BrandMaster Pricing, Features, Reviews & Alternatives

BrandMaster

Elevate your business by mastering your brand

4.79/5 (14 reviews)

BrandMaster overview

What is BrandMaster?

The relationship between a brand and its customers is one that relies on consistency. When this breaks down so does the trust that’s been built up. Our brand management and marketing system is designed to make sure this doesn’t happen. It establishes a structure that eliminates the risk and makes it easier for marketers to share information and assets and control the way their brand is communicated. The platform is modular and flexible, allowing clients to build a system around their precise needs. It’s also packed with time-saving applications, tools and features that combine to accelerate workflows and reduce time-to-market.

Pricing

Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Germany, United Kingdom

Supported languages

English, Swedish, Norwegian (Bokmal), German, Portuguese, Spanish
BrandMaster screenshot: Brand HUB - There is no simpler way to manage your brand. It’s so much easier to find what you’re looking for and stay in control when everything’s together in one place. This is where your brand finds its voice, comes to life and makes a great impressionVideo TemplatesBrandMaster screenshot: Digital Asset Management - It’s not worth taking any risks with digital assets. You need a system that stores, shares and organizes all your media files centrally in one source. Here’s how you go about it.BrandMaster screenshot: Display Ads - Display advertising is a great way to put your brand in front of a receptive audience. With this intuitive tool, you’ve got everything you need to streamline the process and publish great ads.BrandMaster screenshot: Marketing Planner - Sorry, but it’s true. We’ve worked in marketing and know how important it is to plan, particularly when there are global, national and local activities to organize and coordinate.BrandMaster screenshot: Marketing Shop - Life would be a lot simpler if supply, distribution and quality control could be managed from a single, central outlet. We’re pleased to say it can and, what’s more, everything for sale is exclusively on-brand.BrandMaster screenshot: Template Studio - We can promise you greater control without adding to your workload. Pre-designed templates show everyone how it should be done and set a standard that’s applied across the company.Brand Hub - Color SwatchesBrand Hub - Code Library
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BrandMaster user reviews

Excellent
11

Very good
3

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.9
  4.7
  4.9
  4.8
Daniel P.

BMW Northern Europe

Used daily for 2+ years
Reviewed 2021-04-26
Review Source: Capterra

Very good, pragmatic and open to develop and tailor the product.

Pros
The staff and their ability to response to challenges. The DAM and sharing features are the real gems, making it easy to share content with users and non-users.

Cons
The planning functionalities need improvement and further integration into the CMS.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Gabriel B.

Perfect Fit

Used daily for 1-2 years
Reviewed 2020-08-17
Review Source: Capterra

We have been able to hugely decrease the creative team’s time spent scaling visual assets to different markets. It also has allowed the social media team to be more responsive to current trending topics, yet staying on-brand. We have directed a big part of our production to BrandMaster templates, which makes it possible for each one of our 10 markets to localise and download their desired version without any back and forth with the design team. We have maximised the potential use of our assets by including BrandMaster’s varied possibilities into the design process. Previously, we would work until having a final design for an asset, whilst now we can offer different background variations, text placement options, adding or removing elements from the design and even different colour schemes - all from the same template. Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis. Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team. That would have been a much bigger issue if we hadn’t had BrandMaster fully implemented.

Pros
Brandmaster has multiple functionalities that appealed to our needs. Being a cloud-based template tool, it allowed us to centralise our templates offers and make sure there isn't any outdated version being used. We can also adapt the already existing templates whenever we have a new visual style update. The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom. This provided autonomy to the teams who use the tool reduced immensely the time spent with process such as approval, localisation and delivery.

Cons
It takes some time to learn all the tricks of building more advanced templates, but all the investment in learning each tool's functionalities has payed off.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Daren J.

Brandmaster Review

Used daily for 6-12 months
Reviewed 2021-03-09
Review Source: Capterra

Professional, from beginning to end, from sales through to support. A great product and look forward to see where they go from here.

Pros
Its ease of use for both the end user but also the administrator, with very little required training you can get up and running in a short period of time. Its highly configurable and can look and feel like its your own. With its modular price model you can add to your products and grow as you go without having expensive upfront costs for features you may not require straight away.

Cons
There was nothing really that i didn't like, the backend configuration is a little dated but i understand they are in the process of releasing a new updated version very soon.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Anonymous

Easy brand management even for beginners

Used occasionally for 1-2 years
Reviewed 2021-03-26
Review Source: Capterra

Pros
I like that all media files, templates, assets and ad creatives are collected and managed from a single platform. Very smooth integration.

Cons
Some advanced functionality usage requires additional learning.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Martyn C.

Manage multiple brands with ease

Used weekly for 2+ years
Reviewed 2021-02-12
Review Source: Capterra

Pros
The CMS functionality makes it incredibly easy to build a home for your brand, using the library of widgets our superusers can easily customise and update the Brand Portal. The ability to house multiple brands has been key for us - Enabling individual brands and local markets to have access to a personalised brand hub, but still enabling our centralised marketing function to have access and search across all sub-brands is incredibly powerful.

Cons
Nothing so far, we are looking forward to expanding our use case across the other available modules.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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BrandMaster pricing

Contact BrandMaster for pricing.

BrandMaster features

API
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Content Management
Customizable Branding
Customizable Templates
Multi-Channel Marketing
Reporting & Statistics
Reporting/Analytics
Search/Filter
Template Management
Third Party Integrations

Activity Dashboard (536 other apps)
Alerts/Notifications (408 other apps)
Contact Management (381 other apps)
Data Import/Export (480 other apps)
Engagement Analytics (401 other apps)
Performance Metrics (371 other apps)
Social Media Integration (394 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for BrandMaster

Key features of BrandMaster

  • Access Controls/Permissions
  • Asset Categorization
  • Asset Control
  • Asset Library
  • Asset Sharing
  • File Conversion
  • Mobile App
  • Reporting/Analytics
  • Search Within Document
  • Search/Filter
  • Social Sharing
View All Features

Benefits

Secure brand consistency
Keep your brand valid 24/7
Protect your brand assets
Reduce time-to-market delivery
Increase productivity
Know your marketing ROI
Collect your brand and marketing in one place