Ahrefs Pricing Plan & Cost Guide

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Ahrefs

Lite

Standard

Advanced 

Enterprise

Ahrefs offers incredible amounts of SEO data and analytics tools, which are essential for the planning and execution of our marketing strategy. You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and backlinks - all in one place. 

Comprehensive SEO Powerhouse

Hi Anastasia, 

Thanks so much for taking the time to leave a review! We're so happy tohear you're getting a lot of value out of our tool suite. 

Re: credits, we hear you! In fact, the latest version of our plans come with no credits for Standard and above. If you'd like more information, please don't hesitate to reach out to support via live chat or support@ahrefs.com. 

Thanks again for sharing your thoughts, and thank you for choosing Ahrefs! 

Even if this credit rule is listed on the Pricing page, it is unclear what those credits are consumed for. I could never expect that they melt out with EVERY click... So I got disappointed / this is not what I call customer-friendly. The app is very expensive already, and this credit situation doesn't improve the app's usage. But it brings the company much more money, I understand. Tja, that's capitalism, bro.

A thing no AHREFS affiliate will tell you

Hi Kirill,

Good to see you back!

Indeed, our pricing has changed since last year (March 2022, to be more specific).

With the old plans, the main features were available to everyone—regardless of the plan they were on. This meant large agencies paid the same subscription price as a one-person SEO (often a beginner).

The best way to differentiate usage was by how many "data requests" each user was pulling. Hence "credits" were born.

Credits get consumed when accessing reports and requesting new data from all our core tools, Dashboard, Alerts, and standalone tools (like Batch Analysis).

Site Audit and Rank Tracker DO NOT consume credits.

However, we are very transparent about them.

The monthly subscription, plus the plan additions are all listed on our:

- Pricing page
- Billing page
- In-app welcome message
- Visual live counter (in the header, next to your account name)
- Limits & usage page under Admin Settings

If you want to save on credits while doing kw research, I recommend searching them in bulk.

For more info on how credits work, please read our help page article: https://help.ahrefs.com/en/articles/6061658-about-credits-and-export-rows

As for the pricing pain point, we're improving our product and our ability to crawl the entire web: https://ahrefs.com/big-data. Hence prices need to follow along to make our business sustainable.

To give you a greater understanding of the costs involved, our data center costs in Singapore alone have run over $400M in the past 3 years (https://tech.ahrefs.com/how-ahrefs-saved-us-400m-in-3-years-by-not-going-to-the-cloud-8939dd930af8).

Despite this, we still get that the new system might not be working for everybody (including yourself), hence we apologize for that.

Happy to answer any further questions.

Andrei


As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. The amount of keyword data provided within Ahrefs is unmatched by similar tools. We have improved all of our clients "website score" and they have seen the results with more traffic and better leads. 

All In One SEO/ SEM Research and Optimization Tool

"The best part about the software is that the more I use it, the better the results are that I can provide my clients."

This made our day - thank you! ^^

About your concerns, we heard you Abby. In fact, we're in the process of updating all of our How to Ahrefs documentation for all new Site Explorer 2.0 reports. So stay tuned!

You can also follow our social channels where we're posting short explainer videos about each new functionality.

For any questions you might have, don't hesitate to ping us at support@ahrefs.com. We're always happy to help out :)

A perfect tool for SEO, Ahrefs excels in the realms of keyword research and campaign tracking. It empowers you to enhance and optimize your campaigns like never before. 

Everyday SEO

Hi Mihaita, 

Thank you for taking the time to leave a review! We're thrilled to hear that you've gotten a lot of value from our tools over the years. 

We're consistently improving our product offering, and we hope you'll continue to get a great deal of value for years to come. Thanks again! 

It's easy to use, simple UI.Its Audit tool helped me a lot in analyzing my website and fixing SEO Issues and that improved my website rankings.

Must needed tool

Appreciate your time, Hari!

Be sure to check out our latest updates on our product blog: https://ahrefs.com/blog/category/product-blog/

I'm pretty sure you'll dig the Content Gap 2.0 much more than the current one ;)

Kind regards,
Andrei

It help my business and project to run smother, Ahrefs also has rank tracker and backlinks features that important for SEO.

Must Have Digital Marketing Tool for Digital Marketer

Appreciate the review, Ganjar!

To clarify. With Ahrefs, you pay for the best-in-class SEO data in the industry. More specifically:

> #1 SEO crawler worldwide
> Largest live backlinks database (35 Trillion)
> Largest US keyword database (4.9 Billion)

More on this on our big data page: https://ahrefs.com/big-data

Running such a complex infrastructure involves high costs for crawling, parsing, and indexing the Internet 24/7. But also operational costs for maintaining it.

So in essence, the price is directly proportional to the amount of data you retrieve AND our own internal cost of storing data for 12+ years.

