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Top Rated Campaign Management Software with Engagement Tracking in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Engagement tracking provides valuable insights into user interactions with marketing campaigns, allowing businesses to optimize strategies, tailor communications, and improve campaign effectiveness based on metrics such as open rates, click-through rates, and user behavior. Our reviewers in campaign management software rated this feature as highly important.

5 Best Campaign Management Software with Engagement Tracking

Product
User rating
Starting price
Google Ads logo
4.4
(1K)
Empty state illustration for "No pricing info"

No pricing info

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EngageBay CRM logo
4.7
(907)
14.99
per user/per month
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MailerLite logo
4.7
(2.2K)
10
per user/per month
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ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
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Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
learn more

See other top Campaign Management products with engagement tracking

How we picked the 5 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Campaign Management software category. They also needed to have sufficient reviews about engagement tracking, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for engagement tracking, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 5 best products

Google Ads logo
Reviews Sentiment
 
 
 
1-2(44)
3-4(342)
5(620)
Key Features
Email Marketing
Campaign Analytics4.4

User insights about the engagement tracking feature

Reviewers find Google Ads' engagement tracking valuable for monitoring user interactions with ads, such as clicks and impressions. They appreciate the detailed analytics, which help optimize ad campaigns and improve ROI. Users highlight the ability to track conversions and identify trends, enabling data-driven decisions. Some suggest improvements in tracking speed, but overall, they find the feature effective for campaign optimization.

See related user reviews

“In Google Ads, I appreciated the Engagement Tracking feature for its ability to monitor user interactions with ads, providing insights for campaign optimization.”
HK

Hamza K.

Marketing Digital

“Engagement tracking is critical to the campaigns to monitor what is working in the ad, be it creative, descriptions, headlines, links, callout extensions, etc. ”
JG

Jessica G.

Content Marketer

Starting price
Empty state illustration for "No pricing info"

No pricing info

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Pros and Cons based on 1,006 verified reviews

Effective client acquisition

Comprehensive online promotion

Precise audience targeting

Advanced targeted advertising

Versatile diGital marketing tool

Complex account management

High click costs

Problem-solving challenges

High costs and complexity

Inadequate customer support

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(7)
3-4(268)
5(632)
Key Features
Email Marketing4.5
Campaign Analytics

User insights about the engagement tracking feature

Reviewers appreciate EngageBay CRM's engagement tracking for its ability to monitor email opens, link clicks, and user behavior. They find the tracking stats clear and useful for evaluating marketing strategies. Users value the simplified reporting and the ease of accessing engagement data. Some suggest improvements in segmentation tools, but overall, they find the feature helpful for staying connected with their audience.

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“The ability to track email opens, link clicks, and time spent on web pages gives a clear picture of user behavior and engagement levels.”
Sk

Shiva k.

Chief research officer

“A simplified list of click rates / # of clicks, opens etc etc. no extra "fluff" it shows you exactly what u would expect it to.”
SR

Siju R.

Administrator

Starting price
14.99per user /
per month
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Pros and Cons based on 907 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Marketing4.8
Campaign Analytics4.6

User insights about the engagement tracking feature

Reviewers appreciate MailerLite's engagement tracking capabilities, highlighting its ease of use and the valuable insights it provides into email open rates, clicks, and responses. They find it helpful for measuring campaign effectiveness and making necessary adjustments. Users also value the detailed statistics and the ability to identify less active subscribers, which aids in optimizing email marketing strategies.
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“It's a great feature that provides accurate data on the level of engagement prospects have with my marketing emails such as replies, open rates, and other forms of action”
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Judith S.

Email Marketing Specialist - Product Landing Page Design

“As a new user, this feature allows me to measure the impact of emails on my targeted subscribers. I will use the open rates, clicks, and responses to gauge the effectiveness of my campaigns and to make adjustments when needed.”
MM

Maggie M.

Author

Starting price
10per user /
per month
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Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Campaign Analytics4.4

User insights about the engagement tracking feature

Reviewers value ActiveCampaign's engagement tracking for its ability to monitor and analyze subscriber interactions with emails. They appreciate the insights into open rates, click rates, and conversions, which help optimize campaigns and improve marketing strategies. Users find the reporting tools helpful, though some suggest enhancements for deeper data analysis. Overall, they find the feature beneficial for understanding audience behavior.

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“It's powerful tool through which user can track user engagement with their email campaign. Thus allow the user to identify contacts who are actively engaging with their content ”
HA

Haroon A.

Lead Officer

“This feature allows you to monitor and analyze how subscribers interact with your emails, enabling you to make data-driven decisions. It provides valuable insights that help optimize your campaigns, improve open rates, and boost conversions. ActiveCampaign's Engagement Tracking is a game-changer for email marketers seeking measurable results.”
TR

Tarunika R.

