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Top Rated Marketing Automation Software with Marketing Automation in 2026

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All user reviews are verified by in-house moderators and provider data by our software research team.  Learn more

Last updated: March 2026

Marketing automation streamlines repetitive tasks like email campaigns, social media postings, and customer segmentation. It enhances efficiency, personalizes customer interactions, saves time, and allows for better tracking and optimization of marketing efforts. Our reviewers in marketing automation software rated this feature as important.

10 Best Marketing Automation Software with Marketing Automation

Product
User rating
Starting price
Zoho CRM logo
4.3
(6.9K)
14
per user/per month
visit website
ClickFunnels logo
4.5
(665)
97
flat rate/per month
ActiveCampaign logo
4.6
(2.5K)
15
flat rate/per month
MailerLite logo
4.7
(2.2K)
10
per user/per month
Brevo logo
4.6
(3.4K)
9
usage based/per month
Klaviyo logo
4.6
(524)
20
usage based/per month
EngageBay CRM logo
4.7
(907)
14.99
per user/per month
Systeme.io logo
4.8
(2.1K)
17
flat rate/per month
Mailchimp logo
4.5
(17.5K)
13
flat rate/per month
HubSpot Marketing Hub logo
4.5
(6.2K)
15
per user/per month

See other top Marketing Automation products with marketing automation

How we picked the 10 top rated products

We chose the high-performing solutions on this list based on verified user ratings on our site. Depending on available data, qualifying products either had to be among the most user-reviewed or the most searched-for products in the Marketing Automation software category. They also needed to have sufficient reviews about marketing automation, have a minimum user rating of 3 out of 5 for that feature, and show evidence of U.S. market presence. We then added a distinction for up to three products based on our proprietary ratings and reviews: Highest rated, Highly rated for marketing automation, and Highly rated for free version. Sponsorship or client status has no influence on the selection of these products, but it may impact the order in which products appear.

Details for the 10 best products

Zoho CRM logo

Zoho CRM

Reviews Sentiment
 
 
 
1-2(252)
3-4(3,152)
5(3,560)
Key Features
Email Marketing4.1
Lead Capture4.4

User insights about the marketing automation feature

Users report that Zoho CRM's marketing automation helps streamline processes and improve efficiency. They highlight the integration with other tools, the ability to track campaign ROI, and the ease of setting up automated workflows. Reviewers find it valuable for lead generation and nurturing, though some note limitations in customization.
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“It allows us to get a full view of the customer in pipeline so we can manage what messaging is sent to them from a marketing standpoint. As customer's projects move forward we set up workflow to auto email them about referral programs and similar products ”
Verified reviewer profile picture

Jared L.

Business Development

“Marketing Automation in Zoho CRM provides tools for tracking the return on investment (ROI) of marketing campaigns. I analyze the performance of my campaigns, identify successful strategies, and make data-driven decisions to optimize future marketing efforts.”
vg

vishal g.

ceo

Starting price
14per user /
per month
visit website
Pros and Cons based on 6,964 verified reviews
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Comprehensive sales management

Efficient client management

Effective customer tracking

Robust lead management

Scalable for various business sizes

Frequent user issues

Inadequate customer support

Outdated user interface design

Need for performance improvements

Complicated navigation

See pros and cons details
ClickFunnels logo
Reviews Sentiment
 
 
 
1-2(25)
3-4(169)
5(471)
Key Features
Email Marketing5.0
Lead Capture4.7

User insights about the marketing automation feature

Reviewers appreciate ClickFunnels' marketing automation for its ability to create and optimize sales funnels. They highlight the ease of linking with other marketing apps, setting up automated workflows, and managing customer journeys. Users find it valuable for saving time and scaling their business, though some mention occasional bugs.
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“features that are offered with Marketing Automation in ClickFunnels allow me to create and optimize sales and marketing funnels, including landing pages, opt-in forms, email campaigns, and more.”
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Kamal A.

Employee

“Highly efficient because of the ability to link up with other marketing apps directly or via zappier. Besides, lead capture pages are linked to a funnel allowing for smooth automation.”
Verified reviewer profile picture

Indira A.

