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Mixpanel
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Powerful, self-serve product analytics.
Table of Contents
Mixpanel - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: December 2025
Mixpanel overview
Based on 145 verified user reviews
What is Mixpanel?
By industry, Mixpanel reviewers are most commonly professionals in computer software (23%). The most frequent use case for Mixpanel cited by reviewers is dashboard (61% of reviewers).
What do users say about Mixpanel pricing?
Some users report that Mixpanel offers good value for money compared to competitors, and reviewers appreciate its affordable options for beginners. However, some users say pricing is high for advanced features, and reviewers find frequent plan changes frustrating.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
User Tracking
Report Creation
Integrations
Data Analytics
Customer Support
Mixpanel’s user interface
Mixpanel pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.2
Features
4.5
Ease of use
4.1
Customer support
4.3
Reviews sentiment
What do users say about Mixpanel?
By industry, Mixpanel reviewers are most commonly professionals in computer software (23%). The most frequent use case for Mixpanel cited by reviewers is dashboard (61% of reviewers).
Select to learn more
Who uses Mixpanel?
Based on 145 verified user reviews.
Company size
Small Businesses
Enterprises
Midsize Businesses
Top industries
Use cases
Mixpanel's key features
Most critical features, based on insights from Mixpanel users:
All Mixpanel features
Features rating:
Mixpanel awards
Mixpanel alternatives
Mixpanel
Starting from
25
Per month
Google Analytics 360
Starting from
No pricing info
Pendo
Starting from
No pricing info
Heap
Starting from
No pricing info
Mixpanel pricing
Pricing plans
Pricing details:
Enterprise
No pricing info
Features included:
- Dedicated Customer Success
- Everything in Growth
- Experiments & Signal Reports
- Plus: Advanced Access Controls
- Seasonal & Events-Based Pricing
- SSO & Automated Provisioning
User opinions about Mixpanel price and value
Value for money rating:
Of 22 reviews that provide robust commentary on Mixpanel's price and value, 52% mention it in a positive light.
Users think Mixpanel offers good value for money compared to other analytics tools, with some appreciating its affordable options and attractive pricing for beginners and small projects. Reviewers appreciate the tool’s performance and ease of use at its price point. Some users say the pricing is still high, especially for advanced features or larger-scale needs, and they feel the free plan is now too limited for production use. Some reviewers find frequent changes to pricing and plan limits frustrating, and a few feel the cost is only justified for larger companies or extensive usage.
, and
To see what individual users think of Mixpanel's cost and value, check out the review excerpts below.
Romaric S.
Web Designer
Chandler H.
iOS Developer
Mixpanel integrations (210)
Integrations rated by users
We looked at 145 user reviews to identify which products are mentioned as Mixpanel integrations and how users feel about them.
Integration rating: 5.0 (3)
“We use Segment to fire events and we "stream" them into Mixpanel in order to analyze them”
Yaniv V.
Director, QA & Processes
Integration rating: 5.0 (2)
Integration rating: 4.0 (1)
Integration rating: 1.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Integration rating: 5.0 (1)
Mixpanel support options
Typical customers
Platforms supported
Support options
Training options
Mixpanel FAQs
Mixpanel has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
These products have better value for money
Q. What is Mixpanel used for?
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.
Q. What are the benefits of using Mixpanel?
Q. What languages does Mixpanel support?
Mixpanel supports the following languages:
English
Q. Does Mixpanel offer an API?
Yes, Mixpanel has an API available for use.
Q. What level of support does Mixpanel offer?
Mixpanel offers the following support options:
Knowledge Base, Email/Help Desk, Chat, 24/7 (Live rep), Phone Support, FAQs/Forum
