Ahrefs Pricing Plan & Cost Guide

Ahrefs

SEO toolset that helps you rank higher and get more traffic.

4.76/5 (287 reviews)

Ahrefs Pricing

Starting from: $99.00/month

Pricing model: Free, Subscription

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools.

Full access subscription plans are divided into Lite, Standard, Advanced and Agency.

Monthly subscriptions starting at $99/month (personal) and $999/month (agency).

Annual subscriptions starting at $82/month (personal) and $832/month (agency).

A 7-day trial is available for $7.

Competitors Pricing

Domo

Pricing model: Subscription
Free Trial: Available

Infor Birst

Pricing model: Subscription
Free Trial: Available

Easy Insight

Starting from: 29.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Sisense

Pricing model: Subscription
Free Trial: Available

Style Scope

Starting from: 500.00
Pricing model: One Time License
Free Trial: Available

Ahrefs Pricing Reviews

Pros
  • For our agency, we were able to really fine-tune our keywords and find great linking opportunities. If you are looking for a program to capitalize and do the same, Ahrefs is a great place to start.Richard W.Read the full review
  • Ahrefs is pretty much how we gain success with SEO. The tool is so useful for finding keywords and content opportunities, and tracking your success.Michael G.Read the full review
  • It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.Franklin G.Read the full review
Cons
  • It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price.Verified ReviewerRead the full review
  • Our clients can be a bit guilty of wanting to talk about what they want to be known for rather than what they are known for.Mick T.Read the full review
  • It is a very expensive tool and does not have any affiliate program to offer. Even the smallest paid membership is expensive and comes with limited features and limited allowed searches per month.Omer S.Read the full review
99%
recommended this to a friend or a colleague

25 reviewers had the following to say about Ahrefs's pricing:

Tanzir R.

One of best SEO tools.

Used monthly for 6-12 months
Reviewed 2020-04-12
Review Source: Capterra

I used it briefly and wouldn't mind using again, but it's a bit too expensive for me to maintain. I'd be more comfortable with paying for it, if it was cheaper because I don't use it regularly. The price is high possibly to limit usage as well, because everyone with the same tools and insights creates a level playing field, which is counterintuitive for the purpose of this tool.

Pros
It ranks in my top 3 of must-have SEO tools, because it tells you backlink sources and potential keywords to great detail, on any website. It's great for performing competitor research and understanding what works in your niche, or what you have to do to reach your aspired goal.

Cons
Quite expensive. Although the product delivers immense value, it's hard to justify the immense cost for someone just starting out. Anyone with extra money to splurge, this is a worthy asset for their arsenal that will bring them that extra advantage.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 9/10

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Gilles D.

Best SEO Tool in the market, by far

Used weekly for 1-2 years
Reviewed 2018-08-06
Review Source: GetApp

Pros
The title of this review says it all: I feel Ahrefs is the best SEO tool in the market. It's not so much that it has so much more functionality than Moz or SEMRush but it just feels more intuitive and looks better. The whole set up and how different functionalities work together makes a lot of of sense. I'm not much of a hardcore SEO-marketer, I mostly use Ahrefs to spy on competitors, check their traffic mix and backlinks (see what's working for them) as well as in-depth keyword research to uncover product - and market opportunities. Checking up on what people are looking for on Google is very powerful and Ahrefs is my superweapon to read the market's mind.

Cons
Probably the pricing. This baby is not cheap. Then again its competitors aren't really cheaper and you do get a lot of value for your money, if you know how to leverage the information the application hands you. To that purpose, Ahrefs has a great content to guide the way.

Rating breakdown

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Likelihood to recommend: 10/10

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Sean A.

The best of its kind, but costly.

Used weekly for less than 6 months
Reviewed 2020-06-30
Review Source: Capterra

Ahrefs helped me plan out content with low competition that would actually be seen. However, due to the price I wasn't able to afford it for too long.

Pros
Ahrefs allows you to do so much to help SEO campaigns. You can see what articles in your niche have high search volume and low competition so you can help your blog/website get found, you can see what your competitors are ranking for and use filters like search volume and competition to see which you can use to plan similar content and get more search traffic, and so much more.

Cons
It is pricy. It is not easily accessible to the average person starting a website, however, if you have a decent budget for SEO, Ahrefs is one of the best investments you can make.

Rating breakdown

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Ease of use
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Likelihood to recommend: 10/10

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Andreas M.

Great but expensive

Used daily for less than 6 months
Reviewed 2020-03-26
Review Source: Capterra

Everything was fine. Software is running we’ll and the results are good.

