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Salesforce Marketing Cloud logo
4.2
481

Stand out in Your Customer's Inbox

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.8
    Ease of use
    3.8
    Features
    4.3
    Customer support
    3.9
Pros and Cons from Salesforce Marketing Cloud users   
+15
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Encourages cross-team communications. Great support from the vendor, and strong community of users and third-party integrators.
The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
Was quite easy to understand for novice and navigate around and had easy to use and useful automated marketing features that made reaching a large audience seamlessly easy.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
We use salesforce daily to engage with customers on a daily basis. It has been very helpful in managing customer journeys, sending and preparing emails, and getting good reporting.
Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once.
It had a good native integration with Litmus. I liked the reporting feature that visually showed where users where clicking in an email.
The customer service and sales team was probably the worst I've seen from an enterprise product. Even though it's owned by Salesforce, it isn't as well integrated as Marketo.
Its very user friendly when you need to build assets with less time. I think those who have a more B2C business marketing model will find this more beneficial with the 1:1 ratio for personalization.
Further, the e-newsletters don't cooperate with Outlook, which is frustrating since both are Microsoft products.
Salesforce offers a big eco-system with lots of functionalities and a good customer overview.
Also opening a ticket with customer support is a pain, especially if you don't have a Salesforce login (I've tried both with and without.).
You are able to view and respond to emails from all of your coworkers which helps with workload management.
The e-newsletter design function is nearly useless unless you can code HTML, and the preview emails you see never match what ends up in your inbox.
The Journey Building feature is incredible for this. This also allows you to set triggers and make intelligent automation decisions.
Steep learning curve, Poor Customer service, Fairly expensive for most of the users.
Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it.
For a small business I'd HIGHLY recommend going with something else.
Zoho CRM logo
4.3
6.6K

CRM software that helps you sell smarter, better, faster.

