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Marketing Analytics Software with Campaign Segmentation (2026)

Last updated: April 2026

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105 software options

AgencyAnalytics logo

AgencyAnalytics

The All-In-One Marketing Reporting Platform for Agencies.

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Agency Analytics is the all-in-one marketing analytics reporting dashboard that impresses clients and saves time. Connect with 50+ data sources to monitor & report all of your campaigns in one place.

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GivingDNA logo

GivingDNA

Data analytics + wealth screening tool for fundraisers

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GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences.

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CleverTap logo

CleverTap

User Retention Platform for High-Growth Mobile Apps

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Understand your customers with real-time insights and immediately trigger engagement campaigns based on user behavior through a single platform.

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SegMetrics logo

SegMetrics

Marketing analytics software with reporting segmentation

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SegMetrics is a marketing analytics platform designed to help businesses gain insights into the true value of their leads. It lets marketers get visibility into lead source attribution, engagement touchpoints, customer purchase value, and recurring lifetime value.

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Mapp Marketing Cloud logo

Mapp Marketing Cloud

Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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MSIGHTS Platform logo

MSIGHTS Platform

Data management software

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MSIGHTS Platform is a marketing data transformation and reporting tool that helps businesses centralize multi-channel marketing performance data. The platform enables managers to collect and centralize data from various sources, ensuring that all valuable marketing data is captured in one place.

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Wunderkind logo

Wunderkind

One-to-One Marketing Unleashed

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Wunderkind is the only performance marketing engine with guaranteed revenue performance. We deliver one-to-one messages at an unprecedented scale across email and text messaging for the world’s largest brands.

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Oktopost logo

Oktopost

We make it measurable

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Oktopost improves marketing analytics by automatically adding UTM codes to all social media posts. Marketers are able to realize the value of social media.

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CPV Lab Pro logo

CPV Lab Pro

track, test and optimize marketing campaigns

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CPV Lab Pro is an performance marketing tool for all your marketing campaigns.
It allows you to track, manage, and optimize all paid and organic traffic sources straight from one platform.

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Maestra logo

Maestra

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All-in-one personalization platform for DTC brands

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Maestra is an all-in-one personalization platform for DTC brands. It offers white-glove service for each client and combines a real-time CDP, advanced segmentation, complex omnichannel flows, site and app personalizaion, AI-powered recommendation engine, loyalty and referral programs, and analytics.

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Appgain logo

Appgain

Customer Engagement Platform

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Appgain is a Customer Engagement Platform that provides marketers with features to acquire, activate, and retain users such as marketing automation, omnichannel messaging, user segmentation, uninstall tracking, mobile landing pages, and more.

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Factors.ai logo

Factors.ai

B2B Account Intelligence & Analytics Platform

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Factors.ai is built for sales & marketing teams at high-growth B2Bs and helps them with building pipeline by surfacing hidden intent signals across website, CRM, LinkedIn, & G2.

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Intricately logo

Intricately

Cloud product adoption, usage and spend data management

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Intricately's cloud product adoption, usage and spend data accelerates the go-to-market strategies of cloud revenue teams. Cloud sellers and marketers can prospect more efficiently and close deals faster with Intricately's cloud footprint data.

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Adsmurai Marketing Platform logo

Adsmurai Marketing Platform

Born from necessity

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Adsmurai Planning & Dashboards help brands and agencies move faster, smarter, and with greater impact.

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InsideView logo

InsideView

The Leader in Sales Intelligence and Social Selling

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InsideView, the leading provider of sales intelligence, increases productivity and revenue by delivering relevant business and social insights. It integrates natively with leading CRM systems including Microsoft Dynamics CRM, Salesforce, NetSuite, Oracle, Siebel, SugarCRM, SalesLogix and SAP CRM.

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Wigzo logo

Wigzo

Hyper Ecommerce growth with performance marketing automation

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Wigzo is a no-code customer data platform with smart marketing automation capabilities for e-commerce growth. Its powerful automation workflows deliver performance-driven personalization across all channels and help retain more customers with better CLTV.

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Black Crow AI logo

Black Crow AI

Cloud-based artificial intelligence tool for eCommerce.

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Black Crow AI helps DTC brands scale profitability and acquire, recognize and retain customers across digital marketing channels.

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Instapage logo

Instapage

Create landing pages without limits.

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Instapage makes it easy to continually optimize landing pages with built-in experimentation tools, including A/B/n testing, heat maps, and real-time analytics. Start building higher-performing pages today.

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NVECTA logo

NVECTA

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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toolpilots MATE logo

toolpilots MATE

Marketing resource management for teams of any size

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toolpilots MATE enables marketers to optimize resources and maximize results. toolpilots MATE will be individually integrated into existing company and team processes, enabling a seamless workflow between existing systems and marketing operations.

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facelift logo

facelift

Own the Social Media Game.

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With facelift you get all social media data in one central place. Dashboards for your most relevant KPIs. Aligned reports for your team and dynamic competitive analysis to be one step ahead of the pack.

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Kolsquare logo

Kolsquare

Your Influencer Marketing technology solution

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Kolsquare is an influencer marketing solution, offering a qualitative database of international influencers in 180 countries, for users to understand the many challenges of influencer marketing, from the selection of influencers to the search for target audience

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Cxense logo

Cxense

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Real-time analytics - Drive engagement and digital revenue

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Cxense Insight shows you how users consume content on your site in real time so you can provide a better user experience and drive higher digital revenue.

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Adobe Analytics logo

Adobe Analytics

Digital Analytics Software

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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

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Teikametrics logo

Teikametrics

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Built for Scaling Brands on Amazon, Walmart & TikTok Shop

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Teikametrics delivers unified marketing analytics by consolidating advertising, sales, content, and inventory data into a centralized platform with AI-powered insights for performance tracking and profitability analysis across marketplaces.

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