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Lou Logo

Deliver in-app experiences & turn new users into power users

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Lou - 2026 Pricing, Features, Reviews & Alternatives

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Lou overview

What is Lou?

Drive engagement with in-platform experiences:

Product tours, hotspots, modals and tooltips guide users through their journey to becoming power users and long-term customers. A user's first few logins are critical and Lou ensures they have a valuable experience each time.

Build without your dev team:

The Lou Builder enables your team to create, test, and deploy interactive product experiences right on top of your platform within minutes — no code or technical skills required.

Personalize every user experience:

Tailor learning experiences to every user's unique needs. Group users into custom segments or choose from one of LOU's turnkey segments to deliver experiences designed specifically for them.

Key benefits of using Lou

Lou is the easiest way to create engaging in-product experiences. The average Lou user publishes their first experience live within an hour from creating their account.

Some of the features that make Lou so simple (but powerful) to use:
- Point and click element selection (no CSS selectors or HTML identifiers required)
- Use-case specific templates for out of the box experiences that look built in-house
- Advanced features are all code-free (like segments, A/B testing, & goal tracking)
- Integrations are all one click setup

Starting price

99usage based /
per month

Alternatives

with better value for money

Lou’s user interface

Ease of use rating:

Lou reviews

Overall rating

4.3

/5

13

Positive reviews

85

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10
Rating distribution

5

4

3

2

1

8

3

1

0

1

Pros
“I love how easy it is to set up a tour of your product. I was able to use it to set up a welcome tour of the membership site for my clients.”

Verified reviewer

Anonymity request

“Its quick, user friendly, and helps you get done what you need swiftly.”
KT

Kieran T.

Director, Customer Success

“We love the ability to integrate tooltips and announce new features.”
JJ

Jennifer J.

Business Analyst

Cons
“I can't believe those positive reviews are real, I have only experience TERRIBLE UX and many many many bugs every single day. It is not working according to settings.”
IH

Iva H.

CSM

“The only important feature missing is the mobile compatibility, but that is also in the works.”
Verified reviewer profile picture

David S.

Director of Installation

“The price is a bit out of our budget unfortunately.”
JJ

Jennifer J.

Business Analyst

Who uses Lou?

Based on 13 verified user reviews.

Company size

Small Businesses

Enterprises

Midsize Businesses

Top industries

Computer Software
Education Management
Alternative Medicine
Construction
Others

Use cases

Digital Adoption Platform
Customer Success
User Experience (UX)

Lou's key features

Most critical features, based on insights from Lou users:

Customizable branding
Multi-Language
Configurable workflow
Activity dashboard
Reporting/Analytics
Customer segmentation

All Lou features

Features rating:

User onboarding
Usage tracking/analytics
Contextual guidance
Surveys & feedback
Self-paced learning
Self Service Tools
Self service portal
Onboarding
Launch Management
In-App Training
Gamification
Data quality control
Customer engagement
Content creation
Blended learning
Audience targeting
Alerts/Notifications

Lou alternatives

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Per month

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Zendesk Suite logo
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visit website

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Lou pricing

Value for money rating:

Starting from

99

Per month

Usage Based

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Lou price and value

Value for money rating:

To see what individual users think of Lou's price and value, check out the review snippets below.

“I love how easy it is to set up a tour of your product. I was able to use it to set up a welcome tour of the membership site for my clients.”

Verified reviewer

Anonymity request

“Its quick, user friendly, and helps you get done what you need swiftly.”
KT

Kieran T.

Director, Customer Success

Lou support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

24/7 (Live rep)
Email/Help Desk
Chat
Phone Support
Knowledge Base

Training options

In Person
Documentation
Live Online
Videos

Lou FAQs

Q. What type of pricing plans does Lou offer?

Lou has the following pricing plans:
Starting from: $99.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of Lou?

Lou has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Lou support?

Lou supports the following languages:
English


Q. Does Lou offer an API?

No, Lou does not have an API available.


Q. What other apps does Lou integrate with?

Lou integrates with the following applications:
Google Analytics 360, Fullstory, Smartlook, Segment, Amplitude, Woopra, Klaviyo, Customer.io, Heap, Mixpanel, Kissmetrics, Marketo Engage


Q. What level of support does Lou offer?

Lou offers the following support options:
24/7 (Live rep), Email/Help Desk, Chat, Phone Support, Knowledge Base

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