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.3
    Ease of use
    4.1
    Features
    4.3
    Customer support
    4.1
Pros and Cons from Zoho CRM users   
avatar
avatar
avatar
+15
You can build incredibly amazing customer relationship with the most popular and favorite Zoho CRM Software. You can convert extra leads and you can easily increase your revenue.
The workflow piece is awful and not intuitive at all. Where all other platforms use actual workflows, Zoho is stuck in the 18th century in its interface.
I like the most about the collaborative easy to use tools with any type of function like customer service, marketing and creating automated responses which are very helpful.
Really clunky, looks terrible (in terms of UI), and generally a bad CRM tool. I guess you get what you pay for.
ZOHO CRM is very easy to use, particularly, it offers you the ability to customize its features to fit business goals. It has a great user-friendly interface and easy to navigate.
It was a mistake and I immediately corrected myself by ignoring Zoho apps. Though I wasted 2 months learning the modules.
It is easy to use, it works perfectly fine and integrates easily with other software so it is a complete solution for the business.
The functionality is a bit awkward and customization is limited.
I am very happy with the features that are now offered by Zoho. They are as good or better than any other CRM out there and less expensive.
Zoho CRM is very effective in helping you manage your day to day businesses. The ease of integration is amazing.
As we have Zoho Mail for our business account, the ability to seamlessly integrate from mail to CRM is very helpful. As other CRMs usually only easily support Gmail or Outlook, this is a benefit.
Overall its a good application to be invested on if you want good maintenance of your records. AlsoThe customer support is very supportive and almost always available.
The powerful email tools are one of the best for marketing and are included at a very competitive price point for small to medium-sized businesses.
I would totally recommend Zoho as a solid good CRM to anyone looking for a CRM that is powerful and has a great team supporting it.
They have a great help section with useful videos and their support also helped us implement things very smoothly. Its easy to create tasks and the reminder system is excellent.
My experience with Zoho has been fantastic, another thing I love about their software is the support. They support is unparalleled in the industry, fast and responsive with solutions.
I love the add-ons in the Zoho Suite because it's a very easy and powerful way to broaden the possibilites of the software.
Their customer support is awesome and they have one of the quickest turnaround for resolving service tickets.
You can build incredibly amazing customer relationship with the most popular and favorite Zoho CRM Software. You can convert extra leads and you can easily increase your revenue.
The workflow piece is awful and not intuitive at all. Where all other platforms use actual workflows, Zoho is stuck in the 18th century in its interface.
I like the most about the collaborative easy to use tools with any type of function like customer service, marketing and creating automated responses which are very helpful.
Really clunky, looks terrible (in terms of UI), and generally a bad CRM tool. I guess you get what you pay for.
ZOHO CRM is very easy to use, particularly, it offers you the ability to customize its features to fit business goals. It has a great user-friendly interface and easy to navigate.
It was a mistake and I immediately corrected myself by ignoring Zoho apps. Though I wasted 2 months learning the modules.
It is easy to use, it works perfectly fine and integrates easily with other software so it is a complete solution for the business.
The functionality is a bit awkward and customization is limited.
I am very happy with the features that are now offered by Zoho. They are as good or better than any other CRM out there and less expensive.
Zoho CRM is very effective in helping you manage your day to day businesses. The ease of integration is amazing.
As we have Zoho Mail for our business account, the ability to seamlessly integrate from mail to CRM is very helpful. As other CRMs usually only easily support Gmail or Outlook, this is a benefit.
Overall its a good application to be invested on if you want good maintenance of your records. AlsoThe customer support is very supportive and almost always available.
The powerful email tools are one of the best for marketing and are included at a very competitive price point for small to medium-sized businesses.
I would totally recommend Zoho as a solid good CRM to anyone looking for a CRM that is powerful and has a great team supporting it.
They have a great help section with useful videos and their support also helped us implement things very smoothly. Its easy to create tasks and the reminder system is excellent.
My experience with Zoho has been fantastic, another thing I love about their software is the support. They support is unparalleled in the industry, fast and responsive with solutions.
I love the add-ons in the Zoho Suite because it's a very easy and powerful way to broaden the possibilites of the software.
Their customer support is awesome and they have one of the quickest turnaround for resolving service tickets.
You can build incredibly amazing customer relationship with the most popular and favorite Zoho CRM Software. You can convert extra leads and you can easily increase your revenue.
The workflow piece is awful and not intuitive at all. Where all other platforms use actual workflows, Zoho is stuck in the 18th century in its interface.
I like the most about the collaborative easy to use tools with any type of function like customer service, marketing and creating automated responses which are very helpful.
Really clunky, looks terrible (in terms of UI), and generally a bad CRM tool. I guess you get what you pay for.
ZOHO CRM is very easy to use, particularly, it offers you the ability to customize its features to fit business goals. It has a great user-friendly interface and easy to navigate.
It was a mistake and I immediately corrected myself by ignoring Zoho apps. Though I wasted 2 months learning the modules.
It is easy to use, it works perfectly fine and integrates easily with other software so it is a complete solution for the business.
The functionality is a bit awkward and customization is limited.
I am very happy with the features that are now offered by Zoho. They are as good or better than any other CRM out there and less expensive.
Zoho CRM is very effective in helping you manage your day to day businesses. The ease of integration is amazing.
As we have Zoho Mail for our business account, the ability to seamlessly integrate from mail to CRM is very helpful. As other CRMs usually only easily support Gmail or Outlook, this is a benefit.
Overall its a good application to be invested on if you want good maintenance of your records. AlsoThe customer support is very supportive and almost always available.
The powerful email tools are one of the best for marketing and are included at a very competitive price point for small to medium-sized businesses.
I would totally recommend Zoho as a solid good CRM to anyone looking for a CRM that is powerful and has a great team supporting it.
They have a great help section with useful videos and their support also helped us implement things very smoothly. Its easy to create tasks and the reminder system is excellent.
My experience with Zoho has been fantastic, another thing I love about their software is the support. They support is unparalleled in the industry, fast and responsive with solutions.
I love the add-ons in the Zoho Suite because it's a very easy and powerful way to broaden the possibilites of the software.
Their customer support is awesome and they have one of the quickest turnaround for resolving service tickets.
Higher Logic Thrive logo
4.4
97

Powerful member experiences, made simple.