Manager

Starting price
97flat rate /
per month
Pros and Cons based on 665 verified reviews
Verified reviewer profile picture
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Effective lead capture

Efficient funnel creation

Versatile templates

Comprehensive video tutorials

User-friendly drag and drop

Overpriced for small businesses

Slow issue resolution

Limited email marketing

Inadequate customer support

Limited design customization

See pros and cons details
ActiveCampaign logo
Reviews Sentiment
 
 
 
1-2(62)
3-4(795)
5(1,703)
Key Features
Email Marketing4.7
Lead Capture4.4

User insights about the marketing automation feature

Reviewers highlight ActiveCampaign's marketing automation for its powerful and intuitive capabilities. They appreciate the visual builder, pre-built recipes, and the ability to create complex workflows. Users report that it saves time, enhances customer engagement, and integrates well with other platforms, making it a top choice for optimizing marketing efforts.
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“ActiveCampaign is a powerful plafrom that has help me alot in marketing, this platfrom is very easy to use, making it the best choice for me as it allows me to set up auomated workflows to nurture my leads and move them further down the sales funnel, It enables me to sent personalised messages to my recipients by adding custom fields and conditional content. this improves the likelihood of engagemnt and conversion for me, My Tech Company and cilents”
Verified reviewer profile picture

Wepnyu D.

CEO

“What I love about it is the ability to create custom workflows and automations, as well as the ability to segment your lists based on actions people take or data you have about them. ”
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Mary A.

Digital Marketer

Starting price
15flat rate /
per month
Pros and Cons based on 2,560 verified reviews
Verified reviewer profile picture
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Effective sales funnel creation

Supports business growth

Robust automation features

Efficient client management

Comprehensive lead management

Frequent performance issues

User experience problems

Limited landing page options

Complex navigation and switching

High costs and complexity

See pros and cons details
MailerLite logo
Reviews Sentiment
 
 
 
1-2(43)
3-4(446)
5(1,767)
Key Features
Email Marketing4.8
Lead Capture4.5

User insights about the marketing automation feature

Users report that MailerLite's marketing automation is easy to set up and manage, even for beginners. They value the ability to schedule emails, create workflows, and use various triggers and conditions. Reviewers appreciate the visual layout and the support provided, which helps streamline marketing processes and save time.
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“Once again on the free platform you can add scheduled marketing campaigns which is a great feature to have on there for free. Scheduling means you can plan and setup emails to go out on a specific date as opposed to triggered by a sign up. This comes in handy for date specific events like a masterclass or for live training or other live events where you want to send reminders for example 3 days before, 2 days before, day of and hours before. Great feature!”
RH

Rosie H.

Lead Marketing

“Automating your emails, setting up autoresponders and creating message-paths is an important part of online marketing. MailerLite offers a lot of flexibility here, even in the cheapest plans!”
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Maurice H.

Online Music Protmotion Strategist

Starting price
10per user /
per month
Pros and Cons based on 2,256 verified reviews
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Supports small business growth

Responsive customer support

Effective live chat support

Comprehensive email marketing

Intuitive drag-and-drop editor

Challenging account management

Complicated version upgrades

Website management difficulties

Limited form editor functionality

See pros and cons details
Brevo logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(881)
5(2,441)
Key Features
Email Marketing4.7
Lead Capture4.3

User insights about the marketing automation feature

Users report that Brevo's marketing automation is easy to set up and use, with intuitive workflows and powerful features. They appreciate the ability to automate tasks, schedule emails, and track performance. Reviewers find it valuable for saving time and improving marketing efficiency, though some note a learning curve for advanced features.
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“I really like the fact that I can automate my marketing tasks with sendinblue. It's really helpful to be able to set up my campaigns and have them run on autopilot while I focus on other things. Additionally, the reporting and analytics features are great for tracking the performance of my campaigns and making sure that I'm always improving.”
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Geoffrey k.

MD

“You can design full automated workflows including a registration link, and several automated emails that will add points to the user if he/she clicks on the link and send the contact to the CRM for a call, all automatically.”
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Miguel D.

