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B12
5
69
4
21
3
5
2
6
1
12
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
The website builder that powers professional services
Table of Contents
B12 - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
B12 overview
What is B12?
B12 is the only, AI powered, all-in-one, website builder designed to help professional service providers attract, win, and serve their clients online. More than just a digital business card, B12’s websites include powerful tools that let businesses harness the full power of their website to impress leads, strengthen client relationships, and streamline business operations.
Founded by childhood friends Nitesh Banta and Adam Marcus, B12 was launched with the vision that a high-quality website doesn’t need to cost excessive time or money. They watched friends and family in professional service industries blow their budgets on overpriced agencies, or waste their time figuring out complicated do-it-yourself site builders. So, they created B12 to deliver premium websites without the hefty price tag.
By combining expert designers and copywriters with the power of AI, B12 makes it possible to launch elegant, responsive, and fully branded websites in under 30 days. Recognizing that more and more people prefer to transact online, B12 websites also include features to help professional service providers turn their static site into a complete commerce platform. Today, every site built by B12 includes client intake, appointment scheduling, payments, and contact management capabilities – connecting all the pieces of running a service-based business together on one platform, making it a one-stop-shop for service providers.
Since starting in 2015, over 150,000 businesses have chosen B12 to build their online presence. Across America, professional service providers in finance and accounting, consulting, legal, construction, real estate, lending, and insurance industries trust B12’s website builder to give them an online presence that’s professional, engaging, and reliable.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Website Design
Customer Support
Ease of Use
Integrations
User Interface
B12’s user interface
B12 pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.0
Ease of use
4.0
Customer support
4.0
Reviews sentiment
What do users say about B12?
Information can be extraction from another website while designing a website and then it well designed templates and themes
Select to learn more
Who uses B12?
Based on 113 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
B12's key features
Most critical features, based on insights from B12 users:
All B12 features
Features rating:
B12 alternatives
B12
Starting from
49
Per month
Wix
Starting from
17
Per month
Squarespace
Starting from
25
Per month
Canva
Starting from
10
/user
Per month
B12 pricing
Pricing plans
Pricing details:
User opinions about B12 price and value
Value for money rating:
To see what individual users think of B12's price and value, check out the review snippets below.
Winnie T.
Manager
David H.
CEO
B12 integrations (13)
B12 customer support
What do users say about B12 customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of B12 customer support.
Widely noted by reviewers, B12’s support team is friendly, knowledgeable, and offers personal attention to customer needs.
A significant portion of users highlight fast, responsive service and quick resolution of issues via email or chat.
Frequently reported by users, support staff are patient, professional, and provide clear instructions for troubleshooting.
A limited number of users mention difficulty reaching support, limited contact options, and slow follow-up after initial sales.
Support options
Training options
To see what individual users say about B12's customer support, check out the review snippets below.
“The application is easy to use, combined with the outstanding support from the B12 team make the project implementation possible”
Mauricio M.
Principal
“Everything is so simple with B12's guidance”
Daniel M.
President
“Also the interface to swap out things and manage the site is not as easy to manage as rival companies that charge significantly less for their services.”
Joshua C.
CEO and President