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.1
    Ease of use
    4.1
    Features
    4.1
    Customer support
    4.1
Pros and Cons from Higher Logic Thrive users   
avatar
avatar
avatar
+15
But the great news is that the community really comes together to share their experiences and answers. Every question I've had I found answers on HUG.
It's also slightly confusing what is a post that is for the library vs the discussion.
It has been a wonderful success and a great solution for our need.
There is no way to hard code the search function.
It is feature rich and offers multiple modules that suit our association needs. So far, the customer service has been extremely good.
Search for "Cloud" products - and you get a bunch of random search results with cloud on the page - instead of the Cloud Community Page coming up first. Second issue is that the editor is hard to use.
Good product, great support, outstanding future.
I felt blind for the majority of our implementation/launching process.
The platform is easily adapted to be configured for different clients and fields of work. Although there are best practices for initial structure, there are options for customization.
I love the integrations with our AMS and LMS. Unlimited flexibility with design.
I like how user-friendly the HL Community is, and all of the features that can be used.
We continue to get new members and look for new ways to engage them. Higher Logic makes it easy to offer a solution regardless of the size of your organization.
It shows that they use their longevity and experience to improve their products based on user and client feedback.
The software is fairly easy to use if you only want to create basic pages.
Since it's a hosted platform, you benefit from all of the investments that they make in the platform and the technology.
Would appreciate more features without add on costs.
Engaging our members, having a private place where members can discuss their problems/questions/concerns, easy to use.
Integration with Salesforce. Allow single sign on with our AMS.
But the great news is that the community really comes together to share their experiences and answers. Every question I've had I found answers on HUG.
It's also slightly confusing what is a post that is for the library vs the discussion.
It has been a wonderful success and a great solution for our need.
There is no way to hard code the search function.
It is feature rich and offers multiple modules that suit our association needs. So far, the customer service has been extremely good.
Search for "Cloud" products - and you get a bunch of random search results with cloud on the page - instead of the Cloud Community Page coming up first. Second issue is that the editor is hard to use.
Good product, great support, outstanding future.
I felt blind for the majority of our implementation/launching process.
The platform is easily adapted to be configured for different clients and fields of work. Although there are best practices for initial structure, there are options for customization.
I love the integrations with our AMS and LMS. Unlimited flexibility with design.
I like how user-friendly the HL Community is, and all of the features that can be used.
We continue to get new members and look for new ways to engage them. Higher Logic makes it easy to offer a solution regardless of the size of your organization.
It shows that they use their longevity and experience to improve their products based on user and client feedback.
The software is fairly easy to use if you only want to create basic pages.
Since it's a hosted platform, you benefit from all of the investments that they make in the platform and the technology.
Would appreciate more features without add on costs.
Engaging our members, having a private place where members can discuss their problems/questions/concerns, easy to use.
Integration with Salesforce. Allow single sign on with our AMS.
But the great news is that the community really comes together to share their experiences and answers. Every question I've had I found answers on HUG.
It's also slightly confusing what is a post that is for the library vs the discussion.
It has been a wonderful success and a great solution for our need.
There is no way to hard code the search function.
It is feature rich and offers multiple modules that suit our association needs. So far, the customer service has been extremely good.
Search for "Cloud" products - and you get a bunch of random search results with cloud on the page - instead of the Cloud Community Page coming up first. Second issue is that the editor is hard to use.
Good product, great support, outstanding future.
I felt blind for the majority of our implementation/launching process.
The platform is easily adapted to be configured for different clients and fields of work. Although there are best practices for initial structure, there are options for customization.
I love the integrations with our AMS and LMS. Unlimited flexibility with design.
I like how user-friendly the HL Community is, and all of the features that can be used.
We continue to get new members and look for new ways to engage them. Higher Logic makes it easy to offer a solution regardless of the size of your organization.
It shows that they use their longevity and experience to improve their products based on user and client feedback.
The software is fairly easy to use if you only want to create basic pages.
Since it's a hosted platform, you benefit from all of the investments that they make in the platform and the technology.
Would appreciate more features without add on costs.
Engaging our members, having a private place where members can discuss their problems/questions/concerns, easy to use.
Integration with Salesforce. Allow single sign on with our AMS.
Scal-e logo
4.9
15