Desarrollo de nuevos negocios

Starting price
9usage based /
per month
Pros and Cons based on 3,404 verified reviews
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Comprehensive marketing tools

Effective email marketing

Support for small businesses

Efficient campaign creation

Slow performance issues

Restrictive email limits

Challenges with email sending

See pros and cons details
Klaviyo logo
Reviews Sentiment
 
 
 
1-2(6)
3-4(144)
5(374)
Key Features
Email Marketing4.8
Lead Capture4.4

User insights about the marketing automation feature

Reviewers indicate that Klaviyo's marketing automation, particularly through its 'Flows', is user-friendly and highly customizable. They appreciate the visual editor for setting up and managing automations, the wide range of triggers, and the ability to personalize customer journeys. Users find the prebuilt flows and templates helpful for generating revenue and maintaining customer engagement.

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“Flows are easy to set up within the visual editor. Love being able to quickly see the performance of flows and test different journeys. Wide range of options to trigger flows means you can make the experience very personalised for customers.”
FG

Finn G.

Founder

“The flows/marketing automation piece is incredibly easy to use and navigate around. The flow outline for email journeys is really simple and the language is very obvious - no platform specific jargon to confuse you and you can easily edit templates, journeys etc quickly. ”
EY

Eleni Y.

Marketing Director

Starting price
20usage based /
per month
Pros and Cons based on 524 verified reviews

Advanced customer segmentation

Manageable learning curve

High costs for small businesses

See pros and cons details
EngageBay CRM logo
Reviews Sentiment
 
 
 
1-2(7)
3-4(268)
5(632)
Key Features
Email Marketing4.5
Lead Capture4.6

User insights about the marketing automation feature

Users appreciate EngageBay CRM's marketing automation for its simplicity and flexibility. They highlight the ease of setting up campaigns, managing landing pages, and integrating with other tools. Reviewers find the automation options extensive and valuable for monitoring customer interactions and improving marketing efficiency.

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“I honestly believe the automation types and modules are so overkill in Engagebay. there are just way too many ways to automate and even if you think something isnt possible, a loophole can be made extremely easily using another automation-related module. (to a point where i simply love experimenting with the automation now to see what else i can make it do!)”
SR

Siju R.

Administrator

“I wanted to automate as much as possible and EnageBay does it without me needing to be a programmer or pay more than a start up business can afford.”
GC

Grace C.

Bookkeeper

Starting price
14.99per user /
per month
Pros and Cons based on 907 verified reviews

Ideal for small businesses

Integrated marketing and sales

Effective lead generation

Limited reporting capabilities

Email management limitations

See pros and cons details
Systeme.io logo
Reviews Sentiment
 
 
 
1-2(15)
3-4(301)
5(1,810)
Key Features
Email Marketing4.7
Lead Capture4.8

User insights about the marketing automation feature

Reviewers appreciate Systeme.io's marketing automation for its ease of use and comprehensive capabilities. They highlight the ability to set up automated emails, workflows, and rules, which save time and boost productivity. Users report that it integrates well with other business functions, making it a valuable tool for scaling operations and managing customer engagement efficiently.

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“The marketing automation feature has been a game-changer. I can set up automated workflows to nurture leads, send follow-up emails, and even trigger specific actions based on user behavior. This has saved me a lot of time and has resulted in better engagement with my audience.”
IS

Iswor S.

Founder

“ Automation is a key part of Sisteme io, as it allows users to automate their marketing activities. This includes the ability to create automated emails, manage campaigns, and analyze performance.”
DN

Debbie N.

Manager

Starting price
17flat rate /
per month
Pros and Cons based on 2,126 verified reviews

Facilitates business growth

Comprehensive marketing tools

Seamless migration process

Responsive support services

Challenging domain configuration

Cumbersome page builder

Limited email management

See pros and cons details
Mailchimp logo
Reviews Sentiment
 
 
 
1-2(274)
3-4(6,994)
5(10,294)
Key Features
Email Marketing4.6
Lead Capture4.3

User insights about the marketing automation feature

Reviewers indicate that Mailchimp's marketing automation is straightforward and effective for basic tasks. They appreciate the ability to schedule emails, set up automated sequences, and manage customer interactions. Users find it useful for saving time and increasing engagement, though some wish for more advanced customization options.
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“I really like how MailChimp's automation features allow you to automate repetitive tasks, such as sending welcome emails, abandoned cart reminders, and follow-up messages.”
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Favour N.

CEO

“Mailchimp is a great tool for marketing automation because it allows you to automate your email marketing tasks. With Mailchimp, you can set up automated email campaigns that send out emails to your subscribers on a schedule. This can save you a lot of time and help you stay organized. Additionally, Mailchimp provides a variety of templates and tools that make it easy to create beautiful and effective email campaigns.”
YJ

Yashovardhan J.

