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Top Rated Email Marketing Software with Reporting/Analytics in 2026

Verified reviewer profile picture
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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Reporting and analytics provide insights into email performance, such as open rates, click-through rates, and bounce rates. They help optimize campaigns, track engagement, and make data-driven decisions to improve marketing strategies. Our reviewers in email marketing software rated this feature as important.

8 Best Email Marketing Software with Reporting/Analytics

Product
User rating
Starting price
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Pipedrive logo
4.5
(3K)
19
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Gmail logo
4.8
(13.3K)
Free
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month

See other top Email Marketing products with reporting/analytics

How we picked the 8 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about reporting/analytics, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for reporting/analytics, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 8 best products

ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the reporting/analytics feature

Reviewers appreciate ActiveCampaign's reporting/analytics for providing insights into email campaign performance. They find the reports easy to read and useful for tracking opens, clicks, and engagement. Users value the ability to automate reporting and monitor success. Some mention that the reporting could be more robust and intuitive.

See related user reviews

“Active campaign has deep reporting and analytical tools which you can also access via their iPhone app. You can see for example the days and times your audience best responds to you.”
JV

Joshua V.

Email Copywriter & Soap Opera Sequence Expert

“With ActiveCampaign's analytics connections, automating reporting and monitoring your success is simple.”
AT

Andzeoh T.

Content Writer

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(445)
5(1,768)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the reporting/analytics feature

Reviewers highlight MailerLite's reporting/analytics for being informative and easy to use. They appreciate the detailed metrics on email opens, clicks, and recipient behavior. Users find the integration with Google Analytics valuable for tracking campaign performance. Some wish for more advanced features and better personalization options.
Verified reviewer profile picture
Verified reviewer profile picture

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“When I create email marketing campaigns, reporting and analytics are crucial to determining my success (and provide information as to how best to hone my approach for future campaigns). MailerLite provides comprehensive statistics related to email tracking (opens, links clicked, etc.). I've tried several other mail tracking programs, and MailerLite is the most streamlined and least intrusive option I've found.”
Verified reviewer profile picture

Sam E.

Director of Foundation Relations

“MailerLite can give you a great breakdown of your campaign reports but what's even better than that is the ability to get all of those stats via Google Analytics. You can enable this function on your MailerLite account.”
Verified reviewer profile picture

JAZE P.

Systems Administrator

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,393)
5(3,742)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the reporting/analytics feature

Reviewers indicate that HubSpot Marketing Hub's reporting/analytics tools are insightful and customizable. They appreciate the detailed dashboards and the ability to create meaningful charts. Users find it helpful for tracking campaign performance and making informed decisions. Some note a high learning curve but acknowledge continuous improvements in the reporting experience.

See related user reviews

“I enjoy the dashboard and the customization of the different charts you can build. These are 100% customizable and are able to create lots of meaningful charts to illustrate your performance”
TC

Tyler C.

Co Founder

“One of my favourite things about HubSpot Marketing Hub is the reporting and analytics. I can easily track everything from leads to landing pages, which gives me a better understanding of what is working and what needs improvement. The best part is that the dashboard integrates seamlessly with my CRM, which means cross-channel tracking is a lot easier!”
BT

Brahim T.

Freelancer

Starting price
15per user /
per month
Pros and Cons based on 6,217 verified reviews

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Pipedrive logo
Reviews Sentiment
 
 
 
1-2(61)
3-4(1,026)
5(1,955)
Key Features
Email Campaign Management4.5
Campaign Scheduling

User insights about the reporting/analytics feature

Reviewers appreciate Pipedrive's reporting/analytics for providing insights into sales performance and team metrics. They find the dashboards easy to use and the reports helpful for tracking goals and making data-driven decisions. Some users mention the need for more customization options and improvements in handling large databases.
Verified reviewer profile picture

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“One of the main reasons why I like Pipedrive is because it does a very good job of providing reports and analytics on the work that we do. As a sales manager, this is essential. I can easily see how my team has been doing and make adjustments as needed. It also allows me to segment data and identify trends in no time at all.”
BT

Brahim T.

Freelancer

“Pipedrive's Reporting/Analytics is a game-changer. In-depth insights into sales performance, deal trends, and team metrics empower data-driven decisions, boosting business growth and efficiency. Essential for strategic planning.”
Verified reviewer profile picture

Muhammad A.

Software house

Starting price
19per user /
per month
Pros and Cons based on 3,042 verified reviews
Verified reviewer profile picture

Efficient sales pipeline management

Intuitive and customizable interface

Customizable sales stages

Effective sales team management

Enhanced team collaboration

Limited reporting capabilities

Inefficient search and filter functions

Subpar contact management

Inconsistent user experience

Limited automation features

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the reporting/analytics feature

Reviewers highlight Constant Contact's reporting/analytics for providing detailed performance insights into email campaigns. They appreciate the metrics on open rates, click-through rates, and conversion rates. Users find the reports comprehensive and useful for optimizing campaigns. However, some mention that pulling reports can be tedious and the reporting is sometimes basic.
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See related user reviews

“As with lead capture and engagement tracking, the system did a wonderful job about showing e-mail metrics including who clicked what, allowing us to set up follow-up campaigns.”
Verified reviewer profile picture

Matthew P.

