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Customer Loyalty Software with A/B Testing (2026)

Last updated: April 2026

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19 software options

Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Scal-e logo

Omnichannel marketing system with customer loyalty programs

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Omnichannel marketing solution that reaches audiences through customer loyalty programs and data management to gain a 360 degree view on customer profiles with 5 modules including data management, audience builder, omnichannel orchestration, customer retention, and customer intelligence.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Gleantap logo

Customer engagement platform for e-commerce & hospitality

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Gleantap is a customer engagement and loyalty software with the aim of helping businesses to retain customers through SMS, push notifications & email campaigns

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Manuscry logo

Send handwritten cards to your clients

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Create handwritten card campaigns and boost your customer acquisition and loyalty actions with an emotional touch.

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Emarsys logo

Customer experience and marketing automation platform

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Emarsys is a marketing automation software designed to help businesses of all sizes streamline customer engagement, campaign management, and data collection operations via a unified platform.

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Comarch Loyalty Marketing Platform logo

Powering hundreds of loyalty programs worldwide.

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No code and API-Centric Loyalty Marketing Platform that you can easily blend into any IT ecosystem with existing MarTech solutions.

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SAP Customer Data Cloud logo

Enhance customer experiences.

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SAP Customer Data Cloudenhances customer experiences across marketing, commerce, sales, and service helping you understand your customers and deliver relevant, trusted, and personalized engagements.

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Howazit logo

Howazit collects feedback from customers and acts upon it.

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Collect customer feedback at relevant touchpoints, measure customer experience, including metrics like NPS, CSAT and CES, and then take smart actions based on collected feedback to improve customer experience and business performance.

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Voyado logo

Cloud-based customer experience platform

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Voyado is a cloud-based customer experience platform that helps retail brands create hyper-relevant shopping experiences, optimize customer loyalty, and drive business growth.

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Touchpoint MX logo

Touchpoint MX: NZ marketing automation with email & SMS

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Touchpoint MX powers customer loyalty programs for NZ brands. Run points or tier systems, issue vouchers, automate rewards by behaviour, and drive repeat use with email and SMS. ISO 27001 certified and backed by New Zealand support for banks, insurers and utilities.

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Apteco PeopleStage logo

Software for managing and automating multi-channel marketing

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Apteco PeopleStage is a campaign automation software for multi-channel marketing. It allows for real-time automation with event triggers, omnichannel orchestration, and AI-enhanced optimization. Integrating with key marketing and analytics tools, it streamlines data and workflows. Features include journey design, segmentation, campaign analysis, and contact management.

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Qloo logo

Cloud-based AI personalization tool for consumer preferences

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Qloo is a cloud-based AI platform that helps businesses predict and personalize customer preferences and maintain data privacy.

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SPREAD logo

Le logiciel pour fidéliser, convertir et animer vos clients.

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SPREAD vous permet de mettre en place un programme de fidélité à votre image : points, statuts, récompenses, animations… Stimulez les achats récurrents, valorisez vos clients et augmentez leur valeur à long terme grâce à une solution flexible et intuitive.

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Qubriux logo

The all-in-one platform for loyalty & customer engagement

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Transform transactional customers into brand advocates. Qubriux helps you build stronger customer relationships through personalized marketing, targeted loyalty programs, and automated engagement strategies.

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TCS Customer Intelligence & Insights logo

Cloud-based tool for customer data management.

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TCS Customer Intelligence & Insights is an AI-driven customer analytics solution that helps organizations deliver personalized, relevant, and connected customer experiences. By leveraging data from multiple sources, the solution provides a 360-degree view of the customer, enabling businesses to gain actionable insights and make informed decisions.

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Proxi.vip logo
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Customer interaction suite

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Proxi.vip is a cloud-based proximity engagement platform designed to help businesses in retail, amusement, hospitality, and corporate sectors facilitate communication with customers. It lets users provide personalized experiences to customers, guests, or visitors using sales data & mobile location.

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EngagePackage logo
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Customer engagement software

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EngagePackage is a customer engagement software designed to help businesses in the retail, food and beverage, and other sectors collect customer data to create engagement strategies. Administrators can analyze key customer-centric key performance indicators (KPIs), demographic data, and behavioral segmentations using a unified interface.

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