Benchmark Email Pricing, Features, Reviews & Comparison of Alternatives

Benchmark Email

Email marketing service provider

4.25/5 (151 reviews)

Benchmark Email overview

What is Benchmark Email?

Benchmark Email is an online email marketing platform designed to help businesses of all sizes create, manage and send marketing emails with email design, automation tools, and more. Benchmark is a permission-based email marketing company that puts user deliverability and reputation at the forefront.

An email service provider committed to bringing users the most up-to-date marketing trends and methods, Benchmark provides innovative features to both small businesses and corporations alike. Benchmark has set its sights on streamlining the email marketing process and engaging users with direct and desired interaction, branching out into all major social media channels.

Benchmark Email's automation pro tools enable users to manage welcome emails, abandoned carts and follow-up emails by tracking user activity. A drag and drop email editor allows users to create emails quickly and easily. Email templates serve to enhance user-productivity. Benchmark supports responsive emails, allowing users to read emails conveniently on desktop, laptop, tablet or smartphone. Benchmark also includes a code editor which allows users to build their own emails from scratch.

To help promote user engagement, Benchmark supports list builders and surveys and polls. A/B testing, inbox checking and reporting features help users gain actionable insight into email performance. Reports allow users to track email opens, links clicked and customer activity in real time. Multiple integrations serve to enhance the user-workflow.
www.benchmarkemail.com

Pricing

Starting from
$13.99/month
Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 3 other markets, India, Japan, Germany

Supported languages

English, Chinese (Simplified), Chinese (Traditional), French, German and 5 other languages, Italian, Japanese, Portuguese, Spanish, Taiwanese
Benchmark Email screenshot: Preview emails on mobile or desktopHow to Create Your First Benchmark EmailBenchmark Email screenshot: Check email performance at-a-glanceBenchmark Email screenshot: Use Benchmark's email editor to create and design emailsBenchmark Email screenshot: Select and manage email layoutBenchmark Email screenshot: Create and send email campaigns using BenchmarkBenchmark Email screenshot: Use the drag and drop editor to create emails quickly and easily

Benchmark Email user reviews

Value for money
Features
Ease of use
Customer support
  4.1
  3.9
  4.3
  4.3
Bob Thibodeau

My Review of Benchmark Email

Used weekly for 1-2 years
Reviewed 2018-09-18
Review Source: Capterra

Very good! Customer support responded quickly to my inquiries. For emailing your customer base easily and on a regular basis - this is good value for the money.

Pros
I loved the ability to design newsletters and email them directly to my subscribers. They have many different templates for you to choose from. The ease of use made my actual "writing time" for a newsletter minimal.

Cons
I used Benchmark when I first started in online business. It was very easy to use and the price was in my comfort zone. I then tried to set up a couple of "funnels" and could not do so (this was a couple of years ago - so time may have changed). I contacted Customer Support and was informed that the system I was trying to put in place was not available through Benchmark, that they were only for emailing directly. Unfortunately, I had to close my account and move on to a competitor that did allow me to build out my funnels for online marketing.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Andrew DeLeeuw

Easy to use platform

Used occasionally for 1-2 years
Reviewed 2019-05-24
Review Source: Capterra

Overall, I am satisfied and will continue to use Benchmark . I started on a Free Trial and upgraded to a paid service. I plan on sticking to Benchmark for a quarterly newsletter and using to send invitation or special emails.

Pros
This platform is very user-friendly. It doesn't take much effort to get up to speed on how to use it, and there are many email templates to choose from so you don't always have to create something from scratch! I think it's good value for the money, and the support team has been very helpful in my experience.

Cons
There ares some features where I feel limited. I am not too experienced with softwares like this, so I don't know what's available....but I really wish there was a pop-up feature, where users could click on a button and it would connect to their email to forward a newsletter for example. I also have experienced some deliverability issues and have not been 100% satisfied with the response. I think with this and being a new user, it takes time to learn and develop the best strategy.

Response from Benchmark


Hello Andrew,

Thank you for the review and high rating.

Regarding the feature you mentioned, we do have a forward option for the campaigns you send. When you have a moment, log in and chat with us, we'd love to show you how this feature works and also how to improve your deliverability.

- Benchmark Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Judith Eastbrook

Waiting For the Beta

Used daily for less than 6 months
Reviewed 2017-04-15
Review Source: Capterra

I have used other email marketing programs. I chose Benchmark because I wanted an inexpensive option for a project for a client. I would say Benchmark is easy to use and easy to learn especially if you have ever used an email marketing program before. But like all software programs, it has its quirks and you learn to get around them. But Benchmark's tutorials, FAQs and feature lists may not supply you with all the information you need. For instance, there are two email automation programs that each offer only one or two automated steps after the trigger. Nowhere in the documentation did it clearly state that only the Automation Pro, that is still in Beta, offers a customer's journey that you can use to send out more than two emails in a sequence. On the other hand, don't pay for more than you need. If you blast out emails to a list of established customers with only quarterly sales discounts, or discounts for birthdays and holidays, Benchmark is enough. And Benchmark is inexpensive. But if you want to onboard various segments of your customers, educating them and eliciting their engagement, this is not the email marketing program for you. There are two locations for live support, one is offshore and the other is domestic. The offshore folks are nice people but they mainly operate by rote. The domestic support gets it right, but I am still waiting to find out if a personalized greeting can be added to the Automation Beta. In my opinion, a personalized greeting should be a standard feature in a customer's journey. I don't know if it is or not and none of their stated info tells you.

