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189 reviews
Recommended
Gabriela S.
Verified reviewer
Management Consulting, 11-50 employees
Used weekly for 2+ years
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A great powerful tool at a fraction of the cost.
It is easy to use and affordable. It has lots of starter templates and making your own from scratch is user friendly.
Integrating to CRM is simple but not always sure how to map the fields internally to the tabs if you have done a lot of customization.
Anonymous Reviewer
Verified reviewer
Information Technology and Services, 1-10 employees
Used weekly for 1-2 years
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Zoho’s Campaign gives us the option to review our contacts campaign behavior Links Opened/Clicks directly sync to in our Zoho CRM, which we did not have with MailChimp. We liked the simplicity of two way integration without engaging with other companies, so that was what made it for us to move away from other platforms.
Value, ease of use and reliability
Selection of templates.
Alberto Jose L.
Verified reviewer
Used daily for less than 6 months
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Is a very dynamic tool, the ability to integrate it into CRM makes it a very useful tool to maintain control over your marketing data base, in addition to having a very useful support
Offers a great marketing experience, is a great tool to integrate marketing campaigns through emails or social media in addition to being integrated into CRM, which makes it a very useful and dynamic platform that offers great control over the results of your marketing campaigns
It can present some difficulties to create the design of a campaign in addition to some updates require a little more training to get to better understand the tool
Anonymous Reviewer
Verified reviewer
Hospital & Health Care, 11-50 employees
Used daily for 6-12 months
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Start to finish tracking from potential customer to lifelong client. Its working so far
Ease of use and integaration with our new CRM solution.
Not much to dislike, zoho is a total package, as long as you buy into the platform, it integrates perfectly
fazal a.
Information Technology and Services, 51-200 employees
Used monthly for 1-2 years
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I had been using this tool to create campaigns and add surveys for support and implementation to send them to our clients and create multiple groups to send specific campaigns to a list of specific users only and we can easily track out how many users responded to the survey, how many clicked on the link provided in the campaign, and how many didn't even open the email.
The only con I would point out that we had to send campaigns via email and we received fewer responses and we had to follow-up via calls and emails to get more responses. Whereas our current solutions already provided us an added advantage to allow us to send the survey to users that are using our application and pop-up at the time they login into their accounts.
Pamela B.
Consumer Services, self-employed
Used weekly for 1-2 years
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With so many email systems tagging SPAM, I can be assured that in using this system, my emails will get through, with no head-aches.
What I like most is that it's not MailChimp! There is so much ease of use with the product that it makes it an easy go-to when I have to do a mailing.
Sometimes what you used to be able to do is no longer because of updates and changes. The help section can be challenging to find exactly the answer you need to fix the problem.
Rebekah M.
Sports, 1-10 employees
Used weekly for 6-12 months
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We haven't made a complete switch to Zoho Campaigns, but have several of our lists there and use them frequently. They are reliable and affordable, and fairly easy to use.
I have tried many different email marketing platforms. From Mailchimp to Constant Contact to Zoho Campaign. Zoho is affordable, it ties in with their email software (a huge bonus if you use Zoho mail).
The speed. It takes up to 20-30 minutes for someone to review your campaigns before you send them. And then the sending speed is SLOW. So very slow. It took 15 minutes to send 1000 emails. Which get sent in 2-3 minutes from the competition.
DARSHAN B.
Retail, self-employed
Used weekly for 1-2 years
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overall nice performance
this is really fast and nice for email marketing. It really helps in boosting up your sale because it helps to create your emails efficiently and easily. It even helps to monitor the campaign performance which is really important for any campaign that is live.
not cost effective as found it to be costlier though the campaign's are great enough. many more features should be added further.
Mike G.
Primary/Secondary Education, 1-10 employees
Used weekly for 2+ years
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This is a great product if you're using it with Zoho's CRM integration because you can pull leads directly into distribution lists.
The recent interface update is not user-friendly at all. It's hard to navigate and is very glitchy. I am reconsidering Constant Contact.
Alisa C.
Information Technology and Services, 1-10 employees
Used weekly for 6-12 months
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We started using Zoho CRM and needed an email newsletter (listserv) software to go along with it. Zoho Campaigns integrates with Zoho CRM, so we can sync between the two. We use Zoho Campaigns to send emails to a specific group of contacts - for example: if we want to send a Thanksgiving newsletter to all of our clients. Templates are easy-to-use, or you can create your email from scratch. Like Zoho CRM, there is a learning curve, but it's worth taking the time to learn how to use it.
The fact that this syncs & integrates seamlessly with Zoho CRM makes it a must for Zoho CRM users.
It takes a little while to figure out the ins and outs and understand how and when it syncs, but it's worth it!
Anonymous Reviewer
Verified reviewer
Used weekly for 1-2 years
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easy and affordable marketing campaign application
Zoho campaigns has been instrumental in managing our email marketing campaigns to our clients. The templates are easy to use and customize, the price is affordable and it easily integrates with other applications and platforms.
Emails with multimedia e.g videos take a while to get sent across the mailing list and sometimes do not play on the receiver's end
Daniele F.
Retail, self-employed
Used monthly for 2+ years
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The advantages of using Zoho is using the email marketing platform in massive action, such as promotions, discount coupons and even sending welcome emails, so that you can do a great job without complications. A lot of people don't know is that the Zoho Campaigns platform has monitoring of all its subscribers, through its traffic monitoring, being able to stay on top of everyone who access your link through your email marketing.
Lack of some resources like increasing the number of sources and templates for creating email marketing.
Tshepho J.
Verified reviewer
Marketing and Advertising, 11-50 employees
Used weekly for 1-2 years
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We are able to track our email campaigns, and re target users who are engaging .
