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Top Rated AB Testing Software with Free

Last updated: November 2026

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62 software options

Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Poptin logo

Grow Revenue With Pop Ups & Email Marketing Automation

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All-in-one email marketing automation & conversion rate optimization platform that drives growth and revenue.

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WiserNotify logo

Social Proof Solution for eCommerce, marketing, and SaaS

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Wisernotify is a tool that helps you automate your social proof. We have been transforming the brand experience of 6000+ websites with social proof. This platform is customizable and user-friendly.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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Selzy logo

Affordable email marketing software

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Selzy is an intuitive email marketing platform that suits any business needs. It offers a wide range of integrations with your favorite tools, an easy-to-use drag&drop editor, and email templates for any occasion.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Lucky Orange logo

Website heatmaps, session recordings & AI-powered insights

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Lucky Orange combines heatmaps, session recordings, funnels and visitor feedback with Discovery AI and Visualize to analyze behavior and explore trends. Integrations include Shopify, HubSpot and GA4. Privacy controls include keystroke masking and text scrambling.

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MacOS Big Sur logo

Latest operating system for apple computers

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MacOS Big Sur is an operating system by Apple that provides quicker downloads, file sharing, privacy reports, customizable start pages, a notifcation center, and more. The system can be used on any apple computer and consistently updates without affecting the user experience.

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OptiMonk logo

Chat your way to high-converting popups.

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Meet OptiMonk's agentic popup builder — just describe your goal, and it designs, builds, and targets high-converting popups for email/SMS, cart recovery, and more. No designer needed. Try OptiMonk and see the difference!

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LaunchDarkly logo

Cloud-based feature flag & AI runtime control platform

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Cloud-based runtime control platform for software and AI agents, offering feature flags, experimentation, and targeting rules.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Croct logo

Personalization, AB testing, and audience segmentation.

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Croct is a conversion optimization platform that includes AB testing, feature flag, audience segmentation, personalization, and a visitor explorer.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Mida logo

Lightweight A/B testing that won't slow your site

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Mida is a simple, lightweight A/B testing tool for marketers and CRO teams who care about website performance. 10x faster than typical a/b testing tools, Mida runs tests without hurting page speed, Core Web Vitals, or SEO. With built-in AI, anyone can launch experiments without writing code.

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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Kameleoon logo

Predictive personalization and A/B testing software

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Test and validate your UX hypotheses using our A/B testing and multivariate testing tool, to provide your visitors with an optimal user experience, across desktop and mobile.

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Howuku logo

User experience software

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Howuku is an all-in-one conversion optimization to help website owners understand user behavior and optimize conversion rates.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

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twik acts as an automatic MVT / AB testing platform - you don't need to divide pages or elements to experiments or decide on traffic to each or to modify your markup code in your CMS. twik constantly checks for the best performing combination of experiments and delivers it to the visitor.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Moosend logo

Email marketing, campaign management & automation software

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Moosend is an email marketing & marketing automation platform, with newsletter templates, list segmentation, real-time performance monitoring & campaign stats.

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Algolia logo

Agentic | Generative | Search

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Algolia is an API-first, search and discovery platform that blends seamlessly with your product & technology stack to deliver dynamic digital experiences.

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Unleash logo

Open-source feature management platform

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Unleash is an open-source feature management platform.
Reduce risk and roll out features with confidence. Feature Flags help you target specific customers, users and regions so that you can test your changes before rolling them out to the entire world.

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Personyze logo

AI website personalization, recommendations and A/B testing

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Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

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Serviceform logo

AI-powered conversations for better website conversions

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Serviceform is a website conversion platform that helps businesses engage visitors, capture leads, and manage conversations using AI agents, chatbots, live chat, and forms—all from one centralized system.

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