Pros
Very good software for finding keywords for your business. Tracking of your rankings is good as well.

Cons
To be honest: the price. There subscription that make sense costs around 170 per month. The cheaper one doesn’t show keyword over position 20

Rating breakdown

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Ease of use
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Likelihood to recommend: 10/10

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Ale R.

best seo tool on the market

Used weekly for 1-2 years
Reviewed 2019-01-31
Review Source: Capterra

Steal the content, ideas, and links from your competitor

Pros
Ahrefs is the best seo tool on the markets, for features and all tactics and information you can get. If you are working in seo or content...you need this tool or you are out of the game. We use ahrefs in our media company, to: - get ideas for new content - steal working content on google or topic from our competence - view what is working and dont in our seo - get links - view how our traffic is working - analise the competence Ahrefs is like a piano, easy to use but hard to mastery. There so many seo tools, but no other give you so much information/power

Cons
There is no so much cons, but sometimes, the data is outdate. For my the big issue is the pricing. I wish they offert some small plan more cheaper

Rating breakdown

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Ease of use
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Likelihood to recommend: 10/10

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Anonymous

If you do SEO, you need Ahrefs

Used daily for less than 6 months
Reviewed 2019-04-03
Review Source: Capterra

Nothing but positive, if you do search engine optimization, you need ahrefs.

Pros
There is no other platform that comes close to the ease of use, availability, accuracy (believability) of data. It is a truly professional tool that I use for everything I do on websites.

Cons
The only negative thing could be the price. I know I'm being cheap, and it is well worth the money, but nothing else is a negative in my mind.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 10/10

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Alyssa K.

LOVE but comes with a price tag

Used weekly for 6-12 months
Reviewed 2021-04-08
Review Source: Capterra

I absolutely love this software and think it is very well done. It provides a ton of valuable online business tracking that really helps to grow my business.

Pros
I LOVE how easy this software is to use and the way it presents information. Some SEO tools make it very hard to interpret the results. This software also scans your website about every week or two looking for errors and domain rating changes which is amazing

Cons
The price. This software is pretty expensive for small businesses. There’s no doubt the value but it can get pretty expensive with all the other tools I’m using as well.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 9/10

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Erwin S.

A must-have SEO tool!

Used daily for 2+ years
Reviewed 2018-07-28
Review Source: Capterra

Quick and easy to use software. It has lots of useful features that will help you rank higher in any search engines.

Pros
Ahrefs is an excellent SEO tool that is quick and has a lot of features. In my own opinion, it has the complete package when it comes to SEO and marketing. Doing keyword research is so easy. If I want to spy on my competitors, I just plug in their URLs and Ahrefs will quickly show their stats like backlink profiles and the keywords that they ranked. It also helps me to create a masterpiece content thru their keyword suggestions. Ahrefs is a web-based application so it is easy and light. I do not have to install or download anything.

Cons
The only downside that I can think of is its price. It is certainly not cheap, especially for individuals or beginners that do not have a big budget for SEO or marketing.

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Ease of use
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Likelihood to recommend: 10/10

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Anonymous

The benchmark of all SEO tools.

Used weekly for 2+ years
Reviewed 2019-10-15
Review Source: Capterra

Great experience. Easy to learn. Does everything you want for SEO.

Pros
This is the leading SEO tool from which every other tool is judged. The Domain and URL ranking of Ahrefs is the industry standard. Keyword research is top tier.

Cons
Price. Look at that price. It is so expensive and only for agencies at this point.

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Value for money
Ease of use
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Likelihood to recommend: 10/10

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Anonymous

Amazing software for marketers

Used daily for 6-12 months
Reviewed 2019-07-31
Review Source: Capterra

Pros
Ahrefs is very easy to use, I love their notifications, content and site explorer. It helps me a lot to work with marketing outreach and content marketing.

Cons
Prices are quite high. It could be not affordable for freelance marketers working with small projects.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 10/10

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Anonymous

SEO Research

Used daily for 2+ years
Reviewed 2018-12-12
Review Source: Capterra

I use it every single day.

Pros
One of the most powerful tools for SEO research. They have the most up-to-date backlink data and give you incredible insights into top performing pages. It's a must-have for performing any type of SEO competitive research.

Cons
The monthly pricing can be a bit expensive.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 10/10

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Brian J.

By Far the Best Backlink Database on the Web!

Used daily for 2+ years
Reviewed 2018-08-12
Review Source: Capterra

Ahrefs is expensive but if you know how to use the tool correctly, it easily pays for itself in the data you can't get anywhere else.