On the same note, the API will remain only on the enterprise plan as it consumes computing resources. But we are in talks to allow users to test it for free websites - like wordcount.com.

Thank you again for your kind thoughts!

Andrei

I absolutely LOVE it, and the YouTube content is the best!

Dig DEEPER into Google Data & Find SEO Gold!

Thank you for your feedback, Kyle!

We do have a feature like you're already asking called Parent Topic. It determines if you can rank for your target keyword while targeting a more general topic on your page instead.

Learn more about the best practices when doing keyword research in Ahrefs here: https://help.ahrefs.com/en/articles/735464-what-are-the-best-practices-for-doing-keyword-research-with-the-help-of-ahrefs

For any feature suggestions that you might have, please write them down on our canny page: https://ahrefs.canny.io/

The more upvotes a feature suggestion gets, the likelier will it further be considered by our product team when reviewing the product roadmap.

Hope this helps!

Amazing tool, but it's expensive.

Hi Deyan, 

Thanks for taking time out of your day to leave a review of our platform, and for your kind words about our features. 

If you want to get more insights into using the tool efficiently, please don't hesitate to join one of our YouTube webinars. We run general and tool-specific ones to help you get the most out of your subscription. 

My experience has be good. I like how responseive support is and to be honest Ahref is easily in the Top 3 SEO tools of all time.

Great but could be a tad bit more affordable.

Hi Safia, 

Thanks for taking the time to leave your thoughts! We are so happy to hear you've been joining in our YouTube webinars and are getting a lot of insights from them. Our Product Marketing team will be thrilled! 

We'll see you at the next one! :-) 

I have been using ahrefs on and off for several years and most recently I have started using it more often (Daily) in order to monitor my clients websites in terms of SEO exposure. I also use it to research competitors, find out what content they are ranking for in Google and then producing my own content with a view to outranking the competition and driving traffic to my clients websites.

Invaluable tool when it comes to SEO

Once a great tool, now a charge oriented garbage 

Hi Narek, 

Thanks for taking the time to leave a review. Sincere apologies for any confusion caused by migrating your subscription to a new plan. Looking over your conversation with support, it sounds like this was an unfortunate misunderstanding that has since been resolved. 

Just to clarify, you were previously on an Advanced subscription, which allowed 5,000 tracked terms in Rank Tracker. When you switched to a Standard plan in 2022, those limits were reduced to 2,000. 

Please don't hesitate to contact customer support again in the future if you need further clarification on plan limits. Thank you. 

I used to had a routine on spoting links, keywords and writing based on the analysis, ahrefs was my everyday tool and always discovered what my competitors were doing.

With ahrefs you can make your website print money

Hi there, 

Thanks for taking the time to leave a review! We're thrilled to hear that you got a lot of value out of our Site Explorer and Keywords Explorer tools. 

But we'd also love to hear more about how you feel we can improve Site Audit! If you get a chance, please do reach out to support@ahrefs.com and let us know what you'd like to see changed. :-) 

not too bad just not what i was expecting to be able to use.

not too good, but not extremely terrible 

Hi Tony, 

Thanks for taking the time to leave your honest opinion about Ahrefs. 

While we're saddened to hear that you find the pricing convoluted, we'll pass your feedback on to the rest of the team to see how we can improve this going forward. 

Thanks for using Ahrefs, and thanks again for sharing your thoughts! 

Overall the interface is quit easy to use and understand and provide complete analysis. 

A Good SEO Tool for Audit !

Hi Apurva, 

Thank you for taking the time to leave a review! We're so happy to hear that you're getting so much value out of our toolset. 

We're also happy to hear that you find the interface intuitive and easy to use. Thanks, Apurva! 

Is definitely one of the big SEO tools in the market. Although it is pricy, Ahrefs is definitely a must if you're into backlinking campaings. They have unique features that are very useful to perform outreach campaigns.



The best tool for Backlinking and one of the best SEO tools of all the times 

Hi Marco, 

Thanks for taking the time to leave us a review! We're big fans of our backlink capabilities, and we're glad to hear you are, too! 

We'd love more insight into what you found difficult to use at the beginning. We have onboarding webinars and workshops for our customers, and we'd like to know how we can improve these in the future. :) 

Again, thanks for the kind words, and thanks for choosing Ahrefs! 

As I explained, the overall experience is good, however their pricing model (where you must pay for tools that you will never use) is terrible. 

No respect to long-term clients and testers

Hi Dmitry, 

We're sorry to hear that you're not happy with the usage-based pricing, and we're sorry that we can no longer support Legacy accounts that exceed the current usage-based pricing limits. 

As a long-time user, you're aware that we haven't raised prices on our product in a long time. Unfortunately, the previous Legacy limits and pricing don't reflect the value users get from our current products, making a pricing adjustment necessary. 