Marketing Coordinator

“Constant Contact provides insightful analytics and performance reports. This allows us to see if our campaigns are working or not. Then we can tweak them to get our desired outcome.”
TW

Tammy W.

Owner

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(882)
5(2,442)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the reporting/analytics feature

Users report that Brevo's reporting/analytics features are clear and easy to understand. They value the detailed metrics on email opens, clicks, and unsubscribes. Reviewers appreciate the integration with Google Analytics and the ability to make data-driven decisions. Some wish for more advanced features and better display options for campaign stats.
Verified reviewer profile picture

See related user reviews

“The Reporting/Analytics feature in Brevo has personally impressed me with its reliability and accuracy. It's been a game changer in how I approach my email marketing, providing precise insights that guide my decisions and strategy. This level of dependability in data analysis is a standout aspect of Brevo for me.”
SN

Serge N.

Designer

“I can see monthly reports that help analyze response and opening metrics of emails sent. One can also connect it to google analytics for more detailed reports.”
Verified reviewer profile picture

Devyani S.

Customer relationship associate

Starting price
9usage based /
per month
Pros and Cons based on 3,406 verified reviews
Verified reviewer profile picture

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Gmail logo
Reviews Sentiment
 
 
 
1-2(31)
3-4(2,167)
5(11,118)
Key Features
Email Campaign Management4.6
Campaign Scheduling

User insights about the reporting/analytics feature

Reviewers indicate that Gmail's reporting/analytics features are basic but useful for tracking email performance. They appreciate the ability to see open rates and categorize emails. Users find the integration with Google Analytics helpful for more detailed insights. Some mention that the analytics are not robust enough for advanced needs.

See related user reviews

“Users can measure the effectiveness of their emails and learn more about how they are performing with the use of "Reporting/Analytics." A tool called "Gmail Analytics" offers information and insights on how well emails function within the Gmail netwo”
GS

GURINDER S.

EXECUTIVE

“Report/Analytics feature in Gmail is pretty simple to understand. With this feature you can analyse the data of how many emails were sent or received on daily, weekly or monthly basis. You will be to analyse chats, unread, read emails, And more all these through the report to startegize your business needs.”
PB

Prachi B.

Blog Writer

Starting price
Free
Pros and Cons based on 13,316 verified reviews

Universal accessibility

Seamless Google integration

Support for professional learning

Inconsistent spam filtering

Excessive email promotions

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(275)
3-4(6,994)
5(10,296)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the reporting/analytics feature

Reviewers appreciate Mailchimp's reporting/analytics capabilities for tracking email campaign performance. They find it easy to understand metrics like open rates, click-through rates, and conversions. Users value the integration with Google Analytics and the ability to see detailed audience insights. They report that these tools help in making data-driven decisions and improving future campaigns.

See related user reviews

“Analytics helped me to understand how my email campaign are doing. I am able to understand how many people have opened, engaged, clicked emails I sent. I am also able to know how many link clicks happened, hard bounces/soft bounces or unsubscribes occured etc.”
MK

Mukesh K.

Co-Founder

“Their analytics and reporting steps are pretty straightforward and simple. You get access to Google analytics integration to help you track your conversion rates, social media, click mapping and geo-tracking all in one tool.”
VM

Veronica M.

Copy Writer

Starting price
13flat rate /
per month
Pros and Cons based on 17,565 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details

Other Top Rated Email Marketing Software with Reporting/Analytics in 2026

Gmail logo

Free email and inbox management app, from Google

Gmail is a free, advertising-supported email service offered as part of Google Workspace (formerly G Suite), with 15GB of storage, color-coded inbox filters, and 'unsend' button

Read more about Gmail

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

HubSpot's software helps you attract new subscribers and grow your list over time

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Squarespace logo

Cloud-based solution to build websites and online stores

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Nimble logo

Contact management & social relationship solution

Send targeted group messages to groups of contacts with detailed reporting on Opens & Clicks.

Read more about Nimble

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Hunter logo

Email finder and marketing management solution

Hunter is a cloud-based email marketing software designed to help businesses of all sizes send cold emails, insert images in emails, export domain search results, and more. The platform enables organizations to find emails on company websites, verify domains, and handle follow-ups.

Read more about Hunter

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

ZeroBounce offers seven core products designed to boost email marketing performance and improve sender reputation, including:
Email validation
Activity Data
Inbox placement test
Email server test
DMARC monitoring

Read more about ZeroBounce

Users also considered
Success.ai logo

The AI-powered email marketing platform

Success.ai is an AI-enabled platform that helps businesses create and manage email campaigns, regardless of the number of sending accounts that need to be integrated.

Read more about Success.ai

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Reviewers appreciate the ability to create, automate, and schedule campaigns, use customizable templates, and monitor performance through analytics. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Users value the ability to schedule emails in advance for optimal delivery times, aiding in time management and audience targeting. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Reviewers highlight the effective organization, segmentation, and updating of contact lists, enhancing targeted marketing efforts and customer relationship management. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users benefit from tools to create customizable forms and landing pages, facilitating the collection and organization of potential customer information. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Users find mobile-optimized emails crucial for ensuring readability and engagement on various devices, enhancing user experience and accessibility. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Reviewers note the importance of features that ensure legal compliance, such as automatic unsubscribe links and opt-out options, to maintain deliverability and avoid penalties. 84% of reviewers rated this feature as important or highly important.