Pros
I use Ahrefs on a daily basis to analyze backlinks, research competitors, and do keyword research. Ahrefs is a tool I can't live without to improve SEO on my website. I've tried a lot of similar tools and Ahrefs' data is by far the best.

Cons
Ahrefs is definitely price, but most backlink database tools are.

Rating breakdown

Value for money
Ease of use
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Customer support

Likelihood to recommend: 10/10

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Anonymous

Great data and insights on our ecommerce business

Used weekly for 2+ years
Reviewed 2018-11-06
Review Source: Capterra

Pros
Amazing amount of actionable data that can be quickly generated.

Cons
It's not the cheapest solution but we felt it was worth the cost.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 8/10

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Jamie M.

Probably the best SEO tool on the market

Used daily for 1-2 years
Reviewed 2018-02-13
Review Source: GetApp

Pros
It's a fantastic tool for every type of SEO. From keyword research to competitor and keyword tracking, keyword alerts to website auditing, Ahrefs has you covered. They have a really great blog and social channels/ private (invite only) groups that are really helpful and help you to learn more about SEO in general and their tool. The features are ever-evolving and really tiny but important updates are always being added - they listen to their users.

Cons
It's not cheap and you really need to learn it to get real value from it but once you do you'll love it. There's little I don't like about it. A content analysis feature would be great.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Albert A.

Powerful All-in-one SEO solution

Used daily for 2+ years
Reviewed 2018-09-29
Review Source: Capterra

I use it everyday to keep track on my sites and my competitors.

Pros
Ahrefs is one of the greatest SEO tool ever made. It can do a lot of things from keyword research up to content promotion. This all-in-one tool is my main weapon and it helped me gain higher rankings. Here are some of its advantages. 1. Doing keyword research is fast and accurate. Their keyword explorer tool has a lot of data to determine if the keywords are good. It shows the search volume, trend and the reliable keyword difficulty feature. 2. Accurate rank tracker. It also shows the estimated traffic that I am getting. 3. The site explorer tool. I'm using this extensively. This is what makes Ahrefs a powerful tool. I can input any URLs and it will provide me with some useful data like the keywords I am ranking, my site's backlinks and referring domains and the estimated traffic.

Cons
The pricing is somewhat expensive for beginners and to those who have limited budget. But believe me, the higher price tag is all worth it.

Rating breakdown

Value for money
Ease of use
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Customer support

Likelihood to recommend: 10/10

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Anonymous

This is the best SEO tool. Nothing comes close.

Used daily for 1-2 years
Reviewed 2019-03-30
Review Source: Capterra

Pros
Ahrefs is the bar in the world of SEO. They are the gold standard. Backlinks, Keywords, Audits, etc. You name it, Ahrefs does it pretty freaking well. If you do anything SEO related, you need to look at this.

Cons
Price. Keeps getting more and more expensive while lower plans are literally useless.

Rating breakdown

Value for money
Ease of use
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Likelihood to recommend: 10/10

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Jorden B.

All-In-One SEO Powerhouse

Used weekly for less than 6 months
Reviewed 2019-01-01
Review Source: Capterra

This is an amazing tool that helps me keep track of my sites and what my competitors are doing. The keyword research function is great! This tool will definatly help you rank higher!

Pros
If you care about organic search ranking Ahrefs is a must! The keyword research is pretty accurate and easy to use. It really helps you decide if a keyword is good to try and rank for. It also does a good job of showing the estimated traffic I am getting. I can view the stats of any website pretty quick. They also have a great support team. I notice they keep improving the software.

Cons
The pricing is expensive for someone just starting out who is on a budget. There are free or lower cost tools that can work. But if you have the money go for it!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Dale D.

Powerful SEO tool with lots of functionalities!

Used daily for 2+ years
Reviewed 2018-12-20
Review Source: Capterra

A must have SEO tool! It helped us to improve our organic traffic and rankings.

Pros
Ahrefs is a very powerful tool that helped us to improve our organic rankings. It has lots of features and functionalities. All of them are useful and can help users and website owners to rank higher. I'm extremely impressed with the amount of data they provide. With a single click, I can see any website's data like traffic, amount of referring domains and organic keywords. I love using their amazing SEO tools like Keyword Explorer, Site Explorer and Rank tracker. Speaking of their Rank tracker, it is accurate and updated regularly. It also shows our average position, visibility and SERP features. In my opinion, Ahrefs is a must have SEO tool for any serious SEOs and companies out there.

Cons
Their pricing is expensive and not flexible. That is their only weakness so far.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Malte L.

