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Top Rated Marketing Automation Software with Data Import/Export in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Data import/export simplifies managing contacts and campaign data, facilitates data analysis, and supports seamless integration with other tools. This capability enhances campaign effectiveness and ensures up-to-date information across platforms. Our reviewers in marketing automation software rated this feature as important.

7 Best Marketing Automation Software with Data Import/Export

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month
Constant Contact logo
4.3
(2.9K)
12
usage based/per month

See other top Marketing Automation products with data import/export

How we picked the 7 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about data import/export, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for data import/export, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 7 best products

Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Email Marketing4.1
Lead Capture4.4

User insights about the data import/export feature

Reviewers feel that Zoho CRM's data import/export is easy to use and intuitive. They appreciate the ability to import/export data in various formats and the integration with other systems. Users mention some initial difficulty but generally find the process efficient for managing and migrating data, with good support for bulk uploads and updates.
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“What I really like about the Data Export and I port feature, is how you can by a click export data through so easily. It's very useful to have, and does the hard work to export data through to the system, and to the sales team so quickly and conveniently. Not only exports, but also imports and saves important data so that no information is lost.”
AG

Amardeep G.

Call centre

“Both data import and export are essential features in Zoho CRM, as they enable you to maintain accurate records, migrate data from other systems, and analyze your CRM data in external tools. These capabilities contribute to efficient CRM management and effective decision-making within your organization.”
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Mohammed M.

Assistant manager

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,964 verified reviews
Verified reviewer profile picture

Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the data import/export feature

Reviewers highlight the ease of data import/export in ActiveCampaign, noting its time-saving capabilities. They appreciate the smooth and seamless process of importing customer emails and the integration with other platforms. Users mention some challenges with field matching and customization during export but generally find the process straightforward and efficient.
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“Easy to import data but limited ability to make a customized report to export the exact data you want. Many times you have to export the canned data and then manipulate it further to get what you really want”
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Karrie B.

Fractional COO

“Tricky. The field matching function takes some getting used to and making sure the imported file is in exactly the right format is key. Exports are fine.”
WT

Wendy T.

Marketer

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture

Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the data import/export feature

Reviewers feel that MailerLite simplifies data import/export with its user-friendly interface. They appreciate the ability to use common file types like CSV and Excel, and the straightforward process of assigning data columns during import. Users also value the reliability and ease of importing subscribers from other platforms, ensuring lists remain intact without duplicates.

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“Import and export of data is simple and uses the classic file type like excel or csv that are used on most other platforms. When importing you will be asked to assign the imported data columns a value so that they are properly classified on import. Other than that you may also see some emails not imported, they may need to accept being on your list which is also better because your emails will be sent to the inbox rather than spam or junk.”
RH

Rosie H.

Lead Marketing

“It was easy to import subscribers from another company and know the list was intact. I worried about losing addresses or having lots of duplicates, with subsequent complaints.”
KT

Karen T.

Author

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews

Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the data import/export feature

Reviewers indicate that Systeme.io makes data import/export very easy and straightforward. They appreciate the ability to import/export mailing lists and contacts effortlessly. Users also value the support provided by the migration team for transferring assets at no cost for paid users. They find the process smooth and beneficial for creating funnels, websites, and email campaigns.
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“In order to have a successful marketing program it does require the ability to import and easily use data for email campaigns. Systeme.io has a robust front-end for importing data and is very forgiving and you are supplied with an Import template.”
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John P.

Owner

“Although just beginning to use the platform, data import of customer contact info. has been quick, and export of response emails (automations) has been good. ”
TG

Thomas G.

Owner

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews
Verified reviewer profile picture

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the data import/export feature

Reviewers indicate that Mailchimp's data import/export capabilities are user-friendly and efficient. They appreciate the ability to import/export contacts using CSV files and the seamless integration with external data sources. Users find the process straightforward and valuable for managing email lists and ensuring data is up-to-date across platforms.
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“This feature is important for use with various data collection modes. So if you collect data through an online application such as Google Forms or Zoho Forms you can then import that information through CSV without having to type out each entry. ”
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Abigail K.

