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Website Builder Software with Customer Segmentation (2026)

Last updated: April 2026

Key features of Website Builder Software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Design Management: Reviewers value the wide range of customizable templates, ease of use with drag-and-drop features, and ability to maintain brand consistency. 95% of reviewers rated this feature as important or highly important.
  • Website Management: Users appreciate the intuitive dashboards, extensive plugin libraries, and ease of content updates, which streamline website upkeep. 94% of reviewers rated this feature as important or highly important.
  • Real Time Editing: Reviewers highlight the ability to see instant changes, facilitating quick edits and seamless collaboration across teams. 92% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Reviewers enjoy the vast array of templates and the flexibility to modify design elements to match their brand identity. 90% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Users value the ability to tailor logos, colors, and fonts, ensuring the website aligns with their unique brand identity. 90% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers appreciate the ease of creating interactive landing pages and forms, which enhance user engagement and data collection. 88% of reviewers rated this feature as important or highly important.
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23 software options

Mailchimp logo

Email and SMS marketing automation platform

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Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

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Systeme.io logo

Cloud-based email marketing software

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Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

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Marketing 360 logo

Marketing Platform For Small Business

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Simple tools to use
Customize your design. Manage your content. All without touching a single line of code.

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ClickFunnels logo

Cloud based marketing automation software for SMBs

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ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

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Odoo logo

All-in-one open-source business software

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Design a website with no technical knowledge needed. Odoo Website allows users to configure and manage a website efficiently thanks to simple tools.

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Bitrix24 logo

All in one business management workspace

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Bitrix24 is a free cloud and open source collaboration platform providing CRM, document management, tasking, time management, and project management tools. Over 12 million companies rely on Bitrix24 in 186 countries.

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BigCommerce logo

Redefining Enterprise Ecommerce

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Bigcommerce is an all-in-one SaaS ecommerce platform for growing and established online businesses that want a powerful solution in a user-friendly package.

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Kajabi logo

Cloud-based content marketing platform

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Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. It incorporates customizable themes, a landing page builder and video hosting as well as integrated payments & an interactive message board.

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Podia logo

Website builder, community platform, and online courses

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Podia is a platform that lets you build a free, no-code website, host a community (free or paid), and sell your digital products. With Podia, you get all the tools you need to start and grow an online business — for free.

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Adobe Experience Manager logo

Enterprise content management system

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Adobe Experience Manager Sites is a flexible, intelligent content management system that enables teams to deliver omnichannel experiences. With both marketing-friendly templates and developer-facing tools in the same platform, teams can create, manage, and deliver personalized experiences.

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Involve.me logo

Create high-converting funnels that turn visitors into leads

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involve.me is a no-code lead generation funnel builder. It packs powerful tools for lead capture, lead routing, and lead scoring—helping you convert online visitors into qualified leads. Easily embed on your website or share with a simple URL.

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Shopamine logo

The One Platform to Accelerate B2B Revenue.

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Shopamine is a website builder designed for SMBs, enabling users to create scalable, customizable eCommerce websites. With flexible design tools, multi-language support, and seamless integrations, it simplifies website creation and management without the need for coding.

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WalkMe logo

Transform the User Experience

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WalkMe pioneered the Digital Adoption Platform (DAP) to transform the user experience in today’s overwhelming digital world. Using AI, analytics, guidance and automation, WalkMe’s transparent overlay assists users to complete tasks easily within any enterprise software, mobile app or website.

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ConvertFlow logo

Website personalization and lead generation platform

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ConvertFlow is a marketing automation software designed to help agencies and businesses customize, create and launch surveys, landing pages, forms, quizzes, and pop-ups to convert website visitors into leads on a centralized platform.

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AdPage logo

Create ultrafast landing pages.

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AdPage is the tool for SME's and Agencies who want to create ultrafast landing pages, so you don't have to worry about conversions.

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Oncord logo

Website and digital marketing platform.

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Oncord is a digital marketing software platform that includes website, email marketing, and ecommerce tools in one intuitive software system. Oncord's hosted content management system aims to make managing a digital presence simple.

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Exly logo

Lead capture and conversion tool

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Exly is an all-in-one CRM, lead capturing and conversion tool, task manager, and analytics platform designed to manage a business online. Exly makes it easy to create websites, and record and track leads.

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Stacklii logo

All-in-one landing page system

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Stacklii is an all-in-one builder system to effortlessly create and grow high-converting websites, stores, funnels, campaigns, and more.

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GETitOUT logo

Get Your Marketing Done. Right.

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GETitOUT is a marketing system that helps businesses build a marketing foundation and take process to level up in 3 simple steps.

Find Your Ideal Clients. Create Irresistible Messages with AI. Generate Attractive Marketing Materials

Take The Guesswork Out Of Marketing with GETitOUT

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WiziShop logo

All-in-one ecommerce platform for online stores

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AI-driven eCommerce SaaS with 450+ apps, 50+ SEO features, 50+ payment gateways, drag-and-drop builder and expert coaching included.

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DevHub logo

Location-focused digital marketing platform

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DevHub is the only location-focused digital marketing platform that activates a brand's presence through localized experiences.

Award winning technology. DevHub’s location-focused enterprise platforms are easy to use and configured specifically for your brand’s unique needs: Websites, Landing Pages

Read more about DevHub

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Chipy.io logo
(0)

Website builder & sales funnel management for small business

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Chipy.io is a cloud-based growth platform designed to help small enterprises set up an online business using CRM, website building, eCommerce, payment processing, and various other features.

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Vert logo
(0)

Professional mobile ready websites, full lead management

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More than just a website builder, Vert is a complete platform for managing sales and marketing efforts. Vert saves time and money by including all the tools required to grow the business right out of the box.

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