Best backlink software

Used weekly for 2+ years
Reviewed 2020-09-27
Review Source: Capterra

A cheap toolbox with some really great tools. It does what it is supposed to do. Nothing fancy but reliable.

Pros
ahrefs is an inexpensive all-in-one SEO platform with a strong focus on backlinks. While the other features are OK, I mainly use it for backlinks, where it absolutely excels.

Cons
The UI has not changed in many years and I feel the usability could be improved upon. Click stream data has not been updates since December 2019. The rank tracker is really just that - a rank tracker. Some competitors have a much stronger focus and the SEO project management aspect.

Rating breakdown

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Ease of use
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Likelihood to recommend: 10/10

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William D.

A top-notch SEO software!

Used daily for 2+ years
Reviewed 2019-03-27
Review Source: Capterra

Pros
Ahrefs is a powerful all-in-one SEO solution! It is the main tool on our office for SEO related work. The software is a serious tool that helps me to find more ideas, improve my website's performance, track my competitors and achieve high rankings on search engines. Their Keyword Explorer tool is simply amazing. It helps to find more keywords and to determine if the keywords are worth the effort. The data that I can collect while using Ahrefs is outstanding!

Cons
My only gripe about Ahrefs is its high price tag. But the cost is worth it!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Sean A.

Ahrefs is the best at what it does.

Used daily for free trial
Reviewed 2019-08-24
Review Source: Capterra

I'm able to find keywords to write articles about for my business.

Pros
I've tried many different tools for keyword research and Ahrefs works the best for me. It allows me to find how much search volume keywords get, what keywords competitors are using and I can sort it in wasys that allow me to find keywords with the least competition.

Cons
It is very expensive. I'm only able to use the free trial because of its price.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Shubham T.

Best Tool For Competitors Backlink Research

Used daily for 2+ years
Reviewed 2018-11-27
Review Source: Capterra

I am using Ahrefs since more than 6 years, i found it very reliable tool for every client i do SEO for. Also, it helped me so much by providing backlinks data of competitors, also their keywords with position, it helps us to determine which direction to go and where we can improve.

Pros
Filtration of high quality to low quality links, dofollow and nofollow links and one link for one domain, that gives me accurate data and saves my time. Also, it shows keywords position and also search queries that ranks for any website, it is really helpful feature.

Cons
Accordingly to the price, it should show more results for keywords position in search result.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Zain A.

Ahrefs provides us a unique experience as an SEO tool

Used weekly for less than 6 months
Reviewed 2021-05-17
Review Source: Capterra

We are a team of content writers for our websites. we use Ahrefs along with MOZ and some other SEO tools to make our content more visible to our customers. Ahrefs is expensive but an amazing tool with high accuracy. It helps a lot to challenge your competitors. we are much satisfied with Ahrefs and recommend it strongly.

Pros
I worked a lot to gain more traffic on my youtube channel but didn't succeed, then my friend told me to use Ahrefs for better traffic gaining techniques. It helps us for better keyword search for your channels. Ahrefs is the most reliable tool for content writing. It is helping my team with keyword search, backlinks, and competitor analysis. It provides us accurate results with minimum deviations.

Cons
Ahrefs features are awesome but it is slightly expensive, but its worth is more than a price.

Rating breakdown

Value for money
Ease of use
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Customer support

Likelihood to recommend: 9/10

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bimal c.

Ahrefs Review.

Used daily for less than 6 months
Reviewed 2021-05-30
Review Source: Capterra

Overall my experiences with Ahrefs is great. Because in less time I can check what is wrong with my website so I can fix it, search keywords, check backlink so I can rank high in google.

Pros
Ahrefs is the best SEO tool in the market. It has lots of features that can help you to get a good result on google. I mainly use Ahrefs to check my website health, Look at my competition backlink, low competition keywords but high volume search that can help me to rank in1st page fast. I am getting a good result in google many of my pages are raking in 1st page which is important for my businesses.

Cons
The only cons are price. It is expansive very expansive . Hope they cut down its price because of this many marketers cannot use this great tool in their business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Elias A.

The best and most useful SEO tool hands down!

Used daily for 1-2 years
Reviewed 2019-10-11
Review Source: Capterra

I love love, love, Ahrefs! This tool has been a must-have on my marketing toolbox for a while and honestly, I can't do without it. Part of what makes it so good is the training material because I'm always learning new ways to get the most out of the tool.

Pros
Content Explorer data and the Keyword Explorer tool are crucial for my SEO efforts. I also love their training materials. It makes the software easy to use and leverage for my business.

Cons
Sometimes the backlink data wasn't as up to date as I expected. The tool could be cheaper.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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