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Lead Generation Software with Prospecting Tools

Last updated: March 2025

Why are prospecting tools important for lead generation software users?

Based on GetApp's analysis of 588 verified reviews collected between July, 2021 and August, 2024

Prospecting tools streamline identifying and reaching potential leads. They enable precise filtering, efficient contact management, and integration with CRM systems, significantly enhancing lead targeting and follow-up efforts. Of the 588 reviewers who rated prospecting tools, 89% rated this feature as important or highly important.

Key features of lead generation software based on insights from 4487 verified reviews

  • Lead Capture: Users value capturing detailed lead information and integrating it with CRMs for efficient follow-up and segmentation. 94% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers highlight the ability to categorize, track, and automate tasks for leads, improving conversion rates and sales efficiency. 93% of reviewers rated this feature as important or highly important.
  • Contact Database: Reviewers appreciate the ability to customize, segment, and keep contact information up-to-date for targeted communication and marketing. 92% of reviewers rated this feature as important or highly important.
  • Contact Management: Users emphasize the importance of organizing and tracking interactions with contacts to improve customer relationships and sales performance. 92% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers find campaign management tools useful for automating, tracking, and optimizing marketing campaigns across multiple channels. 91% of reviewers rated this feature as important or highly important.
  • Email Marketing: Users benefit from automation, segmentation, and detailed analytics for creating and managing effective email campaigns. 88% of reviewers rated this feature as important or highly important.
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259 software options

ZoomInfo Sales logo

Lead generation and buyer intent data for B2B organizations

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ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

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Pipedrive logo

CRM solution for salespeople

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Pipedrive is a sales management tool that gets sales teams organized. It helps you focus on the activities that drive deals to close.

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HubSpot Marketing Hub logo

All in one inbound marketing platform

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HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

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Zoho CRM logo

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Visual Visitor logo

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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Marketing & Prospecting - Sales Cloud logo

Marketing & Lead Generation; Insurance Broker Software

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Marketing & Prospecting is built for insurance agencies and brokers looking to simplify your entire sales process. Simplify marketing and prospecting by tracking prospects, coordinating communications and taking control of prospect meetings.

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Kanbox logo

Turn Your LinkedIn Profile into a Lead Gen Powerhouse

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Kanbox enables you to export prospects from LinkedIn and Sales Navigator, find their professional emails, obtain clean and non-duplicated data, automate your B2B lead generation campaigns, develop and organize your network effectively, and communicate with your prospects in an intuitive interface.

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Marketing 360 logo

#1 Marketing Platform For Small Business

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Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

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Salesforce Sales Cloud logo

Cloud-based CRM and sales automation software

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Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

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Dynamics 365 logo

ERP and CRM applications from Microsoft

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Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

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ActiveCampaign logo

Email marketing and marketing & sales automation tool

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ActiveCampaign is a connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage with customers. Teams can send follow-up that adapts to customer behavior, so teams are sending the perfect message at the perfect time.

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EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

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Capture leads directly from your website using our inline forms. Pick from any pre-configured form styles and customize them or create a custom form. Adding an element to your web form is as easy as dragging and dropping the element. Elements range from input boxes to radio buttons, etc.

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Intercom logo

Intercom is bringing AI-first Customer Service to the world

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Intercom is redefining how businesses support their customers using powerful messaging and automation

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Lead Gen & CRM (formerly SharpSpring) logo

Attract, Win, and Grow with Lead Gen & CRM

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Constant Contact's Lead Gen & CRM (formerly SharpSpring) was designed to help businesses like yours get more leads, close faster and focus on what drives results with a unified marketing and sales platform.

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Dripify logo

Cloud-based lead capture solution for sales teams.

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Dripify is a lead capture solution that helps sales teams manage LinkedIn prospecting via email campaigns, sales funnels, performance tracking, and more. The platform offers an intuitive interface and features that allow users to create customized drip campaigns, manage teams, analyze engagement rates, and respond to leads. Additionally, it also integrates with several third-party applications such as Google Sheets, Zoho, Asana, and more.

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Keap logo

An all-in-one CRM, sales and marketing automation solution

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Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

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Bitrix24 logo

CRM, collaboration, and communication management suite

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Bitrix24 is #1 FREE CRM with lead generation tools. Used by 12 million companies worldwide.

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Marketo Engage logo

Marketing automation for digital marketers

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Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers in complex buying journeys. It facilitates alignment between marketing and sales team to efficiently drive revenue and growth.

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lemlist logo

Cold outreach solution

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lemlist is a user-friendly cold outreach solution that helps users reach customer inboxes and receive replies.

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Apollo.io logo

Find ideal prospects and convert them into customers.

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End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

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Outgrow logo

Lead generation with interactive calculators & quizzes

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Boost your lead generation with Outgrow's interactive tools such as calculators, personalized recommendations, quizzes, polls and chatbots. These tools generate 2x more leads compared to static landing pages. Use built-in analytics to generate insights and 1000+ integrations to transfer lead data.

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Linked Helper 2 logo

LinkedIn automation tool for safe and smart outreach

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LinkedIn automation and lead generation software for safe and smart outreach

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,

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Octopus CRM logo

Lead generation and management software

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Octopus CRM is a lead management software that helps businesses import LinkedIn profiles of prospects, manage connection requests, send automated greeting messages, and more on a centralized platform. It allows staff members to utilize the built-in dashboard to view prospects with names and designation using the search and filter tools.

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Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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