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Top Rated AB Testing Software with Free

Last updated: June 2026

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48 software options

Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Personyze logo

Deliver AI-driven recommendations & website personalization

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Personyze includes A/B and Multivariate testing, with rotation per page view/session/user, control groups, automatic-shutdown of losing campaigns, and more.

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Poptin logo

Lead capture platform for business conversion and engagement

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Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

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WiserNotify logo

Social Proof Solution for eCommerce, marketing, and SaaS

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Wisernotify is a tool that helps you automate your social proof. We have been transforming the brand experience of 6000+ websites with social proof. This platform is customizable and user-friendly.

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Picreel logo

Small business, large enterprises, nonprofits, mid-size busi

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Picreel is an advanced and easy-to-use popup builder that helps businesses convert website visitors into customers.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Croct logo

Personalization, AB testing, and audience segmentation.

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Croct is a conversion optimization platform that includes AB testing, feature flag, audience segmentation, personalization, and a visitor explorer.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Kameleoon logo

Predictive personalization and A/B testing software

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Test and validate your UX hypotheses using our A/B testing and multivariate testing tool, to provide your visitors with an optimal user experience, across desktop and mobile.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

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twik acts as an automatic MVT / AB testing platform - you don't need to divide pages or elements to experiments or decide on traffic to each or to modify your markup code in your CMS. twik constantly checks for the best performing combination of experiments and delivers it to the visitor.

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Unleash logo

Open-source feature management platform

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Unleash is an open-source feature management platform.
Reduce risk and roll out features with confidence. Feature Flags help you target specific customers, users and regions so that you can test your changes before rolling them out to the entire world.

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LaunchDarkly logo

The runtime control plane for AI software features

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LaunchDarkly is the runtime control plane for features and AI generated code, helping teams release confidently, detect issues instantly, and automatically fix problems in production—with no redeploys

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Geeklab logo

Digital Growth Partners

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Say goodbye to the hassle of creating content from scratch.

Fully loaded with features designed to give you the best web conferencing experience ever.

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Statsig logo

Cloud-based platform for managing product development

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Statsig is a product development platform that provides tools for experimentation, feature management, product analytics, and session replays. It is designed for industries such as artificial intelligence, gaming, B2B SaaS, and e-commerce. The platform supports roles including engineering teams, data scientists, product managers, and operations professionals who rely on data to inform decisions.

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Creabl logo

Behavior recording tool for customer success teams

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Creabl helps businesses create funnels, and have them broken down by behavior or any user attribute to understand better what users convert most actively. Teams can define the funnel steps that may cause friction to engage users.

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SMS Studio logo

sms, a\b test, tracking, bulk, mobile landing page

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A unique SMS platform with automation, a\b testing, API, campaign and list management and more!

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Displayr logo

The all-in-one analysis and reporting software.

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Displayr is an AI-powered, all-in-one platform tailored for market researchers. Streamline analysis, create dynamic reports, and deliver real-time insights with ease. Unlock smarter insights today!

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Appflow logo

Web-based tool for transforming data to actionable insights

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Appflow enables users to manage iOS and Android in-app subscription data, paywall A/B testing, and push notifications in one place. Transform real-time data to actionable insights with personalized suggestions.

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WowSender logo

Rethink eMail Marketing

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Thanks to WowSender, you can send great emails, follow up with your prospects and know what's going on with your campaigns.

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Alter logo

Content Recommendation Engine

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Alter is an AI-powered content recommendation software that helps businesses increase website conversions by allowing them to show personalized content recommendations based on visitors’ interests and behaviors.

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Flagsmith logo

Open-source feature flag & remote configuration solution

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Flagsmith is an open-source, fully supported feature flag & remote configuration solution, which provides hosted API to help deployment to a private cloud or on-premises environment.

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Google Optimize logo

Personalize user experiences and run tests on your website.

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Google Optimize is a website optimization solution, which provides features such as A/B testing, multivariate testing, reporting and analytics, audience targeting, conversion rate optimization, data visualization, engagement tracking, split testing, statistical analysis, and a visual editor.

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