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Top Rated AB Testing Software with A b testing

Last updated: November 2026

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132 software options

OpsYogi logo
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AI-Powered A/B Testing—Smarter, Faster Website Wins

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OpsYogi uses AI to generate high-impact A/B test ideas—like new headlines, CTAs, or colors—based on your site. You approve every change, and performance is tracked in real time. No code needed. Test faster, learn quicker, and optimize with confidence.

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Adobe Target logo

UX researching tool

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Adobe Target is an intuitive and user-friendly UX researching tool. It was specifically created for targeting, AI testing, scaling automation and omnichannel marketing.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Poptin logo

Grow Revenue With Pop Ups & Email Marketing Automation

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All-in-one email marketing automation & conversion rate optimization platform that drives growth and revenue.

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Anyword logo

Cloud-based AI copywriting platform for marketers

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Anyword is a cloud-based AI copywriting and content performance platform that generates, scores, and optimizes marketing copy across.

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Wisepops logo

AI onsite conversion platform, six activation channels

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A/B and A/B/n split tests across popups, bars, embeds, and Onsite feed campaigns. Add a control group that sees nothing to isolate incremental revenue. Bayesian confidence intervals per metric, revenue per visitor and AOV alongside CTR, and automatic conclusion at 95% confidence.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Convertful logo

On-site conversion tool with email marketing integration

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Convertful is an on-site conversion tool which enables marketers to create and target personalized offers based on a visitor’s segment and stage using tools such as a sign-up forms editor, responsive templates, advanced targeting, lead recovery, email marketing integration, and more

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Landingi logo

AI Landing Page Operation System for modern marketing teams

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Landingi lets marketers run A/B tests, A/B/x tests, mobile page tests, and multi-variant experiments to compare landing page versions, validate ideas, and improve conversion rates based on real user behavior.

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NVECTA logo

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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Selzy logo

Affordable email marketing software

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Selzy is an intuitive email marketing platform that suits any business needs. It offers a wide range of integrations with your favorite tools, an easy-to-use drag&drop editor, and email templates for any occasion.

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Qualtrics Market Research logo

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Personizely logo

A/B Testing, website personalization and popups in one suite

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Launch your first A/B test in minutes. Find what converts, roll out winners, and personalize the experience — no developers needed.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Lucky Orange logo

Website heatmaps, session recordings & AI-powered insights

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Lucky Orange combines heatmaps, session recordings, funnels and visitor feedback with Discovery AI and Visualize to analyze behavior and explore trends. Integrations include Shopify, HubSpot and GA4. Privacy controls include keystroke masking and text scrambling.

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Bloomreach logo

Every Channel and Every Agent on One AI Platform

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Bloomreach helps brands personalize experiences with Loomi. Connect customer and product data, coordinate campaigns across channels, and improve ecommerce discovery with AI-powered search, merchandising, and recommendations. Teams can use analytics and AI agents to build and refine experiences.

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Heyflow logo

The AI-first funnel platform to scale paid traffic.

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Heyflow is the AI-first funnel platform for performance marketers, agencies, ecom brands, and growth teams. With an AI trained on 150,000+ funnels and $2B+ in ad spend, Heyflow turns paid traffic into real conversions, and then keeps optimizing from there.

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OptiMonk logo

Chat your way to high-converting popups.

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Meet OptiMonk's agentic popup builder — just describe your goal, and it designs, builds, and targets high-converting popups for email/SMS, cart recovery, and more. No designer needed. Try OptiMonk and see the difference!

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Userlytics logo

Cloud-based usability testing platform for digital assets

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Userlytics is a cloud-based usability testing platform which helps small to large businesses test various digital assets such as websites, applications, prototypes, competitors, and more. The solution enables users to optimize the entire customer journey by defining the target audience.

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FigPii logo

Cloud-based conversion rate optimization platform

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FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

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LaunchDarkly logo

Cloud-based feature flag & AI runtime control platform

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Cloud-based runtime control platform for software and AI agents, offering feature flags, experimentation, and targeting rules.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Chartbeat logo

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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Croct logo

Personalization, AB testing, and audience segmentation.

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Croct is a conversion optimization platform that includes AB testing, feature flag, audience segmentation, personalization, and a visitor explorer.

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