Omnichannel marketing system with customer loyalty programs

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.9
    Ease of use
    4.8
    Features
    5.0
    Customer support
    4.9
Pros and Cons from Scal-e users   
avatar
avatar
avatar
+11
The solution offered by Scal-e was very easy to customise to my unique business cases and allowed me to improve my margins. The team is also very professional and responsive.
It's hard to navigate the galaxy of marketing software packages. After several disappointments, I did my research to finally find the "Real CDP" label.
Working in a highly customer-centric focus myself, I appreciate that they are like-minded, and they have been helping me a lot on how to maximize my investment with them.
Some integrations were missing, but were addressed very quickly by the team.
Moreover, the team is always ready to help, it is very pleasant to work with them and to build up a relationship.
The software is easy of use and it was also pretty fast to perform all the initial setup. We very much like their "solution by industry" which helped us to start a live pilot in a matter of days.
Absolutely amazing: premium customer support and user friendly CDP.
In addition to helping to keep them satisfied and interactive throughout the relationship journey due to the expertise in customer intelligence & retention.
Very easy to use for marketing team without knowledge. A real data model (CDP) allowing to gain in reactivity and quality of targeting.
Handling your database, sending out communication campaigns, managing a loyalty program ... everything is easy and highly efficient with Scal-e.
The goal is achieved for us, at a pretty good price, even with a large volume of data and users having to log in.
This platform is a right step to take for Distributed Marketing : Very good interface and well optimized to be used globally and locally.
The Scal-e team delivers a great customer service.
First, the tool is easy to use. The UX is intuitive so I don't have too look too much for the functionality I need.
The solution offered by Scal-e was very easy to customise to my unique business cases and allowed me to improve my margins. The team is also very professional and responsive.
It's hard to navigate the galaxy of marketing software packages. After several disappointments, I did my research to finally find the "Real CDP" label.
Working in a highly customer-centric focus myself, I appreciate that they are like-minded, and they have been helping me a lot on how to maximize my investment with them.
Some integrations were missing, but were addressed very quickly by the team.
Moreover, the team is always ready to help, it is very pleasant to work with them and to build up a relationship.
The software is easy of use and it was also pretty fast to perform all the initial setup. We very much like their "solution by industry" which helped us to start a live pilot in a matter of days.
Absolutely amazing: premium customer support and user friendly CDP.
In addition to helping to keep them satisfied and interactive throughout the relationship journey due to the expertise in customer intelligence & retention.
Very easy to use for marketing team without knowledge. A real data model (CDP) allowing to gain in reactivity and quality of targeting.
Handling your database, sending out communication campaigns, managing a loyalty program ... everything is easy and highly efficient with Scal-e.
The goal is achieved for us, at a pretty good price, even with a large volume of data and users having to log in.
This platform is a right step to take for Distributed Marketing : Very good interface and well optimized to be used globally and locally.
The Scal-e team delivers a great customer service.
First, the tool is easy to use. The UX is intuitive so I don't have too look too much for the functionality I need.
The solution offered by Scal-e was very easy to customise to my unique business cases and allowed me to improve my margins. The team is also very professional and responsive.
It's hard to navigate the galaxy of marketing software packages. After several disappointments, I did my research to finally find the "Real CDP" label.
Working in a highly customer-centric focus myself, I appreciate that they are like-minded, and they have been helping me a lot on how to maximize my investment with them.
Some integrations were missing, but were addressed very quickly by the team.
Moreover, the team is always ready to help, it is very pleasant to work with them and to build up a relationship.
The software is easy of use and it was also pretty fast to perform all the initial setup. We very much like their "solution by industry" which helped us to start a live pilot in a matter of days.
Absolutely amazing: premium customer support and user friendly CDP.
In addition to helping to keep them satisfied and interactive throughout the relationship journey due to the expertise in customer intelligence & retention.
Very easy to use for marketing team without knowledge. A real data model (CDP) allowing to gain in reactivity and quality of targeting.
Handling your database, sending out communication campaigns, managing a loyalty program ... everything is easy and highly efficient with Scal-e.
The goal is achieved for us, at a pretty good price, even with a large volume of data and users having to log in.
This platform is a right step to take for Distributed Marketing : Very good interface and well optimized to be used globally and locally.
The Scal-e team delivers a great customer service.
First, the tool is easy to use. The UX is intuitive so I don't have too look too much for the functionality I need.
Manuscry logo
5.0
7

