Iterable Pricing Plan & Cost Guide

Iterable

Growth marketing and user engagement platform

4.25/5 (34 reviews)

Iterable Pricing

Starting from: $500.00/month

Pricing model: Subscription

Free Trial: Available (No Credit Card required)

Pricing is based on number of users and message on the Iterable platform.

Iterable's pricing tiers start at $500/month.

Competitors Pricing

Congress Plus Advocacy

Pricing model: Subscription

Agility CMS

Starting from: $47.00/month
Pricing model: Free, Subscription
Free Trial: Available (No Credit Card required)

MessageMedia

Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Transifex

Starting from: $139.00/month
Pricing model: Free, Open Source, Subscription
Free Trial: Available (No Credit Card required)

Referral Rock

Starting from: $200.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)

Pricing Comparison

How does Iterable compare with other Marketing apps?

Subscription plan?

Iterable



98% of apps offer a
subscription plan

Free trial?

Iterable



82% of apps have a
free trial

Free plan?

Iterable



28% of apps have a
free plan

Pricing Comparison

Marketing app prices shown are $/month




Iterable Pricing Reviews

Pros
  • Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.
  • Would recommend over any other platform. Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.
Cons
  • Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.
  • Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value
97%
recommended this to a friend or a colleague

2 reviewers had the following to say about Iterable's pricing:

Kim Burgaard

Rainbows and unicorns promised

Used daily for 6-12 months
Reviewed 2019-11-28
Review Source: Capterra

Automatic blame deflection of any issues we've raised, canned responses and total failure to meet promised value

Pros
Cart abandoner targeting promised, non-engineer self-service of complex marketing and retargeting campaigns.

Cons
Blaming Segment for failure to merge anonymous events with identified users, blaming Segment for integration failures that caused significant loss of data. Awful limitations of workflows. No ability of non-engineers to actually successfully self-service on pretty much any features. Zero interest on actually enabling us to leverage the service to create value

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 0/10

Minimize review


Iterable

Growth marketing and user engagement platform

Anonymous

Best marketing platform

Used daily for 2+ years
Reviewed 2018-09-25
Review Source: GetApp

Pros
Would recommend over any other platform. Great product for a great value. We use it for all our clients and it delivers far superior service than any of its competitors that we have tried.

Cons
Their API goes down occasionally. Usually not to a significant determinant, and they give us fair warning each time, but it can be annoying.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review


Iterable

Growth marketing and user engagement platform