Consultant

“The ability to import and export lists and other data is vital. Lists can be used on other platforms for your business, so exporting lists is an important function. The ability to import lists is also important in the case where yo dont have the ability to integrate mailchimp with that platform that is collecting this data.”
RH

Rosie H.

Lead Marketing

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,392)
5(3,742)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the data import/export feature

Reviewers appreciate the ease of data import/export in HubSpot Marketing Hub, highlighting support for CSV and Excel formats. They value the ability to import/export contacts, companies, and deals efficiently. Users mention the straightforward column mapping and the elimination of duplicate information, which helps maintain clean and organized records.
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“You can export data in an easy and quick way. All the data will be exported in an CSV or XLM with all the details correctly organized. This will allow you to use that information later for other platforms or uses (like mail campaigns for example).”
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Javier M.

Founder

“Data import/export is important in Hubspot Marketing Hub so that HubSpot can handle the elimination of duplicate or redundant information, of your records so that they are clean and well-organized from the start. Additionally, add custom characteristics as you go to ensure that your data is consistent with the organizational structure of your business. Bring contacts, businesses, deals, tickets, and more into HubSpot at once, and use straightforward column mapping to connect them. There is no need for manual associations.”
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Daniel I.

Digital Strategist

Starting price
15per user /
per month
Pros and Cons based on 6,216 verified reviews
Verified reviewer profile picture
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Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details
Constant Contact logo
Reviews Sentiment
 
 
 
1-2(84)
3-4(1,299)
5(1,528)
Key Features
Email Marketing4.5
Lead Capture4.3

User insights about the data import/export feature

Reviewers report that Constant Contact offers a simple and effective data import/export process. They find it easy to import contacts using CSV or Excel files and appreciate the ability to export updated lists with unsubscribes and other details. Users mention some initial complexity but generally find the process intuitive and helpful for managing email lists.
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“you can build or add on to your own email contact list and import those contacts to an exsiting list and download the list that is updated, with unsubscribes, clicks, and ones you did not reach as their email might be wrong.”
ML

Mark L.

Owner

“It's pretty easily as I just need to have a CSV or Excel file of my contacts and then import to my database. Also I can automatically export my contacts to a google sheet easily without hassles.”
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ThankGod J.

Chief Marketing Officer

Starting price
12usage based /
per month
Pros and Cons based on 2,911 verified reviews
Verified reviewer profile picture

Effective client management

Easy newsletter creation

Comprehensive email marketing

Efficient communication messaging

Versatile email campaigns

Email handling issues

Text formatting challenges

Subscription management limitations

Frequent issue management

High costs for features

See pros and cons details

Other Top Rated Marketing Automation Software with Data Import/Export in 2026

Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
Jira logo

Project management and work tracking software

Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

Read more about Jira

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
Semrush logo

Reliable SEO tools for the AI Search Era

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and the most accurate search volume on the market.

Read more about Semrush

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
ZeroBounce logo

Online email validation system

Automate your email list cleaning with the ZeroBounce API.

The API requires SSL and is available in 13 unique languages including Java, Python, and PHP. The response time is 1-30 seconds.

Read more about ZeroBounce

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Reviewers value the automation, segmentation, and customization features for targeted campaigns. The drag-and-drop builder and templates simplify creating engaging emails, enhancing customer communication. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Users appreciate the versatility in capturing leads via forms, landing pages, and pop-ups. Integration with various platforms and prompt notifications ensure timely follow-up, improving lead conversion. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Reviewers highlight the ease of managing multi-channel campaigns, tracking performance, and optimizing strategies. The collaborative features and automation streamline campaign execution and enhance efficiency. 92% of reviewers rated this feature as important or highly important.
  • Lead Management: Reviewers commend the platform's ability to organize, track, and prioritize leads. Features like tagging, segmentation, and automated follow-ups help in effectively managing and nurturing leads. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Users value the customizable templates and drag-and-drop builders for creating attractive landing pages and forms. These features facilitate lead capture and improve conversion rates. 84% of reviewers rated this feature as important or highly important.