Pros
Benchmark is easy to use. Easy to set up. Good for very simple customer outreach, i.e a storefront that collects emails and wants to alert customers to sales.

Cons
Very limited feature set. Not standard at this point.

Response from Benchmark Email


Hi Judith,

We appreciate you using Benchmark Email and taking the time to provide some feedback. Thank you for your kind words in regards to our ease of use as well.

We do, however, want to address some of your points in regards to our FAQs and tutorials as well as Automation Pro. Admittedly, our FAQs and tutorials are an area we¿d like to put more focus on. That¿s why we¿ve recently established a training department to help keep those areas better up-to-date and helpful to marketers. Our tools are constantly evolving and the support resources we provide must as well. We¿re confident this new department will succeed in this regard, as well as with keeping all support offices across the globe on the same page.

Your feedback in regards to Automation Pro is an integral part of the beta process. We expect new features to continue to be added to the automation platform throughout the beta period and after.

Again, thanks for the kind words and feedback.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Verity Love

User-friendly, Great Support

Used daily for less than 6 months
Reviewed 2020-09-20
Review Source: Capterra

I send out a great many videos and wouldn't use a email service without this capability. My trial period was cut short due to the limitations on a free account, forcing me to pay before I had a chance to evaluate the platform. I feel there should be special pricing for a Non-Profit. I'd like to see unlimited contacts and due to a paid account, have unlimited emails.

Pros
I've experienced great support and sending my first email was fairly easy. Drag & Drop feature is a good selling point.

Cons
The editor is slow and I set the line spacing but it seems to choose what it wants.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Michael Majchrzak

Happy customer

Used daily for 2+ years
Reviewed 2019-05-30
Review Source: Capterra

Overall I enjoy using it very much.

Pros
Unlike other email programs, benchmark allows me to send as many emails as I need without having to pay extra. I think benchmark is one of the only platforms that allows me to pay on the basis of the number of records and add the number of emails that I send.

Cons
Sometimes there is massive delays in receiving test emails.

Response from Benchmark


Hello Michael,

Thank you for your review.

Please don't doubt to chat with us if you're encountering issues with our test emails. We'll be glad to help.

- Benchmark Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Benchmark Email pricing

Starting from
$13.99/month
Pricing options
Free
Subscription
View Pricing Plans

Free for up to 2,000 subscribers and 14,000 emails per month.
$13.99/month for 600 subscribers and unlimited sends per month.
$21.99/month for 1,000 subscribers and unlimited sends per month.
$27.99/month for 1,500 subscribers and unlimited sends per month.
Contact Benchmark for further information regarding large, extra large and massive pricing plans.

Benchmark Email features

A/B Testing
API
Campaign Segmentation
Customizable Templates
Drag & Drop Interface
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (433 other apps)
Automatic Notifications (241 other apps)
Campaign Analysis (335 other apps)
Campaign Management (421 other apps)
Content Management (316 other apps)
Customizable Branding (316 other apps)
Data Import/Export (292 other apps)
Engagement Analytics (293 other apps)
Monitoring (274 other apps)
Multi-Channel Marketing (267 other apps)
Real Time Analytics (268 other apps)
Template Management (222 other apps)

Videos and tutorials

Additional information for Benchmark Email

Key features of Benchmark Email

  • Subscriber onboarding
  • Responsive emails
  • Code editor
  • List management
  • Automated email sequences
  • Engagement automation
  • Inbox checker
  • Mobile views
  • Popup & signup forms management
  • Polls & surveys
  • Email editor
  • Contact list automation
  • Follow-up emails
View All Features

Benefits

With the Benchmark email designer, users can quickly drag-and-drop images and move around sections of their email. Edit images without any need for Photoshop. Automatically responsive and mobile friendly.

Build lists with customizable signup forms to match the user's website. Use autoresponders to create triggered campaigns that keep customers in the purchasing cycle.

Use polls and surveys to find out what subscribers want. Create and manage journeys to interact with customers. Social media interrogations to help tie all marketing together.

Real-time reports show how well email campaigns are working. Know who opened, clicked and shared. With A/B testing, users will know how their subscribers are likely to react to their emails.

Users can use the Inbox Checker feature to see how their email looks across all devices and inbox clients, including Windows and Mac OS.