First time using this software without training, i thought it was going to be difficult but no.. is actually easy to set up a campaign because its got hints that works like a GPS to direct you until you your complete your campaign.
Their email templates have very low quality and i don't think they are worth paying for.
Marc C.
Verified reviewer
Photography, self-employed
Used monthly for less than 6 months
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Like all my reviews on Zoho products, it really matters to say that Getting Zoho One integration across their apps is a key factor in making their platform better and less expensive than many others. This is no different with Zoho Campaigns. Is it perfect? No. But where this app really stood out for me was their support team. Wow, I impressed by how much hand-holding their technician did for me to get my first campaign email out. It was the difference between loving and hating this app. Setting up email campaigns for the first time is not easy, so take the time to read their help and support documents no matter how boring you find them.
Yes, their support documentation is next o horrible and very lacking in simple how-to steps. It also seems overly complicated and lacking in simplified workflows. Also, the user interface is very dated and so are many of the email templates. Luckily, that's not always the most important thing in email campaigns. I'd love to see them upgrade that along with some really well-recorded step by step videos. It sometimes reminds me of how hard it is to learn how to use Photoshop if you're not familiar with it. Again, not perfect, but a great choice if you're on the Zoho One plan.
Ashley M.
Computer Software, 1-10 employees
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Probably its best features are the social media integration and the customization of the templates as mobile friendly. Setting up a campaign is quite easy. It has different types of campaigns from newsletter and emails to e-commerce campaigns. The newsletters campaigns can also be posted on Facebook, Twitter and Linkedin. The tracking can be seen under the report tab but involves a lot more digging to get details. Its a good option for a small business as its free for small number of subscribers and campaigns and then a pay as you grow payment plan.
It can take awhile to learn and get most of its capabilities but it offers lots of helpful resources and guidelines, including ebooks and videos.
Lea W.
Used monthly for 2+ years
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Zoho Campaigns is a drag-and-drop software that is easy to use, has a decent interface and can incorporate multimedia into the emails. It is simple to import contacts and add them to distribution lists.
There are glitches within the system. For instance, I recently sent a campaign that had a video embedded in it. The video link was functional and worked properly when I tested the campaign. When it was sent to the list, however, the video did not play. Also, there have been issues with the campaign preview that shows up when it is automatically shared on social media.
Anonymous Reviewer
Verified reviewer
Used weekly for 1-2 years
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Zoho Campaigns is in my opinion a cool Alternativ to salesforce...zoho starts with a free Membership and thats great oppurtunity for low budget founder...they can grow their account in relation to their business growing
Zoho is not easy to understand when you are new to systems like zoho. Something like wordpress for e-mail Campaigns would be a great future vision,or not
Jeanette L.
Hospital & Health Care,
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I found Zoho campaigns was very convenient to use since we use Zoho already for CRM. Convenient but does lack some of the features provided by other email campaign management softwares like Mailchimp. Decent for our current list of clients but not to get new ones.
Limited features but get's the job done. Doesn't have a lot of design capability.
Mark F.
Verified reviewer
Insurance, 51-200 employees
Used weekly for 6-12 months
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Zoho Campaigns is perfect for our organization. 30% of our sales are ran through email marketing produced by Zoho Campaigns. We also have a higher persistence rate due to staying in touch with current clients. If you don't stay in communication with your clients, your competitor will. Use scheduled campaigns through ZOHO Campaigns to keep that from happening.
The reports features of Zoho Campaigns is awesome. It gives me any metric i need to refine my marketing outreach.
You can't go wrong with Zoho Campaigns. Its truly is a clean software for email marketing.
Sourabh B.
Verified reviewer
Used weekly for 1-2 years
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Very well integration with ZOHO CRM. creating targeted mailing lists is easy because of this. Simple and intuitive UI. Mobile app is available.
Not a lot of templates to use. other similar services provide larger selection of templates. Pay-as-you-go plan are little expensive.
Harendra Pratap S.
Verified reviewer
Real Estate, 11-50 employees
Used weekly for 1-2 years
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Zoho is big brand in a present days & they provide best services apps & other services if i talking about zoho compaigns are very amazing for me & very helpful.
This is a some times very slow but over all they working constantly for us. please resolve this. this is a best app
Anonymous Reviewer
Verified reviewer
Used other for 6-12 months
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It turned out not to be as bad as I had heard. I like the possibility of customizing the templates so that they are more faithful to the corporate image. The option to review the results of previous campaigns so that the same client can improve or focus in a different way.
It is not easy to use. It lacks options that allow moving or attaching in a simple way. some emails do not reach your receiver and you lose the effectiveness of the tool as such.
Kary R.
Insurance, 1-10 employees
Used other for 1-2 years
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It took me a bit to configure it but I was able to achieve it. I like the wide variety of templates offered. I can modify and customize them as easy as generating a document in Word.
For security reasons a validation is mandatory, I agree but this makes me wait more time to send my newsletter.
Abdiel P.
Verified reviewer
Used other for 1-2 years
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It's very helpfull for share quality information to my customers. You can't create elegant emails and get statistics about what they do with it.
When you are creating or editing an existing template, there are some elements complicated to apply. I think that should be more easilly to do.
Craig C.
1-10 employees
Used daily for less than 6 months
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For a start-up company, Zoho has the features needed.
Great value for the money when comparing all the features a start-up needs. We need to spend money elsewhere as we launch a new company. Zoho allows us to invest in other areas without giving up the basic features we needed.
Somewhat limited customization and modifications in the entry version. It would be nice to be able to add features without incurring a cost.