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Ahrefs

SEO toolset that helps you rank higher and get more traffic.

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Ahrefs Pricing

Pricing overview

Value for money rating

4.7

/5

351

Price starts from

99

Per month

Per Feature

Pricing options
Free plan
Subscription
Free trial

Pricing details

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools.

Full access subscription plans are divided into Lite, Standard, Advanced and Agency.

Monthly subscriptions starting at $99/month (personal) and $999/month (agency).

Annual subscriptions starting at $82/month (personal) and $832/month (agency).

A 7-day trial is available for $7.

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What users say

We're trying to ramp up our SEO efforts and Ahrefs has been a big help. Good value for money and is beginner friendly.

SR

Spencer R.

Ahrefs is able to pack a huge functionality into an affordable price.

CM

Carmine M.

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Reviewers who mentioned pricing said:

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The Swiss knife for SEO

Reviewed 3 months ago

I just can't express enough how powerful and important this tool is. It helps me outrank my competitors by finding their lackings and building links from their backlink profiles. It's a tool that can't be replaced with any other tool on the market, but this one is quite expensive I might say. There are tons of features like site audit, and keyword explorer and each one of these features comes in handy in the case of SEO.

Pros

If you are an SEO you must be heard of this software before, this one got the biggest database of backlinks in the world, I can't think of a day without it. It helps me like nothing else in the world in case of finding link-building opportunities. Helps me to audit and optimize my websites and outrank the competitors easily. For anyone taking SEO seriously, this is a must-have tool for sure. Data accuracy is the best in the market and reliable.

Cons

Too expensive for beginners, and there the limitations with the basic packages.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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No doubt the best for SEO

Reviewed a month ago

Great

Pros

The off-page SEO especially the backlink metrics is the best! Love the way the tool allows filters to bread and display the data for better insights.

Cons

Pricing is on the higher end. On-page optimization could be better, to enhance the content optimization/blog optimization part.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best tool on the market for SEO

Reviewed 3 months ago

Couldn't imagine using anything else. Has helped me so much for SEO purposes

Pros

There is so much data and so many features inside of this tool that it gives you a 360 view of everything that is happening within your website.

Cons

It can be hard to become familiar with because there are so many features, but once you are comfortable, it is really easy to navigate. Very expensive

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs cannot be beaten.

Reviewed 7 months ago

We have tried most of the big players and none of them come close to the ease of use and functionality of Ahrefs.

Pros

The amount of power and functionality you need without charging ridiculous prices.

Cons

To have an increased crawl rate you need to increase the paid plan. This gets really expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best productive tool for SEO

Reviewed 2 months ago

I am using Ahrefs for more than 2 years to understand my website, analyze competitors and industry which I am consulting to.

Pros

Ahrefs is complete SEO tool, you don't need to have any other tool because it has almost every feature to use for SEO.

Cons

It is a little bit expensive if you are not in a country which is gaining US dollars. It can be expensive for the currency when you change it in your base money.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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You cannot do without this system when working with the promotion of your site.

Reviewed a month ago
Pros

The most complete database of links, super service! A must have for anyone who wants to have a clear link profile, and not blindly buy! A set of tools for a comprehensive analysis of the link profile and search traffic.

Cons

The price is the only downside. No other cons were noted.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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One of the Best Tools for Keywords

Reviewed a year ago

Overall I think it's a great tool which is actually quite addictive! If it wasn't for the high cost I would probably have kept my subscription. I had great results with my keyword research and also for finding articles that would rank well on Pinterest.

Pros

This is a good tool for finding keywords and monitoring your backlinks. I mainly used it to look at my competitor's keywords and domain rating and also monitor my backlinks. Overall it is excellent if you want to monitor how your website is doing over time and receive alerts when you have new keywords ranking. I also found it helpful to find low competition keywords to help my posts rank better. I also like that you are able to cancel your subscription easily if you want to unlike some of Ahref's competitors who make cancelling complicated!