We hope you'll continue to get value from Ahrefs, and we hope to count you among our users in the years to come. 

Ahrefs terminated our Legacy Plan

Hi Shahin, 

We're sorry that we had to discontinue your Legacy plan. Please believe that this decision was not taken lightly. 

We have not updated our pricing for Legacy users in 9 years. During that time, we have added significant functionality to our product, technological costs have increased, and the internet has become significantly larger, requiring more resources to crawl. 

Unfortunately, all of this means we can no longer support the pricing and limits of Legacy accounts with significant usage. 

But we fully agree we could have communicated all of this in a better way. We sincerely apologize for making you feel like you haven't been a valued customer. 

Please don't hesitate to reach out via our private community or at support@ahrefs.com if you have additional questions or would like further clarification. 

Thank you for being a long-term Ahrefs user, and again, we sincerely apologize that we can't continue with your Legacy account and for the misstep in communication. 

Ahrefs is the best option to keyword research

Hi Paulo, 

Thanks so much for taking the time to leave a review of our tools. We've put a lot of effort into our UI, and we're happy to hear that you think it's excellent, too. 

We're working hard to create new and powerful insights for our customers, and we hope you'll continue to find our data and features valuable for a long time to come! 

A solid web experience, unfortunately spoiled by a severe hike in prices over the years.

Excellent, but too expensive

Hi David, 

Thanks for taking the time to leave a review and for your candour. We've tried to price our plans according to the value you get out of our data and have tried to make it easy and effective to add users to your account. If you'd like to provide more insight into what we can improve, please don't hesitate to reach out to support@ahrefs.com. Thanks again! 

Overall, Ahrefs is arguably the best SEO software out there for keyword research and competitor analysis as well as backlinks tracking. However, its credits limits could be better and can be a blocker for power users.

The best SEO tool in terms of data insights

Hi Arnaud, 

Thank you for taking the time to leave your thoughts and feedback! We're proud of our backlink database, and we're thrilled to hear that you're a fan, too! 

The credit system has been a bit of an adjustment for some of our users, so that is fair criticism. We've restructured how credits are counted (no credits for sorting, for example), and we're in the process of making additional changes that should make things better for our users. 

Again, thank you for taking the time to write out a thoughtful review, and thank you for choosing Ahrefs! 

It's cutting edge, it's affordable, and it offers so many gizmos and gadgets you could never feel like you're extracting more value than it's offering. 

10 tools in 1. Great value & Highly versatile 

Hi Max! 

Thank you so much for taking the time to leave a review. And thank you for the kind words about the balance between functionality and usability on our interface. 

We hear you loud and clear about our local SEO capabilities. We're working hard behind the scenes to see how we can improve this experience for our users in the future. 

Thanks again for taking the time to leave a review and for your honesty! 

Easy to use SEO tool with basic insights.

Hi Mickey,

Thanks for taking the time to leave a review! We're happy to hear that you find Ahrefs easy to use, and thanks for bringing up our free plan, AWT! 

Just one minor clarification: we don't require AWT users to share GSC data with us. If they choose to verify through GSC, we reserve the right to use that data to improve our estimates, but there are other ways to verify your account that don't require data sharing. 

Thanks again for letting us know your thoughts, and thanks for using Ahrefs! 

Price is high but addicted 

Hi David, 

Thanks for taking the time to leave an honest review. We'd love to hear more about what you'd like to see improved with our keyword research tool. Please don't hesitate to reach out to support@ahrefs.com or via our private community to tell us more! 

Grate SEO tool

Hi Ivan, 

Thanks for taking the time to leave a review. We're happy to hear that you find our platform intuitive and that you're getting good use out of our backlink data. We hope to count you among our customers for years to come! 

Really good, but also expensive

Thanks for your honest feedback! We've recently made improvements to our pricing system to provide users with more value, and we're looking to make further improvements based on user feedback such as yours. We're always open to hearing how we can improve your experience with us.

While we make these improvements, we're happy to hear that we're an essential part of your workflow. Thanks for choosing us! 

Digital Marketing Specialist

We're trying to ramp up our SEO efforts and Ahrefs has been a big help. Good value for money and is beginner friendly.

Digital marketing manager

Ahrefs is able to pack a huge functionality into an affordable price.

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. 
 
Full access subscription plans are divided into Lite, Standard, Advanced and Agency. 
 
Monthly subscriptions starting at $99/month (personal) and $999/month (agency). 
 
Annual subscriptions starting at $82/month (personal) and $832/month (agency). 
 
A 7-day trial is available for $7.

Ahrefs Pricing (2025)

Pricing plans

Lite

Standard

Advanced

Enterprise

User opinions about Ahrefs price and value

Reviewers who mentioned pricing said: