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Custora Logo

Predictive marketing platform for e-commerce

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Custora - 2026 Pricing, Features, Reviews & Alternatives

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Custora overview

What is Custora?

Custora is a predictive marketing software built for e-commerce teams. Using predictive analytics, Custora determines customer lifetime value (CLV) and implements behavioral segmentation as well as cohort & persona analyses.

Custora software helps retailers to acquire valuable customers and improve customer retention by analyzing customer data and predicting future behavior. It predicts what they’re most likely to purchase, how often they’ll purchase and how much they’ll spend. These customer-specific insights enable brands to advertise and communicate more effectively with customers. Custora uses these customer analytics methodologies and integrates directly with ESPs to help marketers deliver more relevant communications through well-timed, targeted emails.

Key benefits of using Custora

  • Know the lifetime value of every customer straight away with Custora's predictive lifetime value model.

  • Custora's persona analysis allows for tailored marketing based on a more accurate understanding of what different customers might enjoy.

  • The churn detection feature helps you to understand individual customer behavior and notifies you when their habits change, giving you the opportunity to reach out and retain them.

  • With lifecycle segmentation you can congratulate first-time customers, reward loyal customers, and reach out to drifting customers with incentives to come back.

  • Complete integration with your existing ESP means that Custora can automatically send emails to who you want, when you want.

  • Cohort analysis enables you to learn which groups of customers are driving revenue and identify developing trends in customer retention and purchasing behavior.
  • Starting price


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    Custora’s user interface

    Ease of use rating:

    Custora reviews

    Overall rating

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    Rating breakdown
    • Value for money
    • Ease of use
    • Features
    • Customer support
    Rating distribution

    5

    4

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    2

    1

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    Custora's features

    AI/Machine learning
    Behavioral analytics
    Benchmarking
    Campaign management
    Customer segmentation
    Data integration
    For healthcare
    Personalization
    Predictive analytics
    Predictive modeling

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    Custora support options

    Typical customers

    Freelancers
    Small businesses
    Mid size businesses
    Large enterprises

    Platforms supported

    Web
    Android
    iPhone/iPad

    Support options

    Email/Help Desk

    Custora FAQs

    Q. Who are the typical users of Custora?

    Custora has the following typical customers:
    Large Enterprises, Mid Size Business, Non Profit, Small Business

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    Q. What languages does Custora support?

    Custora supports the following languages:
    English


    Q. Does Custora offer an API?

    No, Custora does not have an API available.


    Q. What other apps does Custora integrate with?

    Custora integrates with the following applications:
    Adobe Commerce, Google Analytics 360, Campaign Monitor by Marigold, Campaigner, NetSuite, Stripe, Oracle Responsys, SendGrid, Batch Files, VerticalResponse, Mailchimp, BigCommerce, Shopify


    Q. What level of support does Custora offer?

    Custora offers the following support options:
    Email/Help Desk

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