Cons

It's really very expensive and I've found other tools that are less expensive that do what I need them to do with finding keywords. I think Ahrefs is the best but it's so expensive that I can't justify paying the cost. Also if you are new to keyword research it's quite complicated. Ahrefs have a youtube channel and lots of help so that you can learn how to use it but there are still other tools which are much easier for beginners.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The best complete SEO tool I have seen ever

Reviewed 2 years ago

As an SEO expert, I have to work with several types of tools. I have found ahrefs is a very helpful tool for SEO experts. I can do everything that requires to rank my website. I can do the overall competitor analysis with that tool. I can find out the referring domain, quality of referring domain, number of internal linking to a specific page, top-performing pages, outgoing link, etc. I didn’t use their rank tracker so can’t make any comment on it. It is an awesome SEO tool in my opinion.

Pros

The main thing I love about ahrefs I can optimize the website with a single tool. I can do keyword research (Info, money, comparison, keyword), backlink analysis, Internal linking analysis, domain strength analysis, traffic analysis, anchor text analysis, dofollow - nofollow link ratio, etc. Actually, there are so many features on ahrefs that can’t be described in a few lines. For example, I can find...

Cons

I have found a problem with organic keywords that is they repeat the same keyword again and again on multiple pages. It creates a problem at the time of keyword researching. And it shows less search volume than any other keyword research tool. Last thing I dislike their pricing and trial version price. The Trial version should be given for free.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs - better than the rest?

Reviewed 2 years ago

My overall experience has been very good with AHREFS. I would recommend it for anyone wanting to not only learn more about SEO, but how to be more effective with their SEO strategies. The more you use something like this software, the better at SEO you become because you have more tools under your belt and better processes for a good strategy. You really need data for a good SEO strategy and something like this software is going to get you there. If you don't have the funds, try ubersuggest (and you can sign up with a blank gmail account if you don't want to share your GSC or analytics data)

Pros

When you're looking at SEO Software, one of the main things you want to look for is accurate data. There are many different choices out there with many different features. Lots of these software products have many of the same features. So what separates all these different SEO suits, for me, it would be the accuracy of data. And AHREFS seems to have pretty accurate data, compared to the competition....

Cons

The biggest con to AHREFS is the price. It seems overly expensive, especially considering now that you can pay for Ubersuggest for a fraction of the cost. Or you can even use some of the Ubersuggest features for free (however keep in mind, you are really paying them with your data if you sign up with your GSC or analytics account). However, it's not going to be as comprehensive as something like this software. So in my mind, if AHREFS lowered the price, it would be a no-brainer. But if you rely on this data for your business, or an agency. Then you consider the cost a necessary expense for one of the best software programs out there for SEO.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Is Ahrefs the best tool for SEO?

Reviewed 2 years ago

Talking about the overall experience with Ahrefs I love the tool. It has helped me to rank my article on google as well as to find the best and working keywords for my ads.

Pros

I have used a few SEO tools like Mangool, Moz, SEMRush, and others, yet nothing works like Ahrefs. It is one of the most powerful and featured tools out there. The addition of new features on this tool continuously makes it more special. Perhaps the best thing about Ahrefs is that it crawls and records new backlinks super quickly. I mainly use this tool for keyword research and monitoring backlinks. This tool has helped me to rank my website on the first page of google. I consider it the best tool for organic keyword research and to find the SEO difficulty for each keyword.

Cons

I am using Ahrefs for more than 2 years. I haven't noticed any technical difficulty out there. Some of the people consider the pricing as a little bit high but I think the pricing is not much high according to the service they are providing.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs is my go-to tool for keyword research

Reviewed 2 years ago

Ahrefs has been a great tool for our marketing team. It helps us deliver clarity & confidence to our clients about customer behavior in multiple channels. It is helpful for Customer Journey Mapping, Market Research, and Marketing Plan development.

Pros

Ahrefs is the best tool for keyword research because it includes data from a variety of sources like Amazon and YouTube. The ability to quickly toggle between platforms to see the search volume is fantastic. I also like how easy it is to export, save, and share the data.

