iPresso Pricing, Features, Reviews & Comparison of Alternatives

iPresso

360-degree marketing automation platform

4.67/5 (6 reviews)

iPresso overview

What is iPresso?

iPresso is a 360-degree marketing automation platform which integrates communication through SMS, email, web push, banners, printing, website content, and more in a single platform. iPresso is available in Enterprise and Small Business editions, and also offers industry-specific solutions for fast-moving consumer goods (FMCG), financial services, eCommerce, media & entertainment, travel, and education.

With iPresso, users can simultaneously deliver personalized messages to thousands of recipients via email, SMS, and other channels. A range of customer paths and marketing automation scenarios can be designed through the drag-and-drop editor. Notes can be posted on scenarios to provide all users with insight into what is being automated. iPresso’s email marketing tools include a library of ready-to-use templates, A/B/X testing, email previews, and personalization.

iPresso allows users to manage their contact database, with detailed contact data, customizable fields, activity tracking, contact timelines, relationship definition, and external data integration. Advanced segmentation tools enable the definition of highly specific segments using inclusion and exclusion rules, with the ability to save, use, and perform mass actions on segments, and also the power to ‘freeze’ any segment to prevent updates. Other features offered by iPresso include customer scoring, data collection, real-time marketing, content automation, outcome measurement, opinion polls, loyalty programs, and more.
ipresso.com

Pricing

Starting from
$195/month
Pricing options
Subscription
Free trial
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English, Italian, Polish, Spanish
iPresso screenshot: Users can track KPIs and trends through the dashboardMain features of iPressoiPresso screenshot: The contact manager includes a full contact activity historyiPresso screenshot: Users can design custom marketing automation scenarios in iPressoiPresso screenshot: Website notifications and pop-ups can be created and edited

iPresso reviews

Excellent
4

Very good
2

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.6
  4.6
  4.3
  4.7
Maciej Puławski

Complex platform for consciuos and demanding users

Used daily for 1-2 years
Reviewed 2018-12-11
Review Source: Capterra

Helped us generating, nurturing and passing over to CRM a lot of leads. Support helped us in setting up a few of interesting solutions.

Pros
Support, out of the box attitude. Different, usable modules, openness for external integrations.

Cons
Minor details. Need to have a small training before usage, but initial workshop is anyway included in the enterprise package.

Response from encja.com


Thank you Maciej! - iPresso Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Zuzanna Kuskowska

iPresso review

Used daily for 2+ years
Reviewed 2016-09-05
Review Source: Capterra

Carefully thought out CRM/marketing automation system with a broad range of functionalities. Regularly developed further what makes it up to date (compared to other solutions on the market) all the time. Great customer support from the provider which assists during on the job activities but also in more complex cases (planned integrations with other systems, etc.). Nevertheless, the not available service strategic support can be a disadvantage for all those with little database management experience in-house or not having external/outsourced professionals planning activities and therefore expecting also strategic support from the system provider (how to best manage, engage data base, what kind of scenarios build, etc.). However, taking into account the possibility of using services offered by external database management agencies this should not be a reason why not to choose iPresso.

Pros
Very intuitive software. Easy to learn. After a one day training session participants are able to use it and start creating funnels with different type of segment complexity.

Cons
Like every non custom made system, which is made for a broad audience, often from different business sectors with different business attitudes and needs, iPresso doesn't allow to make adjustments to the system quickly and therefore agile react to new business opportunities. Changes to the system require usually some time to be introduced for all customers (users), or are individually planned but nevertheless need some time for preparation.

Response from encja.com


Thank you for your review Zuzanna!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

I'll say Intuitive and reliable

Used daily for 6-12 months
Reviewed 2019-07-25
Review Source: Capterra

Overall, the tool is dependable and comes with great support which is kind of a meta solution to any other minor problem you may have with the solution.

Pros
- Technical and related support was dependable - Nuanced and useful reports on the performance of campaigns and broadcasts according to relevant segmentations - Product team takes feedback very well and responds swiftly to error and bug complaints

Cons
- Some features and configuration settings seem to be too hidden or embedded in the application - I've had this tool implemented in two organisations that I have worked with, and in both companies, a day-long training session was needed for onboarding staff onto the tool, this was a bit of an inconvenience, twice for me now! But after that, it's pretty intuitive to pick up.

Response from encja.com


Thank you for the sincere review!

