1. Speed to Market – the ability to provide feedback and reviews within the Hightail platform, without downloading content brings final versions to frontline teams sooner and with greater quality than old review methods.
2. Ease of Use – from individual contributors, to SMEs, managers, directors and above, adoption has been easy, even when reviewers were not tech savvy, so approval requests don’t “bottleneck” when using the Hightail platform.
3. Accountability – tracking and managing comments and feedback in one secure location eliminates assumptions about design choices, and provides clear ownership between requestor and design team member.
4. Vendor Management – centralized, secure, controlled access between T-Mobile and vendors of creative content in collaboration with design teams makes managing vendor performance faster, easier, and more transparent.
5. Security and Speed – ensuring content review takes place in a shared, secure, and trackable space eliminates churn and delay caused by feedback being provided as attached docs or large files sent through various other means.
6. Error Reduction – secure and centralized spaces for feedback, reviews, and approvals in Hightail stops a patchwork of tools currently in use from causing errors related to file access and/or incorrect version management or tracking.
7. Increased Efficiency – removing several tools from the review and approval process with the use of Hightail reduces the number of actions required of design teams,
A mobile-ready solution that makes it easy for peers, partners, stakeholders, and vendors to see work product all in one place. This centralized approach ensures everyone is offering feedback on the correct version of an asset, and seeing peers comments, which reduces redundancy, making the process faster. Assigning feedback to team members as an action item is great, and ensures people can work focus on what matters, in a prioritized manner. Approval flows, both linear and non-linear make it easy to get the feedback needed in a timely manner.
Adding new team members to a space, based on the formatting of the introductory email is NOT ideal. The level of confusion for new users on 'where to start' or 'how to login' required additional emails and communication to ensure a smooth onboarding process. This level of effort wasn't extreme, but is the opposite of easy and has lead to some initial perception hurdles based caused by the way people feel about the solution, based on the poorly formatted and confusing 'welcome' email.
Value for money
Ease of use
Likelihood to recommend: 8/10