Cons

Ahrefs estimates for keyword CPC is not accurate for Amazon. The data is taken from Google keyword CPC which is an entirely different cost and can mislead a marketer into creating an ill-informed marketing plan. If the website research tool was as powerful as other software providers, I would use it almost exclusively.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Valuable SEO Tool

Reviewed a year ago

Overall I use Ahrefs frequently and it has a major impact on my daily activities, especially for backlinking, an essential part of my work. I am pleased with it and have no plans to change.

Pros

The thing I like most about Ahrefs is the backlink feature where I can check the link profile of my competitors and copycat their strategies.

Cons

Unfortunately, Ahrefs is fairly costly, so when starting out and building my marketing agency, it would have been nicer to have more entry-level-friendly pricing. Sometimes there are also slow loading issues.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best backlink software

Reviewed 2 years ago

A cheap toolbox with some really great tools. It does what it is supposed to do. Nothing fancy but reliable.

Pros

ahrefs is an inexpensive all-in-one SEO platform with a strong focus on backlinks. While the other features are OK, I mainly use it for backlinks, where it absolutely excels.

Cons

The UI has not changed in many years and I feel the usability could be improved upon. Click stream data has not been updates since December 2019. The rank tracker is really just that - a rank tracker. Some competitors have a much stronger focus and the SEO project management aspect.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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My favorite SEO tool

Reviewed 2 years ago

I'm satisfied. I get what I want and need.

Pros

All in one - for SEO's. Ahrefs is best for everything regarding links. But there's more in the package: You get site audits, keyword trackers, content and keyword research + more. Of these, I do love the site audit. It made my life easier - compared to Screaming Frog. Now I don't have to sit around and wait while my computer crawls. I can just close the Ahrefs tab - and the whole thing will be done within the hour (or overnight). Theres even scheduled crawls, so I can get an overview of our technical and on-page SEO performance every week or month. It even comes with a lot of descriptions and guide on what to do about the bugs and errors found on your website. Great for beginners and specialists.

Cons

It can cost a lot if you have a lot of users. There's no option for individual logins for a team. So we do log each other out all the time - even though we have bought the package with up to 10 users using the login. The same goes for the Chrome Toolbar. A cool tool, but we log each other out - so we have to log in each day. It feels like a waste of time. They are not made for PPC stats. Theres some numbers and Ad examples, but they don't seem correct.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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Ahrefs is an expensive product that does its job.

Reviewed a year ago

Overall, I had a great experience with it, however, it costs too much for the value it provides. It needs to lower it's price to remain competitive as more niche tools come up.

Pros

Backlink tracking, competitor analysis, and SEO auditing is great with Ahrefs. Ahrefs is, besides SEMRush one of the most comprehensive software for SEO.

Cons

It is way too expensive as a SaaS software. There are competitors and even free versions of tools that does all of what Ahref does separately/individually. Ahref just combines it all together.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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Ahrefs is a powerful all-in-one SEO tool

Reviewed 10 months ago

In my opinion, Ahrefs is the best SEO tool available. I mainly use Ahrefs to do competitor analysis, achieve my keyword research, and find new backlinking opportunities. Ahrefs also offers a content explorer, which shows the most shared content on a topic. This helps me find popular content to share on social media. For me, it's an essential tool for achieving my SEO goals.

Pros

It provides detailed keyword and backlinks analysis, which is why I like Ahrefs. The overall UI is clean and easy to understand data visualization. Additionally, I find it useful that I can get a full audit of my site to know how my site performs and where I need to improve or fix technical issues (broken link, 4xx errors, internal links recommendations, and so on).

Cons

Ahrefs is not a cheap tool, but it can replace many others in the field of SEO. It might not be suitable for those looking to get started on a budget. On every plan, Ahrefs offers a keywords rank tracker (multiple locations, devices), which is very useful when you are working on your On-Page SEO. This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool that offers 24-hours updates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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One of the best SEO tools

Reviewed 4 years ago

Ahrefs is one heck of a tool which is evolving. When I started using it, it had limited features and in last 2-3 years, it has evolved into a massive all-in-one SEO toolkit, which is great. If you are an agency or SEO pro and not using Ahrefs, you are not in the league.