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Mateusz Dulewski

iPreso & B2B marketing

Used daily for 1-2 years
Reviewed 2018-10-01
Review Source: Capterra

We've decided to begin our cooperation with iPresso a year ago and undoubtedly will continue to support sales using their solution for a long time. As a B2B company (not engaged in retail or online shopping business), we are highly demanding business partner, who expects product suited to our needs . The intuitive software helps us to understand our online client needs, collects data and executes repetitive marketing tasks. Generating useful reports can be crucial to the success of any business and iPresso has been able to tackle this issue very well. The Automation Scenarios have tremendous potential, but they are not easy to set up for rookies. The iPresso's tech support steps up to the plate and work with you explaining everything and even running a sample scenario without extra costs. Besides that, they were able to customize their software to work with our complicated website structure, so big thanks for that. The iPresso frequently releases new features and improves existing ones, so you get a better product dedicated to your online marketing. Overall recommended a must have tool for any online business or marketer.

Pros
- B2B software solution - suited to our needs - intuitive software - useful reports - wide variety of automation scenarios - tech support

Cons
You need to spend some time to learn how to use advanced options/features

Response from encja.com


Thank you! We are here to help pro-marketers and we are very happy that PRO marketer as you are has so good experiences with iPresso :-)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Krzysztof Masternak

Very useful and powerful system with a great support team.

Used daily for 6-12 months
Reviewed 2017-06-01
Review Source: Capterra

Useful and powerful system allowing to automate many marketing processes in an e-commerce store.

Pros
We really appreciate very helpful and devoted support team as well as the fact the tool is constantly developed following suggestions from the customers. So even if at the beginning we felt that there are some functionalities which are missing, soon they were developed following our needs. Furthermore, comparing to some other marketing automation systems, we feel that iPresso works faster and more failure-free. For more than 1/2 year of using I can't remember any major crash of the system or any other serious trouble which is quite impressive.

Cons
There are some things in the interface which can be improved - basically some functionalities are a little bit difficult to find or sometimes they have to be operated by iPresso staff, not by ourselves. Maybe it's because I am accustomed to some other marketing automation system which I found easier and more user-friendly (although on other fields iPresso beats the other system). However generally speaking, it's not a major flaw.

Response from encja.com


Thank you! This give us even more energy to work on customers' success :-)
Your iPresso Team

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

Minimize review

iPresso pricing

Starting from
$195/month
Pricing options
Subscription
Free trial
View Pricing Plans

Lite: $195/month (billed annually) or $230/month (billed monthly).
Plus: $348/month (billed annually) or $410/month (billed monthly).
Pro: $670/month (billed annually) or $789/month (billed monthly).
Expansion: $1249/month (billed annually) or $1470/month (billed monthly).

iPresso features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Customizable Templates
Drag & Drop Interface
Email Marketing Management
Multi-Channel Marketing
Real Time Analytics

Campaign Segmentation (216 other apps)
Content Management (287 other apps)
Customizable Branding (297 other apps)
Data Import/Export (277 other apps)
Engagement Analytics (274 other apps)
Monitoring (261 other apps)
Reporting & Statistics (378 other apps)
Social Media Integration (328 other apps)
Third Party Integration (374 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for iPresso

Key features of iPresso

  • Real-time marketing
  • Marketing automation
  • Personalization
  • User-defined actions
  • Database review
  • Pivot reports
  • Google Analytics integration
  • Custom scoring rules
  • Conversion tracking
  • Real-time notifications
  • Real-time reports
  • Website visitor tracking
  • Configurable dashboards
  • Survey management
  • Campaign reports
  • Drag-and-drop scenario editor
  • Demographic scoring
  • Loyalty program tools
  • Social marketing
  • A/B/X (multivariate) testing
  • Custom fields
  • Email drip campaigns
  • Email template library
  • Multi-channel marketing
  • Opinion polls
  • Analytics / ROI tracking
  • Behavioral scoring
  • Email marketing
View All Features

Benefits

Communication is triggered across multiple channels, including email, SMS, web push notifications, banners, printing, website content, and more.

The form and content of all communication can be customized using detailed behaviors, attributes, advanced segmentation and microsegments, enabling the delivery of personalized messages to thousands of recipients simultaneously.

A range of website notifications, such as banners, pop-ups, and modals, can be designed with custom content and real-time triggers, based on visitor attributes and behaviors.

Customer feedback can be collected through opinion polls using the most appropriate communication channel.