Send handwritten cards to your clients

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.9
    Ease of use
    4.9
    Features
    5.0
    Customer support
    4.9
Pros and Cons from Manuscry users   
No pros & cons found
Emarsys logo
4.4
11

Customer experience and marketing automation platform

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.9
    Ease of use
    4.0
    Features
    4.2
    Customer support
    4.6
Pros and Cons from Emarsys users   
No pros & cons found
Howazit logo
4.5
6

Howazit collects feedback from customers and acts upon it.

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.5
    Ease of use
    4.3
    Features
    4.3
    Customer support
    4.7
Pros and Cons from Howazit users   
No pros & cons found
Comarch Loyalty Marketing Platform logo
4.5
6

Powering hundreds of loyalty programs worldwide.

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.8
    Ease of use
    4.2
    Features
    4.2
    Customer support
    4.5
Pros and Cons from Comarch Loyalty Marketing Platform users   
No pros & cons found
SAP Customer Data Cloud logo
4.1
5

Enhance customer experiences.

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.9
    Ease of use
    4.0
    Features
    4.6
    Customer support
    3.5
Pros and Cons from SAP Customer Data Cloud users   
No pros & cons found
Apteco PeopleStage logo
4.7
3

Software for managing and automating multi-channel marketing

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.7
    Ease of use
    4.3
    Features
    4.3
    Customer support
    5.0
Pros and Cons from Apteco PeopleStage users   
No pros & cons found
Touchpoint MX logo
4.5
2

Omni-channel digital marketing software for B2C businesses

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    5.0
    Ease of use
    5.0
    Features
    5.0
    Customer support
    5.0
Pros and Cons from Touchpoint MX users   
No pros & cons found
Qubriux logo
5.0
1

SaaS marketing automation platform

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    5.0
    Ease of use
    5.0
    Features
    5.0
    Customer support
    5.0
Pros and Cons from Qubriux users   
No pros & cons found
Proxi.vip logo
0

Customer interaction suite

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Reviews Sentiment
ic-pricetag

No reviews

Positive Reviews
ic-pricetag

No reviews

Rating Breakdown
    Value for money
    0.0
    Ease of use
    0.0
    Features
    0.0
    Customer support
    0.0
Pros and Cons from Proxi.vip users   
No pros & cons found
EngagePackage logo
0

Customer engagement software

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Reviews Sentiment
ic-pricetag

No reviews

Positive Reviews
ic-pricetag

No reviews

Rating Breakdown
    Value for money
    0.0
    Ease of use
    0.0
    Features
    0.0
    Customer support
    0.0
Pros and Cons from EngagePackage users   
No pros & cons found