Pros

I have used several SEO tools like Majestic, SEMRush, and others, but nothing works like Ahrefs. It is one of the most feature-rich tools out there. It is constantly updated and the team keeps on adding new features which keeps users hooked. One of the best things about Ahrefs is that it crawls and indexes new backlinks really fast. And this speed is still improving. Compared to SEMRush, Ahrefs does a great job overall. I mainly use it to monitor backlinks, referring domains, and rankings. In terms of rankings, it is spot on. I never had any issues with Ahrefs whatsoever. Another amazing thing about Ahrefs is their tutorials that show users how they can use and benefit from Ahrefs different features. Besides, Ahrefs blog is one of my favorites.

Cons

1. It is expensive and when I say expensive, I really mean it - especially if you want to get access to all the features. It is a perfect tool for SEO agencies and marketers. 2. The features and different tools aren't easily accessible or understandable to the users. They should do something about making users realize what they are missing and how they can fully use different Ahrefs tools. Training material and videos are doing a good job but they surely need to do more.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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The "A" in Ahrefs stands for "Arnold Schwarzenegger in his prime" - yep, it's that good

Reviewed 2 years ago

For both On-site and Off-site SEO, Ahrefs is a must-have tool. Immensely useful.

Pros

Unlike other high-level SEO tools, the full range of ahref's functions is focused on providing you top value. You're provided with a wide range of useful functions, some of them unique to ahrefs (e.g. broken link finder). The value for money here is ridiculously good. Apart from that, I come to the conclusion that ahref's accuracy is just top-notch.

Cons

It's just one of these tools where you're having a damn hard time with finding anything you can dislike. If I'm forced to pick a con, I'll go with price. Yes, ahrefs offers you immense value. But 180 dollars per month for a lower-level plan is still quite a sum.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Ahrefs is the Must Needed Tool for any SEO Professional

Reviewed 5 months ago

I'm very much satisfied with Ahrefs! I can't do any SEO plan without taking help of it.

Pros

Ahrefs is such a tool; you just can't ignore it in 2022! If you are serious about SEO and your website growth, you have to use this. The amazing features I like most are: 1.Ahrefs provides almost accurate organic search traffic data of any websites. 2. It has most recent backlink data of any website. 3. One of the cool feature I love of Ahrefs is Website Audit. Anyone can audit his website on Ahrefs. 4....

Cons

One thing I hate about Ahrefs is its monthly subscription fee! I know it offers a wide range of exclusive features but at the same time, if the company reduces the pricing plans, then it will be easier to use for an individual marketer.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Powerful All-in-one SEO solution

Reviewed 4 years ago

I use it everyday to keep track on my sites and my competitors.

Pros

Ahrefs is one of the greatest SEO tool ever made. It can do a lot of things from keyword research up to content promotion. This all-in-one tool is my main weapon and it helped me gain higher rankings. Here are some of its advantages. 1. Doing keyword research is fast and accurate. Their keyword explorer tool has a lot of data to determine if the keywords are good. It shows the search volume, trend and the reliable keyword difficulty feature. 2. Accurate rank tracker. It also shows the estimated traffic that I am getting. 3. The site explorer tool. I'm using this extensively. This is what makes Ahrefs a powerful tool. I can input any URLs and it will provide me with some useful data like the keywords I am ranking, my site's backlinks and referring domains and the estimated traffic.

Cons

The pricing is somewhat expensive for beginners and to those who have limited budget. But believe me, the higher price tag is all worth it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Professional SEO Tools to Increase Search Traffic

Reviewed 2 years ago

My overall experience with Ahrefs is really awesome. Because I use Ahrefs for my own websites and I also recommend to my clients. I have improved the search engine ranking of my all websites using Ahrefs. I am really happy and satisfied with Ahrefs.