Technology Consultant

Starting price
15flat rate /
per month
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Pros and Cons based on 2,560 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Marketing4.6
Campaign Analytics4.5

User insights about the engagement tracking feature

Reviewers indicate that Mailchimp's engagement tracking is essential for monitoring email campaign performance. They value the real-time data on open rates, click-through rates, and other metrics, which help optimize marketing strategies. Users appreciate the detailed analytics, the ability to segment audiences based on engagement, and the integration with Google Analytics for enhanced tracking. Some mention occasional inaccuracies but find the overall functionality beneficial.
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“It helps you Track your Engagement, with subject line tracking, it helps you decide whether you want to change anything in your Email Marketing Strategy to get more Engagement”
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Scott C.

Business Development Manager

“Mailchimp helps tremendously by providing indepth and detailed stats about who your emails were sent to, who opened and engaged with the email versus who ignored it, where they are from, how long they were engaged, and much more. All this helps provide valuable info allowing you to target those clients who are most engaged in your emails with ease!”
MC

Mike C.

Real estate photographer and videographer and real estate agent

Starting price
13flat rate /
per month
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Pros and Cons based on 17,562 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Campaign Management Software with Engagement Tracking in 2026

Mailchimp logo

Email and SMS marketing automation platform

learn more
Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Read more about Mailchimp

Users also considered
monday.com logo

Project management software

learn more
monday.com is a visual Campaign Management software used by marketing teams to collaborate, plan and track campaigns - all in one place.

Read more about monday.com

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot brings data from every touchpoint with your leads into one clean view that you and your sales team will love.

Read more about HubSpot Marketing Hub

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Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

learn more
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

learn more
From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

learn more
Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

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Airtable logo

AI-Powered, No-Code App Building Platform

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Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

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ActiveCampaign logo

AI-first marketing platform

learn more
ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

learn more
Execute your most successful campaign yet with Wrike's trusted work management. Streamline your intake with custom-field request forms, collaborate in real-time, plan out projects, share results, and accelerate approvals with built-in proofing tools.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

learn more
Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo
Category Leaders

Drives revenue via automated eCommerce marketing

learn more
Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

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Fuel growth with multi-channel ads
You can’t control where people spend their time, but you can control if you’re there. Capture market share by staying in front of the right audience with multi-channel ads. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

learn more
EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

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Google Ads logo

Online advertising solution for businesses

learn more
Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Read more about Google Ads

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Klaviyo logo

AI-enabled email marketing solution for B2C companies

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Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

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iContact logo
Category Leaders

Email marketing , automation, and landing page software

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Manage email campaigns from creation to execution and everything in between. List management, creative templates, social post support and full reporting.

Read more about iContact

Users also considered
Keap logo

An all-in-one CRM, sales and marketing automation solution

learn more
Use Keap's campaign builder to create automated, action-triggered follow-up marketing campaigns, & use pre-built templates or design your own campaigns

Read more about Keap

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

learn more
Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

Read more about Campaign Monitor by Marigold

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

learn more
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
Spotler CRM logo

The Powerful CRM for Growing Teams

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Spotler CRM is designed for growing teams, making it easy to set up and simple to use. All your data is in one place helping you effectively manage your contacts and share information, enabling great team collaboration, improved customer relationships and increased sales.

Read more about Spotler CRM

Users also considered
Instapage logo

Create landing pages without limits.

learn more
With Instapage, marketers can maximize conversions by creating, personalizing, optimizing landing pages at scale, automatically connecting ads with relevant post-click pages, and delivering insights to drive the highest growth possible from digital ad campaigns.

Read more about Instapage

Users also considered
Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

learn more
Use Salesforce Pardot to create triggered email campaigns, build landing pages & forms, manage search campaigns, assign leads, report on activity, & more.

Read more about Salesforce Marketing Cloud Account Engagement

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ClickCease logo

Prevent Click Fraud in Real-Time

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Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

Read more about ClickCease

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SocialPilot logo

Social Media Scheduling & Analytics Tool for SMBs & Agencies

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SocialPilot is a social media marketing management solution for social media professionals & digital agencies, offering automated post scheduling, team & client collaboration, analytics & reporting, social inbox, content curation and so much more with a free 14-day trial.

Read more about SocialPilot

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Key features for Campaign Management software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers appreciate the unlimited email sending, automation, drag-and-drop builders, templates, and analytics for tracking emails' performance. 96% of reviewers rated this feature as important or highly important.
  • Campaign Analytics: Users value detailed insights on open rates, clicks, conversions, and engagement trends, helping to optimize campaign performance. 91% of reviewers rated this feature as important or highly important.
  • Campaign Planning: Reviewers highlight the flexibility in customizing target audiences, setting goals, scheduling, and using data for strategic planning. 91% of reviewers rated this feature as important or highly important.
  • Contact Database: Users like the ability to store, manage, and segment contacts easily, with features for importing/exporting and integrating with other tools. 91% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers appreciate advanced features for organizing and maintaining contact information, including tagging, segmentation, and tracking engagement. 90% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users find the tools for creating custom forms, landing pages, and pop-ups effective for gathering and managing leads from various sources. 87% of reviewers rated this feature as important or highly important.