The One Platform to Accelerate B2B Revenue.

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Shopamine is a website builder designed for SMBs, enabling users to create scalable, customizable eCommerce websites. With flexible design tools, multi-language support, and seamless integrations, it simplifies website creation and management without the need for coding.

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ConvertFlow logo

Website personalization and lead generation platform

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ConvertFlow is a marketing automation software designed to help agencies and businesses customize, create and launch surveys, landing pages, forms, quizzes, and pop-ups to convert website visitors into leads on a centralized platform.

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Slickplan logo

Plan websites faster, together.

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Build and refine site architecture, map user flows visually and centralize design feedback to deliver CMS-ready content.

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Simplero logo

All-in-one marketing software

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Simplero is a single software for your website, sales funnels, email marketing, online courses, and membership sites.

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Scribble Funnels logo

Website building tool with a drag-and-drop interface

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Scribble Funnels is a landing page platform designed to help businesses build websites, eCommerce stores, funnels, and blogs using a drag-and-drop interface. Managers can create customizable pop-ups by defining layouts, background color and transparency, paddling size, and other elements according to requirements.

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Firespring logo

Website builder with email marketing campaigns

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Firespring is a website building software designed to help businesses and non-profit organizations manage content, events, members, donations, registrations, fundraising campaigns, and more.

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Stacklii logo

All-in-one landing page system

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Stacklii is an all-in-one builder system to effortlessly create and grow high-converting websites, stores, funnels, campaigns, and more.

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beehiiv logo

The newsletter platform built for growth.

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beehiiv is a newsletter platform that provides creators with tools available in email, helping newsletters scale and monetize. beehiiv's editing and design tools, along with its suite of growth and monetization features, enable users to build and launch iconic media brands without any coding.

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Optiin logo

Landing page and website builder

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Learning web designs is now optional with Optiin's done for you web design software platform. Its will become super easy if just know website design htmls and few css now you can drag and drop already designed widgets and block to your selected done for you theme or template or build from scratch.

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Generator Landing logo

Generate landing page and sales funnel in a few clicks

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Generator landing is for users interested in creating sales funnels or landing pages ranging from users with small marketing knowledge, going further to marketing experts.

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PageFly logo

Drag & drop Shopify store optimization software

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PageFly is a drag-and-drop-based software package for creating and optimizing Shopify stores, the aim of which is to increase both conversion rates and sales figures. The editor can be used to create various pages such as homepages, landing pages, and product pages.

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