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Top Rated AB Testing Software with Conversion tracking

Last updated: November 2026

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83 software options

Adobe Target logo

UX researching tool

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Adobe Target is an intuitive and user-friendly UX researching tool. It was specifically created for targeting, AI testing, scaling automation and omnichannel marketing.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Poptin logo

Grow Revenue With Pop Ups & Email Marketing Automation

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All-in-one email marketing automation & conversion rate optimization platform that drives growth and revenue.

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Wisepops logo

AI onsite conversion platform, six activation channels

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A/B and A/B/n split tests across popups, bars, embeds, and Onsite feed campaigns. Add a control group that sees nothing to isolate incremental revenue. Bayesian confidence intervals per metric, revenue per visitor and AOV alongside CTR, and automatic conclusion at 95% confidence.

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Landingi logo

AI Landing Page Operation System for modern marketing teams

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Landingi lets marketers run A/B tests, A/B/x tests, mobile page tests, and multi-variant experiments to compare landing page versions, validate ideas, and improve conversion rates based on real user behavior.

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NVECTA logo

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Lucky Orange logo

Website heatmaps, session recordings & AI-powered insights

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Lucky Orange combines heatmaps, session recordings, funnels and visitor feedback with Discovery AI and Visualize to analyze behavior and explore trends. Integrations include Shopify, HubSpot and GA4. Privacy controls include keystroke masking and text scrambling.

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Bloomreach logo

Every Channel and Every Agent on One AI Platform

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Bloomreach helps brands personalize experiences with Loomi. Connect customer and product data, coordinate campaigns across channels, and improve ecommerce discovery with AI-powered search, merchandising, and recommendations. Teams can use analytics and AI agents to build and refine experiences.

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Heyflow logo

The AI-first funnel platform to scale paid traffic.

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Heyflow is the AI-first funnel platform for performance marketers, agencies, ecom brands, and growth teams. With an AI trained on 150,000+ funnels and $2B+ in ad spend, Heyflow turns paid traffic into real conversions, and then keeps optimizing from there.

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OptiMonk logo

Chat your way to high-converting popups.

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Meet OptiMonk's agentic popup builder — just describe your goal, and it designs, builds, and targets high-converting popups for email/SMS, cart recovery, and more. No designer needed. Try OptiMonk and see the difference!

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Chartbeat logo

Realtime analytics and insights for online publishers

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Chartbeat is a suite of content analytics tools for publishers that lets you easily track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

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Croct logo

Personalization, AB testing, and audience segmentation.

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Croct is a conversion optimization platform that includes AB testing, feature flag, audience segmentation, personalization, and a visitor explorer.

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ABtesting.ai logo

Landing Page Optimization made easy.

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An A/B testing tool that uses Artificial Intelligence to help you smartly create, combine and test different variations of your landing page; finding the best fit for your audience, increasing conversions, and reducing costs.

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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BrightInfo logo

Personalized content experience creation

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BrightInfo doubles conversions rate using a personalization algorithm that automatically analyzes visitor behavior and serves highly relevant content to each.

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Mida logo

Lightweight A/B testing that won't slow your site

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Mida is a simple, lightweight A/B testing tool for marketers and CRO teams who care about website performance. 10x faster than typical a/b testing tools, Mida runs tests without hurting page speed, Core Web Vitals, or SEO. With built-in AI, anyone can launch experiments without writing code.

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CPV Lab Pro logo

track, test and optimize marketing campaigns

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CPV Lab Pro is a dashboard for marketing campaigns. It allows users to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Keitaro logo

Advertising tracker for media buyers and publishers

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Keitaro is ideal for CPAs and digital marketers who want to manage all their data and traffic from a single, secure location while protecting sensitive content from harmful bots.

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

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twik acts as an automatic MVT / AB testing platform - you don't need to divide pages or elements to experiments or decide on traffic to each or to modify your markup code in your CMS. twik constantly checks for the best performing combination of experiments and delivers it to the visitor.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Algolia logo

Agentic | Generative | Search

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Algolia is an API-first, search and discovery platform that blends seamlessly with your product & technology stack to deliver dynamic digital experiences.

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Proof Pulse logo

Personalized social proof notifications for your website

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Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

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