Outfunnel Pricing, Features, Reviews & Comparison of Alternatives

Outfunnel

Marketing automation software for managing email campaigns

4.89/5 (35 reviews)

Outfunnel overview

What is Outfunnel?

Outfunnel is a cloud-based marketing automation software designed to help businesses manage email campaigns, score leads, set up workflows to engage with prospects, and improve overall return-on-investment (ROI) across the organization. Managers can receive notifications about website visitors, use web tracking capabilities to capture traffic sources for new leads, and track emails' replies, clicks, or open rates on a centralized platform.

Outfunnel allows marketers to monitor sent, delivered, bounced, or unsubscribed emails, send automated drip campaigns, and utilize the visual editor to create personalized messages by formatting text and adding images or links. Administrators can gain visibility into the revenue impact of each email campaign, new sales opportunities based on their engagement metrics and traffic sources through reports.

Businesses can Outfunnel to create event-based segments of contacts based on several conditions including email or website activities and lead scores. The software also helps sales professionals use data from external customer relationship management (CRM) systems to trigger email campaigns.

Outfunnel facilitates integration with various third-party applications such as Pipedrive, HubSpot CRM, and Copper, which helps organizations synchronize data and create new contacts or leads via Mailchimp.
outfunnel.com

Pricing

Starting from
$19/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, Australia, Germany, Mexico

Supported languages

English
Outfunnel screenshot: Outfunnel lead scoringMeet Outfunnel - Sales and Marketing Finally TogetherOutfunnel screenshot: Outfunnel web trackingOutfunnel screenshot: Outfunnel email campaigns

Outfunnel user reviews

Excellent
31

Very good
4

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.9
  4.4
  4.9
  4.9
Valentin Bayard

Works as advertised

Used weekly for 6-12 months
Reviewed 2020-06-09
Review Source: Capterra

Setup super easy, most things were intuitive. Had to clarify a few things with the support team but they were super responsive so no problem.

Pros
I really like that Outfunnel does exactly what it says on the box. For me, it elegantly bridges the shortcomings of Pipedrive which is our main CRM. The team is great and I've already had a few discussions with them and saw that they implemented a few of my requests

Cons
It's not as feature-full as other products on the market. For me, it's more of a tool and less of a solution. It's best to get into it already knowing what you're trying to achieve.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Harjinder Gadhvi

Outfunnel software review

Used weekly for less than 6 months
Reviewed 2020-06-09
Review Source: Capterra

Outfunnel allows the Marketing team to send emails on behalf of the sales team freeing up their time to do sales activities. Outfunnel have a fantastic support team, their Live Chat is a great way to get answers quickly. They're always open to recommendations and have regular product updates with new features and functionality.

Pros
There are two things I like most about the software, firstly the newly added dynamic sender details functionality, giving you the ability to change sender details dynamically based on the contact owner in our CRM, so you don't need to create multiple emails for each sender. This has saved us a great deal of time. Secondly the bounce activity tracking which allows us to identify incorrect/invalid email addresses and update/cleanse them accordingly, helping us to maintain a cleaner database.

Cons
The bounce emails are caught by Outfunnel and we have no visibility of these. It would be good to have these emails filtered into a specific mailbox and identify hard/soft bounces. Also, currently we're unable to map to single/multiple option fields in Pipedrive, only text date and number fields are supported.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Adam White

Simple tool for managing segmented e-mails

Used weekly for 6-12 months
Reviewed 2020-10-16
Review Source: Capterra

We had a larger mailchimp e-list and were keeping individual user data in pipedrive. Outfunnel allowed us to segment the pipedrive user base much more specifically in order to manage small to medium bulk e-mails. As a small business that cares about not spamming our followers, this segmentation is perfect to send people exactly what we think they want to hear about.

Pros
We like how well Outfunnel connects to our existing CRM (pipedrive) and allows us to getting additional data points. It was easy to set-up and connected to everything we already use really well. The team was very communicative and supportive to get up and running.

Cons
Getting the e-mails approved via our domain was a bit tedious, but this is the case with most e-mail softwares. There are still a few features we would love, but this works for now.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

Minimize review

Rene Sulski

Easy to use and first choice if you are using Pipedrive

Used weekly for free trial
Reviewed 2019-04-01
Review Source: Capterra

Lean, clean and simple.

Pros
Easy to implement and the perfect choice if you are using Pipedrive.

Cons
Only Mailchimp is possible right now so, we were limited regarding the automation workflows.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

Minimize review

Anonymous

Excellent marketing automation, with a focus on B2B

Used daily for 6-12 months
Reviewed 2020-09-09
Review Source: Capterra

Overall, Outfunnel has been a helpful tool for automating our email nurture campaigns. The email sequences are easy to use, and perfect for simple, conversational emails. The data is synced to our CRM, so it's all automated.

Pros
The value for money is incredible. Outfunnel does all the heavylifting for automated email marketing. Data such as email engagement, web visit and even lead scores are synced to our CRM, marrying lead nurturing and sales in a seamless way.

Cons
The functionality is a little limited, but it's sufficient for us. May be insufficient if you needs are more complex.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

Outfunnel pricing

Starting from
$19/month
Pricing options
Subscription
Free trial
View Pricing Plans

Outfunnel is offered across three pricing plans, outlined below. A 14-day free trial is available.
Starter: $19 per month
Growth: $49 per month
Professional: $125 per month

Outfunnel features

Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Reporting & Statistics
Third Party Integration

A/B Testing (219 other apps)
API (604 other apps)
Activity Dashboard (416 other apps)
Content Management (309 other apps)
Customizable Branding (314 other apps)
Customizable Templates (324 other apps)
Data Import/Export (287 other apps)
Drag & Drop Interface (272 other apps)
Engagement Analytics (292 other apps)
Monitoring (264 other apps)
Multi-Channel Marketing (262 other apps)
Real Time Analytics (264 other apps)
Social Media Integration (339 other apps)
Template Management (219 other apps)

Videos and tutorials

Additional information for Outfunnel

Key features of Outfunnel

  • Analytics/ROI Tracking
  • Customizable Fields
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • List Management
  • Marketing Automation
  • Reporting/Analytics
  • Sales Intelligence
  • Segmentation
  • Subscriber Management
  • Website Visitor Tracking
View All Features

Benefits

• Revenue-driving marketing automation that's super easy to plug into modern CRMs like HubSpot CRM, Pipedrive and Copper.
• Up and running in minutes, not days