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Marketing Automation Software with Lead Generation

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Marketo Engage logo
4.3
685

Marketing automation for digital marketers

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Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    3.8
    Ease of use
    3.8
    Features
    4.3
    Customer support
    3.9
Pros and Cons from Marketo Engage users   
avatar
avatar
avatar
+15
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
With customization that is available, it is possible to get a bit lost in the hugeness that is Marketo. Lastly, there are no customizable reporting options which can make things hard.
Marketo customer support team is very responsive and always available to help, this is something I like the most. Marketo's simple and easy user interface is amazing and very easy to use.
Not much return on investment here; very basic functionality, and problems with our website getting clocked as spam form our target cusotmers.
Marketo engage is a perfect tool for automation marketing. It’s also a great handling emails and marketing materials.
The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo.
I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way.
New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.
Quite a good experience with database management and also the part of segmentation. It has quite nice engagement engine.
Unless you have a consultant or take classes, it can be diffcult to learn. The community can be hard to navigate, and I think it takes too long to wait for responses.
Marketo is a very powerful marketing automation tool. I've used it at a few different companies for years and feel like there is still so much more it can do.
I get inundated with what seems to be totally random leads with no actionable information mixed in with the actionable ones.
The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure.
It is hard to use if you don't know your way around. It also does a lot so some companies have it configured much differently.
Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.
I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.
Klaviyo logo
4.6
405

Power smarter digital relationships

visit website
Reviews Sentiment
Positive Reviews
Rating Breakdown
    Value for money
    4.3
    Ease of use
    4.4
    Features
    4.6
    Customer support
    4.3
Pros and Cons from Klaviyo users   
avatar
avatar
avatar
+15
The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
The other huge plus is their amazing customer service. They are on their toes waiting to help you.
Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts.
Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.
M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.
I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.
Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.
I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.
The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.
My overall experience is very good with integration and implementation.
I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.
Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies.
I would highly recommend Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is.
The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
The other huge plus is their amazing customer service. They are on their toes waiting to help you.
Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts.
Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.
M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.
I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.
Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.
I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.
The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.
My overall experience is very good with integration and implementation.
I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.
Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies.
I would highly recommend Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is.
The analytics are great, too. I also love that they automatically place subscribers in sub categories like potential sales or engaged subscribers.
There's very little I dislike about this software. My only complaint is small - when creating a new sequence, you can't change the "trigger" that initiates the flow.
We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.
This is just a really disingenuous way to price as you get charged for that user every month even if you dont email a list member.
Klaviyo makes it super easy to segment customers based on any number of attributes. This has been such a great feature that I can really get granular about my audience.
It was difficult to understand at first. You would have to read a lot of documentation before you can understand basic features.
The other huge plus is their amazing customer service. They are on their toes waiting to help you.
Not everything is customizable. While fonts can be imported, they don't always show up on email browsers so you're limited by Klaviyo's native fonts.
Overall we like Klaviyo. We've had a good experience with them and the customer service is always helpful.
M satisfied because the revenue generated with email marketing via klaviyo is really good and I definitely recommend it for every e-commerce store.
I like Klaviyo's flows the best. It's easy to learn how to trigger action-based flows from activities on your e-commerce site.
Klaviyo offers the best email marketing analytics I have seen so far. The feature online best is the live analytics.
I integrated Klaviyo with my Shopify store with such ease. I love having everything all in one place and being able to schedule emails weeks even months in advance.
The administrator is super easy to use, its UX is dummy-proof and covers all the basics of email marketing.
My overall experience is very good with integration and implementation.
I will continue to recommend Klaviyo to this whose budget account for it and who want full email marketing capabilities in one nicely packaged app.
Quite good, It is very simple to use so anybody with limited email marketing knowledge can use. Would recommend it for small mid-size companies.
I would highly recommend Klaviyo to anyone who is working in E-Commerce - I cannot get over how easy to use the platform is.