Pros

Using Ahrefs you can look at the organic traffic and the number of the backlinks of any website. You can also watch referring domains and organic keywords. You can also analyze the traffic value of your website. You can get ideas regarding lots of great keywords. You can use Site audit for your website and analyze how many webpages have been crawled and how many total issues you have on your website. You can also track and monitor your website rankings. Also, find the top-performing content in your niche.

Cons

I am using Ahrefs for the last few years, and I have grow my search appearance plus organic traffic. I never faced any kind of problem using the Ahrefs tools. So according to my experience, there are no cons. Everything is incredible and awesome of Ahrefs.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Ahrefs is a great SEO tool at a great price

Reviewed 5 months ago

I always use Ahref for keyword explorer (keyword research) and use it even above SEMRush keyword magic tool. This, in itself, is worth the price to pay since the accuracy of the keyword tracking, user interface, and more, make it a very easy experience to research new keywords. As well as this, the backlink profile is really easy to use and extremely easy to see where new backlinks are and have come from. The same goes for lost backlinks of both my domains and competitors. Overall, I know SEMRush and others have their own tool. However, Ahrefs Keyword Explorer is the one to go for in my honest opinion.

Pros

The keyword tracker tool is one of the best tools for tracking keywords of all SEM tools out there. The backlink profile is very accurate and has a great UI to understand a domain's authority. The Authority tracker is also very good.

Cons

Other features such as site audit, content optimization, position tracking, are not as good. There are less developed tools with Ahrefs than competitors such as Moz or SEMRush.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Best Tools to Grow Fast on Digital Fields

Reviewed 6 months ago

Initially, while I am starting my blogs, I have no money to pay for SEO tools. At that time I use free SEO tools but after some time I manage my funds and buy the Ahrefs Lite plan at $99. After using Ahrefs I get the unbelievable result and continue using it.

Pros

There are various things that I like about Ahrefs. I usually use Ahrefs to track my websites and blogs ranks. Analyze ranked keywords and current position. I do a competitor analysis and check the link profiles of my websites and competitors' websites. Which gives clear knowledge of the content gap between me and my competitor.

Cons

Though it is the best tool for publishers I found it is a little bit expensive for the new publishers but it deserves it according to its services. Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark, sometime we need to update to get current data.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Awesome for backlink analysis

Reviewed a year ago

Ahrefs allows me to track my backlinks and see what backlinks my competitors have and what keywords they are ranking for. Ahrefs has provided me with much needed info in order to outrank the competition. Although it’s pricey it is well worth it for what you get out of it! It was a great investment for me.

Pros

I found Ahrefs pretty simple to use. There are a lot of features and components but the interface is easy to navigate. It didn’t take me long to get the hang of it. When doing competitor research, Ahrefs is hands down the best tool for backlink analysis. It provides so much info on your competitors’ backlinks and on your own. I also like that you can check what keywords you’re ranking for as well as the keywords your competitors are ranking for. It provides so much valuable insight.

Cons

Ahrefs can be pretty pricey. The good thing is you can test out your plan of choice with a $7 week long trial period before committing to full price. But I do wish the pricing wasn’t so expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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Hands-down the best SEO/digital marketing tool on the market

Reviewed 4 years ago

I'm a 10x better SEO with Ahrefs

Pros

Where to start? If I could only use one tool for the rest of my marketing career, it would be Ahrefs. It can do everything, and it does everything better than all its competitors. I've built my whole SEO strategy on the back of Ahrefs. They really seem to understand what it takes to succeed with SEO today, too. Rest of their content team create some of the best content on the web, and really show you through their videos exactly how to get the most out of Ahrefs.

Cons

I wish it didn't quickly jump to a prohibitively expensive price. It would work for most individual businesses, but agencies need at least a standard account and if you really want to get the most out of it, an advanced subscription gives you some material benefits, but I've never been able to justify the cost. Hardly a con, though and am more than happy with what I get at that price.