Researcher

Starting price
13flat rate /
per month
Pros and Cons based on 17,562 verified reviews
Verified reviewer profile picture

Efficient client communication

Comprehensive email marketing

Streamlined newsletter creation

Effective email blasting

Support for small business growth

Issues with spam filtering

Restrictive usage limits

Challenges with issue management

Expensive for small businesses

Limited design customization

See pros and cons details
HubSpot Marketing Hub logo
Reviews Sentiment
 
 
 
1-2(82)
3-4(2,392)
5(3,742)
Key Features
Email Marketing4.5
Lead Capture4.5

User insights about the marketing automation feature

Reviewers feel that HubSpot Marketing Hub's marketing automation is robust and highly customizable. They highlight the ease of creating workflows, automating repetitive tasks, and personalizing communications. Users appreciate the integration with other tools and the ability to track and optimize campaigns, which enhances efficiency and effectiveness.
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“Marketing automation was the reason for purchasing the product, we are able to prebuild journeys to ensure that our prospective, existing and returning customers are always targeted with relevant information. ”
AE

Adam E.

Marketing Manager

“This tool empowers us to automate repetitive tasks, personalize communications, & nurture leads throughout the buyer's journey, enhancing efficiency & effectiveness.”
Verified reviewer profile picture

AATTAF S.

Account Manager

Starting price
15per user /
per month
Pros and Cons based on 6,216 verified reviews
Verified reviewer profile picture

Comprehensive automation features

Effective lead management

Streamlined marketing automation

Robust email marketing tools

Extensive training resources

High cost concerns

Limited reporting capabilities

Complex navigation

Inefficient contact management

Limited template customization

See pros and cons details

Other Top Rated Marketing Automation Software with Marketing Automation in 2026

Hibu logo

Hibu

Local. Digital. Solutions.

visit website
At Hibu, we build integrated digital marketing solutions to generate leads and increase online visibility for small businesses like yours.

Read more about Hibu

Users also considered
Zoho CRM logo

Zoho CRM

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ShortStack logo

ShortStack

Contests, forms and landing pages.

visit website
Create unique contests and giveaways, run social media contests, choose winners, send emails and analyze results - all from one place.

Read more about ShortStack

Users also considered
Mailchimp logo

Email and SMS marketing automation platform

MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.

Read more about Mailchimp

Users also considered
HubSpot Marketing Hub logo

All in one inbound marketing platform

With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Brevo logo

Automation, marketing & transactional email, and SMS service

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Read more about Brevo

Users also considered
Systeme.io logo
Category Leaders

Cloud-based email marketing software

Systeme.io is an all-in-one marketing platform designed for launching and growing online businesses. The platform combines essential tools including sales funnel building, email marketing, website creation, course hosting, and affiliate program management into a single integrated system. Users can access comprehensive marketing automation features without needing multiple separate subscriptions.

Read more about Systeme.io

Users also considered
MailerLite logo
Category Leaders

Advanced email marketing made easy.

From newsletters to automated customer journeys—join 700,000 businesses scaling the easy way with MailerLite. 

Read more about MailerLite

Users also considered
Pipedrive logo

Cloud-based CRM solution for salespeople

Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

Read more about Pipedrive

Users also considered
ActiveCampaign logo

AI-first marketing platform

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp.

Read more about ActiveCampaign

Users also considered
Wrike logo

AI powered workflow management platform

Wrike is a marketing automation software used by 20,000+ companies worldwide. Features customized reports and request forms, visual proofing, resource management, interactive Gantt charts, Kanban boards, time tracking, and workload overviews. Wrike also includes automation with 400+ integrations.

Read more about Wrike

Users also considered
Constant Contact logo

Streamlines marketing to grow loyal audiences

Constant Contact is a digital and email marketing platform that provides tools for creating, sending, and tracking email campaigns. The platform offers customizable email templates, AI writing assistance, and automation features to help businesses reach audience. Additionally, it includes social media marketing capabilities, SMS marketing, and multi-account solutions for organizations managing multiple locations or teams.

