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Top Rated Email Marketing Software with Customizable Fields in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: April 2026

Customizable fields enable personalized email content, target specific audience segments, and automate campaigns. This leads to higher engagement and open rates by tailoring messages to recipient preferences and behaviors. Our reviewers in email marketing software rated this feature as important.

7 Best Email Marketing Software with Customizable Fields

Product
User rating
Starting price
MailerLite logo
4.7
(2.2K)
10
per user/per month
Pipedrive logo
4.5
(3K)
19
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month
Squarespace logo
4.6
(3.3K)
25
flat rate/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month

See other top Email Marketing products with customizable fields

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Email Marketing software category. They also needed to have sufficient reviews about customizable fields, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for customizable fields, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Campaign Management4.8
Campaign Scheduling4.7

User insights about the customizable fields feature

Reviewers indicate that MailerLite's customizable fields are easy to set up and manage, providing flexibility for various business needs. They appreciate the ability to label fields for accurate data collection and segmentation. Users find it valuable for personalizing emails and landing pages, making communications feel unique and special. They also highlight the ease of use and the ability to sync with CRM systems.

See related user reviews

“Being able to label your list fields based on the details YOU want to collect or that are collecting means you get more accurate data when you import and export. ”
RH

Rosie H.

Lead Marketing

“This is important since I sometimes need extra fields for custom details like mobile phone or other preferences.”
JA

James A.

Owner

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Pipedrive logo
Reviews Sentiment
 
 
 
1-2(61)
3-4(1,026)
5(1,955)
Key Features
Email Campaign Management4.5
Campaign Scheduling

User insights about the customizable fields feature

Reviewers value Pipedrive's customizable fields for their ability to tailor customer profiles and organize information effectively. They find it easy to create and use custom fields, which are essential for managing multiple industries and sales processes. However, some users mention limitations in editing fields after creation and the inability to remove certain fields.
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“Very important one can select which fields for customer profiles to create, sort, and pick. Makes it easy to use this feature and sort the list.”
Verified reviewer profile picture

Bakul B.

Sales Consultant

“There are some limitations in creating custom fields and editing them in future can be problematic so make sure you get them right the first time.”
NM

Nathan M.

Marketing Manager

Starting price
19per user /
per month
Pros and Cons based on 3,042 verified reviews
Verified reviewer profile picture

Efficient sales pipeline management

Intuitive and customizable interface

Customizable sales stages

Effective sales team management

Enhanced team collaboration

Limited reporting capabilities

Inefficient search and filter functions

Subpar contact management

Inconsistent user experience

Limited automation features

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the customizable fields feature

Users appreciate Constant Contact's customizable fields for their ease of setup and ability to personalize emails. They find it valuable for creating unique and engaging email content. However, some reviewers mention difficulties in formatting and a desire for more design options. Overall, they find the customization helpful for targeting specific audience segments and improving open rates.
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Verified reviewer profile picture

See related user reviews

“Constant Contact's "Customizable Fields" empower you to tailor your email marketing to specific audience segments with unique data. ”
Verified reviewer profile picture

Jaykumar K.

Software Engineer

“I like that there are so many customizable fields. I have the ability to create unique emails.”
Verified reviewer profile picture

Sheena O.

Manager, Marketing and Communications

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details
Squarespace logo
Reviews Sentiment
 
 
 
1-2(47)
3-4(1,179)
5(2,154)
Key Features
Email Campaign Management4.5
Campaign Scheduling

User insights about the customizable fields feature

Reviewers appreciate Squarespace's customizable fields for their ability to tailor content and forms to specific needs. They find it easy to set up and use, making it convenient for collecting customer information and processing orders. However, some users feel that customization options are limited and desire more flexibility to create unique and personalized websites.
Verified reviewer profile picture

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“Being able to customize each field provides great customizability and variety in what can be created via Squarespace, which is just perfect when making your own unique website.”
SW

Steven W.

Laboratory Scientist

“Whether collecting customer information, processing orders, or gathering feedback, users can customize form fields to capture the data most relevant to their business.”
Verified reviewer profile picture

Mulenga C.

Developer

Starting price
25flat rate /
per month
Pros and Cons based on 3,380 verified reviews
Verified reviewer profile picture

Ideal for small businesses

Efficient client website creation

Professional website appearance

User-friendly website creation

Diverse and customizable templates

Customization constraints

Frequent technical issues

Limited page design flexibility

Short and restrictive free trials

High cost concerns

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.5

User insights about the customizable fields feature

Users appreciate ActiveCampaign's customizable fields for their flexibility and ease of creation. They find it helpful for personalizing emails, tracking leads, and managing customer information. Reviewers mention the ability to create an infinite number of fields and the seamless integration with web forms. However, some users note issues with field names and the lack of conditional logic in forms.

See related user reviews

“We use Customizable Fields to drive relevant, personalized communications back to our "free" customers, helping to convert them to "paid" customers.”
BF

Bob F.

CEO

“We use customizable fields in a number of important areas ... most notably we use it to help us track sources of leads and various trigger points throughout the marketing funnel.”
BP

Brock P.

Vice President of Marketing

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.6

User insights about the customizable fields feature

Users find Mailchimp's customizable fields highly valuable for personalizing emails and managing data. They appreciate the flexibility in adjusting fields to suit their needs and the ease of use for creating and importing contacts. Reviewers mention the ability to sync data from integrated platforms and the importance of customization for branding and targeting specific audience segments.

See related user reviews

“We use Mailchimp with our employees, the customizable fields aid when scheduling the campaign while still having the audience feel appreciated for taking the extra time to see them as an individual by using tailored information. ”
SH

Samara H.

