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Content Marketing Software with Campaign Management (2025)

Last updated: March 2025

Why is campaign management important for content marketing software users?

Based on GetApp's analysis of 234 verified reviews collected between July, 2021 and August, 2024

Campaign management in content marketing software enables efficient tracking of budgets, scheduling of posts, and performance analysis. It streamlines campaign creation, allows for quick adjustments, and enhances overall organization and effectiveness. Of the 234 reviewers who rated campaign management, 78% rated this feature as important or highly important.

Key features of content marketing software based on insights from 4194 verified reviews

  • Content Management: Users value the ability to organize, edit, and publish diverse content types, track performance, and integrate with other tools to enhance productivity. 95% of reviewers rated this feature as important or highly important.
  • SEO Management: Reviewers highlight the importance of keyword optimization, competitor analysis, and content improvement tools for boosting search engine rankings and driving traffic. 90% of reviewers rated this feature as important or highly important.
  • Customizable Templates: Users appreciate pre-built and customizable templates for creating tailored content quickly, enhancing efficiency and consistency in branding efforts. 88% of reviewers rated this feature as important or highly important.
  • Social Media Integration: Reviewers emphasize the convenience of managing multiple social media platforms from one place, scheduling posts, and analyzing engagement metrics. 87% of reviewers rated this feature as important or highly important.
  • Customizable Branding: Users enjoy the flexibility to apply brand-specific elements like logos and colors, ensuring a consistent and professional brand presence across all content. 86% of reviewers rated this feature as important or highly important.
  • Reporting & Statistics: Reviewers highlight the detailed analytics and reporting features that provide insights into content performance, helping inform data-driven decisions. 83% of reviewers rated this feature as important or highly important.
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205 software options

DropTrack logo

Solution for organizing and promoting music content

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DropTrack is a cloud-based solution, which helps record labels, independent artists, & producers handle processes related to the organization & promotion of music content. The platform is a white-label solution, which enables users to send digital promotions with personalized logos & themes.

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Jira logo

Cloud-based project and issue tracking software

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Jira is the leading issue and project tracking software for agile teams. It helps plan, track, and release world-class software by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize team performance.

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Employee Benefits Content Packages - Content Cloud logo

Employee Benefits Library

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Employee Benefits Content Packages - Content Cloud is an online employee benefits resource with thousands of articles, videos and podcasts covering all things regarding employee benefits from large corporations to small businesses.

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Agility CMS logo

Proudly Canadian, Built for Your Brand – Agility CMS

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Agility is the Headless CMS for businesses seeking personalized, scalable, and future-proofed content management solutions. With an API-first approach and flexible architecture, Agility easily empowers your brand to create and distribute engaging content across channels.

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PostMonster logo
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Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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Mailchimp logo

Email and advertising marketing automation platform

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Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

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Wix logo

Website builder & business management platform

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Wix is a website-building and business management platform that helps users create any type of website and expand the brand's online presence. Wix offers its users different ways to build sites; for those less tech-savvy, the Wix Editor is the way to go. It boasts a choice of various pre-designed templates that can be personalized with a drag-and-drop editor and various other AI capabilities, such as an automated text generator.

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monday.com logo
Category Leaders

Project Management Made Easy

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Easily create and manage your marketing content with monday.com Work OS, the customizable platform for all your content marketing needs. Streamline tasks with no-code automations, assign responsibilities, collaborate in real-time, collect data, and track progress.

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Zoho Social logo

Social media marketing for growing businesses

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Zoho Social helps marketers in small to large organizations to grow the social media presence of their brand with actionable insights focused on content and engagement by scheduling unlimited posts, managing social networks, tracking conversations, and measuring performance from a single dashboard

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Semrush logo
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SaaS solution for online content marketing

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Semrush is a leading online visibility management software-as-a-service platform.

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Airtable logo
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No-Code App Platform

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Airtable is a next-generation app-building platform that enables teams to build custom business applications without any coding. It offers a range of features, including automations, interface designer, data visualization, and AI-powered workflows, to help businesses streamline their operations and drive strategic alignment.

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Hootsuite logo

Social media management & scheduling for SMBs and enterprise

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Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

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Wrike logo
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Manage your projects from start to finish with Wrike

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Wrike is a content marketing platform trusted by more than 20,000 companies worldwide. Features include customizable request forms, proofing tools, automated reports, and ready-built campaign templates. Create the best marketing campaigns with Wrike’s easy-to-configure software.

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Buffer logo

Social media management platform

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Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

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Omnisend logo
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Powerful yet intuitive all-in-one email & SMS marketing tool

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Trusted by 125k+ ecommerce businesses, Omnisend’s all-in-one email marketing, newsletter & SMS tool automates your marketing across the customer journey—reaching the right audience, with the right message at the right time. Integrates easily in 1-click with Shopify, BigCommerce, Wix & more.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Level up your content marketing
Grow your business organically by outranking and outshining your competitors with better content marketing and SEO. Create your free account today to learn more and explore plans and pricing.

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Adobe Workfront logo
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Online Enterprise Work Management Software

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Plan, execute, and deliver great work with a single source of project truth across the enterprise. Adobe Workfront helps you prioritize work, quickly identify bottlenecks, automate processes, and deliver the right outcomes. It serves leaders and team in organizations of all sizes in all industries.

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ContentStudio logo
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Content marketing & social media management tool

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ContentStudio is a data-driven & AI-based content marketing automation & social media management tool that helps businesses to discover, plan, compose & share engaging content on a range of social media & blog channels. Campaigns can combine articles, videos, images, GIFs & other multimedia content.

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Lead Gen & CRM (formerly SharpSpring) logo
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Attract, Win, and Grow with Lead Gen & CRM

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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

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BigMarker logo

The platform for modern webinars, virtual, and hybrid events

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BigMarker combines powerful webinar software with robust marketing features to create the world's first end-to-end webinar solution.

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Peppertype logo

Peppertype is a short-form content creation & ideation tool

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Peppertype is a short-form content creation and ideation platform that helps business generate quality content in seconds.

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Loomly logo
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Your Easy-To-Use Social Media Management Platform

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Loomly is an easy-to-use social media management platform that helps you craft, optimize, schedule and analyze content for all social platforms including Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, Pinterest, Google, and custom channels.

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Campaign Monitor by Marigold logo

Cross-channel marketing made simple and stress-free

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Create pixel-perfect designs with our drag-and-drop tools and use powerful automation workflows to send relevant and personalized emails.

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Levitate logo

Relationship marketing as authentic as you are.

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Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

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Sprout Social logo

Social Media Management Software for Business

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Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

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