Read more about Constant Contact

Users also considered
Omnisend logo

Drives revenue via automated eCommerce marketing

Trusted by 150k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey. Build customer relationships & drive sales on autopilot. 1-click integrations with Shopify, BigCommerce, WooCommerce, Wix & more.

Read more about Omnisend

Users also considered
EngageBay CRM logo
Category Leaders

Integrated sales & marketing software for growing teams

AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

Read more about EngageBay CRM

Users also considered
Marketing 360 logo

Marketing Platform For Small Business

Stay top of mind with email and text
Nurture your leads, customers and more with effective email and text message marketing. Send the right campaign, at the right time, to the right person to boost sales. Create your free account today to learn more and explore plans and pricing.

Read more about Marketing 360

Users also considered
Intercom logo

AI-powered customer service with helpdesk

Intercom is redefining how businesses support their customers using powerful messaging and automation

Read more about Intercom

Users also considered
SendPulse logo
Category Leaders

Email, web push, SMS, chatbots, CRM on one platform

SendPulse is an email marketing platform with additional channels: SMS, web push notifications and Facebook chatbots. Create mobile-friendly emails with an easy to use drag-and-drop editor. You can send marketing campaigns, trigger-based emails or set up autoresponders.

Read more about SendPulse

Users also considered
Ahrefs logo

SEO toolset that helps you rank higher and get more traffic.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Read more about Ahrefs

Users also considered
Meritto logo

Purpose-built to grow your enrollments

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

Read more about Meritto

Users also considered
ClickFunnels logo

Cloud based marketing automation software for SMBs

ClickFunnels is a cloud-based marketing automation and web page building solution with which businesses can design and test landing pages for their websites

Read more about ClickFunnels

Users also considered
BigMarker logo

The platform for modern webinars, virtual, and hybrid events

Improve engagement and increase efficiency in order to grow revenue faster with BigMarker.

Read more about BigMarker

Users also considered
Klaviyo logo

AI-enabled email marketing solution for B2C companies

Klaviyo is the all-in-one platform built to help B2C companies grow by integrating email/ SMS marketing, full-funnel analytics, and service in one solution. Powered by customer data and built-in AI, Klaviyo makes it easy to scale marketing automation and personalization across all your channels.

Read more about Klaviyo

Users also considered
Poptin logo

Lead capture platform for business conversion and engagement

Poptin is a free website lead capture platform that engages visitors with strategically placed & timed 'poptins' that help convert them into leads, subscribers & sales using pop ups, autoresponders, forms, and much more.

Read more about Poptin

Users also considered
ContactPigeon logo
Category Leaders

Omnichannel customer engagement for eCommerce and Retail

ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

Read more about ContactPigeon

Users also considered
Encharge logo

Marketing automation for digital businesses and services

Go beyond emails. Convert, onboard, and retain customers with marketing automation flows and behavior-based emails

Read more about Encharge

Users also considered

Key features for Marketing Automation software

Based on GetApp's analysis of verified user reviews collected between July 2021 and August 2024.

  • Email Marketing: Users value automated sequences, robust segmentation, and easy-to-use templates for targeting and engaging audiences. Customizable emails and detailed analytics enhance campaign effectiveness. 97% of reviewers rated this feature as important or highly important.
  • Lead Capture: Reviewers appreciate versatile tools for capturing leads, such as forms, landing pages, and pop-ups, which integrate seamlessly with other platforms to streamline lead management. 93% of reviewers rated this feature as important or highly important.
  • Campaign Management: Users highlight the importance of organizing, segmenting, and tracking campaigns. The ability to create multi-channel campaigns, set specific goals, and automate tasks enhances efficiency. 92% of reviewers rated this feature as important or highly important.
  • Data Import/Export: Reviewers note the ease of importing and exporting data, emphasizing its role in maintaining up-to-date information and enabling smooth data transfer between platforms. 89% of reviewers rated this feature as important or highly important.
  • Lead Management: Users find value in tracking lead status, automating follow-ups, and segmenting leads based on behavior. This helps in prioritizing and nurturing potential customers effectively. 88% of reviewers rated this feature as important or highly important.
  • Landing Pages/Web Forms: Reviewers appreciate easy-to-create and customizable landing pages and forms that help in capturing quality leads and optimizing conversion rates. 84% of reviewers rated this feature as important or highly important.