HR& Business Manager

“The platform offers robust customisation options for fields, allowing me to tailor contact information and segment audiences with precision.”
JS

Joe S.

Clinical Lead

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Email Campaign Management4.6
Campaign Scheduling4.7

User insights about the customizable fields feature

Reviewers highlight Brevo's customizable fields for their ease of use and flexibility in personalizing email campaigns. They appreciate the ability to add special information and adapt fields to specific needs. Users find it helpful for segmentation, automation, and enhancing the personalization of communications. However, some mention a desire for more customization options and better predefined attributes.

See related user reviews

“Customizable fields are essential in building an email marketing campaign because they allow for personalization, segmentation, and automation, leading to higher engagement and conversion rates.”
JS

Jill S.

Travel Agent

“Overall, the customizable fields help enhance the personalization and efficiency of your campaigns while giving you more control over your audience's data.”
MJ

Miljana J.

Owner-Performance Specialist

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews

Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details

Other Top Rated Email Marketing Software with Customizable Fields in 2026

Mailchimp logo

Email and SMS marketing automation platform

MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.

Read more about Mailchimp

Users also considered
Brevo logo
Category Leaders

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Squarespace logo

Cloud-based solution to build websites and online stores

Squarespace Email Campaigns make it easy to unify your brand voice—from your website homepage to your emails. Manage all of your email marketing in one centralized dashboard on any device. Refine your email strategy with real-time campaign and website analytics from one source.

Read more about Squarespace

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Airtable logo

AI-Powered, No-Code App Building Platform

Airtable is the AI-powered app platform that unifies data, maximizes collaboration, and powers smarter workflows — no code required.

Read more about Airtable

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
GMass logo
Category Leaders

Google Chrome extension for sending & scheduling emails

GMass is a Google Chrome extension, which helps businesses run mass email campaigns from Gmail, manage responses, create recipient lists, and more. Supervisors can gain visibility into sent, opened, clicked, replied, unsubscribed, bounced, and rejected email metrics through reports.

Read more about GMass

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Jobber logo

Tool that manages quotes, schedules, invoices and tasks

Jobber Campaigns help you easily create effective email marketing campaigns to boost your revenue from customers you already have.

Read more about Jobber

Users also considered
Nimble logo

Contact management & social relationship solution

Send targeted group messages to groups of contacts with detailed reporting on Opens & Clicks.

Read more about Nimble

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
EmailOctopus logo
Category Leaders

Cloud-based email marketing tool

EmailOctopus is a low-cost email marketing platform that offers simple yet powerful tools for growing and engaging an audience. Users can create beautiful email campaigns, build email drip sequences, and integrate their mailing list with customised sign-up forms and landing pages.

Read more about EmailOctopus

Users also considered
Hunter logo

Email finder and marketing management solution

Hunter is a cloud-based email marketing software designed to help businesses of all sizes send cold emails, insert images in emails, export domain search results, and more. The platform enables organizations to find emails on company websites, verify domains, and handle follow-ups.

Read more about Hunter

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an all-in-one marketing and sales automation platform for marketers, business owners, industry experts, and eLearning businesses. Our ecosystem includes 10+ audience engagement, communication, and lead generation services and offers an extensive free plan.

Read more about SendPulse

Users also considered
MailerFind logo

Email Marketing

Mailerfind gathers for you the contact details of your ideal clients faster than ever. This lead generation tool is helpful for any business owner that needs a traffic source and to increase conversions within a short time in a cost-efficient way.

Read more about MailerFind

Users also considered
eWay-CRM logo

Customer relationship management solution

eWay-CRM is a CRM plugin for Microsoft Outlook that helps companies manage customers, contacts, sales, projects and marketing.

It contains apps for iOS and Android so that people can work on the go. There is also a web interface for those who prefer working from home or on Mac.

Read more about eWay-CRM

Users also considered
Odoo logo

All-in-one open-source business software

Odoo is an all-in-one, open-source business platform covering CRM, Sales, Accounting, Inventory, Manufacturing, and Projects. It’s fully integrated, customizable, and scalable for companies of any size or budget.

Read more about Odoo

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Levitate logo
Category Leaders

Relationship marketing as authentic as you are.

Our Happiness Platform features authentic communication tools to help build lasting relationships with your network. From email, social media, and content, to meeting booking, texting, and a dedicated success specialist, Levitate has everything you need to nurture relationships easily - at scale.

Read more about Levitate

Users also considered
iContact logo
Category Leaders

Email marketing , automation, and landing page software

Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms.

Read more about iContact

Users also considered

Key features for Email Marketing software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Campaign Management: Users highlight the ability to create, schedule, and automate campaigns, track performance, and utilize pre-made templates for efficient email marketing. 95% of reviewers rated this feature as important or highly important.
  • Campaign Scheduling: Reviewers emphasize the flexibility to plan and automate email sends for optimal engagement, time management, and targeting different time zones effectively. 94% of reviewers rated this feature as important or highly important.
  • Contact Management: Users value the organization, segmentation, and tracking of contact information, making it easy to manage lists and target specific groups for personalized marketing. 89% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate the customizable forms and landing pages that facilitate the collection and organization of potential customer information, streamlining the lead generation process. 89% of reviewers rated this feature as important or highly important.
  • Mobile Optimization: Users find the ability to preview and ensure emails are responsive on mobile devices essential for maintaining readability and engagement across platforms. 89% of reviewers rated this feature as important or highly important.
  • CAN-SPAM Compliance: Reviewers highlight the importance of built-in compliance features that ensure legal adherence, including opt-out options and spam filter testing, to maintain deliverability and brand reputation. 84% of reviewers rated this feature as important or highly important.